Author : Benno van Aerssen
Publisher : BoD – Books on Demand
ISBN 13 : 3735751962
Total Pages : 121 pages
Book Rating : 4.7/5 (357 download)
Book Synopsis Innovationdigging (engl. Ausgabe) by : Benno van Aerssen
Download or read book Innovationdigging (engl. Ausgabe) written by Benno van Aerssen and published by BoD – Books on Demand. This book was released on 2014-12-16 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: With "Innovation Digging" authors Benno van Aerssen and Tamer Kemeröz have developed an exciting new innovation method that is both highly practical as well as efficient. Innovation digging is the first method to bundle creative forces and can be used upstream of any common creativity technique employed in ideation. Innovation digging thereby improves the quality of the search for new ideas, while also improving the probability that the search will lead to the successful discovery of innovations. When using innovation digging in the quest for innovation, the ideation is synchronized with the managerial objectives early on, facilitating a well-focused and goal-oriented search process. This ensures quick results, promotes motivation within the team and prevents moments of frustration. Aimless discussions and constant resynchronization of a team are now things of the past and by putting them behind us, we can substantially reduce the costs associated with the search for innovation.
