International Marketing Data And Statistics 2011

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International Marketing Data and Statistics 2011

Author :
Publisher : International Marketing Data &
ISBN 13 : 9781842645383
Total Pages : 0 pages
Book Rating : 4.6/5 (453 download)

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Book Synopsis International Marketing Data and Statistics 2011 by :

Download or read book International Marketing Data and Statistics 2011 written by and published by International Marketing Data &. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Marketing Data and Statistics 2011 is one of Euromonitor’s best-selling reference books. Now in its 35th edition the book has hard to find demographic, economic and marketing statistics for 160 non-European countries. A broad range of data is researched including home ownership, health and population statistics. Buy this book and you have an ideal starting point for building detailed country profiles.International Marketing Data and Statistics includes - Hard-to-research demographic, economic and marketing statistics in one place - Data for 160 non-European countries that can easily be compared across nations - Data spanning 29 years* for reviewing historic as well as recent trends (*to 1980 where possible) - Contact details for organisations providing official business information - ideal for further research Key areas researchedAdvertising; Agricultural resources and output; Automotives and transport; Banking and finance; Consumer expenditure; Consumer market sizes; Consumer prices and costs; Economic indicators; Education; Energy resources and output; Environmental data; External trade; Health; Home ownership; Household profiles; Income and deductions; Industry; IT and telecommunications; Labour; Media and leisure; Population; Retailing; Travel and tourism Discover - The changes in divorce rates since 1980 - How many properties are rented vs bought with a mortgage in each country - How much South Koreans spend on personal computers per capita - The number of mobile telephone subscriptions in Bolivia

European Marketing Data and Statistics 2011

Author : Euromonitor International Staff
Publisher : European Marketing Data & Stat
ISBN 13 : 9781842645376
Total Pages : 0 pages
Book Rating : 4.6/5 (453 download)

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Book Synopsis European Marketing Data and Statistics 2011 by : Euromonitor International Staff

Download or read book European Marketing Data and Statistics 2011 written by Euromonitor International Staff and published by European Marketing Data & Stat. This book was released on 2010-11-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: European Marketing Data and Statistics 2011 is Euromonitor’s best-selling reference book. Now in its 46th edition the book has hard to find demographic, economic and marketing statistics for 44 European countries. A broad range of data is researched including home ownership, health and population statistics. Buy this book and you have an ideal starting point for building detailed country profiles.European Marketing Data and Statistics includes - Hard-to-research demographic, economic and marketing statistics in one place - Data for 44 countries that can easily be compared across nations - Data spanning 30 years* for reviewing historic as well as recent trends (*to 1980 where possible) - Contact details for organisations providing official business information - ideal for further researchKey areas researchedAdvertising; Agricultural resources and output; Automotives and transport; Banking and finance; Consumer expenditure; Consumer market sizes; Consumer prices and costs; Economic indicators; Education; Energy resources and output; Environmental data; External trade; Health; Home ownership; Household profiles; Income and deductions; Industry; IT and telecommunications; Labour; Media and leisure; Population; Retailing; Travel and tourism Discover - Which European country has the highest circulation of credit cards - The rate of unemployment in each country over 30 years - How much is spent on online advertising - How much the Swedes spend on cosmetics and toiletries - How many broadband internet subscribers there are in Bulgaria

International Marketing and the Country of Origin Effect

Author : G. Bertoli
Publisher : Edward Elgar Publishing
ISBN 13 : 1781955611
Total Pages : 225 pages
Book Rating : 4.7/5 (819 download)

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Book Synopsis International Marketing and the Country of Origin Effect by : G. Bertoli

Download or read book International Marketing and the Country of Origin Effect written by G. Bertoli and published by Edward Elgar Publishing. This book was released on 2013-01-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book helps to push the made-in research agenda forward at the same time as it provides practitioners with new ideas they can apply to their brands.' – Nicolas Papadopoulos, Carleton University, Canada The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets. The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; 'made-in topics' in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts. This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers.

International Marketing Data and Statistics

Author :
Publisher :
ISBN 13 :
Total Pages : 632 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis International Marketing Data and Statistics by :

Download or read book International Marketing Data and Statistics written by and published by . This book was released on 1991 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Statistics for Marketing and Consumer Research

Author : Mario Mazzocchi
Publisher : SAGE
ISBN 13 : 1446204014
Total Pages : 433 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Statistics for Marketing and Consumer Research by : Mario Mazzocchi

Download or read book Statistics for Marketing and Consumer Research written by Mario Mazzocchi and published by SAGE. This book was released on 2008-05-22 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling

International Marketing

Author : Daniel W. Baack
Publisher : SAGE Publications
ISBN 13 : 1544350163
Total Pages : 737 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis International Marketing by : Daniel W. Baack

Download or read book International Marketing written by Daniel W. Baack and published by SAGE Publications. This book was released on 2012-02-09 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. Daniel W. Baack, Eric Harris, and Donald Baack identify five key factors that impact any international marketing venture—culture, language, political/legal systems, economic systems, and technological/operational differences—and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. Uniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly international marketing textbook.

International Marketing Research

Author : V. Kumar
Publisher : Springer Nature
ISBN 13 : 3031546504
Total Pages : 643 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis International Marketing Research by : V. Kumar

Download or read book International Marketing Research written by V. Kumar and published by Springer Nature. This book was released on with total page 643 pages. Available in PDF, EPUB and Kindle. Book excerpt:

International Marketing Data and Statistics 2010

Author : Euromonitor International
Publisher : Euromonitor International
ISBN 13 : 9781842645123
Total Pages : 990 pages
Book Rating : 4.6/5 (451 download)

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Book Synopsis International Marketing Data and Statistics 2010 by : Euromonitor International

Download or read book International Marketing Data and Statistics 2010 written by Euromonitor International and published by Euromonitor International. This book was released on 2009-11-27 with total page 990 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Marketing Data and Statistics 2010 is a statistical yearbook containing comparable demographic, economic and marketing data for 160 non-European countries. The subjects covered range from advertising, health, media and leisure to home ownership, external trade and population sizes.It serves as an ideal base for building country profiles, strategic planning and international market analysis. At a glance you can compare population size by age, length of the average working week, consumer expenditure on hotels by month and much more.* 28 years of data allowing you to examine historic as well as recent trends* Hard to find information for 160 non-European countries, ranging from advertising to travel and tourism* Internationally comparable and easy to read statistical tables for 23 subject areas* Researched from official sources, such as UN, OECD, IMF, national statistical offices, central banks, international and national trade and industry associations

Handbook of Research on International Advertising

Author : Shintaro Okazaki
Publisher : Edward Elgar Publishing
ISBN 13 : 1781001049
Total Pages : 577 pages
Book Rating : 4.7/5 (81 download)

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Book Synopsis Handbook of Research on International Advertising by : Shintaro Okazaki

Download or read book Handbook of Research on International Advertising written by Shintaro Okazaki and published by Edward Elgar Publishing. This book was released on 2012-01-01 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international advertising research. From culture to methodologies to the newest in digital approaches, international advertising research has never gotten as compete coverage as found in this one volume.' – Don E. Schultz, Northwestern University, US 'An excellent book for international marketing scholars and advertising executives that focuses on the complexity of making advertising decisions in a global world. The contributors identify how international advertising perspectives are being transformed by such changes as the emergence of social media, rise of BRIC countries, and increasing concern for localization of advertising. Confident in predictions and bold in recommendations, this book is written with ambition, scope, and verve that sets it apart from the usual advertising books.' – Subhash C. Jain, University of Connecticut, US The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference tool, the Handbook provides comprehensive coverage of the area, including entries on: theoretical advances in international advertising research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international advertising, effectiveness of specific creative techniques, global advertising agencies, international perspectives of corporate reputation, transnational trust, global consumer cultural positioning, and performance of integrated marketing communications, among others. Researchers, students and practitioners in the fields of marketing, advertising, communication, and media management will find this important and stimulating resource invaluable.

International Marketing Data and Statistics 1982

Author :
Publisher :
ISBN 13 : 9780903706667
Total Pages : 354 pages
Book Rating : 4.7/5 (66 download)

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Book Synopsis International Marketing Data and Statistics 1982 by :

Download or read book International Marketing Data and Statistics 1982 written by and published by . This book was released on 1982 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt:

International Marketing Data & Statistics 1985 10/e

Author :
Publisher : Gale Cengage
ISBN 13 : 9780863380877
Total Pages : 388 pages
Book Rating : 4.3/5 (88 download)

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Book Synopsis International Marketing Data & Statistics 1985 10/e by :

Download or read book International Marketing Data & Statistics 1985 10/e written by and published by Gale Cengage. This book was released on 1987-06 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Measurement and Research Methods in International Marketing

Author : Marko Sarstedt
Publisher : Emerald Group Publishing
ISBN 13 : 1780520948
Total Pages : 252 pages
Book Rating : 4.7/5 (85 download)

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Book Synopsis Measurement and Research Methods in International Marketing by : Marko Sarstedt

Download or read book Measurement and Research Methods in International Marketing written by Marko Sarstedt and published by Emerald Group Publishing. This book was released on 2011-08-23 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. It focuses on the development and application of novel research methods.

International Marketing Data & Statistics 2009 33

Author : Euromonitor Publications
Publisher : Euromonitor International
ISBN 13 : 9781842644850
Total Pages : 0 pages
Book Rating : 4.6/5 (448 download)

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Book Synopsis International Marketing Data & Statistics 2009 33 by : Euromonitor Publications

Download or read book International Marketing Data & Statistics 2009 33 written by Euromonitor Publications and published by Euromonitor International. This book was released on 2008-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Marketing Data and Statistics 2008 is one of our best selling titles. It has hard-to-find demographic, economic and lifestyle data for 161 non-European countries including the USA, Asia-Pacific and Latin America. It is an essential reference tool you shouldn't be without. Euromonitor International contacts many different sources to research this data; they include international organisations such as the IMF and UN, as well as national statistical offices and national trade associations. The value of this book is that research is presented in easy to use tables that allow comparisons between countries. At a glance you can compare similarities and differences in population, home ownership, expenditure trends, crime statistics and much more.

International Marketing in the Fast Changing World

Author : Shaoming Zou
Publisher : Emerald Group Publishing
ISBN 13 : 1785602322
Total Pages : 305 pages
Book Rating : 4.7/5 (856 download)

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Book Synopsis International Marketing in the Fast Changing World by : Shaoming Zou

Download or read book International Marketing in the Fast Changing World written by Shaoming Zou and published by Emerald Group Publishing. This book was released on 2015-11-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging markets, the euro crisis, and the push to reform global institutions have resulted in a fast changing world, creating opportunities and challenges for international marketing firms and academics. New players, phenomena, and challenges have emerged that demand new research to develop and expand innovative concepts and theories.

International Marketing Data and Statistics, 2000

Author : Gale Group
Publisher : Gale Cengage
ISBN 13 : 9780863388729
Total Pages : 704 pages
Book Rating : 4.3/5 (887 download)

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Book Synopsis International Marketing Data and Statistics, 2000 by : Gale Group

Download or read book International Marketing Data and Statistics, 2000 written by Gale Group and published by Gale Cengage. This book was released on 2000-01 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook brings together business and marketing statistical data spanning 22 years from around the globe. The handbook seeks to provide readers with information on socio-economic trends, consumer market sizes and consumer expenditure patterns. The economic, demographic and marketing statistics are accompanied by tables of information to allow for international comparison.

Asian Marketing Data and Statistics

Author : Euromonitor International
Publisher : Asian Marketing Data & Statist
ISBN 13 : 9781842644980
Total Pages : 0 pages
Book Rating : 4.6/5 (449 download)

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Book Synopsis Asian Marketing Data and Statistics by : Euromonitor International

Download or read book Asian Marketing Data and Statistics written by Euromonitor International and published by Asian Marketing Data & Statist. This book was released on 2009-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asian Marketing Data and Statistics brings together key marketing data for countries in Asia. Now in its 4th edition the book has hard to find demographic, economic and marketing statistics for 47 Asian countries. A broad range of data is researched over 28 years. The research includes home ownership, health and population statistics. Buy this book and you have an ideal starting point for building detailed country profiles.Asian Marketing Data and Statistics includes - Hard-to-research demographic, economic and marketing statistics in one place• Data for 47 countries that can easily be compared across nations - Data spanning 28 years* for reviewing historic as well as recent trends (*to 1980 where possible) - Regional overview and country profiles to give the data context - Contact details for organisations providing official business information - ideal for further researchKey areas researchedPopulation; Economic indicators; Banking and finance; External trade; Industry; Energy; Labour; Income and deductions; Consumer expenditure; Retail distribution; Advertising, media and leisure; Consumer market sizes; Consumer prices and costs; Home ownership; Household profiles; Health; Crime; Literacy and education; Agricultural resources; IT and telecommunications; Automotives; Transport, travel and tourismCountry profiles includeCurrency; Political structure; Political risk; International disputes; Main industries; Economy; EnergyDiscover - The size of Malaysia’s oil reserves - How many mobile phone subscriptions there are in each country - How much chocolate confectionery the Japanese eat per capita - How many dishwashers are sold in the Philippines

Geodemographics for Marketers

Author : Barry Leventhal
Publisher : Kogan Page Publishers
ISBN 13 : 0749473835
Total Pages : 232 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Geodemographics for Marketers by : Barry Leventhal

Download or read book Geodemographics for Marketers written by Barry Leventhal and published by Kogan Page Publishers. This book was released on 2016-01-03 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Geodemographics, the process of analyzing survey data to profile economic and demographic characteristics of populations, is a successful data-driven analysis tool for marketers. Geodemographic classifications are widely embedded in customer databases and market research datasets. Written by a leading UK authority on geodemographics, Geodemographics for Marketers provides marketers with the know-how to leverage it as an effective research tool to identify location-based segments for highly targeted marketing. International in scope and impartial in its approach, this book demonstrates how to implement geodemographics techniques for practical application in retail, financial services and telecommunications as well as the public sector. Geodemographics for Marketers includes numerous case studies, from the automotive, retail and telecommunications sectors to the public sector, that illustrate core concepts and how they can be applied to gain positive results. It is also supported by a range of online resources, including figures, practical sessions and learning feedback. The book also incorporates the newly introduced generation of classifications, as well as a discussion of the key decisions of the proposed 2021 census.