Inteligencia Artificial Y Neurotecnologia Aplicadas Al Marketing 1ra Edicion

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Inteligencia artificial y neurotecnología aplicadas al marketing – 1ra edición

Author : Andrés Cisneros Enríquez
Publisher : Ecoe Ediciones
ISBN 13 : 9585038218
Total Pages : 119 pages
Book Rating : 4.5/5 (85 download)

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Book Synopsis Inteligencia artificial y neurotecnología aplicadas al marketing – 1ra edición by : Andrés Cisneros Enríquez

Download or read book Inteligencia artificial y neurotecnología aplicadas al marketing – 1ra edición written by Andrés Cisneros Enríquez and published by Ecoe Ediciones. This book was released on 2023-12-06 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: El presente texto desarrolla con precisión los conceptos de inteligencia artificial y neurotecnología, y su aplicación en el mercado laboral y en la mente del consumidor. Comunica la preocupación creciente sobre el desplazamiento laboral de la IA en las organizaciones y elabora una defensa tanto del trabajador como del consumidor en las organizaciones y gobiernos corporativos actuales. El libro describe con dedicación los inicios de la inteligencia artificial y la neurotecnología. Posteriormente, desarrolla con profundidad las implicaciones de estas herramientas en cada sector económico en el que su inminente poder de éxito conquista las nuevas necesidades del consumidor. Además, investiga y analiza el papel de la inteligencia artificial y la neurotecnología en cuatro frentes decisivos de la industria, tales como la medicina, la educación, la tecnología vehicular y la defensa militar. Dirigido a estudiantes de Mercadeo, Psicología, Ingeniería de Sistemas, Administración de Negocios, Administración de empresas y Derecho. Incluye: - Explicación exacta sobre lo que es la inteligencia artificial y la neurotecnología. - Radiografía del poder de las máquinas frente al desplazamiento laboral. - Argumentación sólida de la defensa del cerebro y la mente del consumidor. - Estrategias para sobrevivir en un mundo dominado por la inteligencia artificial en las organizaciones. Contenidos en el Sistema de Información en Línea (SIL): Al final del libro encontrará el código para ingresar información en Línea – SIL – donde podrá acceder a: - Estudio de aplicaciones de inteligencia artificial en la defensa militar. - Estudios sobre los cerebros potencializados vía microchip. - Estatutos de los neuroderechos y la batalla legal en varios países sobre la libertad de pensamiento.

INTELIGENCIA ARTIFICIAL PARA EL MARKETING

Author : Eduardo Liberos Hoppe
Publisher : ESIC Editorial
ISBN 13 : 8411920143
Total Pages : 386 pages
Book Rating : 4.4/5 (119 download)

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Book Synopsis INTELIGENCIA ARTIFICIAL PARA EL MARKETING by : Eduardo Liberos Hoppe

Download or read book INTELIGENCIA ARTIFICIAL PARA EL MARKETING written by Eduardo Liberos Hoppe and published by ESIC Editorial. This book was released on 2024-01-15 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: El libro Inteligencia artificial para el marketing está dirigido a directivos de marketing, grandes corporaciones y gerentes de pymes y universitarios de los últimos años en las carreras de Administración y Dirección de Empresas, Marketing y Gestión Comercial. ¿Cómo aplicar IA en marketing? El lector aprenderá cómo se crea una IA, qué técnicas podemos utilizar en marketing y las herramientas y plataformas que mejor funcionan en marketing. Los autores han trabajado con 476 plataformas de IA, y en el libro se explican los mejores usos para las disciplinas del marketing: segmentación, investigación de mercados, posicionamiento, marketing de producto, política de precios, distribución, marketing de guerrillas, marketing digital, comercio electrónico, entre otras. El libro se divide en 7 capítulos, donde se tratan de una manera profunda todas las herramientas y técnicas que un directivo puede utilizar para poner en marcha un programa de IA en el área de marketing. También se enseña el funcionamiento de las nuevas plataformas y soluciones de IA en marketing, Los autores son profesionales de reconocido prestigio que han desarrollado sus carreras profesionales en grandes corporaciones españolas y americanas. Han sido galardonados con algunos de los premios más prestigiosos en el mundo de la comunicación y son profesores invitados de algunas de las mejores escuelas de negocios y universidades de España y Latinoamérica como ESIC, IE, IEDGE, IEB, EADA, INESDI, CESMA o la Universidad Panamericana. También son speakers habituales en congresos especializados del sector de la publicidad y universidades como la Universidad Complutense, Universidad Iberoamericana, ITESO o TEC-Monterrey. Índice Prólogos.- Introducción a la inteligencia artificial aplicada al marketing.- Análisis de datos.- Machine learning.- Usos de la inteligencia artificial en marketing.- Técnicas de inteligencia artificial para el marketing.- Prompts para chatbots.- Plataformas de la IA en marketing. Bibliografía.

Introducción a la inteligencia artificial aplicada al marketing, COMM04

Author :
Publisher :
ISBN 13 : 9788419886293
Total Pages : 0 pages
Book Rating : 4.8/5 (862 download)

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Book Synopsis Introducción a la inteligencia artificial aplicada al marketing, COMM04 by :

Download or read book Introducción a la inteligencia artificial aplicada al marketing, COMM04 written by and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Automate or Be Automated

Author : David Vivancos
Publisher : David Vivancos
ISBN 13 :
Total Pages : 177 pages
Book Rating : 4./5 ( download)

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Book Synopsis Automate or Be Automated by : David Vivancos

Download or read book Automate or Be Automated written by David Vivancos and published by David Vivancos. This book was released on 2020-04-08 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is moving towards a jobless society (maybe not incomeless), ruled by intelligent machines, this can be a painful scenario for most of us or it can be an opportunity for all to thrive, getting rid of repetitive tasks and freeing our time to grow. Learn the tricks of automation before it is too late and let’s rebuild together the partially de-globalized world during and in the aftermath of the Covid-19 Outbreak.

From Big Data to Artificial Intelligence 2019 Edition

Author : David Vivancos
Publisher : Independently Published
ISBN 13 : 9781795094832
Total Pages : 128 pages
Book Rating : 4.0/5 (948 download)

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Book Synopsis From Big Data to Artificial Intelligence 2019 Edition by : David Vivancos

Download or read book From Big Data to Artificial Intelligence 2019 Edition written by David Vivancos and published by Independently Published. This book was released on 2019-01-26 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the beginning of time we humans have tried to expand our innate physical and mental capacities, by developing tools and technologies to overcome our limitations.Now these "tools" are starting to challenge us, reaching capabilities not so long ago thought to be impossible, creating a fascinating but also defiant time in human history.In this book we will explore the history, state of art and future projections of this journey. And dive into the meaning of two mantras that define our world, change our societies and transform our lives: "Data is the new oil" coined by Clive Humby and "Artificial Intelligence is the new Electricity" coined by Andrew Ng

Nanotechnology in Space

Author : Maria Letizia Terranova
Publisher : CRC Press
ISBN 13 : 1000294498
Total Pages : 262 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Nanotechnology in Space by : Maria Letizia Terranova

Download or read book Nanotechnology in Space written by Maria Letizia Terranova and published by CRC Press. This book was released on 2021-09-15 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents selected topics on nanotechnological applications in the strategic sector of space. It showcases some current activities and multidisciplinary approaches that have given an unprecedented control of matter at the nanoscale and will enable it to withstand the unique space environment. It focuses on the outstanding topic of dual-use nanotechnologies, illustrating the mutual benefits of key enabling materials that can be used successfully both on earth and in space. It highlights the importance of space as a strategic sector in the global economy, with ever-increasing related businesses worldwide. In this light, it dedicates a chapter to the analysis of current and future markets for space-related nanotechnological products and applications.

Cracking the code

Author : UNESCO
Publisher : UNESCO Publishing
ISBN 13 : 9231002333
Total Pages : 82 pages
Book Rating : 4.2/5 (31 download)

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Book Synopsis Cracking the code by : UNESCO

Download or read book Cracking the code written by UNESCO and published by UNESCO Publishing. This book was released on 2017-09-04 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report aims to 'crack the code' by deciphering the factors that hinder and facilitate girls' and women's participation, achievement and continuation in science, technology, engineering and mathematics (STEM) education and, in particular, what the education sector can do to promote girls' and women's interest in and engagement with STEM education and ultimately STEM careers.

Meeting at Grand Central

Author : Lee Cronk
Publisher : Princeton University Press
ISBN 13 : 0691154953
Total Pages : 260 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis Meeting at Grand Central by : Lee Cronk

Download or read book Meeting at Grand Central written by Lee Cronk and published by Princeton University Press. This book was released on 2013 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Meeting at Grand Central brings together insights from evolutionary biology, political science, economics, anthropology, and other fields to explain how the interactions between our evolved selves and the institutional structures we have created make cooperation possible. The book begins with a look at the ideas of Mancur Olson and George Williams, who shifted the question of why cooperation happens from an emphasis on group benefits to individual costs. It then explores how these ideas have influenced our thinking about cooperation, coordination, and collective action. The book persuasively argues that cooperation and its failures are best explained by evolutionary and social theories working together. Selection sometimes favors cooperative tendencies, while institutions, norms, and incentives encourage and make possible actual cooperation."--Publisher's website.

A New roadmap for the Man and the Biosphere (MAB) Programme and its World Network of Biosphere Reserves

Author : UNESCO
Publisher : UNESCO Publishing
ISBN 13 : 9231002066
Total Pages : 53 pages
Book Rating : 4.2/5 (31 download)

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Book Synopsis A New roadmap for the Man and the Biosphere (MAB) Programme and its World Network of Biosphere Reserves by : UNESCO

Download or read book A New roadmap for the Man and the Biosphere (MAB) Programme and its World Network of Biosphere Reserves written by UNESCO and published by UNESCO Publishing. This book was released on 2017-03-20 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Genius Planet

Author : Ludger Hovestadt
Publisher : Birkhäuser
ISBN 13 : 3035614210
Total Pages : 264 pages
Book Rating : 4.0/5 (356 download)

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Book Synopsis A Genius Planet by : Ludger Hovestadt

Download or read book A Genius Planet written by Ludger Hovestadt and published by Birkhäuser. This book was released on 2017-07-24 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine a world where the power is always on, where there is not just enough energy, but an abundance of it. Such a world is no Utopia, it is a possible reality. Using indefinitely available sources of energy – especially photovoltaic solar, in combination with others – and networking this energy, much in the way that we have networked information, we can get beyond our current energy ‘crisis’ and resolve it. The world we then find ourselves in is not a world without problems – we will face new challenges on the way – but in terms of energy it is a world of plenty. Rooted in sound theory and based on technology that is available now, A Genius Planet offers an accessible but detailed and insightful perspective on how we can free ourselves from our dependency on natural resources and generate, trade, and use energy in ways that open up the genuine potential that we have at our disposal today.

Theology Without Walls

Author : Jerry L. Martin
Publisher : Routledge
ISBN 13 : 0429671547
Total Pages : 355 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Theology Without Walls by : Jerry L. Martin

Download or read book Theology Without Walls written by Jerry L. Martin and published by Routledge. This book was released on 2019-10-01 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thinking about ultimate reality is becoming increasingly transreligious. This transreligious turn follows inevitably from the discovery of divine truths in multiple traditions. Global communications bring the full range of religious ideas and practices to anyone with access to the internet. Moreover, the growth of the nones and those who describe themselves as spiritual but not religious creates a pressing need for theological thinking not bound by prescribed doctrines and fixed rituals. This book responds to this vital need. The chapters in this volume each examine the claim that if the aim of theology is to know and articulate all we can about the divine reality, and if revelations, enlightenments, and insights into that reality are not limited to a single tradition, then what is called for is a theology without confessional restrictions. In other words, a Theology Without Walls. To ground the project in examples, the volume provides emerging models of transreligious inquiry. It also includes sympathetic critics who raise valid concerns that such a theology must face. This is a book that will be of urgent interest to theologians, religious studies scholars, and philosophers of religion. It will be especially suitable for those interested in comparative theology, inter-religious and interfaith understanding, new trends in constructive theology, normative religious studies, and global philosophy of religion.

Piety and Modernity

Author : Anders Jarlert
Publisher : Leuven University Press
ISBN 13 : 9058679322
Total Pages : 337 pages
Book Rating : 4.0/5 (586 download)

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Book Synopsis Piety and Modernity by : Anders Jarlert

Download or read book Piety and Modernity written by Anders Jarlert and published by Leuven University Press. This book was released on 2012 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the nature of pious reforms in such areas as liturgy, saint cults, pilgrimage, confraternities, hymns, and Bible translation during the "long nineteenth century."

Imagining Religious Toleration

Author : Alison Conway
Publisher : University of Toronto Press
ISBN 13 : 148750179X
Total Pages : 277 pages
Book Rating : 4.4/5 (875 download)

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Book Synopsis Imagining Religious Toleration by : Alison Conway

Download or read book Imagining Religious Toleration written by Alison Conway and published by University of Toronto Press. This book was released on 2019-08-31 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Formerly a site of study reserved for intellectual historians and political philosophers, scholarship on religious toleration, from the perspective of literary scholars, is fairly limited. Largely ignored and understudied techniques employed by writers to influence cultural understandings of tolerance are rich for exploration. In investigating texts ranging from early modern to Romantic, Alison Conway, David Alvarez, and their contributors shed light on what literature can say about toleration, and how it can produce and manage feelings of tolerance and intolerance. Beginning with an overview of the historical debates surrounding the terms "toleration" and "tolerance," this book moves on to discuss the specific contributions that literature and literary modes have made to cultural history, studying the literary techniques that philosophers, theologians, and political theorists used to frame the questions central to the idea and practice of religious toleration. Tracing the rhetoric employed by a wide range of authors, the contributors delve into topics such as conversion as an instrument of power in Shakespeare; the relationship between religious toleration and the rise of Enlightenment satire; and the ways in which writing can act as a call for tolerance.

Global Community

Author : Akira Iriye
Publisher : Univ of California Press
ISBN 13 : 0520936124
Total Pages : 257 pages
Book Rating : 4.5/5 (29 download)

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Book Synopsis Global Community by : Akira Iriye

Download or read book Global Community written by Akira Iriye and published by Univ of California Press. This book was released on 2002-07-06 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "global community" is a term we take for granted today. But how did the global community, both as an idea and as a reality, originate and develop over time? This book examines this concept by looking at the emergence, growth, and activities of international organizations--both governmental and nongovernmental--from the end of the nineteenth century to today. Akira Iriye, one of this country's most preeminent historians, proposes a significant rereading of the history of the last fifty years, suggesting that the central influence on the international scene in this period was not the Cold War, but rather a deepening web of international interactions. This groundbreaking book, the first systematic study of international organizations by a historian, moves beyond the usual framework for studying international relations--politics, war, diplomacy, and other interstate affairs--as it traces the crucial role played by international organizations in determining the shape of the world today. Iriye's sweeping discussion of international organizations around the world examines multinational corporations, religious organizations, regional communities, transnational private associations, environmental organizations, and other groups to illuminate the evolution and meaning of the global community and global consciousness. While states have been preoccupied with their own national interests such as security and prestige, international organizations have been actively engaged in promoting cultural exchange, offering humanitarian assistance, extending developmental aid, protecting the environment, and championing human rights. In short, they have made important contributions to making the world a more interdependent and peaceful place. This book, tracing the development of the global community in a truly innovative way, will win a wide readership among those interested in understanding the growing phenomenon of globalization and its meaning for us today. Global Community is based on Iriye's Jefferson lectures at the University of California, Berkeley.

Patents, Human Rights and Access to Science

Author : Aurora Plomer
Publisher : Edward Elgar Publishing
ISBN 13 : 1783475935
Total Pages : 192 pages
Book Rating : 4.7/5 (834 download)

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Book Synopsis Patents, Human Rights and Access to Science by : Aurora Plomer

Download or read book Patents, Human Rights and Access to Science written by Aurora Plomer and published by Edward Elgar Publishing. This book was released on 2015-10-30 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new millennium has been described as ‘the century of biology’, but scientific progress and access to medicines has been marred by global disputes over ownership of the science by universities and private companies. This book examines the challenges posed by the modern patent system to the right of everyone to access the benefits of science in international law. Aurora Plomer retraces the genesis and evolution of the key Articles in the UN system (Article 27 UDHR and Article 15 ICESCR). She combines the historiography of these Articles with a novel perspective on the moral foundations of rights of access to science to draw out implications for today’s controversies on patents in the life-sciences. The analysis suggests that access to science as a fundamental right requires both freedom from political and religious interference and the existence of enabling research institutions and educational facilities which promote the flow of knowledge through transparent and open structures. From this perspective, the global patent system is shown to fail spectacularly when it comes to the human rights ideal of universal access to science. The book concludes that a fundamental restructuring of patent institutions is required, in which democratic oversight of patent policies would ensure meaningful realization of the right of everyone to access the benefits of science. Students and scholars of international law, particularly those focusing on intellectual property and human rights, will find this book to be of considerable interest. It will also be of use to practitioners in the field.

The Creation of Inequality

Author : Kent Flannery
Publisher : Harvard University Press
ISBN 13 : 0674064976
Total Pages : 646 pages
Book Rating : 4.6/5 (74 download)

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Book Synopsis The Creation of Inequality by : Kent Flannery

Download or read book The Creation of Inequality written by Kent Flannery and published by Harvard University Press. This book was released on 2012-05-15 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: Flannery and Marcus demonstrate that the rise of inequality was not simply the result of population increase, food surplus, or the accumulation of valuables but resulted from conscious manipulation of the unique social logic that lies at the core of every human group. Reversing the social logic can reverse inequality, they argue, without violence.

Religion and Human Security

Author : James K. Wellman, Jr.
Publisher : Oxford University Press
ISBN 13 : 0199827737
Total Pages : 346 pages
Book Rating : 4.1/5 (998 download)

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Book Synopsis Religion and Human Security by : James K. Wellman, Jr.

Download or read book Religion and Human Security written by James K. Wellman, Jr. and published by Oxford University Press. This book was released on 2012-08-16 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the1950s the world has witnessed a period of extraordinary religious revival in which religious political parties and non-governmental organizations have gained power around the globe. At the same time, the international community has come to focus on the challenge of promoting global human security. This groundbreaking book explores how these trends are interacting. In theoretical essays and case studies from Turkey, Egypt, Pakistan, the Americas, Africa and Europe, the contributors address such crucial questions as: Under what circumstances do religiously motivated actors advance or harm human welfare? Do certain state policies tend to promote security-enhancing behavior among religious groups? The book concludes by providing important suggestions to policymakers about how to factor the influence of religion into their evaluation of a population's human security and into programs designed to improve human security around the globe.