Intelligent Content A Primer

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Intelligent Content: A Primer

Author : Ann Rockley
Publisher : XML Press
ISBN 13 : 1457191334
Total Pages : 147 pages
Book Rating : 4.4/5 (571 download)

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Book Synopsis Intelligent Content: A Primer by : Ann Rockley

Download or read book Intelligent Content: A Primer written by Ann Rockley and published by XML Press. This book was released on 2015-09-25 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers. Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. Anyone who wants to understand intelligent content will get a clear introduction along with case studies and all the reference information you could ask for to make the case for intelligent content with your management. Intelligent Content: A Primer is written by three leaders in content strategy and content marketing. Ann Rockley is widely recognized as the mother of content strategy. Charles Cooper, co-author with Ann Rockley of Managing Enterprise Content, has been been involved in creating and testing digital content for more than 20 years. And Scott Abel, known as The Content Wrangler, is an internationally recognized global content strategist. Together, they have created the definitive introduction to intelligent content.

Intelligent Content

Author : Ann Rockley
Publisher :
ISBN 13 : 9781937434472
Total Pages : 0 pages
Book Rating : 4.4/5 (344 download)

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Book Synopsis Intelligent Content by : Ann Rockley

Download or read book Intelligent Content written by Ann Rockley and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Creating Intelligent Content with Lightweight DITA

Author : Carlos Evia
Publisher : Routledge
ISBN 13 : 135118749X
Total Pages : 216 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis Creating Intelligent Content with Lightweight DITA by : Carlos Evia

Download or read book Creating Intelligent Content with Lightweight DITA written by Carlos Evia and published by Routledge. This book was released on 2018-12-17 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating Intelligent Content with Lightweight DITA documents the evolution of the Darwin Information Typing Architecture (DITA) – a widely used open standard for structuring technical content. DITA has grown in popularity and features since its origins as an internal grammar for structuring technical documentation at IBM. This book introduces Lightweight DITA (LwDITA, which should be read as "Lightweight DITA") as a proposed version of the DITA standard that reduces its dependence on complex Extensible Markup Language (XML) structures and simplifies its authoring experience. This volume aims to reconcile discrepancies and similarities in methods for authoring content in industry and academia and does so by reporting on DITA’s evolution through the lens of computational thinking, which has been connected in scholarship and media to initiatives for learning to code and programming. Evia’s core argument is that if technical communicators are trained with principles of rhetorical problem solving and computational thinking, they can create structured content in lightweight workflows with XML, HTML5, and Markdown designed to reduce the learning curve associated with DITA and similar authoring methodologies. At the same time, this book has the goal of making concepts of structured authoring and intelligent content easier to learn and teach in humanities-based writing and communication programs. This book is intended for practitioners and students interested in structured authoring or the DITA standard.

The Robotics Primer

Author : Maja J. Mataric
Publisher : MIT Press
ISBN 13 : 026263354X
Total Pages : 325 pages
Book Rating : 4.2/5 (626 download)

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Book Synopsis The Robotics Primer by : Maja J. Mataric

Download or read book The Robotics Primer written by Maja J. Mataric and published by MIT Press. This book was released on 2007-08-17 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: A broadly accessible introduction to robotics that spans the most basic concepts and the most novel applications; for students, teachers, and hobbyists. The Robotics Primer offers a broadly accessible introduction to robotics for students at pre-university and university levels, robot hobbyists, and anyone interested in this burgeoning field. The text takes the reader from the most basic concepts (including perception and movement) to the most novel and sophisticated applications and topics (humanoids, shape-shifting robots, space robotics), with an emphasis on what it takes to create autonomous intelligent robot behavior. The core concepts of robotics are carried through from fundamental definitions to more complex explanations, all presented in an engaging, conversational style that will appeal to readers of different backgrounds. The Robotics Primer covers such topics as the definition of robotics, the history of robotics (“Where do Robots Come From?”), robot components, locomotion, manipulation, sensors, control, control architectures, representation, behavior (“Making Your Robot Behave”), navigation, group robotics, learning, and the future of robotics (and its ethical implications). To encourage further engagement, experimentation, and course and lesson design, The Robotics Primer is accompanied by a free robot programming exercise workbook that implements many of the ideas on the book on iRobot platforms. The Robotics Primer is unique as a principled, pedagogical treatment of the topic that is accessible to a broad audience; the only prerequisites are curiosity and attention. It can be used effectively in an educational setting or more informally for self-instruction. The Robotics Primer is a springboard for readers of all backgrounds—including students taking robotics as an elective outside the major, graduate students preparing to specialize in robotics, and K-12 teachers who bring robotics into their classrooms.

Managing Enterprise Content

Author : Ann Rockley
Publisher : New Riders
ISBN 13 : 0132931648
Total Pages : 618 pages
Book Rating : 4.1/5 (329 download)

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Book Synopsis Managing Enterprise Content by : Ann Rockley

Download or read book Managing Enterprise Content written by Ann Rockley and published by New Riders. This book was released on 2012-02-14 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs. Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy—a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device. This up-to-date new edition of Managing Enterprise Content helps you: Determine business requirements Build your vision Design content that adapts to any device Develop content models, metadata, and workflow Put content governance in place Adapt to new and changed roles Identify tools requirements With this book you’ll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.

The Language of Content Strategy

Author : Scott Abel
Publisher : XML Press
ISBN 13 : 1492001961
Total Pages : 136 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis The Language of Content Strategy by : Scott Abel

Download or read book The Language of Content Strategy written by Scott Abel and published by XML Press. This book was released on 2014-02-15 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Language of Content Strategy is the gateway to a language that describes the world of content strategy. With fifty-two contributors, all known for their depth of knowleEA Digital (delivered electronically)e, this set of terms forms the core of an emerging profession and, as a result, helps shape the profession. The terminology spans a range of competencies with the broad area of content strategy. This book, and its companion website, is an invitation to readers to join the conversation. This is an important step: the beginning of a common language. Using this book will not only help you shape your work, but also encourage you to contribute your own terminology and help expand the depth and breadth of the profession

The Intelligent Hand

Author : David Savage
Publisher :
ISBN 13 : 9781732210042
Total Pages : pages
Book Rating : 4.2/5 (1 download)

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Book Synopsis The Intelligent Hand by : David Savage

Download or read book The Intelligent Hand written by David Savage and published by . This book was released on 2018-10-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Content Strategy

Author : Guiseppe Getto
Publisher : Taylor & Francis
ISBN 13 : 1000770958
Total Pages : 226 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Content Strategy by : Guiseppe Getto

Download or read book Content Strategy written by Guiseppe Getto and published by Taylor & Francis. This book was released on 2022-11-30 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive text provides a how-to guide for content strategy, enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts. The landscape of technical communication has been revolutionized by emerging technologies such as content management systems, open-source information architecture, and application programming interfaces that change the ways professionals create, edit, manage, and deliver content. This textbook helps students and professionals develop relevant skills for this changing marketplace. It takes readers through essential skills including audience analysis; content auditing; assembling content strategy plans; collaborating with other content developers; identifying appropriate channels of communication; and designing, delivering, and maintaining genres appropriate to those channels. It contains knowledge and best practices gleaned from decades of research and practice in content strategy and provides its audience with a thorough introductory text in this essential area. Content Strategy works as a core or supplemental textbook for undergraduate and graduate classes, as well as certification courses, in content strategy, content management, and technical communication. It also provides an accessible introduction for professionals looking to develop their skills and knowledge.

Content Rules

Author : Ann Handley
Publisher : John Wiley & Sons
ISBN 13 : 0470948728
Total Pages : 238 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Content Rules by : Ann Handley

Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2010-11-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

Signs of Intelligence

Author : William Dembski
Publisher : Brazos Press
ISBN 13 : 1587430045
Total Pages : 224 pages
Book Rating : 4.5/5 (874 download)

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Book Synopsis Signs of Intelligence by : William Dembski

Download or read book Signs of Intelligence written by William Dembski and published by Brazos Press. This book was released on 2001-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of fourteen essays which provide an overview of the argument for intelligent design, with diagrams, explanations, and relevant quotations.

Localizing Employee Communications

Author : Ray Walsh
Publisher : XML Press
ISBN 13 : 1937434672
Total Pages : 206 pages
Book Rating : 4.9/5 (374 download)

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Book Synopsis Localizing Employee Communications by : Ray Walsh

Download or read book Localizing Employee Communications written by Ray Walsh and published by XML Press. This book was released on 2019-12-20 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global content in English doesn't get noticed. Localizing Employee Communications is a practical guide to ending conventional communication practices that stand in the way of effectively reaching employees around the world. Adapting for language and culture is critical to reach customers, and the same is true for busy employees. This book shows you how to navigate some of the biggest challenges in cross-border employee communications by partnering with local business units. This book argues that the ideal organization translates almost nothing. Instead, global headquarters provides only back-end support to local business units, who create and deploy employee content that's appropriate for their culture and local business realities. Localizing Employee Communications draws on the insight of nearly 30 experts from a variety of communications disciplines, including Deborah S. Bosley, Gerry McGovern, Alan Oram, Jonathan Phillips, Alan J. Porter, Ann Rockley, Carmen Simon, and Val Swisher. Inside the Book Part I. The Landscape In Country Part II. Leadership, Governance, and Budget Part III. Low- and No-Cost Strategies Part IV. Capabilities and Resources Glossary Interviewee Biographies Index

The Personalization Paradox

Author : Val Swisher
Publisher : XML Press
ISBN 13 : 1937434737
Total Pages : 280 pages
Book Rating : 4.9/5 (374 download)

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Book Synopsis The Personalization Paradox by : Val Swisher

Download or read book The Personalization Paradox written by Val Swisher and published by XML Press. This book was released on 2021-03-08 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization plays a large role in their purchases. And yet, looking at the data, two things stand out: Most companies say that personalizing the customer experience is a critical "must have," and they have the statistics to back it up. Very few companies believe they are delivering enough personalized content, or deliver it well. What's holding these companies back from their personalization goals? And how can you avoid the pitfalls and make personalization possible with your own enterprise content? In this book, global content strategy expert Val Swisher and senior content strategist Regina Lynn Preciado show you exactly what it takes to deliver personalized experiences at scale. You'll learn: Why personalized content is imperative to the enterprise Why so many companies fail to deliver - and how to avoid the pitfalls The five dimensions of content standardization How to bring people, technology, and process together The impact of big data and artificial intelligence The only way to deliver personalized content at scale is to automate the process at the point of delivery. And for that to work, you've got to change how you "do" content. The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivering Personalized Experiences at Scale shows you how.

Enterprise Content Strategy

Author : Kevin Nichols
Publisher :
ISBN 13 : 9781937434441
Total Pages : 160 pages
Book Rating : 4.4/5 (344 download)

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Book Synopsis Enterprise Content Strategy by : Kevin Nichols

Download or read book Enterprise Content Strategy written by Kevin Nichols and published by . This book was released on 2015-01-02 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book outlines best practices for conducting and executing content strategy projects. It is a step-by-step guide to building an enterprise content strategy for your organization"--Publisher's description.

Chinese Communist Espionage

Author : Peter Mattis
Publisher : Naval Institute Press
ISBN 13 : 168247304X
Total Pages : 332 pages
Book Rating : 4.6/5 (824 download)

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Book Synopsis Chinese Communist Espionage by : Peter Mattis

Download or read book Chinese Communist Espionage written by Peter Mattis and published by Naval Institute Press. This book was released on 2019-11-15 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book of its kind to employ hundreds of Chinese sources to explain the history and current state of Chinese Communist intelligence operations. It profiles the leaders, top spies, and important operations in the history of China's espionage organs, and links to an extensive online glossary of Chinese language intelligence and security terms. Peter Mattis and Matthew Brazil present an unprecedented look into the murky world of Chinese espionage both past and present, enabling a better understanding of how pervasive and important its influence is, both in China and abroad.

The CX Trinity

Author : Alan J. Porter
Publisher : XML Press
ISBN 13 : 1937434753
Total Pages : 144 pages
Book Rating : 4.9/5 (374 download)

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Book Synopsis The CX Trinity by : Alan J. Porter

Download or read book The CX Trinity written by Alan J. Porter and published by XML Press. This book was released on 2021-02-15 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the CX Trinity, a look at how we talk to customers, the content we provide to them, and the contexts in which they consume it. CX is an abbreviation for customer experience and is often used as a hashtag in social media. Trinity comes from the belief that any good customer experience is driven by a combination of three critical elements: Meeting the customer’s needs Delivering the right content to help the customer Understanding the context of where, when, and how the customer interacts with you These observations are pulled together from 52 essays that originally appeared as blog posts on Alan’s Content Pool blog, LinkedIn, and the CMS Wire website. They reflect Alan’s years of experience writing, designing, and managing content for both large and small organizations. These essays have been collected, updated, and edited for this volume.

Silent Warfare

Author : Abram N. Shulsky
Publisher : Potomac Books, Inc.
ISBN 13 : 1597973149
Total Pages : 449 pages
Book Rating : 4.5/5 (979 download)

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Book Synopsis Silent Warfare by : Abram N. Shulsky

Download or read book Silent Warfare written by Abram N. Shulsky and published by Potomac Books, Inc.. This book was released on 2011 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thoroughly updated revision of the first comprehensive overview of intelligence designed for both the student and the general reader, "Silent Warfare" is an insider s guide to a shadowy, often misunderstood world. Leading intelligence scholars Abram N. Shulsky and Gary J. Schmitt clearly explain such topics as the principles of collection, analysis, counterintelligence, and covert action, and their interrelationship with policymakers and democratic values. This new edition takes account of the expanding literature in the field of intelligence and deals with the consequences for intelligence of vast recent changes in telecommunication and computer technology the new information age. It also reflects the world s strategic changes since the end of the Cold War. This landmark book provides a valuable framework for understanding today s headlines, as well as the many developments likely to come in the real world of the spy."

Problem Solving 101

Author : Ken Watanabe
Publisher : Penguin
ISBN 13 : 1101029188
Total Pages : 130 pages
Book Rating : 4.1/5 (1 download)

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Book Synopsis Problem Solving 101 by : Ken Watanabe

Download or read book Problem Solving 101 written by Ken Watanabe and published by Penguin. This book was released on 2009-03-05 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fun and simple problem-solving guide that took Japan by storm Ken Watanabe originally wrote Problem Solving 101 for Japanese schoolchildren. His goal was to help shift the focus in Japanese education from memorization to critical thinking, by adapting some of the techniques he had learned as an elite McKinsey consultant. He was amazed to discover that adults were hungry for his fun and easy guide to problem solving and decision making. The book became a surprise Japanese bestseller, with more than 370,000 in print after six months. Now American businesspeople can also use it to master some powerful skills. Watanabe uses sample scenarios to illustrate his techniques, which include logic trees and matrixes. A rock band figures out how to drive up concert attendance. An aspiring animator budgets for a new computer purchase. Students decide which high school they will attend. Illustrated with diagrams and quirky drawings, the book is simple enough for a middleschooler to understand but sophisticated enough for business leaders to apply to their most challenging problems.