Intelligence Requirements of German Automotive OEMs. Suppliers for Their Strategic Planning in China
Author : Yves Hoffmann
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (11 download)
Book Synopsis Intelligence Requirements of German Automotive OEMs. Suppliers for Their Strategic Planning in China by : Yves Hoffmann
Download or read book Intelligence Requirements of German Automotive OEMs. Suppliers for Their Strategic Planning in China written by Yves Hoffmann and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper analyses the intelligence requirements of German automotive companies for strategic decision-making in the context of the Chinese car industry. Moreover, it scrutinises the role of social capital in deriving decision-relevant insights from uncertain market conditions. The author pursues an exploratory approach by using semi-structured interviews with ten representatives of both original equipment manufacturers (OEMs) and suppliers to derive insights into their information gathering and processing activities. The results show that the complexity induced by the confluence of megatrends such as shared driving and digitalisation places high demands on the intelligence processing capabilities of firms. The author finds that managers cope with these high demands by accessing a large variety of internal and external intelligence sources and by collaborating with other departments or external stakeholders. Additionally, the findings detail the importance of social capital in its regional variant Guanxi for the establishment and subsequent proper functioning of these work relationships. Lastly, the results indicate that hierarchies play an important role in strategic decision-making as top management generates insights via integration of the collected and processed intelligence. This thesis contributes to existing literature by investigating both contemporary strategy work and social capital use within the specific context of the Chinese automotive industry from a foreign perspective.