Towards Consumer 4.0 Insights and Opportunities under the Marketing 4.0 Scenario

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Author :
Publisher : Frontiers Media SA
ISBN 13 : 2889664856
Total Pages : 147 pages
Book Rating : 4.8/5 (896 download)

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Book Synopsis Towards Consumer 4.0 Insights and Opportunities under the Marketing 4.0 Scenario by : Maria Pilar Martinez-Ruiz

Download or read book Towards Consumer 4.0 Insights and Opportunities under the Marketing 4.0 Scenario written by Maria Pilar Martinez-Ruiz and published by Frontiers Media SA. This book was released on 2021-02-17 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt:

This Is Service Design Doing

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Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491927135
Total Pages : 1341 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis This Is Service Design Doing by : Marc Stickdorn

Download or read book This Is Service Design Doing written by Marc Stickdorn and published by "O'Reilly Media, Inc.". This book was released on 2018-01-02 with total page 1341 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success.

Enterprise Resiliency in the Continuum of Change: Emerging Research and Opportunities

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Author :
Publisher : IGI Global
ISBN 13 : 1522526285
Total Pages : 199 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Enterprise Resiliency in the Continuum of Change: Emerging Research and Opportunities by : Bhattarai, Raj Kumar

Download or read book Enterprise Resiliency in the Continuum of Change: Emerging Research and Opportunities written by Bhattarai, Raj Kumar and published by IGI Global. This book was released on 2017-06-16 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: There can be no growth in a business without change. Learning how to cope with change and capitalize on new developments is pivotal to organizational growth. Enterprise Resiliency in the Continuum of Change: Emerging Research and Opportunities is a critical reference source that discusses the components of business-related change and how organizational leaders can progress their company through such alterations rather than fail during turbulent times. Highlighting important topics such as enterprise schemata, change triggers, company resiliency, and intervention theories, this scholarly publication is designed for business owners, enterprise leaders, professionals, and researchers interested in learning more about how to make an organization resilient during times of change.

Hunch

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Publisher : Penguin
ISBN 13 : 0735214131
Total Pages : 210 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Hunch by : Bernadette Jiwa

Download or read book Hunch written by Bernadette Jiwa and published by Penguin. This book was released on 2017-06-06 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where will your next big idea come from? Analyzing hard data? A corporate brainstorming session? Customer focus groups? Or closer to home? Successful people don’t wait for proof that their idea will work. They learn to trust their gut and go. In Hunch, international bestselling author and business adviser Bernadette Jiwa shows you how to harness the power of your intuition so you can recognize opportunities others miss and create the breakthrough idea the world is waiting for. She explores inspired hunches, from one that led to the launch of the breakout GoldieBlox brand to another that helped a doctor reduce infant mortality rates around the world. Filled with success stories, reflection exercises, and writing prompts, Hunch is the indispensable guide to embracing your unique potential and discovering your own winning ideas.

Insight Selling

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Publisher : John Wiley & Sons
ISBN 13 : 1118875060
Total Pages : 263 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Insight Selling by : Mike Schultz

Download or read book Insight Selling written by Mike Schultz and published by John Wiley & Sons. This book was released on 2014-04-30 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in annual purchasing power. When they compared the winners to the second-place finishers, they found surprising results. Not only do sales winners sell differently, they sell radically differently, than the second-place finishers. In recent years, buyers have increasingly seen products and services as replaceable. You might think this would mean that the sale goes to the lowest bidder. Not true! A new breed of seller—the insight seller—is winning the sale with strong prices and margins even in the face of increasing competition and commoditization. In Insight Selling, Schultz and Doerr share the surprising results of their research on what sales winners do differently, and outline exactly what you need to do to transform yourself and your team into insight sellers. They introduce a simple three-level model based on what buyers say tip the scales in favor of the winners: Level 1 "Connect." Winners connect the dots between customer needs and company solutions, while also connecting with buyers as people. Level 2 "Convince." Winners convince buyers that they can achieve maximum return, that the risks are acceptable, and that the seller is the best choice among all options. Level 3 "Collaborate." Winners collaborate with buyers by bringing new ideas to the table, delivering new ideas and insights, and working with buyers as a team. They also found that much of the popular and current advice given to sellers can damage sales results. Insight Selling is both a strategic and tactical guide that will separate the good advice from the bad, and teach you how to put the three levels of selling to work to inspire buyers, influence their agendas, and maximize value. If you want to find yourself and your team in the winner's circle more often, this book is a must-read.

Opportunity Management - Simple Steps to Win, Insights and Opportunities for Maxing Out Success

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Author :
Publisher : Complete Publishing
ISBN 13 : 9781488893131
Total Pages : 146 pages
Book Rating : 4.8/5 (931 download)

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Book Synopsis Opportunity Management - Simple Steps to Win, Insights and Opportunities for Maxing Out Success by : Gerard Blokdijk

Download or read book Opportunity Management - Simple Steps to Win, Insights and Opportunities for Maxing Out Success written by Gerard Blokdijk and published by Complete Publishing. This book was released on 2015-07-04 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one-stop-source powering Opportunity Management success, jam-packed with ready to use insights for success, loaded with all the data you need to decide how to gain and move ahead. An one-of-a-kind book, based on extensive research, this reveals the best practices of the most successful Opportunity Management knowledge mavens, those who are adept at continually innovating and seeing opportunity where others do not. This is the first place to go for Opportunity Management innovation, in today's knowledge-driven business environment, professionals face particular challenges as their purpose is to discover or develop new concepts, products, or processes; the pressure to perform is intense. This title is the entryway to a single source for innovation. BONUS: Included with the book come numerous real-world Opportunity Management blueprints, presentations and templates ready for you to download and use. This book addresses the crucial issue of Opportunity Management adoption by presenting the facts to move beyond general observation. The model underpinning this book has been used as a predictive decision tool, tracking thousands of innovations for over more than a decade. And...this all-encompassing analysis focuses on key areas of future Opportunity Management growth.

Beyond Big Data

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Publisher : IBM Press
ISBN 13 : 0133509818
Total Pages : 261 pages
Book Rating : 4.1/5 (335 download)

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Book Synopsis Beyond Big Data by : Martin Oberhofer

Download or read book Beyond Big Data written by Martin Oberhofer and published by IBM Press. This book was released on 2014-10-17 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive Powerful Business Value by Extending MDM to Social, Mobile, Local, and Transactional Data Enterprises have long relied on Master Data Management (MDM) to improve customer-related processes. But MDM was designed primarily for structured data. Today, crucial information is increasingly captured in unstructured, transactional, and social formats: from tweets and Facebook posts to call center transcripts. Even with tools like Hadoop, extracting usable insight is difficult—often, because it’s so difficult to integrate new and legacy data sources. In Beyond Big Data, five of IBM’s leading data management experts introduce powerful new ways to integrate social, mobile, location, and traditional data. Drawing on pioneering experience with IBM’s enterprise customers, they show how Social MDM can help you deepen relationships, improve prospect targeting, and fully engage customers through mobile channels. Business leaders and practitioners will discover powerful new ways to combine social and master data to improve performance and uncover new opportunities. Architects and other technical leaders will find a complete reference architecture, in-depth coverage of relevant technologies and use cases, and domain-specific best practices for their own projects. Coverage Includes How Social MDM extends fundamental MDM concepts and techniques Architecting Social MDM: components, functions, layers, and interactions Identifying high value relationships: person to product and person to organization Mapping Social MDM architecture to specific products and technologies Using Social MDM to create more compelling customer experiences Accelerating your transition to highly-targeted, contextual marketing Incorporating mobile data to improve employee productivity Avoiding privacy and ethical pitfalls throughout your ecosystem Previewing Semantic MDM and other emerging trends

Seeing What Others Don't

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Author :
Publisher : PublicAffairs
ISBN 13 : 1610392752
Total Pages : 306 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Seeing What Others Don't by : Gary Klein

Download or read book Seeing What Others Don't written by Gary Klein and published by PublicAffairs. This book was released on 2013-06-25 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Insights -- like Darwin's understanding of the way evolution actually works, and Watson and Crick's breakthrough discoveries about the structure of DNA -- can change the world. We also need insights into the everyday things that frustrate and confuse us so that we can more effectively solve problems and get things done. Yet we know very little about when, why, or how insights are formed -- or what blocks them. In Seeing What Others Don't, renowned cognitive psychologist Gary Klein unravels the mystery. Klein is a keen observer of people in their natural settings -- scientists, businesspeople, firefighters, police officers, soldiers, family members, friends, himself -- and uses a marvelous variety of stories to illuminate his research into what insights are and how they happen. What, for example, enabled Harry Markopolos to put the finger on Bernie Madoff? How did Dr. Michael Gottlieb make the connections between different patients that allowed him to publish the first announcement of the AIDS epidemic? What did Admiral Yamamoto see (and what did the Americans miss) in a 1940 British attack on the Italian fleet that enabled him to develop the strategy of attack at Pearl Harbor? How did a "smokejumper" see that setting another fire would save his life, while those who ignored his insight perished? How did Martin Chalfie come up with a million-dollar idea (and a Nobel Prize) for a natural flashlight that enabled researchers to look inside living organisms to watch biological processes in action? Klein also dissects impediments to insight, such as when organizations claim to value employee creativity and to encourage breakthroughs but in reality block disruptive ideas and prioritize avoidance of mistakes. Or when information technology systems are "dumb by design" and block potential discoveries. Both scientifically sophisticated and fun to read, Seeing What Others Don't shows that insight is not just a "eureka!" moment but a whole new way of understanding.

From Equity Insights to Action

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Author :
Publisher : Corwin Press
ISBN 13 : 1071855042
Total Pages : 126 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis From Equity Insights to Action by : Andrea M. Honigsfeld

Download or read book From Equity Insights to Action written by Andrea M. Honigsfeld and published by Corwin Press. This book was released on 2021-07-31 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Greatest Assets are Right Before Your Eyes: Your Multilingual Learners! Equity for multilingual learners (MLLs) means that students’ cultural and linguistic identities, backgrounds, and experiences are recognized as valued, rich sources of knowledge and their academic, linguistic, literacy, and social–emotional growth is ensured to the fullest potential. This ready-to-use guide offers practical, classroom-level strategies for educators seeking thoughtful, research-informed, and accessible information on how to champion equity for MLLs in a post-COVID era. Focused on the deliberate daily actions that all teachers of multilingual learners can take, this resource guide captures a compelling advocacy framework for culturally and linguistically responsive equity work, including Authentic examples of how educators understand and support MLLs through an equity lens Student portraits of multilingual learners’ experiences Accessible answers to essential how-to questions Robust professional learning activities Access to print and online resources for additional information Thoughtful probes throughout the guide help teachers develop student agency and foster pathways in their own practice and communication with multilingual learners.

Work Rules!

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Author :
Publisher : Twelve
ISBN 13 : 1455554804
Total Pages : 446 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis Work Rules! by : Laszlo Bock

Download or read book Work Rules! written by Laszlo Bock and published by Twelve. This book was released on 2015-04-07 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the visionary head of Google's innovative People Operations comes a groundbreaking inquiry into the philosophy of work -- and a blueprint for attracting the most spectacular talent to your business and ensuring that they succeed. "We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and dehumanizing." So says Laszlo Bock, former head of People Operations at the company that transformed how the world interacts with knowledge. This insight is the heart of Work Rules!, a compelling and surprisingly playful manifesto that offers lessons including: Take away managers' power over employees Learn from your best employees-and your worst Hire only people who are smarter than you are, no matter how long it takes to find them Pay unfairly (it's more fair!) Don't trust your gut: Use data to predict and shape the future Default to open-be transparent and welcome feedback If you're comfortable with the amount of freedom you've given your employees, you haven't gone far enough. Drawing on the latest research in behavioral economics and a profound grasp of human psychology, Work Rules! also provides teaching examples from a range of industries-including lauded companies that happen to be hideous places to work and little-known companies that achieve spectacular results by valuing and listening to their employees. Bock takes us inside one of history's most explosively successful businesses to reveal why Google is consistently rated one of the best places to work in the world, distilling 15 years of intensive worker R&D into principles that are easy to put into action, whether you're a team of one or a team of thousands. Work Rules! shows how to strike a balance between creativity and structure, leading to success you can measure in quality of life as well as market share. Read it to build a better company from within rather than from above; read it to reawaken your joy in what you do.

Opportunity Cost - Simple Steps to Win, Insights and Opportunities for Maxing Out Success

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Author :
Publisher : Complete Publishing
ISBN 13 : 9781488893483
Total Pages : 156 pages
Book Rating : 4.8/5 (934 download)

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Book Synopsis Opportunity Cost - Simple Steps to Win, Insights and Opportunities for Maxing Out Success by : Gerard Blokdijk

Download or read book Opportunity Cost - Simple Steps to Win, Insights and Opportunities for Maxing Out Success written by Gerard Blokdijk and published by Complete Publishing. This book was released on 2015-07-14 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one-stop-source powering Opportunity Cost success, jam-packed with ready to use insights for success, loaded with all the data you need to decide how to gain and move ahead. An one-of-a-kind book, based on extensive research, this reveals the best practices of the most successful Opportunity Cost knowledge mavens, those who are adept at continually innovating and seeing opportunity where others do not. This is the first place to go for Opportunity Cost innovation, in today's knowledge-driven business environment, professionals face particular challenges as their purpose is to discover or develop new concepts, products, or processes; the pressure to perform is intense. This title is the entryway to a single source for innovation. BONUS: Included with the book come numerous real-world Opportunity Cost blueprints, presentations and templates ready for you to download and use. This book addresses the crucial issue of Opportunity Cost adoption by presenting the facts to move beyond general observation. The model underpinning this book has been used as a predictive decision tool, tracking thousands of innovations for over more than a decade. And...this all-encompassing analysis focuses on key areas of future Opportunity Cost growth.

Scenarios for Success

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Publisher : John Wiley & Sons
ISBN 13 : 9780470723098
Total Pages : 434 pages
Book Rating : 4.7/5 (23 download)

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Book Synopsis Scenarios for Success by : Bill Sharpe

Download or read book Scenarios for Success written by Bill Sharpe and published by John Wiley & Sons. This book was released on 2008-07-31 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Properly researched and intelligently deployed, scenario planning is today’s most powerful tool for understanding and preparing for an uncertain future. Yet it remains a niche approach, poorly understood by leaders at large. To bring it into the strategy mainstream, leaders need advice on how to turn concepts (scenarios) into actions (strategy). Scenarios for Success delivers a unique and coherent account of the state of the scenario planning art. It is aimed particularly at those trying to implement its findings. Striking a balance between theory and practice, the contributors show how and why the core techniques of scenario thinking have endured and are still valuable, while bringing new tools and processes that keep scenario planning in touch with modern realities.

Data Insights

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Author :
Publisher : Newnes
ISBN 13 : 0123877946
Total Pages : 321 pages
Book Rating : 4.1/5 (238 download)

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Book Synopsis Data Insights by : Hunter Whitney

Download or read book Data Insights written by Hunter Whitney and published by Newnes. This book was released on 2012-11-27 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Insights: New Ways to Visualize and Make Sense of Data offers thought-provoking insights into how visualization can foster a clearer and more comprehensive understanding of data. The book offers perspectives from people with different backgrounds, including data scientists, statisticians, painters, and writers. It argues that all data is useless, or misleading, if we do not know what it means.Organized into seven chapters, the book explores some of the ways that data visualization and other emerging approaches can make data meaningful and therefore useful. It also discusses some fundamental ideas and basic questions in the data lifecycle; the process of interactions between people, data, and displays that lead to better questions and more useful answers; and the fundamentals, origins, and purposes of the basic building blocks that are used in data visualization. The reader is introduced to tried and true approaches to understanding users in the context of user interface design, how communications can get distorted, and how data visualization is related to thinking machines. Finally, the book looks at the future of data visualization by assessing its strengths and weaknesses. Case studies from business analytics, healthcare, network monitoring, security, and games, among others, as well as illustrations, thought-provoking quotes, and real-world examples are included.This book will prove useful to computer professionals, technical marketing professionals, content strategists, Web and product designers, and researchers. Demonstrates, with a variety of case studies, how visualizations can foster a clearer and more comprehensive understanding of data Answers the question, "How can data visualization help me?" with discussions of how it fits into a wide array of purposes and situations Makes the case that data visualization is not just about technology; it also involves a deeply human process

Present Value - Simple Steps to Win, Insights and Opportunities for Maxing Out Success

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Author :
Publisher : Complete Publishing
ISBN 13 : 9781488895753
Total Pages : 190 pages
Book Rating : 4.8/5 (957 download)

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Book Synopsis Present Value - Simple Steps to Win, Insights and Opportunities for Maxing Out Success by : Gerard Blokdijk

Download or read book Present Value - Simple Steps to Win, Insights and Opportunities for Maxing Out Success written by Gerard Blokdijk and published by Complete Publishing. This book was released on 2015-07-27 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one-stop-source powering Present Value success, jam-packed with ready to use insights for success, loaded with all the data you need to decide how to gain and move ahead. An one-of-a-kind book, based on extensive research, this reveals the best practices of the most successful Present Value knowledge mavens, those who are adept at continually innovating and seeing opportunity where others do not. This is the first place to go for Present Value innovation, in today's knowledge-driven business environment, professionals face particular challenges as their purpose is to discover or develop new concepts, products, or processes; the pressure to perform is intense. This title is the entryway to a single source for innovation. BONUS: Included with the book come numerous real-world Present Value blueprints, presentations and templates ready for you to download and use. This book addresses the crucial issue of Present Value adoption by presenting the facts to move beyond general observation. The model underpinning this book has been used as a predictive decision tool, tracking thousands of innovations for over more than a decade. And...this all-encompassing analysis focuses on key areas of future Present Value growth.

Revisiting Professional Learning Communities at Work®

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Author :
Publisher : Solution Tree Press
ISBN 13 : 193400989X
Total Pages : 592 pages
Book Rating : 4.9/5 (34 download)

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Book Synopsis Revisiting Professional Learning Communities at Work® by : Richard DuFour

Download or read book Revisiting Professional Learning Communities at Work® written by Richard DuFour and published by Solution Tree Press. This book was released on 2009-11-01 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 10th-anniversary sequel to the authors’ best-selling book Professional Learning Communities at WorkTM: Best Practices for Enhancing Student Achievement merges research, practice, and passion. The most extensive, practical, and authoritative PLC resource to date, it goes further than ever before into best practices for deep implementation, explores the commitment/consensus issue, and celebrates successes of educators who are making the journey.

Future Value - Simple Steps to Win, Insights and Opportunities for Maxing Out Success

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Author :
Publisher : Complete Publishing
ISBN 13 : 9781488895579
Total Pages : 170 pages
Book Rating : 4.8/5 (955 download)

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Book Synopsis Future Value - Simple Steps to Win, Insights and Opportunities for Maxing Out Success by : Gerard Blokdijk

Download or read book Future Value - Simple Steps to Win, Insights and Opportunities for Maxing Out Success written by Gerard Blokdijk and published by Complete Publishing. This book was released on 2015-07-27 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one-stop-source powering Future Value success, jam-packed with ready to use insights for success, loaded with all the data you need to decide how to gain and move ahead. An one-of-a-kind book, based on extensive research, this reveals the best practices of the most successful Future Value knowledge mavens, those who are adept at continually innovating and seeing opportunity where others do not. This is the first place to go for Future Value innovation, in today's knowledge-driven business environment, professionals face particular challenges as their purpose is to discover or develop new concepts, products, or processes; the pressure to perform is intense. This title is the entryway to a single source for innovation. BONUS: Included with the book come numerous real-world Future Value blueprints, presentations and templates ready for you to download and use. This book addresses the crucial issue of Future Value adoption by presenting the facts to move beyond general observation. The model underpinning this book has been used as a predictive decision tool, tracking thousands of innovations for over more than a decade. And...this all-encompassing analysis focuses on key areas of future Future Value growth.

Time to Market - Simple Steps to Win, Insights and Opportunities for Maxing Out Success

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Author :
Publisher : Complete Publishing
ISBN 13 : 9781488893308
Total Pages : 214 pages
Book Rating : 4.8/5 (933 download)

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Book Synopsis Time to Market - Simple Steps to Win, Insights and Opportunities for Maxing Out Success by : Gerard Blokdijk

Download or read book Time to Market - Simple Steps to Win, Insights and Opportunities for Maxing Out Success written by Gerard Blokdijk and published by Complete Publishing. This book was released on 2015-07-04 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one-stop-source powering Time to Market success, jam-packed with ready to use insights for success, loaded with all the data you need to decide how to gain and move ahead. An one-of-a-kind book, based on extensive research, this reveals the best practices of the most successful Time to Market knowledge mavens, those who are adept at continually innovating and seeing opportunity where others do not. This is the first place to go for Time to Market innovation, in today's knowledge-driven business environment, professionals face particular challenges as their purpose is to discover or develop new concepts, products, or processes; the pressure to perform is intense. This title is the entryway to a single source for innovation. BONUS: Included with the book come numerous real-world Time to Market blueprints, presentations and templates ready for you to download and use. This book addresses the crucial issue of Time to Market adoption by presenting the facts to move beyond general observation. The model underpinning this book has been used as a predictive decision tool, tracking thousands of innovations for over more than a decade. And...this all-encompassing analysis focuses on key areas of future Time to Market growth.