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Author : Richard Reid
Publisher :
ISBN 13 : 9780471696094
Total Pages : 146 pages
Book Rating : 4.6/5 (96 download)
Download or read book Instructor's Manual to Accompany Hospitality Marketing Management, Fourth Edition written by Richard Reid and published by . This book was released on 2005-03 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James H. Barnes
Publisher :
ISBN 13 :
Total Pages : 340 pages
Book Rating : 4.0/5 ( download)
Download or read book Instructor's Manual to Accompany Marketing by Carl McDaniel, Jr., William R. Darden written by James H. Barnes and published by . This book was released on 1987 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roger A. Kerin
Publisher :
ISBN 13 :
Total Pages : 324 pages
Book Rating : 4.0/5 ( download)
Download or read book Instructor's Manual to Accompany Strategic Marketing Problems written by Roger A. Kerin and published by . This book was released on 1984 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new, revised, or updated for this edition (sixth edition was 1993). This annotated instructor's edition provides information on case introductions, computational work, supplementary data, teaching suggestions, as well as notations which link specific topics or cases to corresponding sections in the Instructor's Manual. Annotation copyright by Book News, Inc., Portland, OR
Author : Robin Peterson
Publisher : West Publishing Company
ISBN 13 :
Total Pages : 448 pages
Book Rating : 4.0/5 ( download)
Download or read book Instructor's Manual to Accompany Marketing Concepts and Decision Making written by Robin Peterson and published by West Publishing Company. This book was released on 1987 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Betty Pritchett
Publisher :
ISBN 13 : 9780256221374
Total Pages : 314 pages
Book Rating : 4.2/5 (213 download)
Download or read book Instructor's Manual to Accompany Business Marketing written by Betty Pritchett and published by . This book was released on 1999 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Masaaki Kotabe
Publisher : Wiley
ISBN 13 : 9780471403852
Total Pages : 380 pages
Book Rating : 4.4/5 (38 download)
Download or read book Instructor's Resource Guide with Case Notes to Accompany Global Marketing Management written by Masaaki Kotabe and published by Wiley. This book was released on 2001 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Arthur A. Thompson
Publisher :
ISBN 13 : 9780256080377
Total Pages : 732 pages
Book Rating : 4.0/5 (83 download)
Download or read book Instructor's Manual to Accompany Strategic Management written by Arthur A. Thompson and published by . This book was released on 1990 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Library of Congress. Copyright Office
Publisher : Copyright Office, Library of Congress
ISBN 13 :
Total Pages : 1686 pages
Book Rating : 4.F/5 ( download)
Download or read book Catalog of Copyright Entries. Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1978 with total page 1686 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Carol H. Anderson
Publisher :
ISBN 13 :
Total Pages : 520 pages
Book Rating : 4.0/5 ( download)
Download or read book Strategic Marketing Management written by Carol H. Anderson and published by . This book was released on 2000 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text offers comprehensive coverage of current marketing management concepts and issues such as globalization, information age economy, ethics, and the environment. Each chapter opens with a scenario that introduces students to the topic, a margin glossary throughout defines special terms, and end-of-chapter discussion questions and exercises test students' understanding of the material. The supplementary casebook, which may be used with any marketing text, provides timely, relevant studies of organizations in a wide range of industries.
Author : Library of Congress. Copyright Office
Publisher :
ISBN 13 :
Total Pages : 568 pages
Book Rating : 4.0/5 ( download)
Download or read book Books and Pamphlets, Including Serials and Contributions to Periodicals written by Library of Congress. Copyright Office and published by . This book was released on 1968 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Library of Congress. Copyright Office
Publisher :
ISBN 13 :
Total Pages : 1370 pages
Book Rating : 4.F/5 ( download)
Download or read book Catalog of Copyright Entries written by Library of Congress. Copyright Office and published by . This book was released on 1917 with total page 1370 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 830 pages
Book Rating : 4.:/5 (31 download)
Download or read book Naval Training Bulletin written by and published by . This book was released on 1946 with total page 830 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.:/5 (319 download)
Download or read book U.S. Naval Training Bulletin written by and published by . This book was released on 1947-10 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1250 pages
Book Rating : 4.:/5 (891 download)
Download or read book Monthly Catalog of United States Government Publications written by and published by . This book was released on with total page 1250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : J. Paul Peter
Publisher : Irwin Professional Publishing
ISBN 13 :
Total Pages : 968 pages
Book Rating : 4.0/5 ( download)
Download or read book Marketing Management written by J. Paul Peter and published by Irwin Professional Publishing. This book was released on 1998 with total page 968 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leerboek over marketing. Met verschillende casussen.
Author : Library of Congress. Copyright Office
Publisher :
ISBN 13 :
Total Pages : 1620 pages
Book Rating : 4.:/5 (31 download)
Download or read book Catalog of Copyright Entries, Third Series written by Library of Congress. Copyright Office and published by . This book was released on 1976 with total page 1620 pages. Available in PDF, EPUB and Kindle. Book excerpt: The record of each copyright registration listed in the Catalog includes a description of the work copyrighted and data relating to the copyright claim (the name of the copyright claimant as given in the application for registration, the copyright date, the copyright registration number, etc.).
Author : V. Kumar
Publisher : Springer Science & Business Media
ISBN 13 : 3642201091
Total Pages : 399 pages
Book Rating : 4.6/5 (422 download)
Download or read book Customer Relationship Management written by V. Kumar and published by Springer Science & Business Media. This book was released on 2012-04-30 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and applications in recent years. Today, CRM represents a strategy, a set of tactics, and a technology that have become indispensible in the modern economy. This book presents an extensive treatment of the strategic and tactical aspects of customer relationship management as we know it today. It stresses developing an understanding of economic customer value as the guiding concept for marketing decisions. The goal of the book is to serve as a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM.
