Interne Unternehmenskommunikation. Wie werden Mitarbeiter am effektivsten erreicht?

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Publisher : GRIN Verlag
ISBN 13 : 3346107167
Total Pages : 23 pages
Book Rating : 4.3/5 (461 download)

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Book Synopsis Interne Unternehmenskommunikation. Wie werden Mitarbeiter am effektivsten erreicht? by : Laura Buonocore

Download or read book Interne Unternehmenskommunikation. Wie werden Mitarbeiter am effektivsten erreicht? written by Laura Buonocore and published by GRIN Verlag. This book was released on 2020-02-03 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2019 im Fachbereich Medien / Kommunikation - Interpersonale Kommunikation, Note: 2,3, Hochschule Fresenius; Köln, Sprache: Deutsch, Abstract: Gesellschaft und Wirtschaft sind gekennzeichnet von komplexen Zusammenhängen. Die interne Kommunikation unterstützt die Bewältigung der zunehmenden Anzahl von Informationen, Daten, Projekten und Prozessen. Durch verbesserte Informationen können schwierige Strukturen verständlich gemacht werden und dies kann letztendlich im Wettbewerb einen entscheidenden Unterschied zur Konkurrenz darstellen. Nur wenn ein gemeinsames Verständnis für ein Thema, ein Projekt oder eine Dienstleistung besteht, kann sich ein Unternehmen von seinen Mitbewerbern abheben und zusätzlich eine erfolgreiche Außenwirkung erzielen. Zudem fördern gezielte, dosierte und konzentrierte Informationen die Zufriedenheit der Mitarbeiter. Nur gut informierte Mitarbeiter sind zufrieden und tragen zum Unternehmenserfolg bei. Die Kommunikation ist daher in jedem Betrieb ein wichtiger Bestandteil der offenen sowie wertorientierten Unternehmenskultur. „Mit [...] Mitarbeitern effektiv zu kommunizieren ist längst zum kritischen Erfolgsfaktor geworden. Er muss ebenso funktionieren wie Qualität, Service, Kundenzufriedenheit, Rentabilität und Marktposition, wenn das Unternehmen im Wettbewerb bestehen will!“ (Mast, 2000) Mitarbeiter und Führungskräfte kommunizieren Tag für Tag in unterschiedlichster Art und Weise mit diversen Anspruchsgruppen. Es werden dabei nicht nur Informationen vermittelt, die für die Firma und ihr Geschäftsfeld relevant sind, sondern es wird auch der kontinuierliche Dialog mit den Mitarbeitern und unter den Mitarbeitern gefördert. Viele Unternehmen haben die Wichtigkeit der internen Kommunikation erkannt und erarbeiten systematisch Optimierungen ihrer Kommunikationsinstrumente und -abläufe, um den internen Anspruchsgruppen die gesamten und spezifischen Leistungen nahezubringen. Dabei kommt die Frage auf, mit welchem Vorgehen oder Instrument der internen Kommunikation die Mitarbeiter eines Unternehmens am effektivsten erreicht werden. Diese Forschungsfrage soll in dieser Hausarbeit bearbeitet werden. Dazu soll zunächst die interne Kommunikation definiert und ihre Ziele, Aufgaben, Themen sowie Kommunikationsarten untersucht werden. Anschließend werden verschiedene Kommunikationsinstrumente beschrieben und Problematiken der internen Kommunikation herausgearbeitet. Zum Schluss werden Handlungen empfohlen, wie Unternehmen ihre Angestellte am besten erreichen können.

Managing Corporate Brands

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Publisher : Springer Science & Business Media
ISBN 13 : 3835095994
Total Pages : 339 pages
Book Rating : 4.8/5 (35 download)

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Book Synopsis Managing Corporate Brands by : Marcos Ormeno

Download or read book Managing Corporate Brands written by Marcos Ormeno and published by Springer Science & Business Media. This book was released on 2007-12-03 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marcos Ormeño introduces both behavioural science theory and decision analysis into corporate brand management using corporate communication. He develops a managerial decision-making model that outdoes existing approaches for selecting communication tools due to its high degree of formalisation and its strong behavioural basis. An illustrative study supports the author's model and shows the importance of communication in building a corporate brand.

Naked Conversations

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Publisher : Wiley
ISBN 13 : 0471790230
Total Pages : 251 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Naked Conversations by : Robert Scoble

Download or read book Naked Conversations written by Robert Scoble and published by Wiley. This book was released on 2006-04-12 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how: Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways. Blogging has changed the rules of communication and competition. You can launch an effective blogging strategy and the reasons why you should. Featuring a foreword by Tom Peters, this is a resource you and your business can't do without.

Recruitment

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Publisher : Thomson South-Western
ISBN 13 :
Total Pages : 434 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Recruitment by : James A. Breaugh

Download or read book Recruitment written by James A. Breaugh and published by Thomson South-Western. This book was released on 1992 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:

H2H Marketing

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Publisher : Springer Nature
ISBN 13 : 3031223934
Total Pages : 222 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis H2H Marketing by : Philip Kotler

Download or read book H2H Marketing written by Philip Kotler and published by Springer Nature. This book was released on 2023-07-18 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.

Organizational Change

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Publisher : SAGE Publications
ISBN 13 : 1483388441
Total Pages : 593 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Organizational Change by : Tupper F. Cawsey

Download or read book Organizational Change written by Tupper F. Cawsey and published by SAGE Publications. This book was released on 2015-04-17 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: Awaken, mobilize, accelerate, and institutionalize change. With a rapidly changing environment, aggressive competition, and ever-increasing customer demands, organizations must understand how to effectively adapt to challenges and find opportunities to successfully implement change. Bridging current theory with practical applications, Organizational Change: An Action-Oriented Toolkit, Third Edition combines conceptual models with concrete examples and useful exercises to dramatically improve the knowledge, skills, and abilities of students in creating effective change. Students will learn to identify needs, communicate a powerful vision, and engage others in the process. This unique toolkit by Tupper Cawsey, Gene Deszca, and Cynthia Ingols will provide readers with practical insights and tools to implement, measure, and monitor sustainable change initiatives to guide organizations to desired outcomes.

Army and Power in the Ancient World

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Publisher : Franz Steiner Verlag
ISBN 13 : 9783515081979
Total Pages : 218 pages
Book Rating : 4.0/5 (819 download)

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Book Synopsis Army and Power in the Ancient World by : Άγγελος Χανιώτης

Download or read book Army and Power in the Ancient World written by Άγγελος Χανιώτης and published by Franz Steiner Verlag. This book was released on 2002 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Papers from a round table held Aug. 9, 2000, in Oslo.

Applied Psychology for Project Managers

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Publisher : Springer
ISBN 13 : 3662442140
Total Pages : 330 pages
Book Rating : 4.6/5 (624 download)

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Book Synopsis Applied Psychology for Project Managers by : Monika Wastian

Download or read book Applied Psychology for Project Managers written by Monika Wastian and published by Springer. This book was released on 2015-02-24 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an essential manual for project managers, project management offices (PMO’s), trainers and consultants, addressing the psychological side of project management. Written by leading scholars in organizational psychology and by top experts in project management, it covers all major psychological topics that are key to project success. The book features dedicated chapters on leadership and teamwork, including virtual and intercultural cooperation, commitment and motivation of project teams. It adds a psychological perspective to personnel management, decision-making, information and knowledge management and communication in project work. Power, influencing tactics and other aspects of stakeholder management are covered, as well as project coaching, innovation and creativity, self-management and the management of conflicts, risks and crises.

Recruiting Employees

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Publisher : SAGE
ISBN 13 : 0761909435
Total Pages : 187 pages
Book Rating : 4.7/5 (619 download)

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Book Synopsis Recruiting Employees by : Alison E. Barber

Download or read book Recruiting Employees written by Alison E. Barber and published by SAGE. This book was released on 1998-04-28 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recruiting Employees describes what is currently known and what remains to be learned about the processes by which organizations recruit new members. In this volume, Alison E. Barber delineates three separate stages of recruitment generating applications, maintaining applicant status, and influencing job choice and discusses existing knowledge and important unanswered questions relevant to each of these stages. She also addresses the question of whether and how recruitment influences organizational outcomes. Traditional recruitment topics such as recruitment source effects and reactions to initial interviews are covered in detail. Alternative frameworks and different research, requiring different theoretical frameworks and different research methods, are also proposed. Researchers, scholars, and students interested in studying or contributing to the research literature on recruitment will find this a valuable resource.

Longitudinal Integrated Clerkships

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Publisher : Gegensatz Press
ISBN 13 : 1621307611
Total Pages : 343 pages
Book Rating : 4.6/5 (213 download)

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Book Synopsis Longitudinal Integrated Clerkships by : Alliance for Clinical Education

Download or read book Longitudinal Integrated Clerkships written by Alliance for Clinical Education and published by Gegensatz Press. This book was released on 2016-10-06 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr. Poncelet and Dr. Hirsh eagerly developed an encyclopedic chapter for the 4th edition of the Guidebook for Clerkship Directors, and it seemed logical and proper to grow that chapter, which had been truncated for the Guidebook, into this book. They have assembled the leading international experts in the field of the medical school longitudinal integrated curriculum, who in turn have generated what we are sure will be considered the ultimate resource for these experiences. This book fills a significant void in the medical education literature.

Interthinking: Putting Talk to Work

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Publisher : Routledge
ISBN 13 : 1136675302
Total Pages : 144 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Interthinking: Putting Talk to Work by : Karen Littleton

Download or read book Interthinking: Putting Talk to Work written by Karen Littleton and published by Routledge. This book was released on 2013-08-15 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in an accessible and jargon-free style, Interthinking: putting talk to work explores the growing body of work on how people think creatively and productively together. Challenging purely individualistic accounts of human evolution and cognition, its internationally acclaimed authors provide analyses of real-life examples of collective thinking in everyday settings including workplaces, schools, rehearsal spaces and online environments. The authors use socio-cultural psychology to explain the processes involved in interthinking, to explore its creative power, but also to understand why collective thinking isn’t always productive or successful. With this knowledge we can maximise the constructive benefits of our ability to interthink, and understand the best ways in which we can help young people to develop, nurture and value that capability.

The Oxford Handbook of Job Loss and Job Search

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Publisher : Oxford University Press
ISBN 13 : 0190903503
Total Pages : 633 pages
Book Rating : 4.1/5 (99 download)

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Book Synopsis The Oxford Handbook of Job Loss and Job Search by : Ute-Christine Klehe PhD

Download or read book The Oxford Handbook of Job Loss and Job Search written by Ute-Christine Klehe PhD and published by Oxford University Press. This book was released on 2018-05-08 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: Job search is and always has been an integral part of people's working lives. Whether one is brand new to the labor market or considered a mature, experienced worker, job seekers are regularly met with new challenges in a variety of organizational settings. Edited by Ute-Christine Klehe and Edwin A.J. van Hooft, The Oxford Handbook of Job Loss and Job Search provides readers with one of the first comprehensive overviews of the latest research and empirical knowledge in the areas of job loss and job search. Multidisciplinary in nature, Klehe, van Hooft, and their contributing authors offer fascinating insight into the diverse theoretical and methodological perspectives from which job loss and job search have been studied, such as psychology, sociology, labor studies, and economics. Discussing the antecedents and consequences of job loss, as well as outside circumstances that may necessitate a more rigorous job hunt, this Handbook presents in-depth and up-to-date knowledge on the methods and processes of this important time in one's life. Further, it examines the unique circumstances faced by different populations during their job search, such as those working job-to-job, the unemployed, mature job seekers, international job seekers, and temporary employed workers. Job loss and unemployment are among the worst stressors individuals can encounter during their lifetimes. As a result, this Handbook concludes with a discussion of the various types of interventions developed to aid the unemployed. Further, it offers readers important insights and identifies best practices for both scholars and practitioners working in the areas of job loss, unemployment, career transitions, outplacement, and job search.

Public Relations Research

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Publisher : Springer
ISBN 13 : 3531909185
Total Pages : 432 pages
Book Rating : 4.5/5 (319 download)

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Book Synopsis Public Relations Research by : Ansgar Zerfaß

Download or read book Public Relations Research written by Ansgar Zerfaß and published by Springer. This book was released on 2008-05-08 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.

Interviewing Experts

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Publisher : Springer
ISBN 13 : 0230244270
Total Pages : 289 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Interviewing Experts by : A. Bogner

Download or read book Interviewing Experts written by A. Bogner and published by Springer. This book was released on 2009-07-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert interviews are today a standard method of qualitative approach in the social sciences. It is surprising that methodological reflections about the expert interview are still lacking. This book gives a comprehensive overview of their theory and practice. The contributors are experienced theorists and practitioners of expert interviews.

Ingenious Encounters

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Publisher :
ISBN 13 : 9783942597302
Total Pages : 0 pages
Book Rating : 4.5/5 (973 download)

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Book Synopsis Ingenious Encounters by : Peter Badge

Download or read book Ingenious Encounters written by Peter Badge and published by . This book was released on 2014-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An awe-inspiring photographic collection of the winners of the Nobel Prize; an emotive, thought-provoking and illuminating record of the personalities and minds behind this prestigious award Everyone has heard of the Nobel Prize, yet many are unfamiliar with the faces of those who have won the honor. One man (apart from King of Sweden), who knows all the living Nobel laureates personally is Peter Badge, who has spent thirteen years traveling the world, on commission to photograph these respected and illustrious luminaries.To date, the Berlin photographer has met and photographed more than 400 of them, usually in locations they have chosen and in natural and relaxed poses that seem to bring their character to the fore. Ingenious Encounters is a unique collection. Lavishly illustrated with some amazing photographs, it is also a travel book, as Badge's meetings with the Nobel laureates were far more than just photo shoots. He took a look behind the scenes, got to know the people behind the achievements, and found himself in unusual situations. Recorded are some memorable moments in time; as in the the comic interview with schizophrenic John Nash, who was so wonderfully portrayed in the film A Beautiful Mind. There was an element of personal risk when he found himself in Moscow without a valid visa, looking for Alexander Solzhenitsyn. And there was the emotive shoot of Bruce Merrifield, at the end of his life, literally on his death-bed. Badge accompanied JoseA Ramos-Horta on a state visit and Linda Buck, when she purchased her wedding dress: he overheard a tense telephone call between Frederik Willem de Klerk and Nelson Mandela. Badge is a talented photographer but more than that, he is a perceptive observer of human nature and an ingenious storyteller. He and Sandra Zarrinbal give the reader an insight into their professional international network, they also share the motivation, the thinking, the reservations, the hopes, and day-to-day details that underpin their work.The result is a collective portrait with real historical value. A must-have for anyone interested in taking a closer look at the minds and personalities of the scientists, writers and fighters for peace and liberty who have been honored with the Nobel Prize."

Real Managers

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Publisher :
ISBN 13 :
Total Pages : 222 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Real Managers by : Fred Luthans

Download or read book Real Managers written by Fred Luthans and published by . This book was released on 1988 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Hypnosis

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Publisher : Pergamon
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Hypnosis by : Léon Chertok

Download or read book Hypnosis written by Léon Chertok and published by Pergamon. This book was released on 1966 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: