Inside The Olympic Industry

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Inside the Olympic Industry

Author : Helen Jefferson Lenskyj
Publisher : State University of New York Press
ISBN 13 : 0791491579
Total Pages : 248 pages
Book Rating : 4.7/5 (914 download)

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Book Synopsis Inside the Olympic Industry by : Helen Jefferson Lenskyj

Download or read book Inside the Olympic Industry written by Helen Jefferson Lenskyj and published by State University of New York Press. This book was released on 2000-07-14 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a startling expose of the Olympic industry, Helen Jefferson Lenskyj goes beyond the media hype of international goodwill and spirited competition to uncover a darker side of the global Games. She reports on the pre- and post-Olympic impacts from recent host cities, bribery investigations and their outcomes, grassroots resistance movements, and the role of the mass media in the controversy. A highly accessible book about a complex subject that touches the hearts of sports fans everywhere, Inside the Olympic Industry is a must-read, behind-the-scenes look at the politics surrounding the choice of Sydney, Australia as host city for the 2000 Summer Olympic Games.

Inside the Olympic Industry

Author : Helen Lenskyj
Publisher : SUNY Press
ISBN 13 : 9780791447550
Total Pages : 248 pages
Book Rating : 4.4/5 (475 download)

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Book Synopsis Inside the Olympic Industry by : Helen Lenskyj

Download or read book Inside the Olympic Industry written by Helen Lenskyj and published by SUNY Press. This book was released on 2000-07-14 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analysis from the perspective of those adversely affected by the social, economic, political, and environmental impacts of hosting an Olympic Games.

Gender Politics and the Olympic Industry

Author : H. Lenskyj
Publisher : Springer
ISBN 13 : 113729115X
Total Pages : 167 pages
Book Rating : 4.1/5 (372 download)

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Book Synopsis Gender Politics and the Olympic Industry by : H. Lenskyj

Download or read book Gender Politics and the Olympic Industry written by H. Lenskyj and published by Springer. This book was released on 2016-01-12 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how the Olympic industry has shaped hegemonic concepts of sporting masculinities and femininities for its own profit and image-making ends, examining its continuing marginalization of athletes on account of their race, ethnicity, gender, sexuality and class.

Olympic Industry Resistance

Author : Helen Jefferson Lenskyj
Publisher : State University of New York Press
ISBN 13 : 0791478114
Total Pages : 192 pages
Book Rating : 4.7/5 (914 download)

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Book Synopsis Olympic Industry Resistance by : Helen Jefferson Lenskyj

Download or read book Olympic Industry Resistance written by Helen Jefferson Lenskyj and published by State University of New York Press. This book was released on 2008-06-05 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critical look at the Olympics in the postbribery, post-9/11 era, particularly at consequences for host cities and so-called “Olympic education” for schoolchildren.

The Olympic Games

Author : Helen Jefferson Lenskyj
Publisher : Emerald Group Publishing
ISBN 13 : 1838677739
Total Pages : 265 pages
Book Rating : 4.8/5 (386 download)

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Book Synopsis The Olympic Games by : Helen Jefferson Lenskyj

Download or read book The Olympic Games written by Helen Jefferson Lenskyj and published by Emerald Group Publishing. This book was released on 2020-04-15 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do the Olympic Games really live up to their glowing reputation? As the biggest global sport mega-event, the Olympic Games command public and media attention, while Olympic mythology and ritual obscure their underlying function as a profit-making business enterprise.

Action Sports and the Olympic Games

Author : Belinda Wheaton
Publisher : Routledge
ISBN 13 : 1351029525
Total Pages : 320 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Action Sports and the Olympic Games by : Belinda Wheaton

Download or read book Action Sports and the Olympic Games written by Belinda Wheaton and published by Routledge. This book was released on 2021-11-04 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on a decade of research by two leading action sports scholars, this book maps the relationship between action sports and the Olympic Movement, from the inclusion of the first action sports to those featuring for the first time in the Tokyo Olympic Games and beyond. In an effort to remain relevant to younger audiences, four new action sports, surfing, skateboarding, sport climbing, and BMX freestyle were included in the Tokyo Olympic program. Drawing upon interviews with Olympic insiders, as well as leaders, athletes, and participants in these action sports communities, the book details the impacts on the action sports industry and cultures, and offers national comparisons to show the uneven effects resulting from Olympic inclusion. It reveals the intricate workings of power and politics in contemporary sports organisations, and maps key trends in this changing sporting landscape. Action Sports and the Olympic Games is a fascinating read for anybody studying the Olympics, the sociology of sport, action sports, or sport policy.

Understanding the Olympics

Author : John Horne
Publisher : Routledge
ISBN 13 : 1000049396
Total Pages : 414 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Understanding the Olympics by : John Horne

Download or read book Understanding the Olympics written by John Horne and published by Routledge. This book was released on 2020-04-08 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did the Olympics evolve into a multi-national phenomenon? How can the Olympics help us to understand the relationship between sport and society? What will be the impact and legacy of the Olympics after Tokyo in 2020? Understanding the Olympics answers all these questions by exploring the social, cultural, political, historical, and economic context of the Games. This thoroughly revised and updated edition discusses recent attempts at future proofing by the International Olympic Committee (IOC) in the face of growing global anti-Olympic activism, the changing geo-political context within which the Olympics take place, and the Olympic histories of the next three cities to host the Games – Tokyo (2020), Paris (2024), and Los Angeles (2028) – as well as the legacy of the London (2012) Olympics. For the first time, this new edition introduces the reader to the emergence of ‘other Games’ associated with the IOC – the Winter Olympics, the Paralympics, and the Youth Olympics. It also features a full Olympic history timeline, many new photographs, refreshed suggestions for further reading, and revised illustrations. The most up-to-date and authoritative textbook available on the Olympic Games, Understanding the Olympics is essential reading for anybody with an interest in the Olympics or the wider relationship between sport and society.

The Olympic Games Effect

Author : John A. Davis
Publisher : John Wiley & Sons
ISBN 13 : 1118171713
Total Pages : 284 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis The Olympic Games Effect by : John A. Davis

Download or read book The Olympic Games Effect written by John A. Davis and published by John Wiley & Sons. This book was released on 2012-01-11 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.

The Best Olympics Ever?

Author : Helen Jefferson Lenskyj
Publisher : State University of New York Press
ISBN 13 : 0791488101
Total Pages : 273 pages
Book Rating : 4.7/5 (914 download)

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Book Synopsis The Best Olympics Ever? by : Helen Jefferson Lenskyj

Download or read book The Best Olympics Ever? written by Helen Jefferson Lenskyj and published by State University of New York Press. This book was released on 2012-02-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite International Olympic Committee president Juan Antonio Samarach's proclaiming the Sydney 2000 Olympics as the "best ever," the truth of the matter is much less one-sided. In The Best Olympics Ever? Helen Jefferson Lenskyj discloses what the Sydney 2000 Olympic industry suppressed: the real costs and impacts.

Olympic Turnaround

Author : Michael Payne
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313080496
Total Pages : 366 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Olympic Turnaround by : Michael Payne

Download or read book Olympic Turnaround written by Michael Payne and published by Bloomsbury Publishing USA. This book was released on 2006-01-30 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Higher, faster, stronger... The Olympic motto conjures images of heroes whose achievements transcended their athletic prowess, but also of tragedy and disgrace. By 1980, the modern Olympic movement was gasping for breath, bankrupt financially, politically, and culturally. But under the leadership of Juan Antonio Samaranch, and, subsequently, Jacques Rogge, the Olympics began a journey back from the brink. Michael Payne, who served as the International Olympic Committee's top marketer for over twenty years, offers unprecedented access to the people and negotiations behind one of the most dramatic turnarounds in business or sports history. Through a multi-pronged strategy, the IOC managed to secure lucrative broadcasting commitments, entice well-heeled corporate sponsors, and parlay the symbolism of the Olympics into a brand for which cities around the world are willing to invest billions of dollars. Packed with previously untold stories from the high-octane world where business, sports, politics, and media meet, Olympic Turnaround is a remarkable tale of organizational renewal and a fascinating glimpse behind the curtain of the world's most iconic brand. The 2008 Games in Beijing, for example, are expected to involve over 10,000 athletes from 200 countries, draw 20,000 media representatives, and generate over $4 billion in sponsorships and broadcasting rights. Packed with previously untold stories from the high-octane world where business, sports, politics, and media meet, Olympic Turnaround is a remarkable tale of organizational renewal and a fascinating glimpse behind the curtain of the world's most iconic brand.

Olympic Marketing

Author : Alain Ferrand
Publisher : Routledge
ISBN 13 : 1136476881
Total Pages : 298 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Olympic Marketing by : Alain Ferrand

Download or read book Olympic Marketing written by Alain Ferrand and published by Routledge. This book was released on 2012-07-26 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies.

Olympic Television

Author : Andrew C. Billings
Publisher : Routledge
ISBN 13 : 1317397673
Total Pages : 387 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Olympic Television by : Andrew C. Billings

Download or read book Olympic Television written by Andrew C. Billings and published by Routledge. This book was released on 2017-07-31 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the Olympic spectacle grows, broadcast coverage becomes bigger, more complex, and more sophisticated. Part sporting event, part reality show, and part global festival, the Olympics can be seen as both intensely nationalistic and a celebration of a shared sense of international community. This book sheds new light on how the Olympic experience has been shaped by television and expanded across multiple platforms and formats. Combining a multitude of approaches ranging from interviews to content analyses to audience surveys, the book explores the production, influence, and significance of Olympic media in contemporary society. Built on a central case study of NBC’s coverage of the Rio Games in 2016, which is then placed within 20 years of content analyses, the book focuses on the entire Olympic television process from production to content to effects. Touching on key themes such as race, gender, history, consumerism, identity, nationalism, and storytelling, Olympic Television: Broadcasting the Biggest Show on Earth is fascinating reading for any student or scholar with an interest in sport, media, and the global impact of mega-events.

Bearing Light: Flame Relays and the Struggle for the Olympic Movement

Author : John J. Macaloon
Publisher : Routledge
ISBN 13 : 1317968905
Total Pages : 208 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Bearing Light: Flame Relays and the Struggle for the Olympic Movement by : John J. Macaloon

Download or read book Bearing Light: Flame Relays and the Struggle for the Olympic Movement written by John J. Macaloon and published by Routledge. This book was released on 2013-10-31 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent decades, five to ten times as many persons have turned out for the Olympic flame relay as have watched Olympic sports contests live. Flame Relays and the Struggle for the Olympic Movement: Bearing Light, the first anthropological analysis of the contemporary torch relay, exposes and interprets the transformation of the ritual across a 25-year period, from Los Angeles 1984 through the IOC’s 2009 announcement that, in the aftermath of the politically contentious Beijing performance, there will be no more global relays. This volume offers a rare case study of continuity and change in a leading transnational and trans-cultural ritual form. Through data publicly revealed for the first time, the reader is carried fully backstage and into the conflicts and negotiations among Olympic organizing committees, the Greek Olympic movement, national governments, and transnational actors like the IOC, commercial sponsors, and operations management firms. Readers will come to know the leading flame relay authorities and practitioners, gaining a deeper understanding of the Olympic managerial revolution with its characteristic ‘world’s best practice’ language. Analysis of the transnational flow of Olympic operations management offers important corrections to much existing globalization theory by demonstrating both how powerful and how culturally and politically parochial world’s best practices can turn out to be. The dialectic between the cultural performance genres of ritual and spectacle provides a further intellectual architecture for these studies posing the question of whether the Olympic Movement will be able to survive the successes of the Olympic Sports Industry. This book was previously published as a special issue of Sport in Society.

Terrorism and the Olympics

Author : Anthony Richards
Publisher : Routledge
ISBN 13 : 1136854967
Total Pages : 498 pages
Book Rating : 4.1/5 (368 download)

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Book Synopsis Terrorism and the Olympics by : Anthony Richards

Download or read book Terrorism and the Olympics written by Anthony Richards and published by Routledge. This book was released on 2010-11-23 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book aims to outline the progress, problems and challenges of delivering a safe and secure Olympics in the context of the contemporary serious and enduring terrorist threat. The enormous media profile and symbolic significance of the Olympic Games, the history of terrorists aiming to use such high-profile events to advance their cause, and Al Qaeda's aim to cause mass casualties, all have major implications for the security of London 2012. Drawing on contributions from leading academics and practitioners in the field the book will assess the current terrorist threat, particularly focusing on terrorist targeting and how the Olympics might feature in this, before addressing particular response themes such as transport security, the role of surveillance, resilient designing of Olympic sites, the role of private security, and the challenge of inter-agency coordination. The book will conclude by providing an assessment of the legacy of Olympic security to date and will discuss the anticipated issues and dilemmas of the future. This book will be of interest to students of terrorism studies, security studies, counter-terrorism and sports studies.

Megaevents and Modernity

Author : Maurice Roche
Publisher : Routledge
ISBN 13 : 1134729154
Total Pages : 435 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Megaevents and Modernity by : Maurice Roche

Download or read book Megaevents and Modernity written by Maurice Roche and published by Routledge. This book was released on 2002-11-01 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: This analysis explores the social history and politics of mega-events from the late 19th century to the present. Through case studies of events such as the 1851 Crystal Palace Expo, the 1936 Berlin Olympics and the 1992 Barcelona Olympics, Maurice Roche investigates the impact Expos and Olympics have had on national identities, on the marking of public time and space, and on visions of national citizenship and international society in modern times. Historical chapters deal with the production of Expos by power elites, their impacts on mass culture, and the political uses and abuses of international sport and Olympic events. Chapters also deal with the impact of Olympics on cities, the growth of Olympics as media events and the current crisis of the Olympic movement in world politics and culture.

No Boston Olympics

Author : Chris Dempsey
Publisher : University Press of New England
ISBN 13 : 1512600709
Total Pages : 242 pages
Book Rating : 4.5/5 (126 download)

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Book Synopsis No Boston Olympics by : Chris Dempsey

Download or read book No Boston Olympics written by Chris Dempsey and published by University Press of New England. This book was released on 2017-05-02 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2013 and 2014, some of Massachusetts' wealthiest and most powerful individuals hatched an audacious plan to bring the 2024 Summer Olympics to Boston. Like their counterparts in cities around the world, Boston's Olympic boosters promised political leaders, taxpayers, and the media that the Games would deliver incalculable benefits and require little financial support from the public. Yet these advocates refused to share the details of their bid and only grudgingly admitted, when pressed, that their plan called for billions of dollars in construction of unneeded venues. To win the bid, the public would have to guarantee taxpayer funds to cover cost overruns, which have plagued all modern Olympic Games. The United States Olympic Committee (USOC) chose Boston 2024's bid over that of other American cities in January 2015-and for a time it seemed inevitable that the International Olympic Committee (IOC) would award the Games to Boston 2024. No Boston Olympics is the story of how an ad hoc, underfunded group of diverse and engaged citizens joined together to challenge and ultimately derail Boston's boosters, the USOC, and the IOC. Chris Dempsey was cochair of No Boston Olympics, the group that first voiced skepticism, demanded accountability, and catalyzed dissent. Andrew Zimbalist is a world expert on the economics of sports, and the leading researcher on the hidden costs of hosting mega-events such as the Olympics and the World Cup. Together, they tell Boston's story, while providing a blueprint for citizens who seek to challenge costly, wasteful, disruptive, and risky Olympic bids in their own cities.

Sport and the Pandemic

Author : Paul M. Pedersen
Publisher : Routledge
ISBN 13 : 1000224775
Total Pages : 225 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Sport and the Pandemic by : Paul M. Pedersen

Download or read book Sport and the Pandemic written by Paul M. Pedersen and published by Routledge. This book was released on 2020-09-28 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a close look at how the sport industry has been impacted by the global Coronavirus pandemic, as entire seasons have been cut short, events have been cancelled, athletes have been infected, and sport studies programs have moved online. Crucially, the book also asks how the industry might move forward. With contributions from sport studies researchers across the world, the book offers commentaries, cases, and informed analysis across a wide range of topics and practical areas within sport business and management, from crisis communication and marketing to event management and finance. While Covid-19 will inevitably cast a long shadow over sport for years to come, and although the situation is fast-evolving and the future is uncertain, this book offers some important early perspectives and reflections that will inform debate and influence policy and practice. A timely addition to the body of knowledge regarding the pandemic, this is an important resource for researchers, students, practitioners, the media, policy-makers, and anybody who cares about the future of sport.