Internet Of Things Simple Steps To Win Insights And Opportunities For Maxing Out Success

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Internet of Things - Simple Steps to Win, Insights and Opportunities for Maxing Out Success

Author : Gerard Blokdijk
Publisher : Complete Publishing
ISBN 13 : 9781488898327
Total Pages : 164 pages
Book Rating : 4.8/5 (983 download)

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Book Synopsis Internet of Things - Simple Steps to Win, Insights and Opportunities for Maxing Out Success by : Gerard Blokdijk

Download or read book Internet of Things - Simple Steps to Win, Insights and Opportunities for Maxing Out Success written by Gerard Blokdijk and published by Complete Publishing. This book was released on 2015-10-11 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one-stop-source powering Internet of Things success, jam-packed with ready to use insights for results, loaded with all the data you need to decide how to gain and move ahead. Based on extensive research, this lays out the thinking of the most successful Internet of Things knowledge experts, those who are adept at continually innovating and seeing opportunities. This is the first place to go for Internet of Things innovation - INCLUDED are numerous real-world Internet of Things blueprints, presentations and templates ready for you to access and use. Also, if you are looking for answers to one or more of these questions then THIS is the title for you: What is the Internet of Things? What startups are focused on the Internet of Things (IoT)? How do I learn about Internet of Things? Who will be the leading companies of the Internet of Things? What is the definition of Internet of Things? How fast is the Internet of Things growing? Whats the difference between the Internet of Things (IoT) and Machine to Machine (M2M)? What is the hottest category in the Internet of Things? What platform will Internet of Things software be built on? How can we implement Internet of things? Who coined the term internet of things? Is there an effort to standardize the 'Internet of Things'? Internet of Things (IoT): I want to get into the Internet of Things (IoT) industry. How can I position myself to start there? Where is the Internet of Things headed to? What do you mean by Internet of Things? What are the best examples of the 'Internet of things'? ...and much more..."

Connected Devices - Simple Steps to Win, Insights and Opportunities for Maxing Out Success

Author : Gerard Blokdijk
Publisher : Complete Publishing
ISBN 13 : 9781488898730
Total Pages : 174 pages
Book Rating : 4.8/5 (987 download)

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Book Synopsis Connected Devices - Simple Steps to Win, Insights and Opportunities for Maxing Out Success by : Gerard Blokdijk

Download or read book Connected Devices - Simple Steps to Win, Insights and Opportunities for Maxing Out Success written by Gerard Blokdijk and published by Complete Publishing. This book was released on 2015-10-11 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one-stop-source powering connected devices success, jam-packed with ready to use insights for results, loaded with all the data you need to decide how to gain and move ahead. Based on extensive research, this lays out the thinking of the most successful connected devices knowledge experts, those who are adept at continually innovating and seeing opportunities. This is the first place to go for connected devices innovation - INCLUDED are numerous real-world connected devices blueprints, presentations and templates ready for you to access and use. Also, if you are looking for answers to one or more of these questions then THIS is the title for you: How many connected devices will there be in 2020? What is the difference between the Internet of Things and Connected Devices? How will connected devices be purchased in the next five years? Is the universal OS coming for all Internet-connected devices? How will connected devices change the way intelligence is gathered and processed? ...and much more...

Network Protocols - Simple Steps to Win, Insights and Opportunities for Maxing Out Success

Author : Gerard Blokdijk
Publisher : Complete Publishing
ISBN 13 : 9781488896927
Total Pages : 160 pages
Book Rating : 4.8/5 (969 download)

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Book Synopsis Network Protocols - Simple Steps to Win, Insights and Opportunities for Maxing Out Success by : Gerard Blokdijk

Download or read book Network Protocols - Simple Steps to Win, Insights and Opportunities for Maxing Out Success written by Gerard Blokdijk and published by Complete Publishing. This book was released on 2015-09-27 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one-stop-source powering Network Protocols success, jam-packed with ready to use insights for results, loaded with all the data you need to decide how to gain and move ahead. Based on extensive research, this lays out the thinking of the most successful Network Protocols knowledge experts, those who are adept at continually innovating and seeing opportunities. This is the first place to go for Network Protocols innovation - INCLUDED are numerous real-world Network Protocols blueprints, presentations and templates ready for you to access and use. Also, if you are looking for answers to one or more of these questions then THIS is the title for you: How exactly are network protocols implemented? What is the intuition behind network protocols? What are the best practices for designing and implementing network protocols? Network Protocols: In TCP 3 way handshake, why we need the third ACK? What languages are used to develop network protocols? What are some easy dissertation/research topics related to network protocols for beginners? What are my options for established TCP/IP network protocols for use between arduino (c++) / ruby? How does Skype test software and systems changes affecting its network protocols? What are the pros and cons of MQTT versus MQTT-S as network protocols in IoT (Internet of Things)? Internet of Things (IoT): What is the difference between HTTP and CoAP network protocols? Does the current Network Protocols stack suffice needs of Cloud Computing? Besides message-based and stream-based protocols, are there other types of network protocols? Network Protocols: Are there existing sockets API similar or comparable to ZeroMQ? What is a software defined network? How is it better than contemporary layering of network protocols? What are some open problems of network protocols which we are using now? ...and much more..."

IoT Inc.: How Your Company Can Use the Internet of Things to Win in the Outcome Economy

Author : Bruce Sinclair
Publisher : McGraw Hill Professional
ISBN 13 : 126002590X
Total Pages : 305 pages
Book Rating : 4.2/5 (6 download)

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Book Synopsis IoT Inc.: How Your Company Can Use the Internet of Things to Win in the Outcome Economy by : Bruce Sinclair

Download or read book IoT Inc.: How Your Company Can Use the Internet of Things to Win in the Outcome Economy written by Bruce Sinclair and published by McGraw Hill Professional. This book was released on 2017-06-02 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grab the top spot in your industry by seizing the power of IoT Smart products are everywhere. They’re in our companies, in our homes, in our pockets. People love these products. But what they love more is what these products do—and for anyone running a business today, outcomes are the key. The Internet of Things (IoT) is the point of connection between products and the results they deliver—it’s where products become software. IoT Inc. explains everything you need to know to position your company within this powerful new network. And once you do, you’ll leave the competition in the dust. Founder and president of today’s leading IoT business consulting firm, Bruce Sinclair has been helping companies develop IoT strategies for a decade—far longer than the term has even existed. This essential guide provides an in-depth look into IoT—how it works and how it is transforming business; methods for seeing your own business, customers, and competitors through the lens of IoT, and a deep dive into how to develop and implement a powerful IoT strategy. IoT isn’t a new business trend. It’s the new way of business. Period. The IoT wave is heading for your industry. You can either meet it head-on, and ride it to success, or you can turn your back and let it swamp you. This is your playbook for transforming your company into a major player in the IoT Outcome economy.

Network Management - Simple Steps to Win, Insights and Opportunities for Maxing Out Success

Author : Gerard Blokdijk
Publisher : Complete Publishing
ISBN 13 : 9781488897801
Total Pages : 284 pages
Book Rating : 4.8/5 (978 download)

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Book Synopsis Network Management - Simple Steps to Win, Insights and Opportunities for Maxing Out Success by : Gerard Blokdijk

Download or read book Network Management - Simple Steps to Win, Insights and Opportunities for Maxing Out Success written by Gerard Blokdijk and published by Complete Publishing. This book was released on 2015-10-05 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one-stop-source powering Network Management success, jam-packed with ready to use insights for results, loaded with all the data you need to decide how to gain and move ahead. Based on extensive research, this lays out the thinking of the most successful Network Management knowledge experts, those who are adept at continually innovating and seeing opportunities. This is the first place to go for Network Management innovation - INCLUDED are numerous real-world Network Management blueprints, presentations and templates ready for you to access and use. Also, if you are looking for answers to one or more of these questions then THIS is the title for you: Any open source remote systems and network management tool? Who are some Telecommunications Network Management software companies? What is the difference between IT network management and system management? What is a good book about interpersonal network management? What are the five functional areas of network management? Where can I learn a network management system? What are the differences between simple network management protocol (SNMP) and internet of things? What is the meaning and overall goal of network management? What is the difference between software defined networking and element management system / network management system? What are supportive books or articles about network ontology and GIS based network management? What is the role of a Java/C++ software engineer in network management protocol? Which is more suitable to develop a network management system: GraphX or Neo4j? Can Node.js be used for building web based network management software that uses SNMP, and future SDN API? What are the important metrics for entreprise products (e.g. network management product, firewall management tool etc.)? What is the future of a provider of network management systems in healthcare? ...and much more...

The Amazon Way on IoT

Author : John Rossman
Publisher : Amazon Way
ISBN 13 : 9780692739006
Total Pages : 170 pages
Book Rating : 4.7/5 (39 download)

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Book Synopsis The Amazon Way on IoT by : John Rossman

Download or read book The Amazon Way on IoT written by John Rossman and published by Amazon Way. This book was released on 2016 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: La 4e de couverture indique : "The Amazon Way on IoT is for the leader who wants to understand how the Internet of things is transforming business and society. Listeners will discover business cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach through understanding Amazon's and other leading companies sophisticated IoT technologies and strategies. Connected devices, wearables, cloud computing, sensors, machine learning and algorithms are all capabilities and technologies dramatically changing business, government and organizational landscapes. These are the core components enabling the Internet of things, which Harvard professor Michael Porter writes is the backbone for a third wave of technology-led innovation and digital disruption. This book gives you the easy recipes to identify the opportunities in your business."

Session Initiation Protocol - Simple Steps to Win, Insights and Opportunities for Maxing Out Success

Author : Gerard Blokdijk
Publisher : Complete Publishing
ISBN 13 : 9781488898235
Total Pages : 186 pages
Book Rating : 4.8/5 (982 download)

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Book Synopsis Session Initiation Protocol - Simple Steps to Win, Insights and Opportunities for Maxing Out Success by : Gerard Blokdijk

Download or read book Session Initiation Protocol - Simple Steps to Win, Insights and Opportunities for Maxing Out Success written by Gerard Blokdijk and published by Complete Publishing. This book was released on 2015-10-05 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one-stop-source powering Session Initiation Protocol success, jam-packed with ready to use insights for results, loaded with all the data you need to decide how to gain and move ahead. Based on extensive research, this lays out the thinking of the most successful Session Initiation Protocol knowledge experts, those who are adept at continually innovating and seeing opportunities. This is the first place to go for Session Initiation Protocol innovation - INCLUDED are numerous real-world Session Initiation Protocol blueprints, presentations and templates ready for you to access and use. Also, if you are looking for answers to one or more of these questions then THIS is the title for you: How do I learn the session initiation protocol fast? Is GSM (Google Cloud Messaging) a SIP (Session Initiation Protocol)? How do I integrate the Session Initiation Protocol in an iPhone app? Session Initiation Protocol (SIP): Where can I find phone automation data? What is the difference between a public (external) and private (internal) IP address? How do they differ when it comes to session initiation protocol? What are the best tutorials for SIP (Session Initiation Protocol)? What smart phone operating systems offer a standard SIP (Session Initiation Protocol) client that can make high audio quality VoIP calls using any VoIP service provider? Session Initiation Protocol (SIP): Is there an opensource project for CPIM message parsing and encoding? What is the best one for IoT (Internet of Things) Technology -- SIP (Session Initiation Protocol), XMPP (Extensible Messaging and Presence Protocol ), or REST (Representational state transfer)? ...and much more..."

The Amazon Way

Author : John Rossman
Publisher :
ISBN 13 : 9781734979152
Total Pages : pages
Book Rating : 4.9/5 (791 download)

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Book Synopsis The Amazon Way by : John Rossman

Download or read book The Amazon Way written by John Rossman and published by . This book was released on 2021-06-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In just twenty years, Amazon.com has gone from a start-up internet bookseller to a global company revolutionizing and disrupting multiple industries, including retail, publishing, logistics, devices, apparel, and cloud computing.But what is at the heart of Amazon's rise to success? Is it the tens of millions of items in stock, the company's technological prowess, or the many customer service innovations like "one-click"?As a leader at Amazon who had a front-row seat during its formative years, John Rossman understands the iconic company better than most. From the launch of Amazon's third-party seller program to their foray into enterprise services, he witnessed it all-the amazing successes, the little-known failures, and the experiments whose outcomes are still in doubt.In The Amazon Way, Rossman introduces readers to the unique corporate culture of the world's largest Internet retailer, with a focus on the fourteen leadership principles that have guided and shaped its decisions and its distinctive leadership culture.Peppered with humorous and enlightening firsthand anecdotes from the author's career at Amazon, this revealing business guide is also filled with the valuable lessons that have served Jeff Bezos's "everything store" so well-providing expert advice for aspiring entrepreneurs, CEOs, and investors alike.

Internet of Things From Hype to Reality

Author : Ammar Rayes
Publisher : Springer
ISBN 13 : 3319448609
Total Pages : 350 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Internet of Things From Hype to Reality by : Ammar Rayes

Download or read book Internet of Things From Hype to Reality written by Ammar Rayes and published by Springer. This book was released on 2016-10-22 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book comprehensively describes an end-to-end Internet of Things (IoT) architecture that is comprised of devices, network, compute, storage, platform, applications along with management and security components. It is organized into five main parts, comprising of a total of 11 chapters. Part I presents a generic IoT reference model to establish a common vocabulary for IoT solutions. This includes a detailed description of the Internet protocol layers and the Things (sensors and actuators) as well as the key business drivers to realize the IoT vision. Part II focuses on the IoT requirements that impact networking protocols and provides a layer-by-layer walkthrough of the protocol stack with emphasis on industry progress and key gaps. Part III introduces the concept of Fog computing and describes the drivers for the technology, its constituent elements, and how it relates and differs from Cloud computing. Part IV discusses the IoT services platform, the cornerstone of the solution followed by the Security functions and requirements. Finally, Part V provides a treatment of the topic of connected ecosystems in IoT along with practical applications. It then surveys the latest IoT standards and discusses the pivotal role of open source in IoT. “Faculty will find well-crafted questions and answers at the end of each chapter, suitable for review and in classroom discussion topics. In addition, the material in the book can be used by engineers and technical leaders looking to gain a deep technical understanding of IoT, as well as by managers and business leaders looking to gain a competitive edge and understand innovation opportunities for the future.” Dr. Jim Spohrer, IBM “This text provides a very compelling study of the IoT space and achieves a very good balance between engineering/technology focus and business context. As such, it is highly-recommended for anyone interested in this rapidly-expanding field and will have broad appeal to a wide cross-section of readers, i.e., including engineering professionals, business analysts, university students, and professors.” Professor Nasir Ghani, University of South Florida

Internet of Things Applications - From Research and Innovation to Market Deployment

Author : Ovidiu Vermesan
Publisher :
ISBN 13 : 9788770044950
Total Pages : 0 pages
Book Rating : 4.0/5 (449 download)

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Book Synopsis Internet of Things Applications - From Research and Innovation to Market Deployment by : Ovidiu Vermesan

Download or read book Internet of Things Applications - From Research and Innovation to Market Deployment written by Ovidiu Vermesan and published by . This book was released on 2024-10-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digitising the Industry - Internet of Things Connecting the Physical, Digital and Virtual Worlds

Author : Peter Friess
Publisher : River Publishers
ISBN 13 : 8793379811
Total Pages : 362 pages
Book Rating : 4.7/5 (933 download)

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Book Synopsis Digitising the Industry - Internet of Things Connecting the Physical, Digital and Virtual Worlds by : Peter Friess

Download or read book Digitising the Industry - Internet of Things Connecting the Physical, Digital and Virtual Worlds written by Peter Friess and published by River Publishers. This book was released on 2016-07-07 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an overview of the current Internet of Things (IoT) landscape, ranging from the research, innovation and development priorities to enabling technologies in a global context. A successful deployment of IoT technologies requires integration on all layers, be it cognitive and semantic aspects, middleware components, services, edge devices/machines and infrastructures. It is intended to be a standalone book in a series that covers the Internet of Things activities of the IERC - Internet of Things European Research Cluster from research to technological innovation, validation and deployment. The book builds on the ideas put forward by the European Research Cluster and the IoT European Platform Initiative (IoT-EPI) and presents global views and state of the art results on the challenges facing the research, innovation, development and deployment of IoT in the next years. The IoT is bridging the physical world with virtual world and requires sound information processing capabilities for the "digital shadows" of these real things. The research and innovation in nanoelectronics, semiconductor, sensors/actuators, communication, analytics technologies, cyber-physical systems, software, swarm intelligent and deep learning systems are essential for the successful deployment of IoT applications. The emergence of IoT platforms with multiple functionalities enables rapid development and lower costs by offering standardised components that can be shared across multiple solutions in many industry verticals. The IoT applications will gradually move from vertical, single purpose solutions to multi-purpose and collaborative applications interacting across industry verticals, organisations and people, being one of the essential paradigms of the digital economy. Many of those applications still have to be identified and involvement of end-users including the creative sector in this innovation is crucial. The IoT applications and deployments as integrated building blocks of the new digital economy are part of the accompanying IoT policy framework to address issues of horizontal nature and common interest (i.e. privacy, end-to-end security, user acceptance, societal, ethical aspects and legal issues) for providing trusted IoT solutions in a coordinated and consolidated manner across the IoT activities and pilots. In this, context IoT ecosystems offer solutions beyond a platform and solve important technical challenges in the different verticals and across verticals. These IoT technology ecosystems are instrumental for the deployment of large pilots and can easily be connected to or build upon the core IoT solutions for different applications in order to expand the system of use and allow new and even unanticipated IoT end uses. Technical topics discussed in the book include: IntroductionDigitising industry and IoT as key enabler in the new era of Digital EconomyIoT Strategic Research and Innovation Agenda IoT in the digital industrial context: Digital Single MarketIntegration of heterogeneous systems and bridging the virtual, digital and physical worldsFederated IoT platforms and interoperabilityEvolution from intelligent devices to connected systems of systems by adding new layers of cognitive behaviour, artificial intelligence and user interfaces. Innovation through IoT ecosystemsTrust-based IoT end-to-end security, privacy framework User acceptance, societal, ethical aspects and legal issuesInternet of Things Applications

A Reference Guide to the Internet of Things

Author : Greg Dunko
Publisher :
ISBN 13 : 9781986348942
Total Pages : 82 pages
Book Rating : 4.3/5 (489 download)

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Book Synopsis A Reference Guide to the Internet of Things by : Greg Dunko

Download or read book A Reference Guide to the Internet of Things written by Greg Dunko and published by . This book was released on 2017-03 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: This resource will help you make educated decisions for your IoT project, whether building from scratch or assembling ready to deploy components. Bridgera provides insight on what to consider throughout the entire process, from planning and design of each component to the deployment and monitoring of your IoT system. Our goal is to help you navigate the many options available when constructing an IoT system. We outline the advantages and disadvantages of the various technologies available to help you decide which options best suit your IoT project's needs.

Little Bets

Author : Peter Sims
Publisher : Simon and Schuster
ISBN 13 : 1439170444
Total Pages : 226 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Little Bets by : Peter Sims

Download or read book Little Bets written by Peter Sims and published by Simon and Schuster. This book was released on 2011-04-19 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An enthusiastic, example-rich argument for innovating in a particular way—by deliberately experimenting and taking small exploratory steps in novel directions. Light, bright, and packed with tidy anecdotes” (The Wall Street Journal). What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, and the story developers at Pixar films all have in common? Bestselling author Peter Sims found that rather than start with a big idea or plan a whole project in advance, they make a methodical series of little bets, learning critical information from lots of little failures and from small but significant wins. Reporting on a fascinating range of research, from the psychology of creative blocks to the influential field of design thinking, Sims offers engaging and illuminating accounts of breakthrough innovators at work, and a whole new way of thinking about how to navigate uncertain situations and unleash our untapped creative powers.

The Artist's Way

Author : Julia Cameron
Publisher : Penguin
ISBN 13 : 1101156880
Total Pages : 295 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis The Artist's Way by : Julia Cameron

Download or read book The Artist's Way written by Julia Cameron and published by Penguin. This book was released on 2002-03-04 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: "With its gentle affirmations, inspirational quotes, fill-in-the-blank lists and tasks — write yourself a thank-you letter, describe yourself at 80, for example — The Artist’s Way proposes an egalitarian view of creativity: Everyone’s got it."—The New York Times "Morning Pages have become a household name, a shorthand for unlocking your creative potential"—Vogue Over four million copies sold! Since its first publication, The Artist's Way phenomena has inspired the genius of Elizabeth Gilbert and millions of readers to embark on a creative journey and find a deeper connection to process and purpose. Julia Cameron's novel approach guides readers in uncovering problems areas and pressure points that may be restricting their creative flow and offers techniques to free up any areas where they might be stuck, opening up opportunities for self-growth and self-discovery. The program begins with Cameron’s most vital tools for creative recovery – The Morning Pages, a daily writing ritual of three pages of stream-of-conscious, and The Artist Date, a dedicated block of time to nurture your inner artist. From there, she shares hundreds of exercises, activities, and prompts to help readers thoroughly explore each chapter. She also offers guidance on starting a “Creative Cluster” of fellow artists who will support you in your creative endeavors. A revolutionary program for personal renewal, The Artist's Way will help get you back on track, rediscover your passions, and take the steps you need to change your life.

Expect to Win

Author : Carla A. Harris
Publisher : Penguin
ISBN 13 : 0452295904
Total Pages : 258 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Expect to Win by : Carla A. Harris

Download or read book Expect to Win written by Carla A. Harris and published by Penguin. This book was released on 2010-01-26 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated in 2017 with a new author’s note and chapter on building effective business relationships! “Penned by an exceptionally bright woman whose ideas will enlighten you, brighten and brilliantly ignite vision in all who read it. Out of the matrix of her wisdom emerges a book that will revolutionize your life and may very well alter your thinking as we go into a new era of time. A must-read!”—Bishop T.D. Jakes, New York Times bestselling author of Reposition Yourself: Living Life Without Limits Carla Harris, one of the most successful and respected women in business, shares advice, tips, and strategies for surviving in any workplace environment. While climbing the corporate ladder, Harris had her own missteps and celebrated numerous victories. She vowed that when she reached senior management, and people came to her for advice, she would provide them with the tools and strategies honed by her experience. “Carla’s Pearls” have become the centerpiece for her many speeches and television appearances. Now, Carla shares these valuable lessons, including: · Authenticity: The Power is You · The Ninety-Day Rule · Perception is the Copilot to Reality · The Mentor, the Sponsor, the Adviser: Having Them All · Leverage Your Voice · Balance is a Necessity: Use Your Passions to Achieve It · Expect to Win: Show Up with Your Best Self Every Day Expect to Win is an inspirational must-read for anyone seeking battle-tested tools for fulfilling their true potential.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Good Strategy Bad Strategy

Author : Richard Rumelt
Publisher : Currency
ISBN 13 : 0307886239
Total Pages : 338 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis Good Strategy Bad Strategy by : Richard Rumelt

Download or read book Good Strategy Bad Strategy written by Richard Rumelt and published by Currency. This book was released on 2011-07-19 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.