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International Fairs
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Book Synopsis Exhibitions, Trade Fairs and Industrial Events by : Warwick Frost
Download or read book Exhibitions, Trade Fairs and Industrial Events written by Warwick Frost and published by Routledge. This book was released on 2017-09-22 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Industrial Events are planned events that are staged with the primary aim of marketing businesses, industries and products. This may lead to direct sales through these events, as well as the development of brand image or building brand awareness; penetration of new markets; trials of new products and knowledge diffusion. These business goals might be future-focused, with meetings of strategic players from across an industry or sector contributing to the shaping of future innovations and development. Industrial events act as a marketplace, but rather than seeing them as temporary or isolated activities, they can be understood as cyclical clusters. This is a multidisciplinary book written by an international group of leading academics, offering a wide range of case studies that feature countries such as the United Kingdom, United States of America, Japan, South Korea, Saudi Arabia, Australia and New Zealand. It will appeal to students and researchers in the fields of cultural studies, history, tourism, sociology, economics and management
Book Synopsis World of Fairs by : Robert W. Rydell
Download or read book World of Fairs written by Robert W. Rydell and published by University of Chicago Press. This book was released on 1993-11 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the depths of the Great Depression, when America's future seemed bleak, nearly one hundred million people visited expositions celebrating the "century of progress." These fairs fired the national imagination and served as cultural icons on which Americans fixed their hopes for prosperity and power. World of Fairs continues Robert W. Rydell's unique cultural history—begun in his acclaimed All the World's a Fair—this time focusing on the interwar exhibitions. He shows how the ideas of a few—particularly artists, architects, and scientists—were broadcast to millions, proclaiming the arrival of modern America—a new empire of abundance build on old foundations of inequality. Rydell revisits several fairs, highlighting the 1926 Philadelphia Sesquicentennial, the 1931 Paris Colonial Exposition, the 1933-34 Chicago Century of Progress Exposition, the 1935-36 San Diego California Pacific Exposition, the 1936 Dallas Texas Centennial Exposition, the 1937 Cleveland Great Lakes and International Exposition, the 1939-40 San Francisco Golden Gate International Exposition, the 1939-40 New York World's Fair, and the 1958 Brussels Universal Exposition.
Book Synopsis All the World's a Fair by : Robert W. Rydell
Download or read book All the World's a Fair written by Robert W. Rydell and published by University of Chicago Press. This book was released on 2013-08-16 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert W. Rydell contends that America's early world's fairs actually served to legitimate racial exploitation at home and the creation of an empire abroad. He looks in particular to the "ethnological" displays of nonwhites—set up by showmen but endorsed by prominent anthropologists—which lent scientific credibility to popular racial attitudes and helped build public support for domestic and foreign policies. Rydell's lively and thought-provoking study draws on archival records, newspaper and magazine articles, guidebooks, popular novels, and oral histories.
Book Synopsis Trade Shows in the Globalizing Knowledge Economy by : Harald Bathelt
Download or read book Trade Shows in the Globalizing Knowledge Economy written by Harald Bathelt and published by Oxford University Press, USA. This book was released on 2014 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing tools, trade shows are conceptualised as temporary clusters that facilitate the creation and diffusion of knowledge across geographical distances, even in the age of social media. The book is organized in four parts. Part I lays out the conceptual foundations of the knowledge-based perspective, from the early development of trade fairs to modern-day events. Part II analyses specific global developments, focussing on the trade show ecologies of Europe, North America, and the Asia-Pacific region. Part III investigates differences in the nature of knowledge generation practices across international hub shows, exports shows, and import shows in different industries, and investigates competition between such events. Part IV discusses the implications of a knowledge-based conceptualisation of trade shows. The book will be of interest to scholars and students in economic geography, management, marketing, organization studies, political science, and sociology. It also has practical implications for trade show organisers on how to make their events more competitive through knowledge-based strategies; for industry associations and cities, on how to use these events for collective/place marketing purposes; and for policy makers, on how to use trade shows for export promotion and innovation policies.
Book Synopsis International Fairs and Expositions by : Kathryne Von Ickes Junkin
Download or read book International Fairs and Expositions written by Kathryne Von Ickes Junkin and published by . This book was released on 1929 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis World's Fairs on the Eve of War by : Robert H. Kargon
Download or read book World's Fairs on the Eve of War written by Robert H. Kargon and published by University of Pittsburgh Press. This book was released on 2015-11-11 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the first world's fair in London in 1851, at the dawn of the era of industrialization, international expositions served as ideal platforms for rival nations to showcase their advancements in design, architecture, science and technology, industry, and politics. Before the outbreak of World War II, countries competing for leadership on the world stage waged a different kind of war—with cultural achievements and propaganda—appealing to their own national strengths and versions of modernity in the struggle for power. World's Fairs on the Eve of War examines five fairs and expositions from across the globe—including three that were staged (Paris, 1937; Dusseldorf, 1937; and New York, 1939-40), and two that were in development before the war began but never executed (Tokyo, 1940; and Rome, 1942). This coauthored work considers representations of science and technology at world's fairs as influential cultural forces and at a critical moment in history, when tensions and ideological divisions between political regimes would soon lead to war.
Book Synopsis World's Fairs in the Cold War by : Arthur P. Molella
Download or read book World's Fairs in the Cold War written by Arthur P. Molella and published by University of Pittsburgh Press. This book was released on 2019-09-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The post–World War II science-based technological revolution inevitably found its way into almost all international expositions with displays on atomic energy, space exploration, transportation, communications, and computers. Major advancements in Cold War science and technology helped to shape new visions of utopian futures, the stock-in-trade of world’s fairs. From the 1940s to the 1980s, expositions in the United States and around the world, from Brussels to Osaka to Brisbane, mirrored Cold War culture in a variety of ways, and also played an active role in shaping it. This volume illustrates the cultural change and strain spurred by the Cold War, a disruptive period of scientific and technological progress that ignited growing concern over the impact of such progress on the environment and humanistic and spiritual values. Through the lens of world’s fairs, contributors across disciplines offer an integrated exploration of the US–USSR rivalry from a global perspective and in the context of broader social and cultural phenomena—faith and religion, gender and family relations, urbanization and urban planning, fashion, modernization, and national identity—all of which were fundamentally reshaped by tensions and anxieties of the Atomic Age.
Download or read book World's Fairs written by Erik Mattie and published by Princeton Architectural Press. This book was released on 1998 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: As showcases of design, architecture, technology, industry and politics, world's fairs have served as overviews of society's accomplishments as well as barometers of the optimism for the future. While many of the products and ideas promoted at past fairs never materialized, many became commonplace: television, for example, was first shown at the 1939 New York fair. Similarly, while many buildings and landscapes built for fairs have become world-wide icons - the Eiffel Tower, the Crystal Palace, the Barcelona Pavilion, the Seattle Space Needle, the Buckminster Fuller Dome in Montreal - hundreds of splendid structures have been forgotten.
Book Synopsis International Craft Trade Fairs by : Commonwealth Secretariat
Download or read book International Craft Trade Fairs written by Commonwealth Secretariat and published by Commonwealth Secretariat. This book was released on 2001 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing craft producers and exporters with a practical methodology to assess potential markets, this guide looks at national and individual enterprise capabilities, selecting an international trade fair to suit, and going to a fair.
Download or read book Fair America written by Robert W. Rydell and published by Smithsonian Institution. This book was released on 2013-06-04 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since their inception with New York's Crystal Palace Exhibition in the mid-nineteenth century, world's fairs have introduced Americans to “exotic” pleasures such as belly dancing and the Ferris Wheel; pathbreaking technologies such as telephones and X rays; and futuristic architectural, landscaping, and transportation schemes. Billed by their promoters as “encyclopedias of civilization,” the expositions impressed tens of millions of fairgoers with model environments and utopian visions. Setting more than 30 world’s fairs from 1853 to 1984 in their historical context, the authors show that the expositions reflected and influenced not only the ideals but also the cultural tensions of their times. As mainstays rather than mere ornaments of American life, world’s fairs created national support for such issues as the social reunification of North and South after the Civil War, U.S. imperial expansion at the turn of the 20th-century, consumer optimism during the Great Depression, and the essential unity of humankind in a nuclear age.
Download or read book World Exhibits written by and published by . This book was released on 1974 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Ten Year War written by Jonathan Cohn and published by St. Martin's Press. This book was released on 2021-02-23 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jonathan Cohn's The Ten Year War is the definitive account of the battle over Obamacare, based on interviews with sources who were in the room, from one of the nation's foremost healthcare journalists. The Affordable Care Act, better known as “Obamacare,” was the most sweeping and consequential piece of legislation of the last half century. It has touched nearly every American in one way or another, for better or worse, and become the defining political fight of our time. In The Ten Year War, veteran journalist Jonathan Cohn offers the compelling, authoritative history of how the law came to be, why it looks like it does, and what it’s meant for average Americans. Drawn from hundreds of hours of interviews, plus private diaries, emails and memos, The Ten Year War takes readers to Capitol Hill and to town hall meetings, inside the West Wing and, eventually, into Trump Tower, as the nation's most powerful leaders try to reconcile pragmatism and idealism, self-interest and the public good, and ultimately two very different visions for what the country should look like. At the heart of the book is the decades-old argument over what’s wrong with American health care and how to fix it. But the battle over healthcare was always about more than policy. The Ten Year War offers a deeper examination of how our governing institutions, the media and the two parties have evolved, and the dysfunction those changes have left in their wake.
Book Synopsis European Trade Fairs by : Maryanne B. Kendall
Download or read book European Trade Fairs written by Maryanne B. Kendall and published by . This book was released on 1993 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Global Work of Art by : Caroline A. Jones
Download or read book The Global Work of Art written by Caroline A. Jones and published by University of Chicago Press. This book was released on 2016 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first major history of the glamorous art biennial. Biennials have proliferated across the globe since the end of the Cold War and have now stabilized at about 200 a year. While this quintessentially contemporary form has significant roots in the world expositions of the 19th century, Jones argues that the biennial is also the platform for an important new aesthetic shift. Moving away from a focus on visual looking in the mid 20th century, the art world today embraces experience: art fairs give the feel of closeness and spaciousness, crowds, and they engage all our senses, even taste. Jones argues that the dominance of installation art and the simultaneous rise of biennialsor recurring art fairsneed to be examined as joint phenomenamutually reinforcing and linked to specific geo-political and aesthetic conditions. From the rise of tourism to the flows of art commerce, Jones hatches a new way to track the development of international art fairs in nearly every corner of the globe: from the early world fairs of London, Paris, Chicago, and New York to art fairs proper in Venice, Sao Paulo, Havana, Berlin, Lyon, and Beijing, as well as Kassel s Documenta, Whitney Biennial, and moreall explained through a rapidly evolving aesthetics of experience that has never, until now, been addressed in such a substantial way."
Book Synopsis Encyclopedia of World's Fairs and Expositions by : John E. Findling
Download or read book Encyclopedia of World's Fairs and Expositions written by John E. Findling and published by McFarland. This book was released on 2008 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: This encyclopedia contains individual histories of each of the nearly 100 World's Fairs and expositions held in more than 20 countries since 1851. This revised and updated second edition of the book originally published as ""A Historical Dictionary of World's Fairs and Expositions"" in 1990 includes new entries, including essays on the World's Fairs that will be held in Zaragoza, Spain, in 2008 and in Shanghai, China, in 2010. Many of the original essays have been revised and expanded. The topics covered include goods, tourism, architecture, art and culture, and ""exhibition fatigue.""Each fair history includes its own annotated bibliography which provides, when possible, the location of relevant primary sources and comments on the quality of secondary sources. Several appendices provide information on the Bureau of International Expositions, as well as fair statistics, fair officials, fairs that did not qualify for inclusion, and fairs that were planned but never held. The book includes a foreword by Vicente G. Loscertales, the secretary general of the Bureau of International Expositions.
Book Synopsis Cultures of International Exhibitions 1840-1940 by : Dr Marta Filipova
Download or read book Cultures of International Exhibitions 1840-1940 written by Dr Marta Filipova and published by Ashgate Publishing, Ltd.. This book was released on 2015-07-28 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beyond the world fairs in London, Paris or Chicago, numerous smaller, ambitious exhibitions took place in provincial cities and towns worldwide. This volume takes a novel look at the exhibitionary cultures of the period 1840-1940. By examining the motivations, scope, and impact of lesser-known exhibitions in, for example, Australia, Japan, Brazil, as well as a number of European countries, the volume opens up new angles in the way the global phenomenon of a great exhibition can be examined through the prism of the regional.
Book Synopsis Women in International and Universal Exhibitions, 1876–1937 by : Rebecca Rogers
Download or read book Women in International and Universal Exhibitions, 1876–1937 written by Rebecca Rogers and published by Routledge. This book was released on 2017-08-14 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues for the importance of bringing women and gender more directly into the dynamic field of exposition studies. Reclaiming women for the history of world fairs (1876-1937), it also seeks to introduce new voices into these studies, dialoguing across disciplinary and national historiographies. From the outset, women participated not only as spectators, but also as artists, writers, educators, artisans and workers, without figuring among the organizers of international exhibitions until the 20th century. Their presence became more pointedly acknowledged as feminist movements developed within the Western World and specific spaces dedicated to women’s achievements emerged. International exhibitions emerged as showcases of "modernity" and "progress," but also as windows onto the foreign, the different, the unexpected and the spectacular. As public rituals of celebration, they transposed national ceremonies and protests onto an international stage. For spectators, exhibitions brought the world home; for organizers, the entire world was a fair. Women were actors and writers of the fair narrative, although acknowledgment of their contribution was uneven and often ephemeral. Uncovering such silence highlights how gendered the triumphant history of modernity was, and reveals the ways women as a category engaged with modern life within that quintessential modern space—the world fair.
