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Author :
Publisher :
ISBN 13 :
Total Pages : 113 pages
Book Rating : 4.:/5 (128 download)
Download or read book International Marketing Theory, Strategy and Implementation written by and published by . This book was released on 2012 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Isobel Doole
Publisher :
ISBN 13 : 9781282584211
Total Pages : 462 pages
Book Rating : 4.5/5 (842 download)
Download or read book International Marketing Strategy written by Isobel Doole and published by . This book was released on 2008 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alexandra Kenyon
Publisher :
ISBN 13 : 9781473723702
Total Pages : 465 pages
Book Rating : 4.7/5 (237 download)
Download or read book International Marketing Strategy written by Alexandra Kenyon and published by . This book was released on 2016-01-29 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kazuyuki Motohashi
Publisher : Springer
ISBN 13 : 4431554688
Total Pages : 265 pages
Book Rating : 4.4/5 (315 download)
Download or read book Global Business Strategy written by Kazuyuki Motohashi and published by Springer. This book was released on 2015-03-25 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for business people responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.
Author : Carl Arthur Solberg
Publisher : Routledge
ISBN 13 : 1351732897
Total Pages : 577 pages
Book Rating : 4.3/5 (517 download)
Download or read book International Marketing written by Carl Arthur Solberg and published by Routledge. This book was released on 2017-12-06 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties and norms. International Marketing offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model. Compact and readable, this practical text offers the reader insights into: The globalisation phenomenon Partner relations And Strategic positioning in international markets. Solberg has also created a brand new companion website for the text, replete with additional materials and instructor resources. This functional study, complete with case studies that demonstrate how the theory translates to practice, is an ideal introduction to international marketing for advanced undergraduates and postgraduates in business and management. It also offers a pragmatic toolkit for managers and marketers that are seeking to expand their business into new territories.
Author : Aleksander Szymanski
Publisher : GRIN Verlag
ISBN 13 : 3640869079
Total Pages : 16 pages
Book Rating : 4.6/5 (48 download)
Download or read book The theory and practice of international marketing – B2B written by Aleksander Szymanski and published by GRIN Verlag. This book was released on 2011-03-16 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: In this paper I will show the link between the international marketing theory and practice based on the example of the maquiladora industry located on the US-Mexican border. Furthermore, my research will pinpoint the fact that most of the decisions made by international mangers are a conclusion of the international marketing theory. This is the case starting with the macro analysis of the foreign markets and ending with the individual usage of the “4 P’s” regardless of the sector of business. In the age of globalization many companies want to or are forced by the markets to expand their business to other countries. However, in the early years of the globalization process firms mostly extended their commerce usually on the national level or to the home country’ s neighbor markets, but today it does not appear anymore oddly, when a single company owns facilities located across the globe. Concerning this development, the company faces different challenges in each market, which will shape the usage of the marketing-mix. International marketing understood as “the segment of business concerned with planning, promoting, distributing, pricing and servicing of the goods and services desired by intermediate and ultimate consumers” is an important business tool in order to describe the decisions made by many companies across political boundaries. To be fully able to understand the process of the companies’ expansion in terms of international marketing it is very important to begin the analysis with the assessment of the political and economic forces in the world, in the home country and in the particular country, where the business is supposed to be done. These forces create a framework for a company’s further decision-making. Therefore, only having the information about the political, economic and legal environment one is able to retrace the reasons for a multinational companies’ strategy choice.
Author : Goodluck Charles
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443819271
Total Pages : 260 pages
Book Rating : 4.4/5 (438 download)
Download or read book International Marketing written by Goodluck Charles and published by Cambridge Scholars Publishing. This book was released on 2016-09-23 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers an excellent understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with greater emphasis on developing countries. Designed for academics, researchers, students, practitioners, and policy-makers in the fields of international marketing, international business, and international trade, the book provides in-depth knowledge and understanding of contemporary theories and their applications in international marketing functions and practices. It exposes the readers to the global environmental forces that impact on international marketing involvement and the basic marketing strategies suitable for international marketing. As such, it will enable the reader to develop skills for effective planning, organization, execution, and control of international marketing operations. While a great deal of effort has been spent on meaningfully integrating the theoretical foundations and actual business practices, various concepts are supported by compelling exhibits, industry-specific examples, and illustrations from developing countries. The questions at the end of each chapter are designed to test the readers’ understanding and application of what they have learned in actual situations.
Author : John Shaw
Publisher : Routledge
ISBN 13 : 1134386370
Total Pages : 619 pages
Book Rating : 4.1/5 (343 download)
Download or read book International Marketing written by John Shaw and published by Routledge. This book was released on 2008-01-28 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way. The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale. The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone. The book includes chapters on: * Trade distortions and marketing barriers * Political and legal environments * Culture * Consumer behaviour * Marketing research * Promotion and pricing strategies * Currencies and foreign exchange Accessibly written and designed, this book is the most international book on marketing available that can be used by undergraduates and postgraduates the world over. A companion website provides additional material for lecturers and students alike.
Author : Chris Phillips
Publisher :
ISBN 13 :
Total Pages : 534 pages
Book Rating : 4.3/5 (512 download)
Download or read book International Marketing Strategy written by Chris Phillips and published by . This book was released on 1994 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook sets out the context, techniques and strategies involved in successful international marketing. It breaks down the area into three main parts: analysis; development; and implementation.
Author : Carl Arthur Solberg
Publisher : Taylor & Francis
ISBN 13 : 1040032036
Total Pages : 404 pages
Book Rating : 4.0/5 (4 download)
Download or read book Strategic International Marketing written by Carl Arthur Solberg and published by Taylor & Francis. This book was released on 2024-06-03 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic International Marketing, 2e offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model. Compact and readable, this practical text offers the reader insights into the globalisation phenomenon, partner relations and strategic positioning in international markets. This 2nd edition has been fully updated to include coverage of the complex international business environment, consider how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly. New international case studies and examples are included throughout to demonstrate how the theory translated into practice. This text is strategic and applied, and an ideal introduction to international marketing for advanced undergraduates and postgraduates in Business and Management, as well as those studying for MBAs and executive qualifications. It also offers a pragmatic toolkit for managers and marketers that are seeking to expand their business into new territories. Supplementary online resources are available to aid instructors.
Author : Sak Onkvisit
Publisher : Taylor & Francis
ISBN 13 : 0415772613
Total Pages : 710 pages
Book Rating : 4.4/5 (157 download)
Download or read book International Marketing written by Sak Onkvisit and published by Taylor & Francis. This book was released on 2009 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: A key text examining the principles and practice of marketing in a global context, this new edition provides new case studies and is accompanied by a fully updated website.
Author : Subhash C. Jain
Publisher : Edward Elgar Publishing
ISBN 13 : 1849806128
Total Pages : 433 pages
Book Rating : 4.8/5 (498 download)
Download or read book Handbook of Research in International Marketing written by Subhash C. Jain and published by Edward Elgar Publishing. This book was released on 2011 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting marketing operations abroad. This thoroughly revised edition addresses this lack in the extant literature. The book consists of insights from leading scholars in international marketing, working not only to advance the theoretical underpinnings of today's most important international marketing issues, but also to provide insights for how the field of scholarship and practice of international marketing might develop in the future. The authors, top scholars from around the world, provide useful theoretical insights designed to stimulate contemplation and discussion, and to provide guidelines for future research on international marketing. The volume includes coverage of topics in four main areas: Part I looks at global branding while Part II examines issues of marketing strategy on a world stage. Part III offers chapters on cultural issues and the book closes with a more detailed look at marketing at the bottom of the pyramid in Part IV. Scholars and students in marketing and international business will find much of value in this comprehensive volume.
Author : François Vellas
Publisher : Bloomsbury Publishing
ISBN 13 : 1349274860
Total Pages : 330 pages
Book Rating : 4.3/5 (492 download)
Download or read book The International Marketing of Travel and Tourism written by François Vellas and published by Bloomsbury Publishing. This book was released on 2016-01-07 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marketing has gone through fundamental changes: the pursuit of global strategies based on strategic alliances, the breakdown of commercial borders and advances in new technology have all facilitated the commercialisation of tourism products. This book sets out to examine the changes shaping the international marketing of tourism and travel. The book begins in defining the role of international marketing in tourism and describes the strategic marketing process, from analysis and strategy formulation to implementation techniques. It provides the marketing theory for the rest of the text. Part two focuses on specific issues that are currently influencing tourism marketing. As such, it explains how technology is affecting the way tourism firms operate, the impact and influence of environmental awareness, human resource strategy and service quality on tourism marketing. Finally, it presents the strategic responses of each of the sub-sectors - hospitality, air transport, tour operation, travel agency and the tourism destination - to the pressures of the changing tourism industry. The International Marketing of Travel and Tourism is aimed at final year undergraduate and postgraduate students of tourism providing a strategic approach to marketing within this growing sector.
Author : Tobias Richter
Publisher : Logos Verlag Berlin GmbH
ISBN 13 : 3832530983
Total Pages : 231 pages
Book Rating : 4.8/5 (325 download)
Download or read book International Marketing Mix Management written by Tobias Richter and published by Logos Verlag Berlin GmbH. This book was released on 2012 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: For years academicians and marketing directors have debated the marketing standardisation versus adaptation of international marketing strategy. Despite the great importance of the topic, the debate remains unresolved. At the same time, the continuing globalisation of markets and the growing importance of the emerging BRIC markets make an optimal management of international marketing efforts a necessity. Therefore, this study offers - on the basis of a solid theoretical framework and sound methodological operationalization - empirical findings on how to successfully manage both, the international marketing mix and the related marketing process in world markets. In particular, the marketing strategy pursued by multinational corporations are analysed and compared as well as empirical findings relating to financial and non-financial performance measures are provided.
Author : Hans G. Meissner
Publisher : Springer Science & Business Media
ISBN 13 : 3642754775
Total Pages : 188 pages
Book Rating : 4.6/5 (427 download)
Download or read book Strategic International Marketing written by Hans G. Meissner and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: International marketing strategies are an essential part of the growing process of internationalization of markets and companies. This process creates a new pattern of risks and chances for companies and requires a long-term and systematic approach to world markets. At the same time, the rise of buyers' markets and market saturation in important market segments in most industrial countries is creating an increasingly marketing orientation in many companies. This book presents the concepts and implementation strategies needed to pursue international marketing. The perspectives and possibilities as well as the instruments of strategic international marketing are displayed against an empirical background drawn from the experience both of German companies and of internationally operating companies in other countries, especially the EC, the USA and Japan.
Author : Ph.D. Dana-Nicoleta Lascu
Publisher : Dreamtech Press
ISBN 13 : 9788177223705
Total Pages : 368 pages
Book Rating : 4.2/5 (237 download)
Download or read book International Marketing (with Casebook): Managing Worldwide Operations in a Changing International Environment written by Ph.D. Dana-Nicoleta Lascu and published by Dreamtech Press. This book was released on 2003-05-03 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book on International marketing adopts a strategic, applications-oriented approach to country- and region-specific environments. Throughout the text, these concepts are illustrated through interviews with international and local (national) marketing. It contains vivid and memorable examples that help students retain international marketing theory and facts. Each chapter of this book begins with key terms and an outline along with learning objectives. Discussion questions are given at the end. It also contains interviews with consumers that are used to illustrate a number of consumer behavior issues in the chapters.· Part I. Introduction to International Marketing · Part II. The International Marketing Environment · Part III. International Marketing Strategy Decisions · Part IV. Managing the International Marketing Mix· Part V. International Marketing Strategy: Implementation
Author : Isobel Doole
Publisher : International Thomson Publishing Services
ISBN 13 : 9780415144544
Total Pages : 400 pages
Book Rating : 4.1/5 (445 download)
Download or read book International Marketing Strategy written by Isobel Doole and published by International Thomson Publishing Services. This book was released on 1997 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reader collects together key articles in international marketing, building on a four-part framework of market analysis, strategy development, implementation issues and international marketing management. It explores in more depth the essential elements of marketing in the international context, illustrating developments in the area with detailed examples of particular strategies and techniques; it covers such topics as strategic alliances, entrepreneurship, advertising, branding, culture and multinational portfolios. The editors provide an overview, commentary and discussion questions to draw out the key issues from the articles and relate them to the central framework.
