International Olympulse 1986

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Marketing the Public Sector

Author : Seymour H. Fine
Publisher : Routledge
ISBN 13 : 1351506838
Total Pages : 384 pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis Marketing the Public Sector by : Seymour H. Fine

Download or read book Marketing the Public Sector written by Seymour H. Fine and published by Routledge. This book was released on 2017-07-12 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The administrative officers of public and nonprofit organizations have become increasingly interested in marketing techniques during the 1990s. They reason that if commercial marketing methods can successfully move merchandise across the retail counter, those same techniques should be capable of creating a demand for such "social products" as energy conservation, women's rights, military enlistment, or day-care centers. The goal of this volume is to provide social sector executives with practical and effective guidelines on how to harness the power of marketing in order to improve service to their constituencies. Marketing the Public Sector builds upon two decades of research in social marketing and represents the current state of the art. The authors demonstrate how the principles developed in earlier studies can be applied in actual situations. Included here are case studies of marketing plans prepared for hospitals, political campaigns, Third World social change, and community foundations that proved to be as effective as those in the private sector. The case study approach is effectively supplemented by theoretical chapters that define first principles in essential matters such as product management, value determination, advertising, and analysis of market performance. This amalgamation of theory and application is suitable to middle-range social marketing sizes as well as full-scale projects that large agencies might undertake. The problems differ only in magnitude; no organization is too small or too large to adopt a consumer orientation. Marketing the Public Sector is not only a guide to marketing; it is also about communication, social change, propaganda, and education. It will be of great interest to sociologists; public sector administrators; and specialists in communications, public relations, fund-raising, and community affairs.

Encyclopedia of International Sports Studies

Author : Roger Bartlett
Publisher : Routledge
ISBN 13 : 1135223874
Total Pages : 1564 pages
Book Rating : 4.1/5 (352 download)

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Book Synopsis Encyclopedia of International Sports Studies by : Roger Bartlett

Download or read book Encyclopedia of International Sports Studies written by Roger Bartlett and published by Routledge. This book was released on 2012-08-21 with total page 1564 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in paperback, the Encyclopedia of International Sports Studies is the most authoritative and comprehensive single-volume reference work ever published on sport. With over one million words of text arranged into more than 1000 entries and articles, it covers the full range of sub-disciplines within sports studies; including scientific, social scientific and medical approaches. The encyclopedia is alphabetically organized and consists of: principal articles covering key disciplinary areas, such as sports economics and sports history large topical entries on central subjects such as resistance training and the diagnosis of sports injuries smaller topical entries on subjects such as cross training and projectile motion short overviews of other important terms and concepts, from metabolism and motivation to muscle tension-length relationship. With over 150 contributing authors from the US, UK, Canada, Australia, South Africa, Japan, New Zealand, Hong Kong and continental Europe, the Encyclopedia of International Sports Studies is an unparalleled work of sports scholarship. Accessibly written, facts-fronted and including full cross-referencing and guides to further reading throughout, this is an essential addition to the bookshelf of any student, researcher, teacher or professional working in sport.

Encyclopedia of International Sports Studies: A-E

Author : Roger Bartlett
Publisher : Taylor & Francis
ISBN 13 : 9780415978750
Total Pages : 552 pages
Book Rating : 4.9/5 (787 download)

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Book Synopsis Encyclopedia of International Sports Studies: A-E by : Roger Bartlett

Download or read book Encyclopedia of International Sports Studies: A-E written by Roger Bartlett and published by Taylor & Francis. This book was released on 2006 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: This encyclopedia provides a comprehensive coverage of all aspects of the science, social science and medicine of sport.

Journal of Travel Research

Author :
Publisher :
ISBN 13 :
Total Pages : 500 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis Journal of Travel Research by :

Download or read book Journal of Travel Research written by and published by . This book was released on 1988 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt:

International Perspectives of Festivals and Events

Author : Jane Ali-Knight
Publisher : Routledge
ISBN 13 : 1136438963
Total Pages : 323 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis International Perspectives of Festivals and Events by : Jane Ali-Knight

Download or read book International Perspectives of Festivals and Events written by Jane Ali-Knight and published by Routledge. This book was released on 2009-02-04 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Perspectives of Festivals and Events addresses contemporary issues concerning the potential of festivals and events to produce economic, social, cultural and community benefits. Incorporating a range of international perspectives, the book provides the reader with a global look at current trends and topics, which have until now, been underrepresented by current literature. International Perspectives of Festivals and Events includes a broad range of research, case studies and examples from well-known scholars in the field to form a unified volume that informs the reader of the current status of festivals and events around the world. In a fast-moving industry where new theory and practice is implemented rapidly, this is essential reading for any advanced student or researcher in festivals and events.

Comic Books and American Cultural History

Author : Matthew Pustz
Publisher : A&C Black
ISBN 13 : 1441172629
Total Pages : 297 pages
Book Rating : 4.4/5 (411 download)

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Book Synopsis Comic Books and American Cultural History by : Matthew Pustz

Download or read book Comic Books and American Cultural History written by Matthew Pustz and published by A&C Black. This book was released on 2012-02-23 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: A highly original collection of essays, demonstrating how comic books can be used as primary sources in the teaching and understanding of American history.

Festival Management & Event Tourism

Author :
Publisher :
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Festival Management & Event Tourism by :

Download or read book Festival Management & Event Tourism written by and published by . This book was released on 1998 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Social Marketing

Author : Seymour H. Fine
Publisher : Allyn & Bacon
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Social Marketing by : Seymour H. Fine

Download or read book Social Marketing written by Seymour H. Fine and published by Allyn & Bacon. This book was released on 1990 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes how marketing techniques can be used to promote enlightened social concepts.

Global Tourist Behavior

Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1136586415
Total Pages : 275 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Global Tourist Behavior by : Erdener Kaynak

Download or read book Global Tourist Behavior written by Erdener Kaynak and published by Routledge. This book was released on 2012-11-12 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Tourist Behavior contains travel and marketing research that explores the integral global nature of tourism. The globalization of tourism has resulted in more culturally diverse travelers with different preferences, motivations, expectations, and needs, while at the same time worldwide movements toward democracy have made some locations more accessible than ever before. New diversity in global tourist behavior and the reciprocal interaction between travelers and destinations will pose new challenges and create new opportunities for tourism professionals. Global Tourist Behavior helps readers meet these challenges by providing unique and invaluable new research on global travel behavior as an integral component of travel and tourism marketing research. It features original, empirical research by tourism scholars representing a variety of locations worldwide, including North America, the Caribbean, Eastern Europe, Germany, Indonesia, Korea, the Netherlands, the United Kingdom, and Zambia. The geographically diverse chapters in Global Tourist Behavior present research on: marketing places to tourists tourists’knowledge of culture issues in cross-cultural tourism tourism channels and distribution systems international tourism and marketing expert systems in tourism marketing management the impact of mega events health tourism. Tourism promoters, decisionmakers, and students will find the information on international travelers’preferences, expectations, motivations, images, attitudes, and choices of tour packages extremely helpful. The book can also be used as a guide for attracting international tourist business and developing appropriate marketing and management strategies for specific destinations.

Rapport officiel des XVes Jeux Olympiques d'hiver

Author :
Publisher : Calgary : Comité d'organisation des XVes Jeux olympiques d'hiver = XV Olympic Winter Games Organizing Committee
ISBN 13 :
Total Pages : 736 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Rapport officiel des XVes Jeux Olympiques d'hiver by :

Download or read book Rapport officiel des XVes Jeux Olympiques d'hiver written by and published by Calgary : Comité d'organisation des XVes Jeux olympiques d'hiver = XV Olympic Winter Games Organizing Committee. This book was released on 1988 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sport in the City

Author : Chris Gratton
Publisher : Routledge
ISBN 13 : 1134544421
Total Pages : 429 pages
Book Rating : 4.1/5 (345 download)

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Book Synopsis Sport in the City by : Chris Gratton

Download or read book Sport in the City written by Chris Gratton and published by Routledge. This book was released on 2002-09-09 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cities now seek to attract major sporting events and activities to re-image themselves, and frequently invest in community sports development to fund economic growth and regeneration. Including a range of case-studies from global (the Sydney Olympics) to local (urban school sports), this book looks closely at how sport has been used in contemporary cities across the world, and evaluates policies, strategies and managment. Five key areas are examined: * sport and urban economic regeneration * sports events: bidding * planning and organization * Urban Sports tourism * Sport and urban community development * Urban politics and sports policy. Sport in the City therefore represents an essential resource for urban policy makers and the sports policy community. It will be invaluable reading for sports studies students and urban geographers.

Events and Urban Regeneration

Author : Andrew Smith
Publisher : Routledge
ISBN 13 : 1136488588
Total Pages : 317 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Events and Urban Regeneration by : Andrew Smith

Download or read book Events and Urban Regeneration written by Andrew Smith and published by Routledge. This book was released on 2012-03-15 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, major sporting and cultural events such as the Olympic Games have emerged as significant elements of public policy, particularly in efforts to achieve urban regeneration. As well as opportunities arising from new venues, these events are viewed as a way of stimulating investment, gaining civic engagement and publicizing progress to assist the urban regeneration process more generally. However, the pursuit of regeneration involving events is a practice that is poorly understood, controversial and risky. Events and Urban Regeneration is the first book dedicated to the use of events in regeneration. It explores the relationship between events and regeneration by analyzing a range of cities and a range of sporting and cultural events projects. It considers various theoretical perspectives to provide insight into why major events are important to contemporary cites. It examines the different ways that events can assist regeneration, as well as problems and issues associated with this unconventional form of public policy. It identifies key issues faced by those tasked with using events to assist regeneration and suggests how practices could be improved in the future. The book adopts a multi-disciplinary perspective, drawing together ideas from the geography, urban planning and tourism literatures, as well as from the emerging events and regeneration fields. It illustrates arguments with a range of international case studies placed within and at the end of chapters to show positive outcomes that have been achieved and examples of high profile failures. This timely book is essential reading for students and practitioners who are interested in events, urban planning, urban geography and tourism.

International Seminars on Tourism Development

Author :
Publisher :
ISBN 13 :
Total Pages : 318 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis International Seminars on Tourism Development by :

Download or read book International Seminars on Tourism Development written by and published by . This book was released on 1992 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Routledge Handbook of Theory in Sport Management

Author : George B. Cunningham
Publisher : Routledge
ISBN 13 : 1317621166
Total Pages : 432 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Routledge Handbook of Theory in Sport Management by : George B. Cunningham

Download or read book Routledge Handbook of Theory in Sport Management written by George B. Cunningham and published by Routledge. This book was released on 2015-10-16 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theory is an essential element in the development of any academic discipline and sport management is no exception. This is the first book to trace the intellectual contours of theory in sport management, and to explain, critique and celebrate the importance of sport management theory in academic research, teaching and learning, and in the development of professional practice. Written by a world-class team of international sport management scholars, each of whom has taken a leading role in developing a particular theory or framework for understanding sport management, the book covers the full span of contemporary issues, debates, themes and functional approaches, from corporate social responsibility and diversity to strategy, marketing and finance. Every chapter explores a key theoretical approach, including an overview of that theory, a discussion of the process of theory development and of how the theory has been employed in research, practice or teaching, and outlines directions for future research in that area. Each chapter includes cases and examples, as well as short illustrative commentaries from people who have used that particular theory in their work, and attempts to highlight the theory-practice links, or gaps, in that area. For a fully-rounded understanding of what sport management is and how it should be studied, taught and practiced, a thorough grounding in theory is essential. The Routledge Handbook of Theory in Sport Management is therefore important reading for all advanced students, researchers, instructors, managers and practitioners working in this exciting field.

Current Issues in Hospitality and Tourism

Author : A. Zainal
Publisher : CRC Press
ISBN 13 : 0203075366
Total Pages : 666 pages
Book Rating : 4.2/5 (3 download)

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Book Synopsis Current Issues in Hospitality and Tourism by : A. Zainal

Download or read book Current Issues in Hospitality and Tourism written by A. Zainal and published by CRC Press. This book was released on 2012-08-22 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globally the hospitality and tourism industry is evolving and undergoing radical changes. The past practices are now advancing through the rapid development of knowledge and skills acquired to adapt and create innovations in various ways. Hence, it is imperative that we have an understanding of the present issues so that we are able to remedy probl

The Economics of Sport and Recreation

Author : Peter Taylor
Publisher : Routledge
ISBN 13 : 1135824908
Total Pages : 243 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis The Economics of Sport and Recreation by : Peter Taylor

Download or read book The Economics of Sport and Recreation written by Peter Taylor and published by Routledge. This book was released on 2002-09-09 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition includes an overview of the history of the development of sports markets and the role of economics in the analysis of these markets.

The Sports Development of Hong Kong and Macau

Author : Brian Bridges
Publisher : Routledge
ISBN 13 : 1351182307
Total Pages : 192 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis The Sports Development of Hong Kong and Macau by : Brian Bridges

Download or read book The Sports Development of Hong Kong and Macau written by Brian Bridges and published by Routledge. This book was released on 2019-10-23 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: China’s sports history and its contemporary role in the global sporting community have become well-known, but the sporting history and development of China’s two Special Administrative Regions – Hong Kong and Macau – have not received the coverage they deserve either in their historical contexts or since the handovers of control to the People's Republic. By drawing on a multi-national group of scholars and practitioners, this volume makes a unique contribution to the understanding of sports development in greater China. The essays in this anthology examine the evolution of key sports, the hosting of sporting mega-events, the nexus of sports and politics, identity issues, and the role of sporting diplomacy. The chapters provide not only an analysis of colonial legacies but also in-depth accounts of the challenges to and outcomes of sports development in Hong Kong after 1997 and Macau after 1999. The chapters in this book were originally published in various special issues of The International Journal of the History of Sport.