Infonomics

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Author :
Publisher : Routledge
ISBN 13 : 1351610694
Total Pages : 326 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Infonomics by : Douglas B. Laney

Download or read book Infonomics written by Douglas B. Laney and published by Routledge. This book was released on 2017-09-05 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many senior executives talk about information as one of their most important assets, but few behave as if it is. They report to the board on the health of their workforce, their financials, their customers, and their partnerships, but rarely the health of their information assets. Corporations typically exhibit greater discipline in tracking and accounting for their office furniture than their data. Infonomics is the theory, study, and discipline of asserting economic significance to information. It strives to apply both economic and asset management principles and practices to the valuation, handling, and deployment of information assets. This book specifically shows: CEOs and business leaders how to more fully wield information as a corporate asset CIOs how to improve the flow and accessibility of information CFOs how to help their organizations measure the actual and latent value in their information assets. More directly, this book is for the burgeoning force of chief data officers (CDOs) and other information and analytics leaders in their valiant struggle to help their organizations become more infosavvy. Author Douglas Laney has spent years researching and developing Infonomics and advising organizations on the infinite opportunities to monetize, manage, and measure information. This book delivers a set of new ideas, frameworks, evidence, and even approaches adapted from other disciplines on how to administer, wield, and understand the value of information. Infonomics can help organizations not only to better develop, sell, and market their offerings, but to transform their organizations altogether. "Doug Laney masterfully weaves together a collection of great examples with a solid framework to guide readers on how to gain competitive advantage through what he labels "the unruly asset" – data. The framework is comprehensive, the advice practical and the success stories global and across industries and applications." Liz Rowe, Chief Data Officer, State of New Jersey "A must read for anybody who wants to survive in a data centric world." Shaun Adams, Head of Data Science, Betterbathrooms.com "Phenomenal! An absolute must read for data practitioners, business leaders and technology strategists. Doug's lucid style has a set a new standard in providing intelligible material in the field of information economics. His passion and knowledge on the subject exudes thru his literature and inspires individuals like me." Ruchi Rajasekhar, Principal Data Architect, MISO Energy "I highly recommend Infonomics to all aspiring analytics leaders. Doug Laney’s work gives readers a deeper understanding of how and why information should be monetized and managed as an enterprise asset. Laney’s assertion that accounting should recognize information as a capital asset is quite convincing and one I agree with. Infonomics enjoyably echoes that sentiment!" Matt Green, independent business analytics consultant, Atlanta area "If you care about the digital economy, and you should, read this book." Tanya Shuckhart, Analyst Relations Lead, IRI Worldwide

Infonomics and the Business of Free: Modern Value Creation for Information Services

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Author :
Publisher : IGI Global
ISBN 13 : 1466644559
Total Pages : 196 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Infonomics and the Business of Free: Modern Value Creation for Information Services by : Regazzi, John J.

Download or read book Infonomics and the Business of Free: Modern Value Creation for Information Services written by Regazzi, John J. and published by IGI Global. This book was released on 2013-08-31 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The term infonomics has been coined to convey the underlying value of information in terms of its production, market demand, and economic impact. All consumers have come to assume that the information they seek is easily accessible, and more importantly, free of charge. Infonomics and the Business of Free: Modern Value Creation for Information Services addresses the question of whether or not information has become a commodity and examines how infonomics and the “business of free” have changed the way companies must create and market their information to make it accessible and valuable for their customers. Information professionals who are responsible for creating valuable information and making services sustainable and accessible will greatly benefit from this book’s unique perspective and complete review of current research.

Infonomics for Distributed Business and Decision-making Environments

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Publisher : IGI Global
ISBN 13 : 9781605668901
Total Pages : 0 pages
Book Rating : 4.6/5 (689 download)

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Book Synopsis Infonomics for Distributed Business and Decision-making Environments by : Małgorzata Pańkowska

Download or read book Infonomics for Distributed Business and Decision-making Environments written by Małgorzata Pańkowska and published by IGI Global. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In this book, the authors focus on the development of new approaches to the management of information, addressing several topics i.e. information evaluation and ecology of information, agent technology for information management, ethics of information, infological interpretation of information in distributed business environment, and business models in information economy"--Provided by publisher.

Too Big to Ignore

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118641868
Total Pages : 256 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Too Big to Ignore by : Phil Simon

Download or read book Too Big to Ignore written by Phil Simon and published by John Wiley & Sons. This book was released on 2013-03-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks real-time customer driving patterns and uses that information to offer rates truly commensurate with individual safety. Google accurately predicts local flu outbreaks based upon thousands of user search queries. Amazon provides remarkably insightful, relevant, and timely product recommendations to its hundreds of millions of customers. Quantcast lets companies target precise audiences and key demographics throughout the Web. NASA runs contests via gamification site TopCoder, awarding prizes to those with the most innovative and cost-effective solutions to its problems. Explorys offers penetrating and previously unknown insights into healthcare behavior. How do these organizations and municipalities do it? Technology is certainly a big part, but in each case the answer lies deeper than that. Individuals at these organizations have realized that they don't have to be Nate Silver to reap massive benefits from today's new and emerging types of data. And each of these organizations has embraced Big Data, allowing them to make astute and otherwise impossible observations, actions, and predictions. It's time to start thinking big. In Too Big to Ignore, recognized technology expert and award-winning author Phil Simon explores an unassailably important trend: Big Data, the massive amounts, new types, and multifaceted sources of information streaming at us faster than ever. Never before have we seen data with the volume, velocity, and variety of today. Big Data is no temporary blip of fad. In fact, it is only going to intensify in the coming years, and its ramifications for the future of business are impossible to overstate. Too Big to Ignore explains why Big Data is a big deal. Simon provides commonsense, jargon-free advice for people and organizations looking to understand and leverage Big Data. Rife with case studies, examples, analysis, and quotes from real-world Big Data practitioners, the book is required reading for chief executives, company owners, industry leaders, and business professionals.

Opening Standards

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Author :
Publisher : MIT Press
ISBN 13 : 0262297280
Total Pages : 272 pages
Book Rating : 4.2/5 (622 download)

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Book Synopsis Opening Standards by : Laura Denardis

Download or read book Opening Standards written by Laura Denardis and published by MIT Press. This book was released on 2011-09-02 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The economic and political stakes in the current heated debates over “openness” and open standards in the Internet's architecture. Openness is not a given on the Internet. Technical standards—the underlying architecture that enables interoperability among hardware and software from different manufacturers—increasingly control individual freedom and the pace of innovation in technology markets. Heated battles rage over the very definition of “openness” and what constitutes an open standard in information and communication technologies. In Opening Standards, experts from industry, academia, and public policy explore just what is at stake in these controversies, considering both economic and political implications of open standards. The book examines the effect of open standards on innovation, on the relationship between interoperability and public policy (and if government has a responsibility to promote open standards), and on intellectual property rights in standardization—an issue at the heart of current global controversies. Finally, Opening Standards recommends a framework for defining openness in twenty-first-century information infrastructures. Contributors discuss such topics as how to reflect the public interest in the private standards-setting process; why open standards have a beneficial effect on competition and Internet freedom; the effects of intellectual property rights on standards openness; and how to define standard, open standard, and software interoperability.

Total Information Risk Management

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Author :
Publisher : Newnes
ISBN 13 : 0124058612
Total Pages : 315 pages
Book Rating : 4.1/5 (24 download)

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Book Synopsis Total Information Risk Management by : Alexander Borek

Download or read book Total Information Risk Management written by Alexander Borek and published by Newnes. This book was released on 2013-08-30 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: How well does your organization manage the risks associated with information quality? Managing information risk is becoming a top priority on the organizational agenda. The increasing sophistication of IT capabilities along with the constantly changing dynamics of global competition are forcing businesses to make use of their information more effectively. Information is becoming a core resource and asset for all organizations; however, it also brings many potential risks to an organization, from strategic, operational, financial, compliance, and environmental to societal. If you continue to struggle to understand and measure how information and its quality affects your business, this book is for you. This reference is in direct response to the new challenges that all managers have to face. Our process helps your organization to understand the "pain points" regarding poor data and information quality so you can concentrate on problems that have a high impact on core business objectives. This book provides you with all the fundamental concepts, guidelines and tools to ensure core business information is identified, protected and used effectively, and written in a language that is clear and easy to understand for non-technical managers. Shows how to manage information risk using a holistic approach by examining information from all sources Offers varied perspectives of an author team that brings together academics, practitioners and researchers (both technical and managerial) to provide a comprehensive guide Provides real-life case studies with practical insight into the management of information risk and offers a basis for broader discussion among managers and practitioners

Information Governance

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118421019
Total Pages : 464 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Information Governance by : Robert F. Smallwood

Download or read book Information Governance written by Robert F. Smallwood and published by John Wiley & Sons. This book was released on 2014-03-28 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven and emerging strategies for addressing document and records management risk within the framework of information governance principles and best practices Information Governance (IG) is a rapidly emerging "super discipline" and is now being applied to electronic document and records management, email, social media, cloud computing, mobile computing, and, in fact, the management and output of information organization-wide. IG leverages information technologies to enforce policies, procedures and controls to manage information risk in compliance with legal and litigation demands, external regulatory requirements, and internal governance objectives. Information Governance: Concepts, Strategies, and Best Practices reveals how, and why, to utilize IG and leverage information technologies to control, monitor, and enforce information access and security policies. Written by one of the most recognized and published experts on information governance, including specialization in e-document security and electronic records management Provides big picture guidance on the imperative for information governance and best practice guidance on electronic document and records management Crucial advice and insights for compliance and risk managers, operations managers, corporate counsel, corporate records managers, legal administrators, information technology managers, archivists, knowledge managers, and information governance professionals IG sets the policies that control and manage the use of organizational information, including social media, mobile computing, cloud computing, email, instant messaging, and the use of e-documents and records. This extends to e-discovery planning and preparation. Information Governance: Concepts, Strategies, and Best Practices provides step-by-step guidance for developing information governance strategies and practices to manage risk in the use of electronic business documents and records.

Data-Driven Business Models for the Digital Economy

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Author :
Publisher : Business Expert Press
ISBN 13 : 195152781X
Total Pages : 161 pages
Book Rating : 4.9/5 (515 download)

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Book Synopsis Data-Driven Business Models for the Digital Economy by : Rado Kotorov

Download or read book Data-Driven Business Models for the Digital Economy written by Rado Kotorov and published by Business Expert Press. This book was released on 2020-04-21 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today the fastest growing companies have no physical assets. Instead, they create innovative digital products and new data-driven business models. They capture huge market share fast and their capitalizations skyrocket. The success of these digital giants is pushing all companies to rethink their business models and to start digitizing their products and services. Whether you are a new start-up building a digital product or service, or an employee of an established company that is transitioning to digital, you need to consider how digitization has transformed every aspect of management. Data-driven business models scale not through asset accumulation and product standardization, but through disaggregation of supply and demand. The winners in the new economy master the demand for one and the supply to millions. Throughout the book the author illustrates with examples and use cases how the market competition has changed and how companies adept to the new rules of the game. The economic levers of scale and scope are also different in the digital economy and companies have to learn new tactics how to achieve and sustain their competitive advantage. While data is at the core of all digital business models, the monetization strategies vary across products, services and business models. Our Monetization Matrix is a model that helps managers, marketers, sales professionals, and technical product designers to align the digital product design with the data-driven business model.

Fail Fast, Learn Faster

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119806224
Total Pages : 275 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Fail Fast, Learn Faster by : Randy Bean

Download or read book Fail Fast, Learn Faster written by Randy Bean and published by John Wiley & Sons. This book was released on 2021-08-31 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore why — now more than ever — the world is in a race to become data-driven, and how you can learn from examples of data-driven leadership in an Age of Disruption, Big Data, and AI In Fail Fast, Learn Faster: Lessons in Data-Driven Leadership in an Age of Disruption, Big Data, and AI, Fortune 1000 strategic advisor, noted author, and distinguished thought leader Randy Bean tells the story of the rise of Big Data and its business impact – its disruptive power, the cultural challenges to becoming data-driven, the importance of data ethics, and the future of data-driven AI. The book looks at the impact of Big Data during a period of explosive information growth, technology advancement, emergence of the Internet and social media, and challenges to accepted notions of data, science, and facts, and asks what it means to become "data-driven." Fail Fast, Learn Faster includes discussions of: The emergence of Big Data and why organizations must become data-driven to survive Why becoming data-driven forces companies to "think different" about their business The state of data in the corporate world today, and the principal challenges Why companies must develop a true "data culture" if they expect to change Examples of companies that are demonstrating data-driven leadership and what we can learn from them Why companies must learn to "fail fast and learn faster" to compete in the years ahead How the Chief Data Officer has been established as a new corporate profession Written for CEOs and Corporate Board Directors, data professional and practitioners at all organizational levels, university executive programs and students entering the data profession, and general readers seeking to understand the Information Age and why data, science, and facts matter in the world in which we live, Fail Fast, Learn Faster p;is essential reading that delivers an urgent message for the business leaders of today and of the future.

Developing WMI Solutions

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Author :
Publisher : Addison-Wesley Professional
ISBN 13 : 9780201616132
Total Pages : 818 pages
Book Rating : 4.6/5 (161 download)

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Book Synopsis Developing WMI Solutions by : Craig Tunstall

Download or read book Developing WMI Solutions written by Craig Tunstall and published by Addison-Wesley Professional. This book was released on 2003 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: PLEASE PROVIDE SUMMARY

Analytics

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Publisher : John Wiley & Sons
ISBN 13 : 1119424208
Total Pages : 304 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Analytics by : Phil Simon

Download or read book Analytics written by Phil Simon and published by John Wiley & Sons. This book was released on 2017-07-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: For years, organizations have struggled to make sense out of their data. IT projects designed to provide employees with dashboards, KPIs, and business-intelligence tools often take a year or more to reach the finish line...if they get there at all. This has always been a problem. Today, though, it's downright unacceptable. The world changes faster than ever. Speed has never been more important. By adhering to antiquated methods, firms lose the ability to see nascent trends—and act upon them until it's too late. But what if the process of turning raw data into meaningful insights didn't have to be so painful, time-consuming, and frustrating? What if there were a better way to do analytics? Fortunately, you're in luck... Analytics: The Agile Way is the eighth book from award-winning author and Arizona State University professor Phil Simon. Analytics: The Agile Way demonstrates how progressive organizations such as Google, Nextdoor, and others approach analytics in a fundamentally different way. They are applying the same Agile techniques that software developers have employed for years. They have replaced large batches in favor of smaller ones...and their results will astonish you. Through a series of case studies and examples, Analytics: The Agile Way demonstrates the benefits of this new analytics mind-set: superior access to information, quicker insights, and the ability to spot trends far ahead of your competitors.

Capitalism without Capital

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Author :
Publisher : Princeton University Press
ISBN 13 : 0691183295
Total Pages : 292 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis Capitalism without Capital by : Jonathan Haskel

Download or read book Capitalism without Capital written by Jonathan Haskel and published by Princeton University Press. This book was released on 2018-10-16 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Early in the twenty-first century, a quiet revolution occurred. For the first time, the major developed economies began to invest more in intangible assets, like design, branding, and software, than in tangible assets, like machinery, buildings, and computers. For all sorts of businesses, the ability to deploy assets that one can neither see nor touch is increasingly the main source of long-term success. But this is not just a familiar story of the so-called new economy. Capitalism without Capital shows that the growing importance of intangible assets has also played a role in some of the larger economic changes of the past decade, including the growth in economic inequality and the stagnation of productivity. Jonathan Haskel and Stian Westlake explore the unusual economic characteristics of intangible investment and discuss how an economy rich in intangibles is fundamentally different from one based on tangibles. Capitalism without Capital concludes by outlining how managers, investors, and policymakers can exploit the characteristics of an intangible age to grow their businesses, portfolios, and economies.

Information Governance

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119491444
Total Pages : 548 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Information Governance by : Robert F. Smallwood

Download or read book Information Governance written by Robert F. Smallwood and published by John Wiley & Sons. This book was released on 2019-12-05 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential guide to effective IG strategy and practice Information Governance is a highly practical and deeply informative handbook for the implementation of effective Information Governance (IG) procedures and strategies. A critical facet of any mid- to large-sized company, this “super-discipline” has expanded to cover the management and output of information across the entire organization; from email, social media, and cloud computing to electronic records and documents, the IG umbrella now covers nearly every aspect of your business. As more and more everyday business is conducted electronically, the need for robust internal management and compliance grows accordingly. This book offers big-picture guidance on effective IG, with particular emphasis on document and records management best practices. Step-by-step strategy development guidance is backed by expert insight and crucial advice from a leading authority in the field. This new second edition has been updated to align with the latest practices and regulations, providing an up-to-date understanding of critical IG concepts and practices. Explore the many controls and strategies under the IG umbrella Understand why a dedicated IG function is needed in today’s organizations Adopt accepted best practices that manage risk in the use of electronic documents and data Learn how IG and IT technologies are used to control, monitor, and enforce information access and security policy IG strategy must cover legal demands and external regulatory requirements as well as internal governance objectives; integrating such a broad spectrum of demands into workable policy requires a deep understanding of key concepts and technologies, as well as a clear familiarity with the most current iterations of various requirements. Information Governance distills the best of IG into a primer for effective action.

Teaching Pluralism in Economics

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 9781782541820
Total Pages : 262 pages
Book Rating : 4.5/5 (418 download)

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Book Synopsis Teaching Pluralism in Economics by : John Groenewegen

Download or read book Teaching Pluralism in Economics written by John Groenewegen and published by Edward Elgar Publishing. This book was released on 2007-01-01 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is concerned with the different schools within the discipline of economics (theoretical pluralism) and the relationship of economics to other disciplines, such as sociology, political science and philosophy (interdisciplinarity). It addresses the important implications of pluralism and interdisciplinarity for teaching economics at both undergraduate and graduate level and argues that the economics curriculum should pay equal attention to these new perspectives rather than concentrate on the traditional neoclassical mainstream. The distinguished contributors highlight the inherent challenges of presenting a combination of mainstream economics with more heterodox approaches in such a way that the student is not confused, but better understands the possibilities and limitations of different schools in economics, how to apply these different approaches, and when the boundaries of the economics discipline have been reached how then a more interdisciplinary approach can be followed. This volume attempts to offer insights into the content of such a revised curriculum and the process of how to achieve this. This book will be required reading for every serious teacher and student of economics. It will also be invaluable to anyone who questions the validity of current economic orthodoxy.

Migration and the New Technological Borders of Europe

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Author :
Publisher : Springer
ISBN 13 : 0230299385
Total Pages : 207 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Migration and the New Technological Borders of Europe by : H. Dijstelbloem

Download or read book Migration and the New Technological Borders of Europe written by H. Dijstelbloem and published by Springer. This book was released on 2011-02-01 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: European borders that aim to control migration and mobility increasingly rely on technology to distinguish between citizens and aliens. This book explores new tensions in Europe between states and citizens, and between politics, technology and human rights.

Executing Data Quality Projects

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Author :
Publisher : Academic Press
ISBN 13 : 0128180161
Total Pages : 376 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Executing Data Quality Projects by : Danette McGilvray

Download or read book Executing Data Quality Projects written by Danette McGilvray and published by Academic Press. This book was released on 2021-05-27 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Executing Data Quality Projects, Second Edition presents a structured yet flexible approach for creating, improving, sustaining and managing the quality of data and information within any organization. Studies show that data quality problems are costing businesses billions of dollars each year, with poor data linked to waste and inefficiency, damaged credibility among customers and suppliers, and an organizational inability to make sound decisions. Help is here! This book describes a proven Ten Step approach that combines a conceptual framework for understanding information quality with techniques, tools, and instructions for practically putting the approach to work – with the end result of high-quality trusted data and information, so critical to today’s data-dependent organizations. The Ten Steps approach applies to all types of data and all types of organizations – for-profit in any industry, non-profit, government, education, healthcare, science, research, and medicine. This book includes numerous templates, detailed examples, and practical advice for executing every step. At the same time, readers are advised on how to select relevant steps and apply them in different ways to best address the many situations they will face. The layout allows for quick reference with an easy-to-use format highlighting key concepts and definitions, important checkpoints, communication activities, best practices, and warnings. The experience of actual clients and users of the Ten Steps provide real examples of outputs for the steps plus highlighted, sidebar case studies called Ten Steps in Action. This book uses projects as the vehicle for data quality work and the word broadly to include: 1) focused data quality improvement projects, such as improving data used in supply chain management, 2) data quality activities in other projects such as building new applications and migrating data from legacy systems, integrating data because of mergers and acquisitions, or untangling data due to organizational breakups, and 3) ad hoc use of data quality steps, techniques, or activities in the course of daily work. The Ten Steps approach can also be used to enrich an organization’s standard SDLC (whether sequential or Agile) and it complements general improvement methodologies such as six sigma or lean. No two data quality projects are the same but the flexible nature of the Ten Steps means the methodology can be applied to all. The new Second Edition highlights topics such as artificial intelligence and machine learning, Internet of Things, security and privacy, analytics, legal and regulatory requirements, data science, big data, data lakes, and cloud computing, among others, to show their dependence on data and information and why data quality is more relevant and critical now than ever before. Includes concrete instructions, numerous templates, and practical advice for executing every step of The Ten Steps approach Contains real examples from around the world, gleaned from the author’s consulting practice and from those who implemented based on her training courses and the earlier edition of the book Allows for quick reference with an easy-to-use format highlighting key concepts and definitions, important checkpoints, communication activities, and best practices A companion Web site includes links to numerous data quality resources, including many of the templates featured in the text, quick summaries of key ideas from the Ten Steps methodology, and other tools and information that are available online

People Skills for Analytical Thinkers

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Author :
Publisher :
ISBN 13 : 9789090336985
Total Pages : 166 pages
Book Rating : 4.3/5 (369 download)

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Book Synopsis People Skills for Analytical Thinkers by : Gilbert Eijkelenboom

Download or read book People Skills for Analytical Thinkers written by Gilbert Eijkelenboom and published by . This book was released on 2020-09-29 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your analytical skills are incredibly valuable. However, rational thinking alone isn't enough. Have you ever: Presented an idea, but then no one seemed to care? Explained your analysis, only to leave your colleague confused? Struggled to work with people who are less analytical and more emotional? ​ In such situations, people skills make the difference. And that's what this book focuses on: boosting your communication skills as an analytical thinker. ​ Research shows people skills are becoming increasingly important in the workplace, so start learning today. ​ Filled with academic insights, exercises, and stories, this book will change your career. What you will learn ​ Having fun and productive interactions, even with people who don't have an analytical personality Boost your confidence and increase your empathy Learn how to deal with small-talk you don't enjoy Advance your communication skills and build relationships (th)at work Become incredibly persuasive by avoiding the single mistake that almost everyone makes