International Marketing Data and Statistics, 2005

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Author :
Publisher : Euromonitor International
ISBN 13 : 9781842643365
Total Pages : 668 pages
Book Rating : 4.6/5 (433 download)

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Book Synopsis International Marketing Data and Statistics, 2005 by : Euromonitor Publications

Download or read book International Marketing Data and Statistics, 2005 written by Euromonitor Publications and published by Euromonitor International. This book was released on 2004 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt: This companion volume to Euromonitor's European Marketing Data and Statistics contains statistical coverage for 161 countries around the world outside Europe. With data on business and marketing parameters, including education, consumer expenditure and population trends and forecasts, this handbook is an excellent starting point for international market information. Comprehensively indexed, with a directory of information sources, it is a proven and indispensable marketing tool.

European Marketing and Data Statistics 2005

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Author :
Publisher : Euromonitor International
ISBN 13 : 9781842643372
Total Pages : 450 pages
Book Rating : 4.6/5 (433 download)

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Book Synopsis European Marketing and Data Statistics 2005 by : Euromonitor Publications

Download or read book European Marketing and Data Statistics 2005 written by Euromonitor Publications and published by Euromonitor International. This book was released on 2004-12-01 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: This acclaimed annual compendium of statistical information on 44 countries of Western and Eastern Europe provides a wealth of detailed information. Data is presented in spreadsheet format and a number of extrapolated tables have been included, together with graphs, marketing maps and diagrams. The data coverage includes a considerable number of long-term trends, which permits the analysis of socioeconomic patterns over a longer time span as a basis for forecasting. The inclusion of figures from the most recent complete year for key parameters ensures that up-to-date information is available for analysis.

Dynamics of International Advertising

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Author :
Publisher : Peter Lang
ISBN 13 : 9781433103841
Total Pages : 382 pages
Book Rating : 4.1/5 (38 download)

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Book Synopsis Dynamics of International Advertising by : Barbara Mueller

Download or read book Dynamics of International Advertising written by Barbara Mueller and published by Peter Lang. This book was released on 2011 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so that you find yourself unable to put each chapter down. One of the great strengths of the book is that it provides context, be it historic, societal or marketing, along with considerable depth of knowledge."---Douglas West, University of Birmingham --

International Historical Statistics

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Publisher : Palgrave MacMillan
ISBN 13 :
Total Pages : 1222 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis International Historical Statistics by : Brian R. Mitchell

Download or read book International Historical Statistics written by Brian R. Mitchell and published by Palgrave MacMillan. This book was released on 2007 with total page 1222 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Historical Statistics; Africa, Asia and Oceania 1750-2005 is the latest edition of the most authoritative collection of statistics available. Updated to 2005 wherever possible, it provides key economic and social indicators for the last 255 years, serving as an essential reference source. Provides statistical data in easy to use tables, for the last 255 years (where available) of every country in the African, Asian and Australiasian continents, covering: Population & Vital Statistics, Labour Force, Agriculture, Industry, External Trade, Transport & Communication, Prices, Education, National Accounts. These are provided in a detailed series of subsets: eg unemployment figures, coal production figures etc. In addition, Mitchell provides a useful guide to primary statistical sources worldwide.

International Marketing Data and Statistics

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Author :
Publisher :
ISBN 13 :
Total Pages : 632 pages
Book Rating : 4.3/5 (243 download)

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Download or read book International Marketing Data and Statistics written by and published by . This book was released on 1991 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt:

International Marketing Data and Statistics 1982

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Publisher :
ISBN 13 : 9780903706667
Total Pages : 354 pages
Book Rating : 4.7/5 (66 download)

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Download or read book International Marketing Data and Statistics 1982 written by and published by . This book was released on 1982 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt:

International Marketing Data & Statistics 1985 10/e

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Author :
Publisher : Gale Cengage
ISBN 13 : 9780863380877
Total Pages : 388 pages
Book Rating : 4.3/5 (88 download)

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Book Synopsis International Marketing Data & Statistics 1985 10/e by :

Download or read book International Marketing Data & Statistics 1985 10/e written by and published by Gale Cengage. This book was released on 1987-06 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:

International Marketing Data and Statistics, 1993

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Publisher :
ISBN 13 :
Total Pages : 652 pages
Book Rating : 4.:/5 (117 download)

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Download or read book International Marketing Data and Statistics, 1993 written by and published by . This book was released on 1993 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt:

International Marketing Data and Statistics 2011

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Publisher : International Marketing Data &
ISBN 13 : 9781842645383
Total Pages : 0 pages
Book Rating : 4.6/5 (453 download)

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Book Synopsis International Marketing Data and Statistics 2011 by :

Download or read book International Marketing Data and Statistics 2011 written by and published by International Marketing Data &. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Marketing Data and Statistics 2011 is one of Euromonitor’s best-selling reference books. Now in its 35th edition the book has hard to find demographic, economic and marketing statistics for 160 non-European countries. A broad range of data is researched including home ownership, health and population statistics. Buy this book and you have an ideal starting point for building detailed country profiles.International Marketing Data and Statistics includes - Hard-to-research demographic, economic and marketing statistics in one place - Data for 160 non-European countries that can easily be compared across nations - Data spanning 29 years* for reviewing historic as well as recent trends (*to 1980 where possible) - Contact details for organisations providing official business information - ideal for further research Key areas researchedAdvertising; Agricultural resources and output; Automotives and transport; Banking and finance; Consumer expenditure; Consumer market sizes; Consumer prices and costs; Economic indicators; Education; Energy resources and output; Environmental data; External trade; Health; Home ownership; Household profiles; Income and deductions; Industry; IT and telecommunications; Labour; Media and leisure; Population; Retailing; Travel and tourism Discover - The changes in divorce rates since 1980 - How many properties are rented vs bought with a mortgage in each country - How much South Koreans spend on personal computers per capita - The number of mobile telephone subscriptions in Bolivia

Handbook of Research on International Advertising

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1781001049
Total Pages : 577 pages
Book Rating : 4.7/5 (81 download)

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Book Synopsis Handbook of Research on International Advertising by : Shintaro Okazaki

Download or read book Handbook of Research on International Advertising written by Shintaro Okazaki and published by Edward Elgar Publishing. This book was released on 2012-01-01 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international advertising research. From culture to methodologies to the newest in digital approaches, international advertising research has never gotten as compete coverage as found in this one volume.' – Don E. Schultz, Northwestern University, US 'An excellent book for international marketing scholars and advertising executives that focuses on the complexity of making advertising decisions in a global world. The contributors identify how international advertising perspectives are being transformed by such changes as the emergence of social media, rise of BRIC countries, and increasing concern for localization of advertising. Confident in predictions and bold in recommendations, this book is written with ambition, scope, and verve that sets it apart from the usual advertising books.' – Subhash C. Jain, University of Connecticut, US The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference tool, the Handbook provides comprehensive coverage of the area, including entries on: theoretical advances in international advertising research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international advertising, effectiveness of specific creative techniques, global advertising agencies, international perspectives of corporate reputation, transnational trust, global consumer cultural positioning, and performance of integrated marketing communications, among others. Researchers, students and practitioners in the fields of marketing, advertising, communication, and media management will find this important and stimulating resource invaluable.

European Marketing Data and Statistics, 2005

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Author :
Publisher :
ISBN 13 :
Total Pages : 450 pages
Book Rating : 4.:/5 (115 download)

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Download or read book European Marketing Data and Statistics, 2005 written by and published by . This book was released on 2004 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt:

International marketing and trade of quality food products

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Author :
Publisher : BRILL
ISBN 13 : 9086866611
Total Pages : 347 pages
Book Rating : 4.0/5 (868 download)

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Book Synopsis International marketing and trade of quality food products by : Alessandra Castellini

Download or read book International marketing and trade of quality food products written by Alessandra Castellini and published by BRILL. This book was released on 2023-09-04 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to increased purchasing power of certain consumer segments all over the world and the related growing demand for food specialties for differentiated goods in the international markets, agri-food trade and marketing is no longer focused on commodities only. Key concepts of 'Marketing', 'International Trade' and 'Quality' are taking the forefront in the scientific debate among agricultural economists dealing with agricultural and food products markets. The need for scientific knowledge about several aspects of marketing for quality food products is growing. The aim of this book is to link these key concepts together and consider connections, overlaps, contradictions and complementarities between them. This book contains peer-reviewed articles covering a range of studies on international marketing and trade for quality food products and is edited with the support of the BEAN-QUORUM project, funded by the European Union's Asia Link Programme. The topics covered by the studies range from geographical indications to organic food; from fair trade to functional food; from knowledge about quality requirements to the impact of the quest for quality. The geographical scope of the studies is broad and the perspectives vary including the consumer, the producer and the supply chain side. The focal interest of the studies also range from competitiveness, to policy, to potential demand. The book is of interest to researchers and practitioners in international food networks of all types.

International Marketing Data and Statistics, 2000

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Publisher : Gale Cengage
ISBN 13 : 9780863388729
Total Pages : 704 pages
Book Rating : 4.3/5 (887 download)

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Book Synopsis International Marketing Data and Statistics, 2000 by : Gale Group

Download or read book International Marketing Data and Statistics, 2000 written by Gale Group and published by Gale Cengage. This book was released on 2000-01 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook brings together business and marketing statistical data spanning 22 years from around the globe. The handbook seeks to provide readers with information on socio-economic trends, consumer market sizes and consumer expenditure patterns. The economic, demographic and marketing statistics are accompanied by tables of information to allow for international comparison.

International Marketing Data and Statistics, 1993-1994

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Author :
Publisher : Gale Cengage
ISBN 13 : 9780810397415
Total Pages : pages
Book Rating : 4.3/5 (974 download)

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Book Synopsis International Marketing Data and Statistics, 1993-1994 by : Euromonitor International PLC

Download or read book International Marketing Data and Statistics, 1993-1994 written by Euromonitor International PLC and published by Gale Cengage. This book was released on 1998-06-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

European Marketing Data and Statistics 1996

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Author :
Publisher : Gale Cengage
ISBN 13 : 9780863386404
Total Pages : 528 pages
Book Rating : 4.3/5 (864 download)

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Book Synopsis European Marketing Data and Statistics 1996 by :

Download or read book European Marketing Data and Statistics 1996 written by and published by Gale Cengage. This book was released on 1995-12 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Global Marketing Management

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Publisher : Oxford University Press
ISBN 13 : 0199609705
Total Pages : 605 pages
Book Rating : 4.1/5 (996 download)

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Book Synopsis Global Marketing Management by : Kiefer Lee

Download or read book Global Marketing Management written by Kiefer Lee and published by Oxford University Press. This book was released on 2012-03-29 with total page 605 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.

International Marketing Data and Statistics, 1991

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Publisher :
ISBN 13 :
Total Pages : 608 pages
Book Rating : 4.:/5 (117 download)

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Download or read book International Marketing Data and Statistics, 1991 written by and published by . This book was released on 1991 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: