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Author : Anna Nyberg
Publisher :
ISBN 13 : 9789172584877
Total Pages : 220 pages
Book Rating : 4.5/5 (848 download)
Download or read book Innovation in distribution channels : an evolutionary approach written by Anna Nyberg and published by . This book was released on 1998 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andreas Wagner
Publisher : Oxford University Press
ISBN 13 : 0199692599
Total Pages : 264 pages
Book Rating : 4.1/5 (996 download)
Download or read book The Origins of Evolutionary Innovations written by Andreas Wagner and published by Oxford University Press. This book was released on 2011-07-14 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The theory can successfully unify innovations that occur at different levels of organization.
Author : John M. Ziman
Publisher : Cambridge University Press
ISBN 13 : 9780521542173
Total Pages : 404 pages
Book Rating : 4.5/5 (421 download)
Download or read book Technological Innovation as an Evolutionary Process written by John M. Ziman and published by Cambridge University Press. This book was released on 2003-09-18 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ground-breaking yet non-technical analysis of the analogy that technological artefacts 'evolve' like biological organisms.
Author : Eon Ranger
Publisher : First Class Consulting Corporation
ISBN 13 :
Total Pages : 159 pages
Book Rating : 4./5 ( download)
Download or read book The Marketing Evolution written by Eon Ranger and published by First Class Consulting Corporation . This book was released on 2022-06-21 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Evolution: Mastering Strategies for Consumer Synergy by Eon B. Ranger is a groundbreaking manual that redefines the realm of effective marketing. Ranger's comprehensive exploration of evolving marketing strategies is punctuated with real-world case studies and insightful FAQs, offering readers invaluable insights into the fusion of marketing practices with various facets of organizational operations. Each chapter intricately dissects the integration of marketing within a corporate framework, spotlighting crucial elements such as financial synchronization, operational streamlining, collaborative human resources, and the seamless implementation of marketing strategies aligned with overarching corporate objectives. The book underscores the critical significance of comprehending the interconnected nature of these functions and their collective influence on shaping impactful marketing initiatives and overall business expansion. From dispelling prevalent marketing misconceptions to unveiling the transformative potential of data-driven insights and cohesive communication, "The Marketing Evolution: Mastering Strategies for Consumer Synergy" is a game-changing playbook for marketers navigating the intricate modern business landscape. With an emphasis on fostering cross-functional collaboration and adopting a holistic approach to marketing, this book arms businesses with the necessary tools to cultivate enduring customer relationships, propel brand growth, and foster sustainable brand communities.
Author : Arthur O. Eger
Publisher : Cambridge University Press
ISBN 13 : 1316947300
Total Pages : 327 pages
Book Rating : 4.3/5 (169 download)
Download or read book On the Origin of Products written by Arthur O. Eger and published by Cambridge University Press. This book was released on 2018-02-15 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new work, Arthur O. Eger and Huub Ehlhardt present a 'Theory of Product Evolution'. They challenge the popular notion that we owe the availability of products solely to genius inventors. Instead, they present arguments that show that a process of variation, selection, and accumulation of 'know-how' (to make) and 'know-what' (function to realize) provide an explanation for the emergence of new types of products and their subsequent development into families of advanced versions. This theory employs a product evolution diagram as an analytical framework to reconstruct the development history of a product family and picture it as a graphical narrative. The authors describe the relevant literature and case studies to place their theory in context. The 'Product Phases Theory' is used to create predictions on the most likely next step in the evolution of a product, offering practical tools for those involved in new product development.
Author : A. M. Findlay
Publisher : Taylor & Francis
ISBN 13 : 9780415087193
Total Pages : 528 pages
Book Rating : 4.0/5 (871 download)
Download or read book Retailing: The evolution and development of retailing written by A. M. Findlay and published by Taylor & Francis. This book was released on 2002 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Srinivas K. Reddy
Publisher : Routledge
ISBN 13 : 0415540399
Total Pages : 345 pages
Book Rating : 4.4/5 (155 download)
Download or read book Retail and Marketing Channels (Rle Retailing and Distribution) written by Srinivas K. Reddy and published by Routledge. This book was released on 2012-08-09 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retailer's buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries. This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels. First published 1989.
Author : Dong-sung Cho
Publisher : World Scientific
ISBN 13 : 9814492329
Total Pages : 243 pages
Book Rating : 4.8/5 (144 download)
Download or read book From Adam Smith To Michael Porter: Evolution Of Competitiveness Theory written by Dong-sung Cho and published by World Scientific. This book was released on 2000-10-27 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Latest Edition: From Adam Smith to Michael Porter: Evolution of Competitiveness Theory (Extended Edition)Traditionally, a nation's international competitiveness has been explained by international trade theories originating from Adam Smith. However, today's global economy is too complicated to be explained by the traditional trade theories. Recently, Michael Porter of the Harvard Business School introduced a new competitiveness theory, the so-called diamond model. He differentiated his theory from the traditional trade theories by arguing that national prosperity is not inherited, but created by choices; in other words, national wealth is not set by factor endowments, but created by strategic choices. He showed different choices of creating wealth, which had been quite limited in the world of traditional trade theories. His diamond model has lately been extended by several scholars. This book highlights Porter's achievement by comparing it with those of traditional trade theorists and presents new developments of competitiveness theory. By discussing the “before” and “after” of Porter's theory, the authors provide the reader with a holistic picture of competitiveness theory.
Author : Gun Eriksson Skoog
Publisher : Springer Science & Business Media
ISBN 13 : 1475767935
Total Pages : 416 pages
Book Rating : 4.4/5 (757 download)
Download or read book The Soft Budget Constraint — The Emergence, Persistence and Logic of an Institution written by Gun Eriksson Skoog and published by Springer Science & Business Media. This book was released on 2013-04-18 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a story of the soft budget constraint. It seeks an answer to a paradox: the prevalence of the soft budget constraint in spite of the tremendous inefficiencies that it gives rise to, and its persistence in spite of reform of the system of which it is an integral part. The story aims at increasing our understanding of why the phenomenon exists. By studying the case of state in Tanzania before, during and after socialism, an explanation of the owned enterprises emergence, persistence and logic of the soft budget constraint is suggested. This introductory chapter presents an argument showing why this story is worth telling. It discusses the research topic and how the problem it presents is attacked. THE SOFT BUDGET CONSTRAINT The soft budget constraint is today a popular metaphor. Originally it was seen as a characteristic of the socialist system. It refers to the tendency of primarily state-owned enterprises to have their liquidity gaps or losses accommodated by the state, or some other external funding body, and to the resulting expectations of such bail-out. The concept was coined by the Hungarian economist Hmos Kornai. ' He distinguishes between four major forms of external financial assistance that contribute to the soft budget constraint: soft subsidies, soft taxation, soft credit and soft 2 administrative pricing.
Author : David John Arnold
Publisher :
ISBN 13 :
Total Pages : 828 pages
Book Rating : 4.:/5 (364 download)
Download or read book The Evolution of International Distribution Channels written by David John Arnold and published by . This book was released on 1996 with total page 828 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research seeks to understand the evolution of a firm's distribution channels in markets beyond its home country. The focal phenomenon is the increasing commitment pattern of internationalization, in which firms enter a new foreign market by appointing an independent distributor, and subsequently switch to a direct distribution strategy. Although the most commonly observed pattern in international markets, this evolution is the opposite of that predicted by existing distribution channel theory. This research therefore seeks to identify the causal factors underlying this process, understand how they influence the firm to change channel structure, and build new theory which describes the evolutionary process and explains the decisions to alter distribution strategy. Following a case research design, archival and interview data were gathered on the evolution of the international distribution networks of four multinational corporations, including the factors determining channel structure at market entry, and the factors shaping subsequent revisions to this strategy. The new theory of international distribution proposed on the basis of this field research is described. The conceptual framework underpinning this theory suggests that changes to the firm's marketing objectives in a country-market are the generative mechanism driving the change process. A detailed process theory, describing the increasing commitment pattern of evolution, is developed within this framework.
Author : Dadwal, Sumesh Singh
Publisher : IGI Global
ISBN 13 : 1799801330
Total Pages : 532 pages
Book Rating : 4.7/5 (998 download)
Download or read book Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer written by Dadwal, Sumesh Singh and published by IGI Global. This book was released on 2019-11-15 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.
Author : Jakki J. Mohr
Publisher : Pearson Prentice Hall
ISBN 13 : 9780136049968
Total Pages : 584 pages
Book Rating : 4.0/5 (499 download)
Download or read book Marketing of High-technology Products and Innovations written by Jakki J. Mohr and published by Pearson Prentice Hall. This book was released on 2010 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.
Author : Larry Dwyer
Publisher : Springer
ISBN 13 : 3319422464
Total Pages : 312 pages
Book Rating : 4.3/5 (194 download)
Download or read book Evolution of Destination Planning and Strategy written by Larry Dwyer and published by Springer. This book was released on 2016-11-24 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union. With the recent accession of Croatia to the EU, Croatia is undergoing a rapid political and economic transition and generating scholarly interest in the country’s primary, secondary, and tertiary industries. This book examines the country’s long history and thriving success in the tourism industry through issues of destination image and identity, management challenges, economic impact, and how to attract tourists in the midst of extreme political changes. The book explores the implications of policy decisions on product development and takes a theoretically sound approach to destination planning and problem-solving in Croatia. Its timely view of Croatian national tourism policy and the broader Adriatic/Mediterranean region makes this book of interest to all scholars, students, and practitioners engaged in various aspects of destination development planning and management.
Author : Magnus Mähring
Publisher : EFI at SSE
ISBN 13 : 9172585927
Total Pages : 372 pages
Book Rating : 4.1/5 (725 download)
Download or read book IT Project Governance written by Magnus Mähring and published by EFI at SSE. This book was released on 2002 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark A. Ardis
Publisher : Springer
ISBN 13 : 0387354042
Total Pages : 306 pages
Book Rating : 4.3/5 (873 download)
Download or read book Diffusing Software Product and Process Innovations written by Mark A. Ardis and published by Springer. This book was released on 2013-04-17 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diffusing Software Product and Process Innovations addresses the problems and issues surrounding successful diffusion of innovations in software. Everett Rogers' classic text, Diffusion of Innovations, provides a valuable framework for evaluating and applying technology transfer methods. In today's new economy, the most important innovations may well be new software products and processes. Topics covered in this valuable new book include: Implementation and coordination issues; New interpretations of diffusion theory; Diffusion of software processes; Contextual factors; Communication of information; Experience reports. This volume contains the edited proceedings of the Fourth Working Conference on Diffusing Software Product and Process Innovations, which was sponsored by the International Federation for Information Processing (IFIP) Working Group 8.6, and held in Banff, Canada in April 2001. It reflects the latest experiences of practitioners and theories of academics in this fast-changing field.
Author : Xiaohu (Shawn) Wang
Publisher : Routledge
ISBN 13 : 1315486350
Total Pages : 224 pages
Book Rating : 4.3/5 (154 download)
Download or read book Taiwan Enterprises in Global Perspective written by Xiaohu (Shawn) Wang and published by Routledge. This book was released on 2020-04-28 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume was conceived to further the understanding of the transformation of the Taiwan economy over the past four decades and thus to throw light on issues in development theory and policy, especially for other developing economies. It is built on the micro foundation of a series of enterprise field studies which were conducted by a consortium of eight Taiwan universities under the auspices of Taiwan's National Science Council. Although Taiwan's status as one of the "four dragons" and a rapidly growing Asian Pacific economy is well understood, information on its development remains relatively scarce. Publications of most international organizations rarely include Taiwan as an entity, and scholarly analysis of the causes of the Taiwan miracle are often speculative. Those based on empirical research are by and large at the macro level; few are based on field studies of one of the most critical factors - Taiwan's enterprises. This volume aims to fill the void and goes a long way toward developing a micro perspective on this important economy.
Author : Raul V. Rodriguez
Publisher : Taylor & Francis
ISBN 13 : 1040147453
Total Pages : 348 pages
Book Rating : 4.0/5 (41 download)
Download or read book 1st International Conference, ‘Resonance’: on Cognitive Approach, Social Ethics and Sustainability written by Raul V. Rodriguez and published by Taylor & Francis. This book was released on 2024-06-24 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) has been fast growing since its evolution and experiments with various new add-on features; human efficiency is one among those and the most controversial topic. This chapter focuses on its attention towards studying human consciousness and AI independently and in conjunction. It provides theories and arguments on AI being able to adapt human-like consciousness, cognitive abilities and ethics. This chapter studies responses of more than 300 candidates of the Indian population and compares it against the literature review. Furthermore, it also discusses whether AI could attain consciousness, develop its own set of cognitive abilities (cognitive AI), ethics (AI ethics) and overcome human beings’ efficiency. This chapter is a study of the Indian population’s understanding of consciousness, cognitive AI and AI ethics.
