Internet Y Los Negocios

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Management Information Systems

Author : Kenneth C. Laudon
Publisher : Pearson Educación
ISBN 13 : 9789702605287
Total Pages : 618 pages
Book Rating : 4.6/5 (52 download)

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Book Synopsis Management Information Systems by : Kenneth C. Laudon

Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.

Business

Author : Ricky W. Griffin
Publisher : Pearson Educación
ISBN 13 : 9789702605973
Total Pages : 722 pages
Book Rating : 4.6/5 (59 download)

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Book Synopsis Business by : Ricky W. Griffin

Download or read book Business written by Ricky W. Griffin and published by Pearson Educación. This book was released on 2004 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e

Author :
Publisher : jacin
ISBN 13 :
Total Pages : 29 pages
Book Rating : 4./5 ( download)

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Book Synopsis by :

Download or read book written by and published by jacin. This book was released on with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing

Author : Gary Armstrong
Publisher : Pearson Educación
ISBN 13 : 9789702604006
Total Pages : 686 pages
Book Rating : 4.6/5 (4 download)

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Book Synopsis Marketing by : Gary Armstrong

Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Open Source Technology: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466672315
Total Pages : 2050 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Open Source Technology: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Open Source Technology: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-11-30 with total page 2050 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pervasiveness of and universal access to modern Information and Communication Technologies has enabled a popular new paradigm in the dissemination of information, art, and ideas. Now, instead of relying on a finite number of content providers to control the flow of information, users can generate and disseminate their own content for a wider audience. Open Source Technology: Concepts, Methodologies, Tools, and Applications investigates examples and methodologies in user-generated and freely-accessible content available through electronic and online media. With applications in education, government, entertainment, and more, the technologies explored in these volumes will provide a comprehensive reference for web designers, software developers, and practitioners in a wide variety of fields and disciplines.

Principles of Operations Management

Author : Jay H. Heizer
Publisher : Pearson Educación
ISBN 13 : 9789702605256
Total Pages : 710 pages
Book Rating : 4.6/5 (52 download)

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Book Synopsis Principles of Operations Management by : Jay H. Heizer

Download or read book Principles of Operations Management written by Jay H. Heizer and published by Pearson Educación. This book was released on 2004 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this textbook, Heizer (business administration, Texas Lutheran U.) and Render (operations management, Rollins College) provide a broad introduction to the field of operations management. A sampling of topics includes operations strategy for competitive advantage, forecasting, design of goods and services, human resources, e- commerce, project management, inventory management, and maintenance. The CD-ROM contains video case studies, lecture notes, Excel OM and Extend software, and additional practice problems. Annotation copyrighted by Book News Inc., Portland, OR

Handbook of Research on Digital Crime, Cyberspace Security, and Information Assurance

Author : Cruz-Cunha, Maria Manuela
Publisher : IGI Global
ISBN 13 : 1466663251
Total Pages : 638 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Digital Crime, Cyberspace Security, and Information Assurance by : Cruz-Cunha, Maria Manuela

Download or read book Handbook of Research on Digital Crime, Cyberspace Security, and Information Assurance written by Cruz-Cunha, Maria Manuela and published by IGI Global. This book was released on 2014-07-31 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our hyper-connected digital world, cybercrime prevails as a major threat to online security and safety. New developments in digital forensics tools and an understanding of current criminal activities can greatly assist in minimizing attacks on individuals, organizations, and society as a whole. The Handbook of Research on Digital Crime, Cyberspace Security, and Information Assurance combines the most recent developments in data protection and information communication technology (ICT) law with research surrounding current criminal behaviors in the digital sphere. Bridging research and practical application, this comprehensive reference source is ideally designed for use by investigators, computer forensics practitioners, and experts in ICT law, as well as academicians in the fields of information security and criminal science.

Management Information Systems

Author : Raymond McLeod
Publisher : Pearson Educación
ISBN 13 : 9789701702550
Total Pages : 698 pages
Book Rating : 4.7/5 (25 download)

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Book Synopsis Management Information Systems by : Raymond McLeod

Download or read book Management Information Systems written by Raymond McLeod and published by Pearson Educación. This book was released on 1998 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text enjoys a strong loyalty among instructors who adopt it. Focusing on the role of managers within an organization, the text emphasizes the development of computer-based information systems to support an organization's objectives and strategic plans. The General Systems Model is, introduced in Chapter 6, and implemented throughout the rest of the text.

Fundamentals of Investments

Author : Gordon J. Alexander
Publisher : Pearson Educación
ISBN 13 : 9789702603757
Total Pages : 824 pages
Book Rating : 4.6/5 (37 download)

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Book Synopsis Fundamentals of Investments by : Gordon J. Alexander

Download or read book Fundamentals of Investments written by Gordon J. Alexander and published by Pearson Educación. This book was released on 2001 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introduction provides a clear framework for understanding and analyzing securities, and covers the major institutional features and theories of investing. While the book presents a thorough discussion of investments, the authors keep the material practical, relevant, and easy to understand. The latest developments in investments are brought to life through the use of tables, graphs, and illustrations that incorporate current market information and academic research. An international content deals directly with international securities and securities markets throughout the book--along with currency management and interest rate parity. Up-to-date "Money Matters" articles reflect the latest real-world developments and are provided throughout each chapter to give readers a sense of how practitioners deal with various investment issues and use techniques. Other coverage includes an array of investment tools--presented through discussions on stocks, bonds, and other securities such as options and futures. A guide to reviewing, forecasting, and monitoring--for individuals preparing to make investments or take the CFA exam.

Crisis del sistema, crisis del periodismo

Author : Ramón Reig
Publisher : Editorial GEDISA
ISBN 13 : 8497849124
Total Pages : 209 pages
Book Rating : 4.4/5 (978 download)

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Book Synopsis Crisis del sistema, crisis del periodismo by : Ramón Reig

Download or read book Crisis del sistema, crisis del periodismo written by Ramón Reig and published by Editorial GEDISA. This book was released on 2015-03 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Crisis del periodismo? Claro. Pero no es nueva. No hay que confundirla con los efectos de la crisis económica que se inicia a partir de 2007-2008. La crisis del periodismo está ahí, casi desde siempre, desde el momento en que los periodistas tropiezan con 6 “Pes”: - la P de Propiedad de los medios que proyectan la información, - la P de Publicidad, - la P de la influencia Política, - la P de Producción de la noticia sobre la base de redacciones pasivas a las que “se les olvida” salir a la calle a buscar noticias propias y transgresoras, - la P de Públicos que van buscando aquello que desean oír y no aquello que sucede, y - la P de Periodismo en forma de periodistas más cercanos a sus empresas y a lobbies de poder que al propio Periodismo. La crisis del periodismo es un reflejo fiel de la crisis del sistema de mercado, cau-sante de una sociedad angustiada e insolidaria. Si el sistema de mercado se siente inseguro en el laberinto que él mismo ha creado, pero a la vez es dueño del periodismo “de masas”, lo más habitual es que al receptor le llegue un periodismo “light” dominado por las pugnas políticas, el acoso y derribo al disidente, las catástrofes y sucesos, el entretenimiento (no inocente), el sensacionalismo, amarillismo el periodismo “rosa”, el deporte y la información meteorológica. El poder público sirve para centrar en él casi todas las “bofe-tadas” porque, ¿cómo morder la mano de tu señor? Sin embargo, el poder del mundo no es exactamente público sino privado. Como el periodismo se ha alejado de los ciudadanos, los ciudadanos bus-can su información en otros lugares alternativos, así ha ido creciendo la crisis del periodismo que se ha agravado con la crisis de un sistema que busca nuevos modelos de negocio en muchas ocasiones a costa del periodismo. Menos mal que, al mismo tiempo, aparecen iniciativas, aún por consolidarse, que aportan una esperanza para el desarrollo del conocimiento.

Éxito con o sin crisis

Author : Jorge Díaz Cardiel
Publisher : Editorial Almuzara
ISBN 13 : 8483567008
Total Pages : 213 pages
Book Rating : 4.4/5 (835 download)

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Book Synopsis Éxito con o sin crisis by : Jorge Díaz Cardiel

Download or read book Éxito con o sin crisis written by Jorge Díaz Cardiel and published by Editorial Almuzara. This book was released on 2012-11 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: En lo bueno y en lo malo. Así es como una empresa demuestra su liderazgo y buena gestión frente a la que es flor de un día. Por ello, Jorge Díaz-Cardiel aprovecha su bagaje como experto en el mundo de la gestión y la economía para hacer un homenaje a todas aquellas compañías que han sabido evolucionar y anticiparse a los tiempos difíciles y, como consecuencia, siguen estando en lo más alto. Además, el autor resalta la importancia que tiene el papel de los responsables de Comunicación en la consecución de tan buenos resultados. Éxito con o sin crisis analiza el recorrido de las compañías que cumplen con al menos 25 parámetros empresariales incluidos en su código genético: en los tiempos de bonanza, esos factores son arietes, puntas de lanza que les ayudan a mejorar la cuenta de resultados, distribuir más dividendo a los accionistas o ganar cuota de mercado. Y, en los complicados, todo se hace más llevadero. Las empresas analizadas son: Telefónica, Iberdrola, Danone, Microsoft, HP, Intel, La Caixa, Abertis, El Corte Inglés, Novartis, AC Hoteles, NH, Iberostar, Sol Meliá, Paradores de Turismo, Mapfre, Caser, Sanitas, Seguros Pelayo, Línea Directa Aseguradora, Santander, Indra, Deloitte y PWC.

Media Convergence Handbook - Vol. 1

Author : Artur Lugmayr
Publisher : Springer
ISBN 13 : 3642544843
Total Pages : 430 pages
Book Rating : 4.6/5 (425 download)

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Book Synopsis Media Convergence Handbook - Vol. 1 by : Artur Lugmayr

Download or read book Media Convergence Handbook - Vol. 1 written by Artur Lugmayr and published by Springer. This book was released on 2015-11-20 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors.

Handbook of Research on ICTs and Management Systems for Improving Efficiency in Healthcare and Social Care

Author : Cruz-Cunha, Maria Manuela
Publisher : IGI Global
ISBN 13 : 1466639911
Total Pages : 1387 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on ICTs and Management Systems for Improving Efficiency in Healthcare and Social Care by : Cruz-Cunha, Maria Manuela

Download or read book Handbook of Research on ICTs and Management Systems for Improving Efficiency in Healthcare and Social Care written by Cruz-Cunha, Maria Manuela and published by IGI Global. This book was released on 2013-04-30 with total page 1387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through the use of ICT tools, such as the internet, portals, and telecommunication devices, the quality of healthcare has improved in local and global health; aiding in the development of a sustainable economy. Handbook of Research on ICTs and Management Systems for Improving Efficiency in Healthcare and Social Care brings together a valuable research collection on ICT elements needed to improve communication and collaboration between global health institutes, public and private organizations, and foundations. Highlighting the adoption and success factors in the development of technologies for healthcare, this book is essential for IT professionals, technology solution providers, researchers, and students interested in technology and its relationship with healthcare and social services.

Rethinking the Conceptual Base for New Practical Applications in Information Value and Quality

Author : Jamil, George Leal
Publisher : IGI Global
ISBN 13 : 1466645636
Total Pages : 470 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Rethinking the Conceptual Base for New Practical Applications in Information Value and Quality by : Jamil, George Leal

Download or read book Rethinking the Conceptual Base for New Practical Applications in Information Value and Quality written by Jamil, George Leal and published by IGI Global. This book was released on 2013-09-30 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information value and quality can be considered an essential factor to evaluate both conceptual and practical contributions in organizational, technical, and scientific tasks and projects. It is important to effectively observe and implement these concepts in real organizational plans and efforts. Rethinking the Conceptual Base for New Practical Applications in Information Value and Quality discusses the re-evaluation of the conceptual base of information value and quality found in different forms of media; and how these concepts can be analyzed in real applications and business scenarios. This book is a vital reference source for scholars, practitioners, IT specialists, and students interested in information and knowledge management.

Mobile Computing and Wireless Networks: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466687525
Total Pages : 2351 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Mobile Computing and Wireless Networks: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Mobile Computing and Wireless Networks: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2015-09-30 with total page 2351 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in a wireless society, one where convenience and accessibility determine the efficacy of the latest electronic gadgets and mobile devices. Making the most of these technologies—and ensuring their security against potential attackers—requires increased diligence in mobile technology research and development. Mobile Computing and Wireless Networks: Concepts, Methodologies, Tools, and Applications brings together a comprehensive range of voices and research in the area of mobile and wireless technologies, exploring the successes and failures, advantages and drawbacks, and benefits and limitations of the technology. With applications in a plethora of different research and topic areas, this multi-volume reference work benefits researchers, service providers, end-users, and information technology professionals. This four-volume reference work includes a diverse array of chapters and authors covering topics such as m-commerce, network ethics, mobile agent systems, mobile learning, communications infrastructure, and applications in fields such as business, healthcare, government, tourism, and more.

Connecting With Consumers Through Effective Personalization and Programmatic Advertising

Author : Remondes, Jorge
Publisher : IGI Global
ISBN 13 : 1668491486
Total Pages : 323 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Connecting With Consumers Through Effective Personalization and Programmatic Advertising by : Remondes, Jorge

Download or read book Connecting With Consumers Through Effective Personalization and Programmatic Advertising written by Remondes, Jorge and published by IGI Global. This book was released on 2024-01-10 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike.

Handbook of Research on Emerging Technologies for Effective Project Management

Author : Jamil, George Leal
Publisher : IGI Global
ISBN 13 : 1522599940
Total Pages : 433 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Emerging Technologies for Effective Project Management by : Jamil, George Leal

Download or read book Handbook of Research on Emerging Technologies for Effective Project Management written by Jamil, George Leal and published by IGI Global. This book was released on 2019-09-13 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Driven by such tools as big data, cognitive computing, new business models, and the internet of things, the overall demand for innovation is becoming more critical for competitiveness and emerging technologies. These technologies have become real alternatives for the market and offer new perspectives for modern project management applications. The Handbook of Research on Emerging Technologies for Effective Project Management is an essential research publication that proposes innovations for firms and markets through the exploration of project management principles and methods and the effective integration of knowledge and innovation. It encompasses academic and scientific propositions, reviews for conceptual bases, applications of theories in new market solutions, and cases of successful insertion of disruptive technologies and business models in new competitive market offers. Featuring a range of topics such as innovation management, business administration, and marketing, this book is ideal for project managers, IT specialists, software developers, executives, practitioners, managers, marketers, researchers, and industry professionals.