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Introducing Skincare By La Prairie To The Swedish Market
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Book Synopsis Introducing Skincare by La Prairie to the Swedish Market by : Charlotte Brodtkorb
Download or read book Introducing Skincare by La Prairie to the Swedish Market written by Charlotte Brodtkorb and published by GRIN Verlag. This book was released on 2019-11-18 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, European Business School London / Regent's College, course: MGT6B2 - Luxury Brand Management and Interantional Events, language: English, abstract: This report analyses the skincare brand La Prairie based on theoretical concepts around luxury brand management. It also features a brief analysis of Sweden's potential as a market for luxury goods and proposes a launch strategy for the brand's skincare products in this market. As it is practically impossible to be the only supplier of certain product category in today’s globalised market place, this definition emphasises the importance of creating a unique position for the luxury brand that makes consumers perceive it as incomparable to potential competitors. With regards to portraying an image of superiority in terms of scarcity, sophistication and good taste, Kapferer and Bastien introduce the “Anti-Laws of Marketing” to be followed in luxury branding, which mainly aim at building and maintain the brand’s equity by evoking impressions of the brand’s offerings being highly exclusive and desirable. By following the majority of these anti-laws, superpremium beauty brand La Prairie has managed to establish itself in a position that implies superiority across many international markets. Taking into account the importance ascribed to a strong global presence by Chevalier and Mazzalovo in terms of the “radiance” aspect of brand equity, it seems curious that the brand has not yet launched in Sweden’s lifestyle and tourism hub Stockholm. The city boasts two high-end department stores (NK and Ahléns) which would be fitting locations for the brand’s store-in-store concept.
Book Synopsis Engaged Fatherhood for Men, Families and Gender Equality by : Marc Grau Grau
Download or read book Engaged Fatherhood for Men, Families and Gender Equality written by Marc Grau Grau and published by Springer Nature. This book was released on 2022 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: This aim of this open access book is to launch an international, cross-disciplinary conversation on fatherhood engagement. By integrating perspective from three sectors -- Health, Social Policy, and Work in Organizations -- the book offers a novel perspective on the benefits of engaged fatherhood for men, for families, and for gender equality. The chapters are crafted to engaged broad audiences, including policy makers and organizational leaders, healthcare practitioners and fellow scholars, as well as families and their loved ones.
Book Synopsis Ethics for the Information Age by : Michael Jay Quinn
Download or read book Ethics for the Information Age written by Michael Jay Quinn and published by Addison Wesley Publishing Company. This book was released on 2006 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Widely praised for its balanced treatment of computer ethics, Ethics for the Information Age offers a modern presentation of the moral controversies surrounding information technology. Topics such as privacy and intellectual property are explored through multiple ethical theories, encouraging readers to think critically about these issues and to make their own ethical decisions.
Download or read book The Beauty Myth written by Naomi Wolf and published by Harper Collins. This book was released on 2009-03-17 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling classic that redefined our view of the relationship between beauty and female identity. In today's world, women have more power, legal recognition, and professional success than ever before. Alongside the evident progress of the women's movement, however, writer and journalist Naomi Wolf is troubled by a different kind of social control, which, she argues, may prove just as restrictive as the traditional image of homemaker and wife. It's the beauty myth, an obsession with physical perfection that traps the modern woman in an endless spiral of hope, self-consciousness, and self-hatred as she tries to fulfill society's impossible definition of "the flawless beauty."
Book Synopsis Women Want More by : Michael J. Silverstein
Download or read book Women Want More written by Michael J. Silverstein and published by Harper Collins. This book was released on 2009-09-08 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn’t just offer a glimpse into consumer behavior; it reveals what consumer behavior says about human psychology and desire.
Book Synopsis Confessions of a Prairie Bitch by : Alison Arngrim
Download or read book Confessions of a Prairie Bitch written by Alison Arngrim and published by Harper Collins. This book was released on 2010-06-15 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Confessions of a Prairie Bitch is Alison Arngrim’s comic memoir of growing up as one of television’s most memorable characters—the devious Nellie Oleson on the hit television show Little House on the Prairie. With behind-the-scenes stories from the set, as well as tales from her bohemian upbringing in West Hollywood and her headline-making advocacy work on behalf of HIV awareness and abused children, Confessions of a Prairie Bitch is a must for fans of everything Little House: the classic television series and its many stars like Michael Landon and Melissa Gilbert; Gilbert’s bestselling memoir Prairie Tale... and, of course, the beloved series of books by Laura Ingalls Wilder that started it all.
Book Synopsis Colour-Coded by : Constance Backhouse
Download or read book Colour-Coded written by Constance Backhouse and published by University of Toronto Press. This book was released on 1999-11-20 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: Historically Canadians have considered themselves to be more or less free of racial prejudice. Although this conception has been challenged in recent years, it has not been completely dispelled. In Colour-Coded, Constance Backhouse illustrates the tenacious hold that white supremacy had on our legal system in the first half of this century, and underscores the damaging legacy of inequality that continues today. Backhouse presents detailed narratives of six court cases, each giving evidence of blatant racism created and enforced through law. The cases focus on Aboriginal, Inuit, Chinese-Canadian, and African-Canadian individuals, taking us from the criminal prosecution of traditional Aboriginal dance to the trial of members of the 'Ku Klux Klan of Kanada.' From thousands of possibilities, Backhouse has selected studies that constitute central moments in the legal history of race in Canada. Her selection also considers a wide range of legal forums, including administrative rulings by municipal councils, criminal trials before police magistrates, and criminal and civil cases heard by the highest courts in the provinces and by the Supreme Court of Canada. The extensive and detailed documentation presented here leaves no doubt that the Canadian legal system played a dominant role in creating and preserving racial discrimination. A central message of this book is that racism is deeply embedded in Canadian history despite Canada's reputation as a raceless society. Winner of the Joseph Brant Award, presented by the Ontario Historical Society
Download or read book Bunker written by Bradley Garrett and published by Simon and Schuster. This book was released on 2021-08-03 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since prehistory, bunkers have been built as protection from cataclysmic social and environmental forces, and as places of power and transformation. Today, the bunker has become the extreme expression of our greatest fears- from pandemics to climate change and nuclear war. And once you look, it doesn't take long to start seeing bunkers everywhere. In Bunker, acclaimed urban explorer and cultural geographer Bradley Garrett explores the global and rapidly growing movement of 'prepping' for social and environmental collapse, or 'Doomsday'. From the 'dread merchants' hustling safe spaces in the American mid-West to eco-fortresses in Thailand, from geoscrapers to armoured mobile bunkers, Bunker is a brilliant, original and never less than deeply disturbing story from the frontlines of the way we live now, an illuminating reflection on our age of disquiet and dread that brings it into new, sharp focus. The bunker, Garrett shows, is all around us, in malls, airports, gated communities, the vehicles we drive. Most of all, he shows, it's in our minds.
Book Synopsis The Jungle Book by : Rudyard Kipling
Download or read book The Jungle Book written by Rudyard Kipling and published by . This book was released on 1920 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Anti-ageing Medicine by : Astrid Stuckelberger
Download or read book Anti-ageing Medicine written by Astrid Stuckelberger and published by vdf Hochschulverlag AG. This book was released on 2008 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 21st century technological development is revolutionizing medicine and health care, bringing new hopes to human suffering by offering cures and treatments which were unthinkable a few decades ago. This is where anti-ageing medicine finds its niche. Anti-ageing medicine aims at slowing, arresting, and reversing phenomena associated with ageing by merging biotechnological innovation and engineered solutions. Ideally, by means of the newest medical technology, the "body machinery" should be kept fit and at peak performance all life long. Early detection of age-related dysfunction should thus be "fixed" at any age with interventions such as metabolic fine tuning, enhancement, regeneration, restoration or replacement of "body parts" (i.e. organs, skin, bone or muscle). It covers a vast array of domains: from cell therapy to pharmaceutical interventions, from bio-surgery to aesthetic surgery, from human enhancement to fortified food, from smart housing and robots to toxic-free environments. Anti-ageing medicine holds promises but also significant risks and safety issues which are addressesd in this book. It presents the latest scientific evidence on what works or does not work. It also provides public policy recommendations to ensure the protection of consumers and their rights while encouraging research and development. This book is intended for academics, health professionals, business persons, consumers and policy-makers interested in the latest evidence and ethical issues about anti-ageing medicine.
Book Synopsis The 'Made in Germany' Champion Brands by : Ugesh A. Joseph
Download or read book The 'Made in Germany' Champion Brands written by Ugesh A. Joseph and published by Routledge. This book was released on 2016-03-09 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Germany’s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The ’Made in Germany’Â’ Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany’s best brands to see what they stand for, what has made them what they are today, and what might be transferable. The way Germany is branded as a nation carries across into the branding of its companies and services, particularly the global superstar brands - truly world-class in size, performance and reputation. Just as important are the medium-sized and small enterprises, known as the 'Mittelstand'. These innovative and successful enterprises from a wide range of industries and product / service categories are amongst the World market leaders in their own niche and play a huge part in making Germany what it is today. The book also focuses on German industrial entrepreneurship and a selection of innovative and emergent stars. All these companies are supported and encouraged by a sophisticated infrastructure of facilitators, influencers and enhancers - the research, industry, trade and standards organizations, the fairs and exhibitions and all the social and cultural factors that influence, enhance and add positive value to the country's image. Professionals or academics interested in business; entrepreneurship; branding and marketing; product or service development; international trade and business development policy, will find fascinating insights in this book; while those with an interest in Germany from emerging industrial economies will learn something of the secrets of German success.
Download or read book Beiersdorf written by Alfred Reckendrees and published by C.H.Beck. This book was released on 2018-12-10 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone knows NIVEA. But only a few people are familiar with the Hamburg-based Company that created the "crème de la crème" and other successful Brands. The Beiersdorf story began in 1882. The firm lost its international business in two world wars and during the Nazi period it was exposed to anti-Semitic attacks. Beiersdorf had to start from scratch twice, and yet today it is a global player. Here for the first time, Alfred Reckendrees tells the fascinating story based on comprehensive archive material. He describes the economic challenges and political conflicts that the key actors had to overcome, and presents the Company strategies and reorientations, which are closely interwoven with Germany’s multifaceted history. Today, you can find Beiersdorf Brands in every household. They include NIVEA, Hansaplast, 8x4, Eucerin, and La Prairie; also tesa, the adhesives specialist, belongs to Beiersdorf. Until the 1990s, the Company produced medicines and dressings as well. It all started in 1882 with a new plaster developed by pharmacist Paul Beiersdorf. Later, Oscar Troplowitz turned the small factory into a Brand Company with international operations. However, the US business, which generated most of the firm’s profit, was confiscated during the First World War. After the war, Beiersdorf had to build up its international business again from scratch. In 1933, the executive board and shareholders protected the “Jewish” Company against anti-Semitic attacks by means of “self-Aryanization.” Beiersdorf survived the Nazi regime; it could even take advantage of the economic opportunities it offered. After the Second World War, the Company lost its international business for the second time. It was not until 1997 that Beiersdorf regained control of all the trademarks worldwide.
Download or read book Culture Clash written by Jean Donaldson and published by Dogwise Publishing. This book was released on 2013-06-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most thought provoking book ever written on dog behavior and training Generations of dogs have been labeled training-lemons for requiring actual motivation when all along they were perfectly normal. Numerous other completely and utterly normal dogs have been branded as canine misfits simply because they grew up to act like dogs. Barking, chewing, sniffing, licking, jumping up and occasionally, (just like people), having arguments, is as normal and natural for dogs as wagging tails and burying bones. However, all dogs need to be taught how to modify their normal and natural behaviors to adjust to human culture. Sadly, all to often, when the dog's way of life conflicts with human rules and standards, many dogs are discarded and summarily put to death. That's quite the Culture Clash. Simply, the best dog book I have ever read! The Culture Clash is utterly unique, fascinating to the extreme and literally overflowing with oodles of useful, how-to information. Jean Donaldson's refreshing new perspective on the relationship between people and dogs had redefined the state of the art of dog-friendly dog training. Dr. Ian Dunbar, Founder of the Association of Pet Dog Trainers
Book Synopsis La Superba by : Ilja Leonard Pfeijffer
Download or read book La Superba written by Ilja Leonard Pfeijffer and published by Deep Vellum Publishing. This book was released on 2016-03-14 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An ode to the imagination."—NRC Handelsblad A joy to read, La Superba, winner of the most prestigious Dutch literary prize, is a Rabelaisian, stylistic tour-de-force. Migration, legal and illegal, is at the center of this novel about a writer who becomes trapped in his walk on the wild side in mysterious and exotic Genoa, the labyrinthine port city nicknamed "La Superba." Ilja Leonard Pfeijffer (b. 1968), poet, dramatist, novelist, renowned in the Netherlands as a master of language, is the only two-time winner of the Tzum Prize for "the most beautiful sentence written in Dutch" (including one in La Superba!).
Book Synopsis Nutrition in Sport by : Ronald J. Maughan
Download or read book Nutrition in Sport written by Ronald J. Maughan and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 699 pages. Available in PDF, EPUB and Kindle. Book excerpt: As sports have become more competitive over recent years researchers and trainers have been searching for new and innovative ways of improving performance. Ironically, an area as mundane as what an athlete eats can have profound effects on fitness, health and ultimately, performance in competition. Sports have also gained widespread acceptance in the therapeutic management of athletes with disorders associated with nutritional status. In addition, exercise has been one of the tools used for studying the control of metabolism, creating a wealth of scientific information that needs to be placed in the context of sports medicine and science. Nutrition in Sport provides an exhaustive review of the biochemistry and physiology of eating. The text is divided into three sections and commences with a discussion of the essential elements of diet, including sections on carbohydrates, proteins, fats, vitamins and trace elements, and drugs associated with nutrition. It also discusses athletes requiring special consideration, including vegetarians and diabetics. The second section considers the practical aspects of sports nutrition and discusses weight control (essential for sports with weight categories and athletes with eating disorders), the travelling athlete (where travel either disrupts established feeding patterns or introduces new hazards), environmental aspects of nutrition (including altitude and heat), and the role of sports nutritional products.
Download or read book The Secret North written by Ka Newborrn and published by Knowbelle Press. This book was released on 2020-10-31 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conjuring elements of fantasy, gothic horror, and historical fiction,? The Secret North is a genre-bending tale about the pervasive impact of race and gender perceptions on the trajectories of multiple lives.? Ester Myling is a dark beauty living the life of her dreams and nightmares.? As a Luminatrix - an elite-level scientist from planet Hjulder - she makes frequent travels to Earth to obtain data through secret human interactions. Always an enchantress, she wields her magic to get? into the heads and under the skins of her subjects.Ester's job affords a celebrity lifestyle and a castle home deep in the forest of her home planet, but success comes at a significant cost. As she embroils herself in the psychological and supernatural demons of her subjects, all parties involved are faced with the challenge of deconstructing their limited perceptions and reimagining the metrics of reality, desire, self-identity and redemption.
Download or read book Invasive plants of Alaska written by and published by Government Printing Office. This book was released on 2005 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: NOTE: NO FURTHER DISCOUNT FOR THIS PRODUCT -- Significantly reduced price -- Overstock List Price Describes invasive, non-native plants moving into Alaska.
