Interactive Tv In The Uk

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Interactive TV in the UK

Author : Barbara Katz
Publisher : diplom.de
ISBN 13 : 3832443525
Total Pages : 106 pages
Book Rating : 4.8/5 (324 download)

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Book Synopsis Interactive TV in the UK by : Barbara Katz

Download or read book Interactive TV in the UK written by Barbara Katz and published by diplom.de. This book was released on 2001-07-30 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: Interactive Television (iTV) has been around for several decades. Most people have probably heard the term before. Having started in the USA with some trials it is now conquering the UK. The first interactive services on Digital TV (DTV) have been broadcasted 18 months ago and are continuously growing in number. The four platform providers Sky, NTL, ONdigital and Telewest are trying to make their interactive services as appealing as possible and are, of course, offering new advertising opportunities for advertisers on that new medium. The aims of this project are to analyse those new advertising opportunities and compare them to advertising on traditional TV and the Internet and find out whether advertising on iTV combines their strengths and overcomes some of their weaknesses. In order to achieve this, the literature review focuses on the identification of the strengths and weaknesses of advertising on traditional TV and the Internet and also provides a good overview over the iTV market in the UK and the current developments. The UK is leading the way in the development of iTV and is even supposed to be 12 to 18 months ahead of the USA. The market is highly competitive and fragmented with the four different platform providers offering three different forms of receiving DTV, of which satellite is leading in the numbers of subscribers. The predictions of the DTV uptake are very positive and the spendings for advertising on iTV are supposed to be tremendous within the next couple of years. The results of the interviews carried out with iTV experts from the platform providers, media and advertising agencies show that advertising on iTV indeed combines the strengths and overvomes some weaknesses and has the potential to be more successful than its two closest relatives. Due to the fact that it is still in its infancy and companies are just starting to test this new medium and no success stories have been published so far, advertising on iTV in its current form is not yet the killer application it was supposed to be and the uptake of T-commerce is quite questionnabel as well. It also becomes clear though that iTV does have a great potential and when the technology is creatively used to make ads more involving and engaging it will be big. Inhaltsverzeichnis:Table of Contents: 1.INTRODUCTION6 2.SETTING THE SCENE - LITERATURE REVIEW8 2.1TRADITIONAL TV ADVERTISING8 2.1.1Strengths of traditional TV [...]

Interactive TV Technology and Markets

Author : Hari Om Srivastava
Publisher : Artech House
ISBN 13 : 1580533213
Total Pages : 430 pages
Book Rating : 4.5/5 (85 download)

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Book Synopsis Interactive TV Technology and Markets by : Hari Om Srivastava

Download or read book Interactive TV Technology and Markets written by Hari Om Srivastava and published by Artech House. This book was released on 2002 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: &Quot;This forward-looking book focuses on interactive television (ITV), and illustrates how it is changing the face of TV broadcasting. The book provides professionals with important technical, strategic, and creative expertise to help in the development of ITV systems and with the assessment of their future business potential. Interactive TV Technology and Markets explains how bandwidth limitations associated with analog TV signals are eliminated as cable, satellite, and terrestrial TV network operators switch to digital bandwidth."--BOOK JACKET.

Interactive TV: A Shared Experience

Author : Pablo Cesar
Publisher : Springer
ISBN 13 : 3540725598
Total Pages : 248 pages
Book Rating : 4.5/5 (47 download)

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Book Synopsis Interactive TV: A Shared Experience by : Pablo Cesar

Download or read book Interactive TV: A Shared Experience written by Pablo Cesar and published by Springer. This book was released on 2007-06-26 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 5th European Conference on Interactive Television, EuroITV 2007, held in Amsterdam, The Netherlands, May 2007. The volume covers a wide range of areas such as media studies, audiovisual design, multimedia, HCI, and management. The papers are organized in topical sections on social TV systems, user studies, the future of TV, social TV evaluation, personalization, and mobile TV.

Interactive Digital Television: Technologies and Applications

Author : Lekakos, George
Publisher : IGI Global
ISBN 13 : 1599043637
Total Pages : 378 pages
Book Rating : 4.5/5 (99 download)

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Book Synopsis Interactive Digital Television: Technologies and Applications by : Lekakos, George

Download or read book Interactive Digital Television: Technologies and Applications written by Lekakos, George and published by IGI Global. This book was released on 2007-05-31 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: The developments in digital television technology provide the unprecedented opportunity to drastically extend the role of television as a content delivery channel. E-health, e-commerce, e-government, and e-learning are only a few examples of value-added services provided over digital televisions infrastructures. These changes in the television industry challenge companies to adjust their strategies in order to meet the opportunities and threats in this new environment. Interactive Digital Television: Techniques and Applications presents the developments in the domain of interactive digital television covering both technical and business aspects. This book focuses on analyzing concepts, research issues, and methodological approaches, presenting existing solutions such as systems and prototypes for researchers, academicians, scholars, professionals and practitioners.

Television and the Second Screen

Author : James Blake
Publisher : Taylor & Francis
ISBN 13 : 131742851X
Total Pages : 207 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Television and the Second Screen by : James Blake

Download or read book Television and the Second Screen written by James Blake and published by Taylor & Francis. This book was released on 2016-11-10 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television is changing almost beyond recognition. In the battle for consumers, social media sites, smart phones and tablets have become rivals to traditional linear TV. However, audiences and producers are also embracing mobile platforms to enhance TV viewing itself. This book examines the emerging phenomenon of the second screen: where users are increasingly engaging with content on two screens concurrently. The practice is transforming television into an interactive, participatory and social experience. James Blake examines interactive television from three crucial angles: audience motivation and agency, advances in TV production and the monetisation of second screen content. He also tracks its evolution by bringing together interviews with more than 25 television industry professionals - across the major UK channels - including commissioning editors, digital directors, producers and advertising executives. These reveal the successes and failures of recent experiments and the innovations in second screen projects. As the second screen becomes second nature for viewers and producers, the risks and opportunities for the future of television are slowly beginning to emerge. Television and the Second Screen will offer students and scholars of television theory, industry professionals and anyone with an abiding interest in television and technology, an accessible and illuminating guide to this important cultural shift.

Interactive Television Production

Author : Mark Gawlinski
Publisher : Taylor & Francis
ISBN 13 : 0240516796
Total Pages : 285 pages
Book Rating : 4.2/5 (45 download)

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Book Synopsis Interactive Television Production by : Mark Gawlinski

Download or read book Interactive Television Production written by Mark Gawlinski and published by Taylor & Francis. This book was released on 2003 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at broadcasting and new media producers and anyone interested in implementing interactive TV, this is a practical guide to the technology and production processes, offering technical descriptions of how interactive TV works.

Social Interactive Television: Immersive Shared Experiences and Perspectives

Author : Cesar, Pablo
Publisher : IGI Global
ISBN 13 : 1605666572
Total Pages : 362 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Social Interactive Television: Immersive Shared Experiences and Perspectives by : Cesar, Pablo

Download or read book Social Interactive Television: Immersive Shared Experiences and Perspectives written by Cesar, Pablo and published by IGI Global. This book was released on 2009-05-31 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book discusses the advent of social interactive television with its complex opportunities and challenges for media researchers and others today"--Provided by publisher.

The Big Picture

Author : Michelle Smith
Publisher : UoM Custom Book Centre
ISBN 13 : 1921775254
Total Pages : 154 pages
Book Rating : 4.9/5 (217 download)

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Book Synopsis The Big Picture by : Michelle Smith

Download or read book The Big Picture written by Michelle Smith and published by UoM Custom Book Centre. This book was released on 2011 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: The journal aims to showcase the best of Melbourne University's postgraduate community research, and to provide a forum for graduate students to present their work in an engaging and interesting style to a broader audience beyond their departmental peers. Through publishing a diverse range of postgraduate research, Traffic seeks to facilitate a sense of cohesiveness in the postgraduate community and to counter its fragmentation.

Transmedia Television

Author : Elizabeth Evans
Publisher : Routledge
ISBN 13 : 1136740813
Total Pages : 223 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis Transmedia Television by : Elizabeth Evans

Download or read book Transmedia Television written by Elizabeth Evans and published by Routledge. This book was released on 2011-02-25 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: The early years of the twenty-first century have seen dramatic changes within the television industry. The development of the internet and mobile phone as platforms for content directly linked to television programming has offered a challenge to the television set’s status as the sole domestic access point to audio-visual dramatic content. Viewers can engage with ‘television’ without ever turning a television set on. Whilst there has already been some exploration of these changes, little attention has been paid to the audience and the extent to which these technologies are being integrated into their daily lives. Focusing on a particular period of rapid change and using case studies including Spooks, 24 and Doctor Who, Transmedia Television considers how the television industry has exploited emergent technologies and the extent to which audiences have embraced them. How has television content been transformed by shifts towards multiplatform strategies? What is the appeal of using game formats to lose oneself within a narrative world? How can television, with its ever larger screens and association with domesticity, be reconciled with the small portable, public technology of the mobile phone? What does the shift from television schedules to online downloading mean for our understanding of ‘the television audience’? Transmedia Television will consider how the relationship between television and daily life has been altered as a result of the industry’s development of emerging new media technologies, and what ‘television’ now means for its audiences.

Changing Television Environments

Author : Manfred Tscheligi
Publisher : Springer
ISBN 13 : 3540694781
Total Pages : 337 pages
Book Rating : 4.5/5 (46 download)

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Book Synopsis Changing Television Environments by : Manfred Tscheligi

Download or read book Changing Television Environments written by Manfred Tscheligi and published by Springer. This book was released on 2008-07-05 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 6th European Conference on Interactive Television, EuroITV 2008, held in Salzburg, Austria, in July 2008. The 42 revised full papers were carefully reviewed and selected from 156 submissions. The contributions cover significant aspects of the interactive television domain including submissions on user studies, technical challenges related to new developments as well as new kind of formats. The papers are organized in topical sections on interactive TV, interactive authoring, personalisation and recommender systems, mobile TV, social TV, new TV environments, iTV architectures and systems, user interfaces and interaction design, user studies, and accessibility.

Introduction to e-Business

Author : Colin Combe
Publisher : Routledge
ISBN 13 : 1136392890
Total Pages : 437 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Introduction to e-Business by : Colin Combe

Download or read book Introduction to e-Business written by Colin Combe and published by Routledge. This book was released on 2012-07-26 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form

Understanding the European Content Industries

Author : Peter A. Bruck
Publisher : IOS Press
ISBN 13 : 9781586032906
Total Pages : 186 pages
Book Rating : 4.0/5 (329 download)

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Book Synopsis Understanding the European Content Industries by : Peter A. Bruck

Download or read book Understanding the European Content Industries written by Peter A. Bruck and published by IOS Press. This book was released on 2002 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: An international and multidisciplinary reader with a clear focus on multimedia economics and content. The reader covers two main fields of analysis: (a) the economic perspectives of the European content industry and its impact on the market development, including new business models; and (b) the cultural and educational contexts of multimedia. A number of articles are based on academic papers from researchers with various backgrounds in media & communication research, sociology, computer sciences, and education, whereas other contributions from industry advisers and practitioners provide 'market reports' on specific issues.

Interactive TV Standards

Author : Steven Morris
Publisher : CRC Press
ISBN 13 : 1136035702
Total Pages : 611 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Interactive TV Standards by : Steven Morris

Download or read book Interactive TV Standards written by Steven Morris and published by CRC Press. This book was released on 2012-08-06 with total page 611 pages. Available in PDF, EPUB and Kindle. Book excerpt: For any digital TV developer or manager, the maze of standards and specifications related to MHP and OCAP is daunting-you have to patch together pieces from several standards to gather all the necessary knowledge you need to compete worldwide. The standards themselves can be confusing, and contain many inconsistencies and missing pieces. Interactive TV Standards provides a guide for actually deploying these technologies for a broadcaster or product and application developer. Understanding what the APIs do is essential for your job, but understanding how the APIs work and how they relate to each other at a deeper level helps you do it better, faster and easier. Learn how to spot when something that looks like a good solution to a problem really isn't. Understand how the many standards that make up MHP fit together, and implement them effectively and quickly. Two DVB insiders teach you which elements of the standards that are needed for digital TV, highlight those elements that are not needed, and explain the special requirements that MHP places on implementations of these standards. Once you've mastered the basics, you will learn how to develop products for US, European, and Asian markets--saving time and money. By detailing how a team can develop products for both the OCAP and MHP markets, Interactive TV Standards teaches you how to to leverage your experience with one of these standards into the skills and knowledge needed to work with the critical, related standards. Does the team developing a receiver have all the knowledge they need to succeed, or have they missed important information in an apparently unrelated standard? Does an application developer really know how to write a reliable piece of software that runs on any MHP or OCAP receiver? Does the broadcaster understand the business and technical issues well enough to deploy MHP successfully, or will their project fail? Increase your chances of success the first time with Interactive TV Standards.

Adaptable and Adaptive Hypermedia Systems

Author : Sherry Y. Chen
Publisher : IGI Global
ISBN 13 : 159140567X
Total Pages : 362 pages
Book Rating : 4.5/5 (914 download)

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Book Synopsis Adaptable and Adaptive Hypermedia Systems by : Sherry Y. Chen

Download or read book Adaptable and Adaptive Hypermedia Systems written by Sherry Y. Chen and published by IGI Global. This book was released on 2005-01-01 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Hypermedia systems may be one of the most significant contributions to the Internet in recent years. This powerful new technology has revolutionized the delivery of e-content through the Internet. Adaptable and Adaptive Hypermedia Systems examines both types of new hypermedia systems; discussing the benefits, impacts and implications of both. This book covers the most current issues in the field, while providing insight into analytical and architectural aspects of the topic.

The British film and television industries

Author : Great Britain: Parliament: House of Lords: Select Committee on Communications
Publisher : The Stationery Office
ISBN 13 : 9780108459306
Total Pages : 624 pages
Book Rating : 4.4/5 (593 download)

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Book Synopsis The British film and television industries by : Great Britain: Parliament: House of Lords: Select Committee on Communications

Download or read book The British film and television industries written by Great Britain: Parliament: House of Lords: Select Committee on Communications and published by The Stationery Office. This book was released on 2010-01-24 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: British Film and Television Industries--Decline or Opportunity?, Volume II: Evidence

AsiaCom

Author :
Publisher :
ISBN 13 :
Total Pages : 438 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis AsiaCom by :

Download or read book AsiaCom written by and published by . This book was released on 2000 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Evolution of TV Systems, Content, and Users Toward Interactivity

Author : Pablo Cesar
Publisher : Now Publishers Inc
ISBN 13 : 1601982569
Total Pages : 111 pages
Book Rating : 4.6/5 (19 download)

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Book Synopsis The Evolution of TV Systems, Content, and Users Toward Interactivity by : Pablo Cesar

Download or read book The Evolution of TV Systems, Content, and Users Toward Interactivity written by Pablo Cesar and published by Now Publishers Inc. This book was released on 2009-08-18 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Evolution of TV Systems, Content, and Users towards Interactivity provides an overview of the evolution of TV systems, TV content, and TV users towards interactivity, with a special focus on sociability aspects. Three basic concepts are introduced, namely, content editing, content sharing, and content control. Content editing corresponds to the activity of developing or organizing multimedia material, traditionally the domain of professionals but also including user-generated content. Content sharing refers to all kinds of social activities that might occur around television watching, such as chatting about television content and sharing content. Finally, content control corresponds to the activity of deciding what to watch and how to watch it. A simple taxonomy (edit-share-control) is proposed as an evolutionary step over the established hierarchical produce-deliver-consume paradigm. The Evolution of TV Systems, Content, and Users towards Interactivity looks at how research in the area has spanned a rather diverse set of scientific subfields, such as multimedia, HCI, CSCW, UIST, user modeling, media and communication sciences. It demonstrates how each disciplinary effort has contributed and why the full potential of interactive TV has not yet been fulfilled. Finally, it describes how interdisciplinary approaches could provide solutions to some notable contemporary research issues. The Evolution of TV Systems, Content, and Users towards Interactivity is aimed at students and researchers, practitioners and developers. It assumes a basic understanding of past and current practices on the design of computer applications, networks and media content.