Author : Timothy C. Brock
Publisher : SAGE Publications, Incorporated
ISBN 13 : 9780761928096
Total Pages : 0 pages
Book Rating : 4.9/5 (28 download)
Book Synopsis Persuasion by : Timothy C. Brock
Download or read book Persuasion written by Timothy C. Brock and published by SAGE Publications, Incorporated. This book was released on 2005-01-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion: Psychological Insights and Perspectives, Second Edition highlights important and influential views on persuasion and guides students through the important contemporary centers of basic and applied persuasion research. The renowned contributors to this volume apply cutting-edge knowledge from their current research across a variety of domains, including health, advertising, prejudice, political communication, group decision making, and the impact of narratives. This Second Edition has been revised and updated to reflect new research from the past decade. It includes entirely new chapters on prejudice, persuasiveness of narratives, mass media and political persuasion, small groups, and advertising.