Introducing To Digital Marketing For Beginners

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Introduction to Digital Marketing 101

Author : Cecilia Figueroa
Publisher : BPB Publications
ISBN 13 : 9389328187
Total Pages : 545 pages
Book Rating : 4.3/5 (893 download)

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Book Synopsis Introduction to Digital Marketing 101 by : Cecilia Figueroa

Download or read book Introduction to Digital Marketing 101 written by Cecilia Figueroa and published by BPB Publications. This book was released on 2019-09-17 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: Skyrocket your business goals with this hands on guide DESCRIPTION Social media marketing has stemmed from peopleÕs communication habits. Nowadays, social networking platforms are essential in practice, even in marketing. To understand the changes and transformations the field of marketing has undergone until now, it is important to know its origin. This complete guide will help you start selling and marketing your business by teaching you both SEO/SEM and web usability. You will learn the analytical part of Google Analytics and online advertising through Google AdWords. This book will introduce you to Web 2.0, and at the end of it, you may also want to make a career change to digital marketing! Ê _Ê Ê Ê Have you ever wondered how you can work smart with products that offer a range of essential applications for businesses? _Ê Ê Ê What are the prerequisites for a successful business?Ê _Ê Ê Ê What will happen if your company does not use digital marketing for your business? _Ê Ê Ê Do you know what are the newest and best technologies, applications, web tools, and virtual customer relationship management products that your competitors are using right now to work smarter and more efficiently?Ê KEY FEATURES _Ê Ê Ê Online advertising _Ê Ê Ê Online marketing campaigns _Ê Ê Ê Mail marketing _Ê Ê Ê Website marketing _Ê Ê Ê Opt-in email _Ê Ê Ê Mobile marketing _Ê Ê Ê Marketing data _Ê Ê Ê Digital strategy _Ê Ê Ê Consumer marketing ÊWHAT WILL YOU LEARN _Ê Ê Ê Design, organize, and monitor strategies. _Ê Ê Ê Optimize your website SEO. _Ê Ê Ê Create, manage, and evaluate Google Ads campaigns, and display advertising and payment campaigns. _Ê Ê Ê Integrate mobile marketing and mail marketing campaigns. _Ê Ê Ê Use Google Analytics. _Ê Ê Ê Improve the accessibility and usability of a website and UX. _Ê Ê Ê Stand out on LinkedIn. _Ê Ê Ê Apply Big data and machine learning to digital marketing. WHO THIS BOOK IS FOR Anyone who, for personal, academic, and/or professional reasons, wants to learn the basics of digital marketing. It is also a good start for marketers who would like to know their audiences and define strategies that best suit them. ÊTable of Contents 1. Define your audience: Marketing plan & value proposition. 2. Content strategy: Key process to improve content creation. 3. Use social media for your business. 4. Social ads: Make people think and talk. 5. SEO for beginners: Title, URL, & CTR 6. Search engine marketing (SEM): Position your brand in the market (PPC & paid search) 7. Display advertising to target your audience: Facebook, target audience, keywords, & search terms. 8. Create a campaign with email marketing: Segmentation, email automatization, split test, A/B testing, & optimization. 9. Analyze what people do in your website: Google Analytics & Big data. 10. Launch your career in digital marketing: Digital Marketing jobs, LinkedIn, networking, Big data, machine learning, & elevator pitch

Digital Marketing For Dummies

Author : Ryan Deiss
Publisher : John Wiley & Sons
ISBN 13 : 1119660505
Total Pages : 368 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Digital Marketing For Dummies by : Ryan Deiss

Download or read book Digital Marketing For Dummies written by Ryan Deiss and published by John Wiley & Sons. This book was released on 2020-08-25 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

Digital Marketing for Beginners 2020

Author : Richard Flagg
Publisher :
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4.6/5 (29 download)

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Book Synopsis Digital Marketing for Beginners 2020 by : Richard Flagg

Download or read book Digital Marketing for Beginners 2020 written by Richard Flagg and published by . This book was released on 2020-03-21 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to become a guru of digital marketing? Are you looking for a book that can offer you the hidden secrets of the digital marketing trade from the very beginning? If you answered "yes" to any of these, then this is the perfect, educational and informational book for you! Hello! Welcome to the guide of "Digital Marketing for Beginners 2020". Digital marketing is a general term that covers all marketing channels and strategies that one can not only use to advertise digital products or services but also on electronic equipment such as televisions, smartphones, and electronic billboards. This book designed as an introduction to the world of digital and online advertising The average starting salary for skilled digital marketing managers in the United States can quickly go beyond $100,000 per year, and there's never been a better time to be a digital marketer! This book is carefully designed with multiple sections so that you can grasp the core components of digital marketing quickly but most effectively. This book will teach you everything you need to know to get a job in advertising and marketing, run a successful campaign, grow your current business or find new ways to increase your value in your current situation. This book will show you all the subtleties of the digital world. The most comprehensive book on the market about digital marketing. Here's what you'll learn: Introduction to Digital Marketing The Basics of Digital Marketing Online Work Tools: Facebook, Instagram & Youtube The Mindset to Be Successful Which Marketing Channels Online to Use How Much Money It Takes to Get Started Practical Example 1: How to Sell A Product How to Present Yourself to Companies as A Social Media Manager How Much You Can Earn with Digital Marketing And so much more! By the end, you will be able to use multiple platforms to introduce your product, to market in the right way, and to convince that it is the best product for people. Do you want to know more? Then click "Buy Now" and Start Learning Digital Marketing!

Introduction to Social Media Marketing

Author : Todd Kelsey
Publisher : Apress
ISBN 13 : 1484228545
Total Pages : 155 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Introduction to Social Media Marketing by : Todd Kelsey

Download or read book Introduction to Social Media Marketing written by Todd Kelsey and published by Apress. This book was released on 2017-06-21 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel. What You’ll Learn Understand basic functions for most social media tools, including how to get up and running See the benefits of social media tools and which one you should use for specific purposes Calculate the real ROI expected from using specific tools Utilize social media monitoring and analytics Who This Book Is For Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference.

Introducing To Digital Marketing For Beginners

Author : Rufino Vidal
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (291 download)

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Book Synopsis Introducing To Digital Marketing For Beginners by : Rufino Vidal

Download or read book Introducing To Digital Marketing For Beginners written by Rufino Vidal and published by Independently Published. This book was released on 2024-06-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing To Digital Marketing for Beginners: A Comprehensive Guide to Growing Your Online Presence Author: Rufino Vidal Unlock the potential of digital marketing with this all-encompassing guide tailored for beginners. "Digital Marketing for Beginners" by Rufino Vidal demystifies the world of online marketing, providing step-by-step strategies to help you attract, engage, and convert your target audience. . Key Features: 1. Foundational Knowledge: Understand the essentials of digital marketing, from the basics of SEO and content creation to the intricacies of social media and influencer marketing. 2. Actionable Strategies: Learn practical tips and techniques to implement across various platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, and YouTube. 3. Analytics and Data: Discover how to leverage data and analytics tools to track performance, optimize campaigns, and make data-driven decisions to improve ROI. 4. Content Creation: Dive into content marketing, exploring different types of content such as blog posts, videos, infographics, and podcasts. Learn how to create, distribute, and measure content effectively. 5. Social Media Mastery: Gain insights into building and executing a successful social media strategy, engaging with your audience, and utilizing advertising to boost your reach. 6. Influencer Marketing: Understand how to collaborate with influencers to expand your brand's reach and drive sales. Learn how to identify the right influencers, establish partnerships, and measure campaign success. 7. Advanced Techniques: Explore advanced digital marketing techniques, including predictive analytics, attribution modeling, and customer journey mapping, to stay ahead of the competition. 8. Bonus Chapter: Learn about the importance of economic blocks and associating with like-minded individuals to maximize your business's success. Why This Book? Whether you're a small business owner, an aspiring marketer, or simply looking to enhance your online presence, this book offers the tools and knowledge you need to succeed in the digital age. Written in a clear and engaging style, "Digital Marketing for Beginners" is your go-to resource for mastering the art of online marketing and driving tangible results.

Beginner's Guide To The Digital Marketing

Author : Sukhdeep Singh
Publisher : Sukhdeep Singh
ISBN 13 :
Total Pages : 150 pages
Book Rating : 4./5 ( download)

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Book Synopsis Beginner's Guide To The Digital Marketing by : Sukhdeep Singh

Download or read book Beginner's Guide To The Digital Marketing written by Sukhdeep Singh and published by Sukhdeep Singh. This book was released on 2021-02-15 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing - Beginner's Guide To The Digital Marketing This Guide is one of the best when it comes to Digital Marketing If you want to make yourself perfect and looking to boost your existing Business, HERE YOU ARE AT THE RIGHT PLACE. Digital Marketing is Profitable Users are using the web to search and explore offers, make purchasing decisions. They took into account the opinions of their friends, user and other recommendation and provide awareness about the product. Online Marketing is an approach to gain and persuade customers that are using the web and devices constantly using. Thus it can reach and address the user at any time and anywhere. Digital Marketing is Measurable What worked, what didn’t? By observing how customers behave and measuring conversions based on resources, where users came from, we identify what works better and what works worse. So, with every investment, we can improve the performance of our marketing campaign and get a higher return. After Reading This Book You will become to aware about- How to get your website on the top page with SEO? How to grow your business with SMM strategies? How to use PPC to generate paid leads? Major Google Updates How to earn from your Social Accounts and Website with Affiliate Marketing? How to Create a Successful E-Mail Marketing Campaign? What is the Black hat and white hat SEO? And many more interesting topics only for you. - See more at: https://sukh4655.stores.instamojo.com/product/284561/beginners-guide-to-the-digital-marketing/#sthash.YelZmftD.dpuf

Advanced Introduction to Digital Marketing

Author : Dholakia, Utpal
Publisher : Edward Elgar Publishing
ISBN 13 : 1803921064
Total Pages : 185 pages
Book Rating : 4.8/5 (39 download)

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Book Synopsis Advanced Introduction to Digital Marketing by : Dholakia, Utpal

Download or read book Advanced Introduction to Digital Marketing written by Dholakia, Utpal and published by Edward Elgar Publishing. This book was released on 2022-10-13 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.

Digital Marketing For Dummies

Author : Ben Carter
Publisher : John Wiley & Sons
ISBN 13 : 1119997771
Total Pages : 302 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis Digital Marketing For Dummies by : Ben Carter

Download or read book Digital Marketing For Dummies written by Ben Carter and published by John Wiley & Sons. This book was released on 2011-01-06 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high-impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors.

Trust Me, I'm Lying

Author : Ryan Holiday
Publisher : Penguin
ISBN 13 : 1591846285
Total Pages : 354 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Trust Me, I'm Lying by : Ryan Holiday

Download or read book Trust Me, I'm Lying written by Ryan Holiday and published by Penguin. This book was released on 2013-07-02 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age. Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today. Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel online—and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business. Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday. As he explains, “I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I’m tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I’m pulling back the curtain because it’s time the public understands how things really work. What you choose to do with this information is up to you.”

Introduction to Digital Marketing

Author : Christian Oesterling
Publisher :
ISBN 13 : 9781673077803
Total Pages : 114 pages
Book Rating : 4.0/5 (778 download)

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Book Synopsis Introduction to Digital Marketing by : Christian Oesterling

Download or read book Introduction to Digital Marketing written by Christian Oesterling and published by . This book was released on 2019-12-08 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is the investigation and the board of trade connections. It is the business procedure of making associations with and fulfilling clients. Since promoting is utilized to draw in clients, it is one of the essential segments of business the board and trade. Advertisers can guide items to different organizations (B2B Marketing) or legitimately to shoppers (B2C promoting). Notwithstanding who is being showcased too, a few variables, including the point of view the advertisers will utilize. These market directions decide how advertisers will move toward the arranging phase of promoting. This prompts the Marketing blend, which plots the points of interest of the item and how it will be sold. This can, this way, be influenced by the earth encompassing the issue, the aftereffects of promoting exploration and statistical surveying, and the qualities of the item's objective market. When these components are resolved, advertisers should then choose what techniques will be utilized to showcase the item. This choice depends on the elements dissected in the arranging stage, just as where the thing is in the item life cycle.

Understanding Digital Marketing

Author : Damian Ryan
Publisher : Kogan Page Publishers
ISBN 13 : 0749464283
Total Pages : 304 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Understanding Digital Marketing by : Damian Ryan

Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2012-03-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

An Introduction to Social Media Marketing

Author : Alan Charlesworth
Publisher : Routledge
ISBN 13 : 1135006156
Total Pages : 250 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis An Introduction to Social Media Marketing by : Alan Charlesworth

Download or read book An Introduction to Social Media Marketing written by Alan Charlesworth and published by Routledge. This book was released on 2014-11-20 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step guide to this newly dominant marketing discipline. Mirroring its sister text Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a lighter, hands-on approach that is perfect for shorter courses and additional reading. Chapter exercises not only help develop knowledge, but test the learners' understanding of how the various concepts and models are best used by requiring them to investigate how they are best applied in real-world scenarios. The book is supported by the author's excellent website, which includes links to continually updated statistics as well as articles that keep the reader in touch with the constant changes to this dynamic area. Topics covered in this book include: Social networking Consumer reviews Social service and support Real-time social media marketing Blogging Viral marketing and influencers Advertising on social media And much more. An Introduction to Social Media Marketing is the first of its kind and ideal reading for students who want to work in a digital marketing environment, as well as the traditional marketer who wants to get to grips with this vibrant, and potentially lucrative facet of present-day marketing.

Mad Genius

Author : Randy Gage
Publisher : Penguin
ISBN 13 : 0698198654
Total Pages : 242 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis Mad Genius by : Randy Gage

Download or read book Mad Genius written by Randy Gage and published by Penguin. This book was released on 2016-01-19 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create your next breakthrough Mad Genius is a unique book for entrepreneurs--and for employees who want to think like entrepreneurs. It will help you unleash the innate creative genius inside you. Every industry has its sacred cows and accepted practices. These are often based upon foundational premises that are no longer valid--if they ever were. There's a reason Facebook was birthed in a dorm room, Amazon.com came from people not in the bookstore business, and UBER was created by people who weren't from the taxi industry. Innovation, discovery, and creating disruption require blowing up conventional thinking and unleashing your entrepreneurial brilliance. Mad Genius is a fire hose of creative stimulation that will spark breakthrough ideas and show you how to nurture them. Get ready to think different.

Introduction to Digital Marketing

Author :
Publisher : Cybellium
ISBN 13 : 1836791399
Total Pages : 229 pages
Book Rating : 4.8/5 (367 download)

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Book Synopsis Introduction to Digital Marketing by :

Download or read book Introduction to Digital Marketing written by and published by Cybellium . This book was released on with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

An Introductory Guide to Digital Marketing

Author : Simplilearn
Publisher : IndraStra Global
ISBN 13 :
Total Pages : 25 pages
Book Rating : 4.5/5 (779 download)

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Book Synopsis An Introductory Guide to Digital Marketing by : Simplilearn

Download or read book An Introductory Guide to Digital Marketing written by Simplilearn and published by IndraStra Global. This book was released on 2019-12-20 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing sits at the intersection of marketing and technology - encompassing any type of marketing effort requiring an electronic device or the internet. And, there are over 7 billion electronic devices connected to the internet now, making digital marketing more business-critical every day. As technology advances rapidly over the past two decades, digital media has become so widespread that anybody can access information anytime, from anywhere. This gives marketers more ways to promote products and services through blogs, websites, and social media channels. Through various tools now available, marketers can also see what is trending, what is the unique selling point (USP) of a product, and why and when people search for a product or service for better targeting.

Introduction To Digital Marketing

Author : Mr. Sanjay Kumar Rai
Publisher : Academic Guru Publishing House
ISBN 13 : 8119832094
Total Pages : 257 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Introduction To Digital Marketing by : Mr. Sanjay Kumar Rai

Download or read book Introduction To Digital Marketing written by Mr. Sanjay Kumar Rai and published by Academic Guru Publishing House. This book was released on 2023-09-20 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: A basic guide to digital marketing in today's fast-changing digital world is Introduction to Digital Marketing. The book itself helps novices and experts understand digital marketing's key principles, tactics, and technologies. The book discusses digital marketing's history, progress, and importance in current marketing techniques. Digital marketing's differences from conventional marketing and the reason it's important in modern companies will be explained. This section covers digital marketing's SEO, social media, email, content, PPC, and other aspects. Each element is examined to show its value and role in a digital marketing plan. The book stresses the need to create a sound digital marketing strategy for particular company objectives and consumers. It helps set goals, find target audiences, budget, pick platforms, and evaluate digital marketing efforts. Content underpins digital marketing. It's important to create interesting material, convey stories, and use multiple content kinds across digital platforms. Digital exposure and paid as well as organic traffic depend on SEO and SEM. Search engine optimization, keywords, methods, and sponsored marketing campaigns are covered in the following paragraphs. Digital marketing toolsets would be incomplete without email marketing. The book discusses producing compelling emails, generating targeted email audiences, and using marketing automation to boost productivity. Understanding digital marketing efficacy is crucial. This section discusses KPI monitoring and analysis solutions to help organizations improve their strategy and outcomes. The book finishes with examples of digital marketing trends and technology that will shape the industry.

Beginner's Guide To The Digital Marketing

Author : Sukhdeep Singh
Publisher : Sukhdeep Singh
ISBN 13 :
Total Pages : 151 pages
Book Rating : 4./5 ( download)

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Book Synopsis Beginner's Guide To The Digital Marketing by : Sukhdeep Singh

Download or read book Beginner's Guide To The Digital Marketing written by Sukhdeep Singh and published by Sukhdeep Singh. This book was released on with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing - Beginner's Guide To The Digital Marketing This Guide is one of the best when it comes to Digital Marketing If you want to make yourself perfect and looking to boost your existing Business, HERE YOU ARE AT THE RIGHT PLACE. Digital Marketing is Profitable Users are using the web to search and explore offers, make purchasing decisions. They took into account the opinions of their friends, user and other recommendation and provide awareness about the product. Online Marketing is an approach to gain and persuade customers that are using the web and devices constantly using. Thus it can reach and address the user at any time and anywhere. Digital Marketing is Measurable What worked, what didn’t? By observing how customers behave and measuring conversions based on resources, where users came from, we identify what works better and what works worse. So, with every investment, we can improve the performance of our marketing campaign and get a higher return. After Reading This Book You will become to aware about- How to get your website on the top page with SEO? How to grow your business with SMM strategies? How to use PPC to generate paid leads? Major Google Updates How to earn from your Social Accounts and Website with Affiliate Marketing? How to Create a Successful E-Mail Marketing Campaign? What is the Black hat and white hat SEO? And many more interesting topics only for you.