Inspiration for Innovation

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Publisher : BIS Publishers
ISBN 13 : 9789063694968
Total Pages : 0 pages
Book Rating : 4.6/5 (949 download)

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Book Synopsis Inspiration for Innovation by : BIS Publishers

Download or read book Inspiration for Innovation written by BIS Publishers and published by BIS Publishers. This book was released on 2019-02-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inspires you how to develop an innovative mindset, start innovation in practice, ideate new ideas, create a culture for innovation and how to implement innovation projects.

Beyond the Obvious

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Publisher : Hachette Books
ISBN 13 : 1401304133
Total Pages : 231 pages
Book Rating : 4.4/5 (13 download)

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Book Synopsis Beyond the Obvious by : Phil McKinney

Download or read book Beyond the Obvious written by Phil McKinney and published by Hachette Books. This book was released on 2012-02-07 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Killer Questions Your Company Should Be Asking Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions--the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these "Killer Questions" include: What are the rules and assumptions my industry operates under? What if the opposite were true? What will be the buying criteria used by my customer in 5 years? What are my unshakable beliefs about what my customers want? Who uses my product in ways I never anticipated? These questions will reframe the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success. Praise for Beyond the Obvious "Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see." -- Geoffrey Moore, author of Crossing the Chasm and Escape Velocity "I've always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jumpstart-or greatly enhance- your innovation efforts." -- B. Joseph Pine II, co-author, The Experience Economy & Infinite Possibility. "Product Innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products." -- Satjiv S. Chahil, former global marketing chief, Apple"

Design-inspired Innovation

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Author :
Publisher : World Scientific
ISBN 13 : 981436553X
Total Pages : 281 pages
Book Rating : 4.8/5 (143 download)

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Book Synopsis Design-inspired Innovation by : James M Utterback

Download or read book Design-inspired Innovation written by James M Utterback and published by World Scientific. This book was released on 2006-12-01 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: When an innovation is inspired by design, it transcends technology and utility. The design delights the user, seamlessly integrating the physical object, a service, and its use into something whole. A design-inspired innovation is so simple that it becomes an extension of the user. It creates meaning and a new language.Design-Inspired Innovation takes a unique look at the intersection between design and innovation, and explores the novel ways in which designers are contributing to the development of products and services. The book's scope is international, with emphasis on design activities in Boston, England, Sweden, and Milan. Through a rich variety of cases and cultural prisms, the book extends the traditional design viewpoint and stretches the context of industrial design to question — and answer — what design is really all about. It gives readers tools for inspiration, and shows how design can change language and even create human possibilities.

The Innovation Mode

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Publisher : Springer Nature
ISBN 13 : 3030451399
Total Pages : 316 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis The Innovation Mode by : George Krasadakis

Download or read book The Innovation Mode written by George Krasadakis and published by Springer Nature. This book was released on 2020-07-29 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents unique insights and advice on defining and managing the innovation transformation journey. Using novel ideas, examples and best practices, it empowers management executives at all levels to drive cultural, technological and organizational changes toward innovation. Covering modern innovation techniques, tools, programs and strategies, it focuses on the role of the latest technologies (e.g., artificial intelligence to discover, handle and manage ideas), methodologies (including Agile Engineering and Rapid Prototyping) and combinations of these (like hackathons or gamification). At the same time, it highlights the importance of culture and provides suggestions on how to build it. In the era of AI and the unprecedented pace of technology evolution, companies need to become truly innovative in order to survive. The transformation toward an innovation-led company is difficult – it requires a strong leadership and culture, advanced technologies and well-designed programs. The book is based on the author’s long-term experience and novel ideas, and reflects two decades of startup, consulting and corporate leadership experience. It is intended for business, technology, and innovation leaders.

Inspiration and Innovation in Teaching and Teacher Education

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Publisher : Lexington Books
ISBN 13 : 0739174223
Total Pages : 263 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis Inspiration and Innovation in Teaching and Teacher Education by : Karen Goodnough

Download or read book Inspiration and Innovation in Teaching and Teacher Education written by Karen Goodnough and published by Lexington Books. This book was released on 2013-03-22 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inspiration and Innovation in Teaching and Teacher Education is an edited collection that offers a variety of conceptual and research-based discussions on teaching and teacher education in Canada and internationally. The ideas, research, and practices presented in the book focus on three broad themes: the essence of teacher education, innovative practices in teacher education, and emerging issues in teacher education. The book includes chapter contributions from a group of international scholars, teacher educators, and teachers who are adopting innovation in how they are conceptualizing teaching and teacher education and in how they are engaging in the practices of teaching and teacher education. The contributions examine emerging issues that have far-reaching implications for what we do in teacher education, elucidating the successes, opportunities, and challenges inherent in teacher education. The contributors to this book are inspiring others to examine their own beliefs and practices about what constitutes effective teacher education.

Transforming Your STEM Career Through Leadership and Innovation

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Publisher : Academic Press
ISBN 13 : 012396993X
Total Pages : 200 pages
Book Rating : 4.1/5 (239 download)

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Book Synopsis Transforming Your STEM Career Through Leadership and Innovation by : Pamela McCauley Bush

Download or read book Transforming Your STEM Career Through Leadership and Innovation written by Pamela McCauley Bush and published by Academic Press. This book was released on 2012-11-02 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transforming Your STEM Career Through Leadership and Innovation offers valuable information on what it means to be a leader and innovator and encourages you to discover and develop these skills for yourself. This book integrates leadership and innovation principles with personal examples and profiles of inspirational women. By providing a clear process on how to build upon your personal strengths to realize leadership and innovation goals, this book will inspire you to pick up the mantle and meet the critical need for leadership and innovation in the STEM fields. This is a must-have guide that is relevant and valuable for women in all stages of their careers. Examines research-based leadership and innovation principles to make these critically important characteristics both real and attainable Empowers you to build upon your own strengths and successes to discover and develop leadership and innovation skills Features a companion website that highlights women's leadership success stories, innovation resources and best practices Provides a practical guide that educates, encourages and equips you to pursue leadership and innovation opportunities

Innovation Management

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Publisher : Global India Publications
ISBN 13 : 9789380228501
Total Pages : 324 pages
Book Rating : 4.2/5 (285 download)

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Book Synopsis Innovation Management by : Rajat Soni

Download or read book Innovation Management written by Rajat Soni and published by Global India Publications. This book was released on 2009-12 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book on innovation management charts the shift to a more systemic view of creativity and the greater attention now paid to the role of tacit knowledge. Further it elaborates on the way in which cognitive style and personality type affect how we set about problem solving, decision-making and change, and the different kinds of culture organisations need to encourage creativity. It also disusses developing creativity and innovation, organisational knowledge creation, adaptors and innovators etc.

Biomimicry

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Publisher : Harper Collins
ISBN 13 : 0061958921
Total Pages : 324 pages
Book Rating : 4.0/5 (619 download)

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Book Synopsis Biomimicry by : Janine M. Benyus

Download or read book Biomimicry written by Janine M. Benyus and published by Harper Collins. This book was released on 2009-08-11 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Repackaged with a new afterword, this "valuable and entertaining" (New York Times Book Review) book explores how scientists are adapting nature's best ideas to solve tough 21st century problems. Biomimicry is rapidly transforming life on earth. Biomimics study nature's most successful ideas over the past 3.5 million years, and adapt them for human use. The results are revolutionizing how materials are invented and how we compute, heal ourselves, repair the environment, and feed the world. Janine Benyus takes readers into the lab and in the field with maverick thinkers as they: discover miracle drugs by watching what chimps eat when they're sick; learn how to create by watching spiders weave fibers; harness energy by examining how a leaf converts sunlight into fuel in trillionths of a second; and many more examples. Composed of stories of vision and invention, personalities and pipe dreams, Biomimicry is must reading for anyone interested in the shape of our future.

Achieving Success Through Innovation

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Publisher : Business Expert Press
ISBN 13 : 1631570447
Total Pages : 249 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis Achieving Success Through Innovation by : Glenn Withiam

Download or read book Achieving Success Through Innovation written by Glenn Withiam and published by Business Expert Press. This book was released on 2016-09-11 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the genesis and success of innovation in the hospitality industry as detailed in over four dozen case studies. In many of the cases studies, the innovators themselves provide the insights into their innovative inspiration and the lessons learned from the way they brought their innovative ideas to life. The cases include innovations for improved customer service, stronger human resources, and new food service and lodging concepts. While updated technology forms the basis for many of the innovations, some of the cases focus specifically on technology improvements, with a particular focus on the use of technology as a mediator in the service value chain. With the passage of several years, the book shares the outcome of the innovative concepts—most of which continue to operate. The lessons presented will provide you a valuable perspective on success through innovation, whether you are operating in the hospitality industry or another business.

Inside the Box

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Publisher : Simon and Schuster
ISBN 13 : 145165930X
Total Pages : 8 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis Inside the Box by : Drew Boyd

Download or read book Inside the Box written by Drew Boyd and published by Simon and Schuster. This book was released on 2013-06-11 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The ‘inside-the-box approach’ can reveal key opportunities for innovation that are hiding in plain sight” (Daniel H. Pink, author of Drive). The traditional attitude toward creativity in the American business world is to “think outside the box”—to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it’s a problem-specific solution that does nothing to engender creative thinking more generally. Inside the Box demonstrates Systematic Inventive Thinking (SIT), which systemizes creativity as part of the corporate culture. This counterintuitive and powerfully effective approach to creativity requires thinking inside the box, working in one’s familiar world to create new ideas independent of specific problems. SIT’s techniques and principles have instilled creative thinking into such companies as Procter & Gamble, Johnson & Johnson, and other industry leaders. Inside the Box shows how corporations have successfully used SIT in business settings as diverse as medicine, technology, new product development, and food packaging. Dozens of books discuss how to make creative thinking part of a corporate culture, but none takes the innovative and unconventional approach of Inside the Box. With “inside the box” thinking, companies of any size can become sufficiently creative to solve problems even before they develop and to innovate on an ongoing basis. It’s a system that works! “Boyd and Goldenberg explain the basic building blocks for creativity and by doing so help all of us better express our potential” (Dan Ariely, author of Predictably Irrational).

Creativity, Inc. (The Expanded Edition)

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Author :
Publisher : Random House
ISBN 13 : 0679644504
Total Pages : 367 pages
Book Rating : 4.6/5 (796 download)

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Book Synopsis Creativity, Inc. (The Expanded Edition) by : Ed Catmull

Download or read book Creativity, Inc. (The Expanded Edition) written by Ed Catmull and published by Random House. This book was released on 2014-04-08 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.

Agile Innovation

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Publisher : John Wiley & Sons
ISBN 13 : 111895422X
Total Pages : 315 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Agile Innovation by : Langdon Morris

Download or read book Agile Innovation written by Langdon Morris and published by John Wiley & Sons. This book was released on 2014-08-28 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find your company's unique innovation style, and nurture it into a powerful competitive advantage Praised by business leaders worldwide, Agile Innovation is the authoritative guide to survival and success in today's "innovate-or-die" business world. This revolutionary approach combines the best of Agile with the world's leading methods of Innovation to present a crisp, articulate, and proven system for developing the breakthrough capabilities every organization must master to thrive today and tomorrow. You already know that effective innovation doesn't happen by accident—it is achieved by careful design. Agile Innovation addresses the three critical drivers of innovation success: accelerating the innovation process; reducing the risks inherent in innovation; and engaging your entire organization and your broader ecosystem in the innovation effort. The key frameworks described here build on the proven success of Agile to provide a comprehensive and customizable Innovation Master Plan approach to sustained innovation improvement in the five critical performance areas: strategy, portfolio, process, culture and infrastructure. Major topics include: the power of Agile in the innovation process, how to overcome innovation risk, the best tools to evoke engagement and collaboration, branding as an integral element of innovation, and the best leadership skills and practices that create the special environment that enables transformative growth. Readers will learn specifically how to create better ideas, develop them more efficiently, and work together more profitably and effectively to achieve breakthroughs. The insights offered in this book are highlighted in 11 detailed case studies illustrating the world's best innovation practices at Wells Fargo, Nike, Volvo, Netflix, Southwest Airlines, NASA,The New York Times, and others, in dozens of specific business examples, in two dozen powerful and unique techniques and methods, and a full set of implementation guidelines to put these insights into practice. Key Insights: Understand how to implement the many ways that innovation efforts can be accelerated to achieve even greater competitive advantage Learn to create a culture of innovation, greater engagement, and rich collaboration throughout your organization Discover how to reduce risk and accelerate learning Implement your own unique plan to enhance collaborative innovation, from leadership through operations Integrate key agility principles into your strategic planning decisions for sustained improvement Explore dramatic new approaches to open innovation that optimize large scale innovation Apply the latest and best technology tools to enhance innovation, reduce risk, and promote broad participation. This is a must read book, a practical guide for fostering a culture of innovation, nurturing creativity, and efficiently developing the ideas that drive strategic growth. And since innovation is not imitation, you know that copying the ideas and strategies of other successful organizations will not produce the desired outcomes. Hence, all leaders must develop their own way of innovating and nurture the right style of collaborating for their own organization. This book will guide you to find your own unique pathways to success. Blaze your own trail to the high levels of innovativeness and organizational agility by learning from the expert guidance and practical, actionable advice offered throughout this important book.

Great TED Talks: Innovation

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Author :
Publisher : Portico
ISBN 13 : 9781911622611
Total Pages : 192 pages
Book Rating : 4.6/5 (226 download)

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Book Synopsis Great TED Talks: Innovation by : Neil C. Hughes

Download or read book Great TED Talks: Innovation written by Neil C. Hughes and published by Portico. This book was released on 2021-10-14 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unofficial compilation reviews the 100 best TED talks about innovation from great minds worldwide. With quirky graphics and memorable quotes, Great TED Talks: Innovation will challenge your thinking, open your mind to new perspectives, and ignite your passion for innovation. Learn how to unlock that elusive idea from masters like Bill Gates or Amazon’s Jeff Bezos. Be open to new ways of thinking and discover how Sir Richard Branson has been wowing his customers with innovative experiences since before it became a trend. Find inspiration in unusual places, and explore new ways to collaborate with your team. Authenticity is key to your business; find out how Sheryl Sandberg stepped out of her comfort zone to find her voice, and how you can do the same. There are thousands of TED talks to navigate—this book curates the most inspiring and provides a commentary on the top 100 ways to boost your inventiveness, find new avenues to explore, and overcome your fears to unleash your full potential.

The Innovation Expedition

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Publisher : BIS Publishers
ISBN 13 : 9789063693138
Total Pages : 248 pages
Book Rating : 4.6/5 (931 download)

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Book Synopsis The Innovation Expedition by : Gijs van Wulfen

Download or read book The Innovation Expedition written by Gijs van Wulfen and published by BIS Publishers. This book was released on 2013-10-01 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: First book that presents a visual toolkit for the front end of innovation.

The Myths of Innovation

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Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449399614
Total Pages : 250 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis The Myths of Innovation by : Scott Berkun

Download or read book The Myths of Innovation written by Scott Berkun and published by "O'Reilly Media, Inc.". This book was released on 2010-08-13 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the myths, and change the world. You'll have fun while you learn: Where ideas come from The true history of history Why most people don't like ideas How great managers make ideas thrive The importance of problem finding The simple plan (new for paperback) Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it's a fantastic time to explore or rediscover this powerful view of the world of ideas. "Sets us free to try and change the world."--Guy Kawasaki, Author of Art of The Start "Small, simple, powerful: an innovative book about innovation."--Don Norman, author of Design of Everyday Things "Insightful, inspiring, evocative, and just plain fun to read. It's totally great."--John Seely Brown, Former Director, Xerox Palo Alto Research Center (PARC) "Methodically and entertainingly dismantling the cliches that surround the process of innovation."--Scott Rosenberg, author of Dreaming in Code; cofounder of Salon.com "Will inspire you to come up with breakthrough ideas of your own."--Alan Cooper, Father of Visual Basic and author of The Inmates are Running the Asylum "Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation, it also points the ways toward making your new ideas stick."--Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation

Look at More

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Publisher : John Wiley & Sons
ISBN 13 : 111801961X
Total Pages : 213 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Look at More by : Andy Stefanovich

Download or read book Look at More written by Andy Stefanovich and published by John Wiley & Sons. This book was released on 2011-03-03 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why does real innovation elude so many companies, including those with the best technology, the cheapest resources, and even chief innovation officers? The problem is that they lack inspiration. Inspiration—as defined and outlined in this book—is a discipline (not to be confused with the real but short-lived burst of energy that sometimes occurs after quarterly earnings reports or the arrival of a charismatic new leader). It is a systematic approach that, when applied consistently, brings long-term, sustainable results. Look At More teaches you how to harness inspiration by thinking differently—and to encourage others to do the same. Designed to be an individual and organizational hands-on guide, Look At More focuses on the front end of the Inspiration–Creativity–Innovation continuum. Using Stefanovich’s proven LAMSTAIH approach (Look At More Stuff, Think About It Harder), leaders and employees can develop the practical skills, leadership behavior, and cultural mindset to consistently create ideas and drive innovation. Built on the principles of the five M’s for unleashing creativity within an organization, Look At More explores: MOOD: The attitudes, feelings, and emotions that create the context for inspiration and creativity MINDSET: The intellectual foundation and baseline capacity each of us has for getting inspired and thinking differently MECHANISMS: The tools and processes of creativity at work MEASUREMENT: The qualitative and quantitative performance and the guidance for giving critical feedback MOMENTUM: The active championing of celebrating inspiration and creativity to create a self-reinforcing cycle for growing innovation Together the five M’s can act as a diagnostic tool and a guide for inspiring individuals, empowering teams, and transforming organizations to become true models of innovation. For more information, please visit www.prophet.com/lookatmore

Release 2.0

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Author :
Publisher : Broadway
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Release 2.0 by : Esther Dyson

Download or read book Release 2.0 written by Esther Dyson and published by Broadway. This book was released on 1997 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to Esther Dyson's provocative and visionary new book, "Release 2.0: A Design for Living in the Digital Age. In this eagerly anticipated book, Dyson--an entrepreneur, high-tech industry analyst, government adviser, and the "most powerful woman in the Net-erati," according to the "New York Times Magazine--presents a fascinating exploration of our new digital society. She offers a detailed view of the rapidly expanding digital environment and provides a framework that will allow all of us to think intelligently about its effect on every aspect of our private and public lives. Written with an insider's knowledge and a ready wit, and filled with anecdotes about the movers and shakers behind both products and policy, "Release 2.0 provides readers with a full understanding of the new world of cyberspace and shows how it is transforming the way we work and live. With a perspective at once authoritative and totally accessible, she outlines the choices and questions readers face as active citizens helping to define and shape a new social contract for the digital age. As Dyson explains, "The Net gives awesome power to individuals--the ability to be heard across the world, the ability to find information. But with this greater ability to exercise their rights, or abuse them, individuals will need to exercise greater responsibility for their own actions and for the world they are creating." In "Release 2.0, Dyson charts the implications of the Internet for business, government, education, communities, and individuals, and illuminates the fundamental conflicts in the spread of digital communication: conflicts between personal privacy and society's interest in openness, betweensecurity and freedom, between commerce and community, between government oversight and personal autonomy, between flourishing creativity and the protection of intellectual property. As Dyson makes clear, the digital society will bring profound shifts in the balance of power between producers and consumers, governments and citizens, the mass media and their audiences. Now the challenge, and the opportunity, is for citizens to resolve these conflicts and trade-offs in their own public and private communities. Throughout, Dyson's message is prescriptive and proactive: If we want to make the world a better place, with the advent of the Internet we have both the opportunity and the power to shape the new rules we want to live by. And, to demonstrate, Dyson shares her own short list of rules for being a citizen of the Net--from "Use your judgment," and "Ask questions" to "Be a producer" and "Always make new mistakes"--and invites each of us to create our own rules. Lively, informative, and always challenging, "Release 2.0 will speak to all readers looking to understand and design our new digital society.