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Interpretations Of Luxury
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Book Synopsis Interpretations of Luxury by : Linda Lisa Maria Turunen
Download or read book Interpretations of Luxury written by Linda Lisa Maria Turunen and published by Springer. This book was released on 2017-09-15 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars.
Book Synopsis The Meaning of Luxury in Tourism, Hospitality and Events by : John Swarbrooke
Download or read book The Meaning of Luxury in Tourism, Hospitality and Events written by John Swarbrooke and published by Goodfellow Publishers Ltd. This book was released on 2018-01-24 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the concept of luxury and its meaning across tourism, events and hospitality globally. Packed with case studies, it’s a challenging and innovative text that investigates how the idea of luxury is changing in response to a variety factors, such as social change, technological innovation and the challenge of sustainability.
Book Synopsis Crafting Luxury by : Mark Bloomfield
Download or read book Crafting Luxury written by Mark Bloomfield and published by . This book was released on 2022-07-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of the many issues and debates that surround the idea of luxury. The idea of luxury has secured a place in contemporary Western culture and the term has now joined common parlance in both established and emerging economies. Crafting Luxury explores contentious issues surrounding perceptions of luxury, its relationship to contemporary branding as created by marketers, and the effect this has on consumers and their purchasing habits. It examines the industry structures, analyzing production practices as well as the effects of hierarchies on both internal and external perceptions of luxury, from the makers to the sellers and consumers. Offering different perspectives and interpretations of luxury, the authors dissect the work of companies across the industry, from established companies to emerging models and from conglomerates to small independents. They further explore the impact of technology on consumption, manufacture, the retail environment, and sales, providing a true insider's view of this complex world.
Book Synopsis Luxury and American Consumer Culture by : Arthur Asa Berger
Download or read book Luxury and American Consumer Culture written by Arthur Asa Berger and published by Cambridge Scholars Publishing. This book was released on 2021-06-22 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using concepts from semiotics, psychoanalytic theory, sociology, and Marxism, this book analyzes the role of luxury in American consumer culture. It offers case studies that deal with how our love of luxury affects our choices of automobiles, homes, restaurants, cruises, department stores, and hotels. It also adopts a global perspective and features analyses of luxury in China, Iran, Germany, Monaco, Russia, and Turkey by scholars from those countries.
Book Synopsis The Creation of the Extraordinary by : Hannes Gurzki
Download or read book The Creation of the Extraordinary written by Hannes Gurzki and published by Springer Nature. This book was released on 2020-02-20 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Luxury is as old as humankind and has sparked multiple debates throughout of history. In today’s consumer society, luxury brands have become aspirational symbols. Yet, to date, a comprehensive overview of the different perspectives that have shaped the discourses about luxury is missing. Hannes Gurzki provides a broad overview of luxury research, highlights and details important perspectives on luxury, and derives practical guidelines for managers based on research. Thereby the author combines insights from different disciplines, such as philosophy, sociology, psychology, anthropology, cultural studies, economics or management, to broaden and deepen our understanding of luxury and its creation principles.
Book Synopsis The Idea of Luxury by : Christopher J. Berry
Download or read book The Idea of Luxury written by Christopher J. Berry and published by Cambridge University Press. This book was released on 1994-06-16 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses the idea of luxury, shows how its evaluative meaning has changed, and explores its role in the determination of social order.
Download or read book Revenue Management written by I. Yeoman and published by Springer. This book was released on 2010-12-08 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.
Book Synopsis The Value of Luxury by : Beata Stępień
Download or read book The Value of Luxury written by Beata Stępień and published by Springer Nature. This book was released on 2020-10-12 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury products, and how different generations understand value. A comprehensive overview of consumer perceptions of luxury, this book is a must-read for those students and researchers interested in luxury studies.
Download or read book Future Luxe written by Erwan Rambourg and published by Figure 1 Publishing. This book was released on 2020-09-22 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Future Luxe: What’s Ahead for the Business of Luxury, Erwan Rambourg identifies the major forces and emerging trends that are set to reshape luxury over the next decade. The expansion of Chinese consumption and the boost in women’s spending power around the world will fuel continued growth in the industry—but even more importantly, fundamental changes are on the horizon. The younger generation is entering the luxury market, bringing new values and demands that will redefine the very meaning of luxury. The sector should expand in the realms of travel, health, leisure, even cannabis. For brands to resonate with these younger consumers they will have to develop substance beyond a high-quality product or a desirable logo. Greenwashing won’t cut it—brands will need to take seriously issues like diversity, sustainability, and ethical production. To ensure his portrait of the industry has the depth and nuance of real-world experience, Rambourg interviews several CEOs from the largest groups and brands, including Kering, Cartier, Puma, and Moncler, in addition to drawing on his own observations from over two decades in luxury. Future Luxe is engaging, wise, and deeply informed, a vital read for those new to the industry as well as veterans planning for continued success.
Book Synopsis Luxury Marketing by : Klaus-Peter Wiedmann
Download or read book Luxury Marketing written by Klaus-Peter Wiedmann and published by Springer Science & Business Media. This book was released on 2012-11-10 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.
Download or read book The Road to Luxury written by Ashok Som and published by John Wiley & Sons. This book was released on 2021-10-26 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field The thoroughly revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, and new developments in, luxury brands. The book discusses a new wave of mergers and acquisitions, the rise of Gucci, the growth of Balenciaga, a variety of new collaborations between different companies, a growing support for sustainability, and the COVID-19 pandemic. Readers will also benefit from the inclusion of: An insightful analysis of the impact and meaning of the COVID-19 for the luxury industry, particularly for market growth in China The creation of savoir faire and business plan competitions in the luxury industry LVMH's sponsoring of Viva Technology Perfect for students in MBA programs or taking degrees or courses in Luxury Brand Management, The Road to Luxury will also earn a place in the libraries of executives and managers in the luxury business, marketing, branding, and advertising professionals and companies, and entrepreneurs interested in the workings of the luxury industry.
Book Synopsis Luxury Fashion and Culture by : Arch G. Woodside
Download or read book Luxury Fashion and Culture written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2013-03-14 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to distinguish to themselves and others who they are as well as whom they are not - both within and across cultures.
Book Synopsis Understanding of Consumers' Needs for Luxury by : E. Mostovicz
Download or read book Understanding of Consumers' Needs for Luxury written by E. Mostovicz and published by . This book was released on 2008 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In a constant search for meaning we humans cannot stop interpreting the world we find around us (Kelly, 1955) and this act of interpretation in its turn affects the way we behave. And yet, in spite of the obvious importance of interpretation, researchers have tended to shy away from studying it. Interpretation itself is a paradoxical undertaking and is difficult to face up to, even though paradox is an intrinsic part of our human nature (Pinker, 2003). This act of evasion has negative consequences. Instead of acknowledging our interpretations as subjective and changeable, they are assimilated as ultimate and objective truths, thereby distorting our behaviours. The mechanism of human interpretation is based on two paradoxical premises: preference and attitude. In practice, interpretation tends to become contorted in futile attempts to relieve the inevitable tensions between these two premises. By examining aspects of philosophy, psychology and linguistics, this study argues that the tendency to substitute truth for subjective interpretation is persistent and damaging, but can in fact be resolved by applying the Janusian attitudinal mapping tool (Mostovicz, Kakabadse and Kakabadse, 2008). The mapping tool looks specifically at one dimension of the paradox distortion - consciousness, and offers a conscious, purposeful and dynamic interpretative process to relieve the contortion. The study then explores the difficulties and the benefits of dealing with paradox in a conscious, purposeful, and dynamic way, noting that these are precisely the challenges that truth-substitution seeks to evade. As human purpose is dynamic by its nature, this study rejects traditional static research paradigms and instead proposes a Janusian paradigm. Similarly, traditional static tools of enquiry have been adapted to reflect individual motivations, taking into account the learnings from dynamic personal construct theory (Kelly, 1955; Hinkle, 1965). The study examines the mechanism of interpretation by investigating perceptions of diamonds as luxury. The study defines the six facets and four layers of effective, paradoxical interpretation and then presents two distinct pathways of interpretation - Theta and Lambda - to describe how individuals use this interpretive framework to achieve different life purposes. For Thetas, that life purpose centres on the need for affiliation and belonging, whereas for Lambdas, it centres on the need for challenge and personal achievement. As the role of interpretation is paramount to meaningful existence, the knowledge-building meta-framework which this study proposes can be applied universally to any field of enquiry and has already provided both theoretical and applied benefits, expanding the range and relevance of human knowledge.
Book Synopsis Living the Simply Luxurious Life by : Shannon Ables
Download or read book Living the Simply Luxurious Life written by Shannon Ables and published by . This book was released on 2018-10-07 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: What can you uniquely give the world? We often sell ourselves short with self-limiting beliefs, but most of us would be amazed and delighted to know that we do have something special - our distinctive passions and talents - to offer. And what if I told you that what you have to give will also enable you to live a life of true contentment? How is that possible? It happens when you embrace and curate your own simply luxurious life. We tend to not realize the capacity of our full potential and settle for what society has deemed acceptable. However, each of us has a unique journey to travel if only we would find the courage, paired with key skills we can develop, to step forward. This book will help you along the deeper journey to discovering your best self as you begin to trust your intuition and listen to your curiosity. You will learn how to: - Recognize your innate strengths - Acquire the skills needed to nurture your best self - Identify and navigate past societal limitations often placed upon women - Strengthen your brand both personally and professionally - Build a supportive and healthy community - Cultivate effortless style - Enhance your everyday meals with seasonal fare - Live with less, so that you can live more fully - Understand how to make a successful fresh start - Establish and mastermind your financial security - Experience great pleasure and joy in relationships - Always strive for quality over quantity in every arena of your life Living simply luxuriously is a choice: to think critically, to live courageously, and to savor the everydays as much as the grand occasions. As you learn to live well in your everydays, you will elevate your experience and recognize what is working for you and what is not. With this knowledge, you let go of the unnecessary, thus simplifying your life and removing the complexity. Choices become easier, life has more flavor, and you begin to feel deeply satisfying true contentment. The cultivation of a unique simply luxurious life is an extraordinary daily journey that each of us can master, leading us to our fullest potential.
Book Synopsis Kapferer on Luxury by : Jean-Noël Kapferer
Download or read book Kapferer on Luxury written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2015-03-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening the gap with premium brands' competition, and the importance of non-delocalization. It also explores in detail facing the demand of the Chinese clients, rising sustainable quality and experiential standards, developing real luxury services and managing luxury brands within groups without diluting their equity and more. As such, Kapferer on Luxury is the perfect and timely resource for luxury executives, communication managers, luxury observers and advanced students willing to deepen their understanding of this major luxury challenge.
Book Synopsis The Luxury Strategy by : Jean-Noël Kapferer
Download or read book The Luxury Strategy written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2012-09-03 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.
Book Synopsis The New Luxury Experience by : Wided Batat
Download or read book The New Luxury Experience written by Wided Batat and published by Springer. This book was released on 2019-04-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.g., in-store, hotel, restaurant) and the digital space (e.g., social media, website, e-commerce). Specifically, it offers an overview of customer experience issues and explores big five experiential strategies that can be applied by luxury houses in order to provide the best luxury experience to their customers. Themes such as quality of customer luxury experience, immersion and co-production/co-creation in luxury, creation and management, digital and immersive marketing, and innovative market research are also examined. How do consumers define luxury? Is there one luxury or several “luxuries”? What kind of luxury experiences consumers want to live? How can luxury houses design the ultimate luxury experience? More than in any other sector, luxury consumption is a response to a search for emotions, pleasure, uniqueness, consideration and greatest services. The luxury consumer wants to live luxury experiences – not just buy luxury products or services. In this way, this book presents the luxury consumption experience as a combination of symbolic meaning, subconscious processes and nonverbal cues and characterized by fantasies, feelings and fun. Featuring case studies and interviews from international luxury sectors and brand managers such as Burberry, Dior, Porsche, Breitling, St. Regis Hotels & Resorts, and Louis Vuitton, among others, this book offers both a research and management perspective on luxury experience to professionals in the luxury sector (e.g., CEOs, brand managers, marketing and communication professionals), as well as marketing professors, students, and people eager to learn more about how to design the ultimate luxury experience. Praise for The New Luxury Experience “This book provides a holistic perspective on marketing of luxury brands, offering both useful practical advice as well as illustrating important cases.” -- Ravi Dhar, Director, Yale Center for Customer Insights, Yale University “Wided Batat’s book offers a fresh, insightful and comprehensive analysis of the concept of the consumer’s experience with luxury whatever that may be. The Five experiential luxury strategies proposed by Wided highlight that luxury management should go above and beyond the design and branding of luxury goods and services. I also commend the consideration given to the younger generations’ approach to luxury and to corporate social responsibility aspects. Luxury marketers should find this book very useful indeed.” -- Francesca Dall’Olmo Riley, Professor of Brand Management, Kingston Business School, UK
