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International Business Realisms Globalizing Locally Responsive And Internationally Connected Business Disciplines
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Book Synopsis International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines by : A. Arora
Download or read book International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines written by A. Arora and published by Springer. This book was released on 2013-07-26 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing.
Book Synopsis International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines by : A. Arora
Download or read book International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines written by A. Arora and published by Springer. This book was released on 2013-07-26 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing.
Book Synopsis Global Business Transcendence by : A. Arora
Download or read book Global Business Transcendence written by A. Arora and published by Springer. This book was released on 2014-04-11 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Business Transcendence focuses on both empirical studies with practical application and examinations of theoretical and methodological developments in the field of business studies. By drawing on important research and case study material from contributors all over the world, this collection offers genuinely international perspectives on the key issues and concerns preoccupying policy and decision makers, bringing together chapters that examine international business strategies across emerged and emerging economies. The collection argues that country's borders are becoming less important from a trade perspective. We are thus quickly approaching a single global economy.
Book Synopsis Advertising Confluence by : A. Arora
Download or read book Advertising Confluence written by A. Arora and published by Springer. This book was released on 2014-12-15 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in US, France, and Tunisia and offer a wide spectrum of advertising confluence from both the developed and emerging world. Contributors focus on both empirical studies with practical application as well as examinations of theoretical and methodological developments in the field of advertising studies. In all, they examine the wide range of global and local advertising strategies, the depth of integrated marketing communications, and the future of social media advertising.
Book Synopsis Lucretian Thought in Late Stuart England: Debates about the Nature of the Soul by : L. Linker
Download or read book Lucretian Thought in Late Stuart England: Debates about the Nature of the Soul written by L. Linker and published by Springer. This book was released on 2013-11-01 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did writers understand the soul in late seventeenth-century England? This book considers depictions of the soul in literary texts that engage with Lucretius's Epicurean philosophy in De rerum natura or through the writings of the most important natural philosopher to disseminate Epicurean atomism in England, Walter Charleton (1619-1707).
Book Synopsis Courage in the Twenty-First Century by : J. Marques
Download or read book Courage in the Twenty-First Century written by J. Marques and published by Springer. This book was released on 2013-10-25 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Courage outlines the art of moving forward both in professional and personal life. Marques offers a strategy for self-renewal in order to divulge the virtues and viewpoints to successfully move from one career to another.
Book Synopsis Portable Play in Everyday Life: The Nintendo DS by : Samuel Tobin
Download or read book Portable Play in Everyday Life: The Nintendo DS written by Samuel Tobin and published by Springer. This book was released on 2013-10-16 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: People play mobile games everywhere and at any time. Tobin examines this media practice through the players directly using the lens of the players and practice of the Nintendo DS system. He argues for the primacy of context for understanding how digital play functions in today's society, emphasizing location, "killing-time," and mobile communities.
Book Synopsis Consumption, Informal Markets, and the Underground Economy by : M. Pisani
Download or read book Consumption, Informal Markets, and the Underground Economy written by M. Pisani and published by Springer. This book was released on 2013-10-25 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using original qualitative ethnographic field interviews and quantitative field survey results, Consumption, Informal Markets, and the Underground Economy explores the rationale for and model of 'off the books' consumption in a borderlands environment.
Book Synopsis Okinawa and Jeju: Bases of Discontent by : D. Kirk
Download or read book Okinawa and Jeju: Bases of Discontent written by D. Kirk and published by Springer. This book was released on 2013-10-17 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates for the first time the parallels between two island appendages of much larger governments - Okinawa, Japan's southernmost island prefecture, in ferment over historic US bases; Jeju embroiled over a new South Korean naval base. The people of Okinawa and Jeju share a common fear of bloody conflict again erupting around them and suspect their governments would sacrifice their interests in a much larger war in a fight for regional control between the US, Japan, and China.
Book Synopsis Barbarian Memory: The Legacy of Early Medieval History in Early Modern Literature by : N. Birns
Download or read book Barbarian Memory: The Legacy of Early Medieval History in Early Modern Literature written by N. Birns and published by Springer. This book was released on 2013-10-23 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: An investigation of the use of Late Antique European history by late medieval and Renaissance writers such as Chaucer, Shakespeare, Davenant, Trissino, and Corneille. The liminality of the late antique period and the issues of ethnicity and religion it raises makes it very different from that of the classical world in analogous writers.
Book Synopsis The Right to Wear Religious Symbols by : D. Hill
Download or read book The Right to Wear Religious Symbols written by D. Hill and published by Springer. This book was released on 2016-01-07 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clearly presenting the case-law concerning Article 9 of the European Convention of Human Rights, this is a lively and accessible analysis of a key issue in contemporary society: whether there is a human right to wear a religious symbol and how far any such right extends.
Book Synopsis The Climate Change Debate by : David Coady
Download or read book The Climate Change Debate written by David Coady and published by Springer. This book was released on 2013-10-15 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Of the two kinds of philosophical questions – epistemic and ethical - raised by the public debate about climate change, professional philosophers have dealt almost exclusively with the ethical. This book is the first to address both and examine the relationship between them.
Book Synopsis Evidence for Public Policy Design by : P. Coletti
Download or read book Evidence for Public Policy Design written by P. Coletti and published by Springer. This book was released on 2013-09-27 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learning from the successes and failures of others is a necessity in the field of public sector innovation. This book develops guidelines for policymakers, practitioners and policy analysts to understand what drives policy success and to transfer innovations from a source case to a target case with a view to assisting effective policy design.
Book Synopsis Rethinking the Education Mess: A Systems Approach to Education Reform by : I. Mitroff
Download or read book Rethinking the Education Mess: A Systems Approach to Education Reform written by I. Mitroff and published by Springer. This book was released on 2013-10-17 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a form of systems thinking, this book analyzes K-12 education as a complex, "messy" system that must be tackled as a whole and provides a series of heuristics to help those involved in the education mess to improve the system as a whole.
Book Synopsis Fukushima and the Privatization of Risk by : M. Nadesan
Download or read book Fukushima and the Privatization of Risk written by M. Nadesan and published by Springer. This book was released on 2013-10-31 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Majia Holmer Nadesan analyzes the Fukushima nuclear disaster and its radiological aftermath for the citizens of Japan and elsewhere in the context of historical and contemporary understandings of radiation-caused health and reproductive effects.
Book Synopsis Exploring Regional Responses to a Nuclear Iran by : C. Hobbs
Download or read book Exploring Regional Responses to a Nuclear Iran written by C. Hobbs and published by Springer. This book was released on 2013-10-07 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book challenges the widely held assumption that a nuclear-armed Iran would provoke a proliferation cascade in the Middle East. Arguing that a domino effect is by no means inevitable, the authors set out a number of policy measures that could be enacted by the international community to reduce this risk.
Book Synopsis The Responsive Global Organization by : Torben Juul Andersen
Download or read book The Responsive Global Organization written by Torben Juul Andersen and published by Emerald Group Publishing. This book was released on 2017-09-07 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book outlines the contours of the dynamic adaptive multinational corporation based on contemporary research insights from global strategy and international business. It considers the role of corporate leadership and frontline engagement to advance responsive innovation dealing with emergent risks and opportunities in turbulent global markets.
