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Author : Derek Miles
Publisher : International Labour Organization
ISBN 13 : 9789221087458
Total Pages : 164 pages
Book Rating : 4.0/5 (874 download)
Download or read book International Project Marketing written by Derek Miles and published by International Labour Organization. This book was released on 1995 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bernard Cova
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 242 pages
Book Rating : 4.0/5 ( download)
Download or read book Project Marketing written by Bernard Cova and published by John Wiley & Sons. This book was released on 2002-04-26 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with marketing of large and complex projects such as the construction of buildings and power stations. FEATURES * The authors are all leading international figures in the field of project marketing. Bernard Cova is co-founder and leader of The European Network on Project Marketing and System Selling. * The book provides models and methods that are necessary to develop a constructive approach to project marketing. * It contains more than 20 short cases drawn from a wide variety of industries e.g. aerospace, construction, engineering, transport and energy. The cases are truly international with examples from Europe, Asia, USA and Africa. Project Marketing: Beyond Competitive Bidding can be used a textbook for MBA and other masters-level courses in project marketing and project management. It will also be highly relevant for practitioners and participants in executive and in-company training programs.
Author : Kathrin Köster
Publisher : SAGE
ISBN 13 : 1446204839
Total Pages : 394 pages
Book Rating : 4.4/5 (462 download)
Download or read book International Project Management written by Kathrin Köster and published by SAGE. This book was released on 2009-10-29 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: With project management becoming an increasingly global endeavour, a comprehensive and international student text that reflects this reality is essential. International Project Management does just that, systematically linking the key elements of cross-cultural management and the particularities of an international context, with the tools and techniques of project management. Key features include: - A wide variety of examples and illustrations, including an in-depth, end-of-chapter case study with case questions; - Student exercises and review questions; - Detailed further reading - The full support of a Companion Website, featuring a Teacher′s Manual
Author : Jeffrey E. Curry
Publisher : World Trade Press
ISBN 13 : 9781885073525
Total Pages : 196 pages
Book Rating : 4.0/5 (735 download)
Download or read book A Short Course in International Marketing written by Jeffrey E. Curry and published by World Trade Press. This book was released on 1999 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Short Course books are written from an international perspective for an international audience.
Author : Peter W. G. Morris
Publisher : OUP Oxford
ISBN 13 : 0191629383
Total Pages : 576 pages
Book Rating : 4.1/5 (916 download)
Download or read book The Oxford Handbook of Project Management written by Peter W. G. Morris and published by OUP Oxford. This book was released on 2012-07-19 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Project Management presents and discusses leading ideas in the management of projects. Positioning project management as a domain much broader and more strategic than simply 'execution management', this Handbook draws on the insights of over 40 scholars to chart the development of the subject over the last 50 years or more as an area of increasing practical and academic interest. It suggests we could be entering an emerging 'third wave' of analysis and interpretation following its early technical and operational beginnings and the subsequent shift to a focus on projects and their management. Topics dealt with include: the historical evolution of the subject; its theoretical base; professionalism; business and societal context; strategy; organization; governance; innovation; overruns; risk; information management; procurement; relationships and trust; knowledge management; practice and teams. This handbook is of particular relevance to those interested in the research issues underlying project management.
Author : Lawrence S. Welch
Publisher : Edward Elgar Publishing
ISBN 13 : 1783475749
Total Pages : 473 pages
Book Rating : 4.7/5 (834 download)
Download or read book Foreign Operation Methods written by Lawrence S. Welch and published by Edward Elgar Publishing. This book was released on 2018 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: The choice of foreign operation methods, whether they are used singly or in combination, is a critical question for internationalising companies. This thoroughly updated edition of a successful text provides comprehensive coverage of the main tools companies use in seeking to penetrate foreign markets – covering investment, exporting and contractual arrangements such as franchising and management contracts. An important feature of this book is its thorough overview of theoretical and strategic perspectives such as mode packaging, mode switching and mode flexibility and will be invaluable for final year undergraduate and postgraduate students.
Author : Bennet Lientz
Publisher : Routledge
ISBN 13 : 1136393870
Total Pages : 300 pages
Book Rating : 4.1/5 (363 download)
Download or read book International Project Management written by Bennet Lientz and published by Routledge. This book was released on 2012-05-04 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'International Project Management' provides specific guidelines for achieving greater project success. It is the result of 15 years of work on international projects by the authors across various project areas and industries. The authors address a need for modern techniques in project management geared and suited to international projects. They offer lessons learned from failures and problems in international projects, and suggest alternative solutions for project issues. Industry examples include manufacturing, distribution, communications, media, transportation, government, IT, marketing, energy, medical care, tourism, and others in forty countries across five continents. The purpose of this book is to answer: * What is an international project and why is it different? * What are the critical success factors for managing international projects? * How are vendors and outsourcing managed across national boundaries? * How do businesses effectively address cross- cultural, social, and political issues? * How are international communications set up and coordinated? * What should a manager look for in an international project leader? * How does a business select the right vendors for an international project? * How are inadequate or incompatible infrastructure and technology issues overcome? * How are the legal and bureaucratic limitations on project management dealt with?
Author : Zuohao Hu
Publisher : Routledge
ISBN 13 : 1317205928
Total Pages : 217 pages
Book Rating : 4.3/5 (172 download)
Download or read book Research Frontiers on the International Marketing Strategies of Chinese Brands written by Zuohao Hu and published by Routledge. This book was released on 2016-08-05 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.
Author : Hedley Smyth
Publisher : Routledge
ISBN 13 : 1134506333
Total Pages : 337 pages
Book Rating : 4.1/5 (345 download)
Download or read book Market Management and Project Business Development written by Hedley Smyth and published by Routledge. This book was released on 2014-09-25 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project. The book takes a step-by-step approach by dealing with each stage in a project’s lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic. This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.
Author : Hedley Smyth
Publisher : Routledge
ISBN 13 : 1134506686
Total Pages : 355 pages
Book Rating : 4.1/5 (345 download)
Download or read book Relationship Management and the Management of Projects written by Hedley Smyth and published by Routledge. This book was released on 2014-08-27 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship Management and the Management of Projects is a guide to successfully building and managing relationships as a project manager and in the project business. Relationship management is a core skill for any project business to develop capabilities and manage the interface with projects, providing guidance to project managers as they negotiate with business partners and coordinate between business functions. Whatever the structures and procedures an organization has and whatever the project management tools and techniques, they are only as good as the hands they are in. Yet relationship management, though a well-established discipline, is rarely applied to the process-driven world of project management. This book is a much-needed guide to the process of enhancing these skills to boost firm performance, team performance and develop collaborative practices. Hedley Smyth guides you through the processes of relationship management examining the theory and practice. This book highlights the range of options available to further develop current practices to ensure a successful relationship management in all stages of a project’s lifecycle. Relationship Management and the Management of Projects is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.
Author : Lucica Matei
Publisher : Matei Lucica
ISBN 13 : 9737095146
Total Pages : 662 pages
Book Rating : 4.7/5 (37 download)
Download or read book Regulation and Best Practices in Public and Nonprofit Marketing written by Lucica Matei and published by Matei Lucica. This book was released on 2010 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: The volume contains the papers presented during the 9th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM) entitled "Regulation and Best Practices in Public and Nonprofit Marketing." Structured in accordance with the sessions of the mentioned Congress, the volume includes papers and relevant contributions on marketing research development in the public administration, healthcare and social assistance, higher education, local development and, more generally, nonprofit organizations. The social marketing specific issues take an important part of the volume giving the diversity of the approached topics as well as the large number of researchers concerned with this matter. Though of small dimensions, the contents of the sessions dedicated the revival and reinvention of public marketing must be underlined, as well as of the transfer of public marketing best practices to the South-Eastern European states. Publishing this volume represents a term of the interest expressed by over 40 academic and research groups in Europe and other continents with interests in the public and nonprofit marketing field, as well as in other European states' bodies that develop specific empirical studies.
Author : Collective of authors
Publisher : MAC Prague consulting
ISBN 13 : 8090544223
Total Pages : 519 pages
Book Rating : 4.0/5 (95 download)
Download or read book Multidisciplinary Academic research 2013 written by Collective of authors and published by MAC Prague consulting. This book was released on 2013-12-02 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conference proceedings: MULTIDISCIPLINARY ACADEMIC RESEARCH 2013 (economy, management and marketing) Price - 250 CZK
Author : Patrick Lückmann
Publisher : Springer Nature
ISBN 13 : 3030394859
Total Pages : 281 pages
Book Rating : 4.0/5 (33 download)
Download or read book Engagement of Intercultural Project Customers written by Patrick Lückmann and published by Springer Nature. This book was released on 2020-02-28 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the effective and appropriate integration of project customers in intercultural settings. It first presents the theoretical background and the state of the art in intercultural project stakeholder management. The book then describes the use of qualitative and quantitative (Delphi survey) methods to produce a dataset, and the development of a relational model for customer engagement in intercultural projects based on this dataset. The book can be used to inform future research in the area of international project management, while also serving as a guide for project management practitioners who need to engage culturally diverse users, sponsors and customers.
Author : Paul Sparrow
Publisher : John Wiley & Sons
ISBN 13 : 1444300024
Total Pages : 540 pages
Book Rating : 4.4/5 (443 download)
Download or read book Handbook of International Human Resource Management written by Paul Sparrow and published by John Wiley & Sons. This book was released on 2010-12-03 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the mid-1980s to the turn of the 1990s the international HRfield was considered to be in its infancy. There continues to beboth an evolution of territory covered by the field – aseries of successively evolving cultural, geographical andinstitutional challenges faced by the multinational corporation(MNC) – as well as more critical questioning whether this hascreated an expanded or a fragmented field. This book brings together the latest research on important“issues-driven” concerns that the field of IHRM now hasto face, absorb, interpret then reanalyse through internationallenses. This volume gives attention to those aspects of MNCbehaviour – choices about location, how they organize localsubsidiaries, choices made about technology, capital and labour,and choices made about investments and strategies – that aresubject to institutional influences. It also gives voice to anumber of contemporary issues – reverse knowledge flows,skill supply strategies, employer branding, e-enablement,outsourcing, global networks – that now need to beaccommodated within the field. Broadens the IHRM field to cover comparative and institutionalperspectives Provides a multi-level analysis of globalization phenomena atthe individual, organization, and macro level Focuses on the current problems and issues driving theattention of IHRM Directors
Author : Joseph A. Demkin
Publisher : John Wiley & Sons
ISBN 13 : 0470009578
Total Pages : 1040 pages
Book Rating : 4.4/5 (7 download)
Download or read book The Architect's Handbook of Professional Practice written by Joseph A. Demkin and published by John Wiley & Sons. This book was released on 2008-03-24 with total page 1040 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This updated resource covers all aspects of architectural practice, featuring: new material of sustainable design, managing multiple offices, lifelong learning, mentoring, and team building; revised content on programming, project management, construction contract administration, risk management, and ethics; and coverage of small firm considerations as well as emerging issues such as integrated practice and integrated project delivery."--Jacket.
Author : PMP, Ralph L. Kliem
Publisher : CRC Press
ISBN 13 : 1040052940
Total Pages : 246 pages
Book Rating : 4.0/5 (4 download)
Download or read book Ethics and Project Management written by PMP, Ralph L. Kliem and published by CRC Press. This book was released on 2011-10-14 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethics plays a critical role in project management, but all too often, its importance is overlooked. This benign neglect can result in serious consequences to individuals and organizations, ranging from tarnished reputations to civil and criminal liability. Ethics and Project Management demonstrates the importance of making ethics a key considerati
Author : Karina R. Jensen
Publisher : Springer
ISBN 13 : 3319535056
Total Pages : 192 pages
Book Rating : 4.3/5 (195 download)
Download or read book Leading Global Innovation written by Karina R. Jensen and published by Springer. This book was released on 2017-07-24 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responding to the need for organizations to improve global strategic planning and execution, this book presents a framework for effectively conceiving and executing new concepts for international markets. Filling an important gap in knowledge and research on global innovation, the author demonstrates how leaders can facilitate multicultural collaboration in service of organizational performance. Cases and findings are shared from international studies of over 200 leaders and 45 multinational firms with headquarters based in Asia, Europe, and North America. Leading Global Innovation provides a practice perspective with specific models and solutions for facilitating multicultural team collaboration, from concept to market. This book offers crucial guidance for executives, managers, consultants, and educators who would like to understand how to lead and orchestrate innovation in a culturally diverse and networked business environment.
