Inside The Olympic Industry

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Inside the Olympic Industry

Author : Helen Jefferson Lenskyj
Publisher : State University of New York Press
ISBN 13 : 0791491579
Total Pages : 248 pages
Book Rating : 4.7/5 (914 download)

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Book Synopsis Inside the Olympic Industry by : Helen Jefferson Lenskyj

Download or read book Inside the Olympic Industry written by Helen Jefferson Lenskyj and published by State University of New York Press. This book was released on 2000-07-14 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a startling expose of the Olympic industry, Helen Jefferson Lenskyj goes beyond the media hype of international goodwill and spirited competition to uncover a darker side of the global Games. She reports on the pre- and post-Olympic impacts from recent host cities, bribery investigations and their outcomes, grassroots resistance movements, and the role of the mass media in the controversy. A highly accessible book about a complex subject that touches the hearts of sports fans everywhere, Inside the Olympic Industry is a must-read, behind-the-scenes look at the politics surrounding the choice of Sydney, Australia as host city for the 2000 Summer Olympic Games.

Inside the Olympic Industry

Author : Helen Lenskyj
Publisher : SUNY Press
ISBN 13 : 9780791447567
Total Pages : 244 pages
Book Rating : 4.4/5 (475 download)

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Book Synopsis Inside the Olympic Industry by : Helen Lenskyj

Download or read book Inside the Olympic Industry written by Helen Lenskyj and published by SUNY Press. This book was released on 2000-07-14 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analysis from the perspective of those adversely affected by the social, economic, political, and environmental impacts of hosting an Olympic Games.

Olympic Industry Resistance

Author : Helen Lenskyj
Publisher :
ISBN 13 : 9781435658844
Total Pages : 182 pages
Book Rating : 4.6/5 (588 download)

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Book Synopsis Olympic Industry Resistance by : Helen Lenskyj

Download or read book Olympic Industry Resistance written by Helen Lenskyj and published by . This book was released on 2008 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholar and activist Helen Jefferson Lenskyj continues her critique of the Olympic industry, looking specifically at developments in the post-9/11 and postbribery scandal era. Examining events and activism in host cities, as well as in several locations that bid unsuccessfully on the Olympics, Lenskyj shows how basic rights and freedoms, particularly of the press and of assembly, are compromised. Lenskyj investigates the pro-Olympic bias in media treatment of bids and preparations, the fallen hero phenomenon that includes doping and female athletes who pose nude in calendars, and takes issue with Olympic education curricular materials for schoolchildren. Also discussed are the problems of housing and homelessness created when the Olympics become a catalyst for urban redevelopment projects.

Gender Politics and the Olympic Industry

Author : H. Lenskyj
Publisher : Springer
ISBN 13 : 113729115X
Total Pages : 226 pages
Book Rating : 4.1/5 (372 download)

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Book Synopsis Gender Politics and the Olympic Industry by : H. Lenskyj

Download or read book Gender Politics and the Olympic Industry written by H. Lenskyj and published by Springer. This book was released on 2016-01-12 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how the Olympic industry has shaped hegemonic concepts of sporting masculinities and femininities for its own profit and image-making ends, examining its continuing marginalization of athletes on account of their race, ethnicity, gender, sexuality and class.

Olympic Industry Resistance

Author : Helen Jefferson Lenskyj
Publisher : State University of New York Press
ISBN 13 : 0791478114
Total Pages : 192 pages
Book Rating : 4.7/5 (914 download)

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Book Synopsis Olympic Industry Resistance by : Helen Jefferson Lenskyj

Download or read book Olympic Industry Resistance written by Helen Jefferson Lenskyj and published by State University of New York Press. This book was released on 2008-06-05 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critical look at the Olympics in the postbribery, post-9/11 era, particularly at consequences for host cities and so-called “Olympic education” for schoolchildren.

The Olympic Games

Author : Helen Jefferson Lenskyj
Publisher : Emerald Group Publishing
ISBN 13 : 1838677755
Total Pages : 179 pages
Book Rating : 4.8/5 (386 download)

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Book Synopsis The Olympic Games by : Helen Jefferson Lenskyj

Download or read book The Olympic Games written by Helen Jefferson Lenskyj and published by Emerald Group Publishing. This book was released on 2020-04-15 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do the Olympic Games really live up to their glowing reputation? As the biggest global sport mega-event, the Olympic Games command public and media attention, while Olympic mythology and ritual obscure their underlying function as a profit-making business enterprise.

Action Sports and the Olympic Games

Author : Belinda Wheaton
Publisher : Routledge
ISBN 13 : 1351029525
Total Pages : 320 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Action Sports and the Olympic Games by : Belinda Wheaton

Download or read book Action Sports and the Olympic Games written by Belinda Wheaton and published by Routledge. This book was released on 2021-11-04 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on a decade of research by two leading action sports scholars, this book maps the relationship between action sports and the Olympic Movement, from the inclusion of the first action sports to those featuring for the first time in the Tokyo Olympic Games and beyond. In an effort to remain relevant to younger audiences, four new action sports, surfing, skateboarding, sport climbing, and BMX freestyle were included in the Tokyo Olympic program. Drawing upon interviews with Olympic insiders, as well as leaders, athletes, and participants in these action sports communities, the book details the impacts on the action sports industry and cultures, and offers national comparisons to show the uneven effects resulting from Olympic inclusion. It reveals the intricate workings of power and politics in contemporary sports organisations, and maps key trends in this changing sporting landscape. Action Sports and the Olympic Games is a fascinating read for anybody studying the Olympics, the sociology of sport, action sports, or sport policy.

Gender Politics and the Olympic Industry

Author : H. Lenskyj
Publisher : Springer
ISBN 13 : 113729115X
Total Pages : 167 pages
Book Rating : 4.1/5 (372 download)

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Book Synopsis Gender Politics and the Olympic Industry by : H. Lenskyj

Download or read book Gender Politics and the Olympic Industry written by H. Lenskyj and published by Springer. This book was released on 2016-01-12 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how the Olympic industry has shaped hegemonic concepts of sporting masculinities and femininities for its own profit and image-making ends, examining its continuing marginalization of athletes on account of their race, ethnicity, gender, sexuality and class.

The Olympic Games Effect

Author : John A. Davis
Publisher : John Wiley & Sons
ISBN 13 : 1118171713
Total Pages : 284 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis The Olympic Games Effect by : John A. Davis

Download or read book The Olympic Games Effect written by John A. Davis and published by John Wiley & Sons. This book was released on 2012-01-11 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.

Sport 2.0

Author : Andy Miah
Publisher : MIT Press
ISBN 13 : 0262343126
Total Pages : 286 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Sport 2.0 by : Andy Miah

Download or read book Sport 2.0 written by Andy Miah and published by MIT Press. This book was released on 2017-02-17 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ramifications of the convergence of sports and digital technology, from athlete and spectator experience to the role of media innovation at the Olympics. Digital technology is changing everything about modern sports. Athletes and coaches rely on digital data to monitor and enhance performance. Officials use tracking systems to augment their judgment in what is an increasingly superhuman field of play. Spectators tune in to live sports through social media, or even through virtual reality. Audiences now act as citizen journalists whose collective shared data expands the places in which we consume sports news. In Sport 2.0, Andy Miah examines the convergence of sports and digital cultures, examining not only how it affects our participation in sport but also how it changes our experience of life online. This convergence redefines how we think of about our bodies, the social function of sports, and the kinds of people who are playing. Miah describes a world in which the rise of competitive computer game playing—e-sports—challenges and invigorates the social mandate. Miah also looks at the Olympic Games as an exemplar of digital innovation in sports, and offers a detailed look at the social media footprint of the 2012 London Games, discussing how organizers, sponsors, media, and activists responded to the world's largest media event. In the end, Miah does not argue that physical activity will cease to be central to sports, or that digital corporeality will replace the nondigital version. Rather, he provides a road map for how sports will become mixed-reality experiences and abandon the duality of physical and digital.

Bearing Light: Flame Relays and the Struggle for the Olympic Movement

Author : John J. Macaloon
Publisher : Routledge
ISBN 13 : 1317968891
Total Pages : 308 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Bearing Light: Flame Relays and the Struggle for the Olympic Movement by : John J. Macaloon

Download or read book Bearing Light: Flame Relays and the Struggle for the Olympic Movement written by John J. Macaloon and published by Routledge. This book was released on 2013-10-31 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent decades, five to ten times as many persons have turned out for the Olympic flame relay as have watched Olympic sports contests live. Flame Relays and the Struggle for the Olympic Movement: Bearing Light, the first anthropological analysis of the contemporary torch relay, exposes and interprets the transformation of the ritual across a 25-year period, from Los Angeles 1984 through the IOC’s 2009 announcement that, in the aftermath of the politically contentious Beijing performance, there will be no more global relays. This volume offers a rare case study of continuity and change in a leading transnational and trans-cultural ritual form. Through data publicly revealed for the first time, the reader is carried fully backstage and into the conflicts and negotiations among Olympic organizing committees, the Greek Olympic movement, national governments, and transnational actors like the IOC, commercial sponsors, and operations management firms. Readers will come to know the leading flame relay authorities and practitioners, gaining a deeper understanding of the Olympic managerial revolution with its characteristic ‘world’s best practice’ language. Analysis of the transnational flow of Olympic operations management offers important corrections to much existing globalization theory by demonstrating both how powerful and how culturally and politically parochial world’s best practices can turn out to be. The dialectic between the cultural performance genres of ritual and spectacle provides a further intellectual architecture for these studies posing the question of whether the Olympic Movement will be able to survive the successes of the Olympic Sports Industry. This book was previously published as a special issue of Sport in Society.

Understanding the Olympics

Author : John Horne
Publisher : Routledge
ISBN 13 : 1000049396
Total Pages : 396 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Understanding the Olympics by : John Horne

Download or read book Understanding the Olympics written by John Horne and published by Routledge. This book was released on 2020-04-08 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did the Olympics evolve into a multi-national phenomenon? How can the Olympics help us to understand the relationship between sport and society? What will be the impact and legacy of the Olympics after Tokyo in 2020? Understanding the Olympics answers all these questions by exploring the social, cultural, political, historical, and economic context of the Games. This thoroughly revised and updated edition discusses recent attempts at future proofing by the International Olympic Committee (IOC) in the face of growing global anti-Olympic activism, the changing geo-political context within which the Olympics take place, and the Olympic histories of the next three cities to host the Games – Tokyo (2020), Paris (2024), and Los Angeles (2028) – as well as the legacy of the London (2012) Olympics. For the first time, this new edition introduces the reader to the emergence of ‘other Games’ associated with the IOC – the Winter Olympics, the Paralympics, and the Youth Olympics. It also features a full Olympic history timeline, many new photographs, refreshed suggestions for further reading, and revised illustrations. The most up-to-date and authoritative textbook available on the Olympic Games, Understanding the Olympics is essential reading for anybody with an interest in the Olympics or the wider relationship between sport and society.

The Best Olympics Ever?

Author : Helen Jefferson Lenskyj
Publisher : State University of New York Press
ISBN 13 : 0791488101
Total Pages : 273 pages
Book Rating : 4.7/5 (914 download)

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Book Synopsis The Best Olympics Ever? by : Helen Jefferson Lenskyj

Download or read book The Best Olympics Ever? written by Helen Jefferson Lenskyj and published by State University of New York Press. This book was released on 2012-02-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite International Olympic Committee president Juan Antonio Samarach's proclaiming the Sydney 2000 Olympics as the "best ever," the truth of the matter is much less one-sided. In The Best Olympics Ever? Helen Jefferson Lenskyj discloses what the Sydney 2000 Olympic industry suppressed: the real costs and impacts.

The Palgrave Handbook of Olympic Studies

Author : H. Lenskyj
Publisher : Springer
ISBN 13 : 0230367461
Total Pages : 363 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis The Palgrave Handbook of Olympic Studies by : H. Lenskyj

Download or read book The Palgrave Handbook of Olympic Studies written by H. Lenskyj and published by Springer. This book was released on 2012-04-11 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive, state-of-the-art reference collection, bringing together an authoritative and international line-up of scholars to examine key social and political issues related to the Olympics. An essential, 'one-stop' volume for a wide range of academics, students and researchers.

Olympic Marketing

Author : Alain Ferrand
Publisher : Routledge
ISBN 13 : 1136476881
Total Pages : 298 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Olympic Marketing by : Alain Ferrand

Download or read book Olympic Marketing written by Alain Ferrand and published by Routledge. This book was released on 2012-07-26 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies.

The Olympic Sports Economy

Author : Max Donner
Publisher : Business Expert Press
ISBN 13 : 1951527011
Total Pages : 194 pages
Book Rating : 4.9/5 (515 download)

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Book Synopsis The Olympic Sports Economy by : Max Donner

Download or read book The Olympic Sports Economy written by Max Donner and published by Business Expert Press. This book was released on 2019-12-23 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Olympic Sports Economy incorporates exclusive case studies and reports from sports management conferences to illustrate the most important business practices and trends of the Olympics today. Every two years, the Olympics wins world attention with contests and celebrations. The success story of the world’s most watched event, best recognized symbols, and most enduring brand has many valuable lessons for the business world. An entire constellation of talent and teams works behind the scenes to strengthen the Olympics and keep it relevant in a changing world. Veteran sports business journalist and MBA Max Donner gives readers a useful guide to the key success factors that make the Olympics an exceptional institution. The Olympic Sports Economy incorporates exclusive case studies and reports from sports management conferences to illustrate the most important business practices and trends of the Olympics today. The text also reports objectively about recent controversies and challenges, as well as ways that readers can explore constructive solutions. The Olympic Sports Economy highlights the role the Olympics has played as a model for over six-hundred other international multi-sport competitions and introduces ideas from important trends in Olympic sports that can also benefit other organizations.

Olympic Turnaround

Author : Michael Payne
Publisher : Praeger
ISBN 13 : 0275990303
Total Pages : 0 pages
Book Rating : 4.2/5 (759 download)

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Book Synopsis Olympic Turnaround by : Michael Payne

Download or read book Olympic Turnaround written by Michael Payne and published by Praeger. This book was released on 2006-01-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Higher, faster, stronger... The Olympic motto conjures images of heroes whose achievements transcended their athletic prowess, but also of tragedy and disgrace. By 1980, the modern Olympic movement was gasping for breath, bankrupt financially, politically, and culturally. But under the leadership of Juan Antonio Samaranch, and, subsequently, Jacques Rogge, the Olympics began a journey back from the brink. Michael Payne, who served as the International Olympic Committee's top marketer for over twenty years, offers unprecedented access to the people and negotiations behind one of the most dramatic turnarounds in business or sports history. Through a multi-pronged strategy, the IOC managed to secure lucrative broadcasting commitments, entice well-heeled corporate sponsors, and parlay the symbolism of the Olympics into a brand for which cities around the world are willing to invest billions of dollars. Packed with previously untold stories from the high-octane world where business, sports, politics, and media meet, Olympic Turnaround is a remarkable tale of organizational renewal and a fascinating glimpse behind the curtain of the world's most iconic brand. The 2008 Games in Beijing, for example, are expected to involve over 10,000 athletes from 200 countries, draw 20,000 media representatives, and generate over $4 billion in sponsorships and broadcasting rights. Packed with previously untold stories from the high-octane world where business, sports, politics, and media meet, Olympic Turnaround is a remarkable tale of organizational renewal and a fascinating glimpse behind the curtain of the world's most iconic brand.