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Influenciador De Youtube
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Book Synopsis Influencer Marketing for Brands by : Aron Levin
Download or read book Influencer Marketing for Brands written by Aron Levin and published by Apress. This book was released on 2019-11-30 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples. What You Will Learn Plan effective influencer marketing campaigns using a simple 3-step formulaCreate top performing YouTube videos that drive website traffic, app installs and salesUnderstand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Book is For Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.
Download or read book Fame and Fandom written by Celia Lam and published by University of Iowa Press. This book was released on 2022-11-29 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrities depend upon fans to sustain their popularity and livelihood, and fans are happy to oblige. With social media they can follow their favorite (or least favorite) celebrities’ every move, and get glimpses into their lives, homes, and behind-the-scenes work. Fans interact with celebrities now more than ever, and often feel that they have a claim on their time, attention, and accountability. In Fame and Fandom, the contributors examine this tumultuous dynamic and bring together celebrity studies and fan studies like never before. In case studies including Supernatural, Harry Styles, YouTube influencers, film location sites, Keanu Reeves, and celebrities as fans, readers find new approaches to fan/celebrity encounters and parasocial relationships. This is the go-to volume on the symbiotic relationship between fame and fandom.
Book Synopsis Using Influencer Marketing as a Digital Business Strategy by : Teixeira, Sandrina
Download or read book Using Influencer Marketing as a Digital Business Strategy written by Teixeira, Sandrina and published by IGI Global. This book was released on 2023-12-08 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field.
Book Synopsis From Micro to Macro: Dealing with Uncertainties in the Global Marketplace by : Felipe Pantoja
Download or read book From Micro to Macro: Dealing with Uncertainties in the Global Marketplace written by Felipe Pantoja and published by Springer Nature. This book was released on 2022-04-04 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements. Additionally, these companies operate in the sharing economy and offer collaborative consumption opportunities. Featuring contributions presented at the 2020 Academy of Marketing Science (AMS) Virtual Annual Conference, the enclosed contributions assess the impact of these radical and disruptive innovations on long-standing incumbents and traditional industries, as well as consumer experiences. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science
Book Synopsis Clever Girl Finance by : Bola Sokunbi
Download or read book Clever Girl Finance written by Bola Sokunbi and published by John Wiley & Sons. This book was released on 2019-06-25 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take charge of your finances and achieve financial independence – the Clever Girl way Join the ranks of thousands of smart and savvy women who have turned to money expert and author Bola Sokunbi for guidance on ditching debt, saving money, and building real wealth. Sokunbi, the force behind the hugely popular Clever Girl Finance website, draws on her personal money mistakes and financial redemption to educate and empower a new generation of women on their journey to financial freedom. Lighthearted and accessible, Clever Girl Finance encourages women to talk about money and financial wellness and shows them how to navigate their own murky financial waters and come out afloat on the other side. Monitor your expenses, build a budget, and stick with it Make the most of a modest salary and still have money to spare Keep your credit in check and clean up credit card chaos Start and succeed at your side hustle Build a nest egg and invest in your future Transform your money mindset and be accountable for your financial well-being Feel the power of real-world stories from other “clever girls” Put yourself on the path to financial success with the valuable lessons learned from Clever Girl Finance.
Book Synopsis Monetização Inteligente: Maximizando os Ganhos no YouTube by : MAX EDITORIAL
Download or read book Monetização Inteligente: Maximizando os Ganhos no YouTube written by MAX EDITORIAL and published by Youtu Books. This book was released on 2024-03-02 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: O YouTube se consolidou como uma plataforma poderosa para criadores de conteúdo, oferecendo a oportunidade de alcançar um público global e monetizar seus esforços. No entanto, navegar pelas nuances da monetização no YouTube pode ser desafiador. Este ebook visa desvendar os segredos da Monetização Inteligente, explorando estratégias para maximizar seus ganhos e alcançar o sucesso na plataforma. Aprenda Muito Mais...
Book Synopsis O Poder das Redes Sociais: Além do YouTube by : MAX EDITORIAL
Download or read book O Poder das Redes Sociais: Além do YouTube written by MAX EDITORIAL and published by Youtu Books. This book was released on 2024-03-02 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: O YouTube, com mais de 2 bilhões de usuários ativos mensais, é a plataforma de vídeo online mais popular do mundo. No entanto, o potencial das redes sociais vai muito além do YouTube. Ao integrar o YouTube com outras plataformas como Instagram, Twitter e TikTok, você pode alcançar um público mais amplo, aumentar o engajamento e impulsionar o crescimento da sua marca ou negócio. Estratégias para integrar o YouTube com outras plataformas... Saiba Como Fazer!
Book Synopsis The Go-Giver Influencer by : Bob Burg
Download or read book The Go-Giver Influencer written by Bob Burg and published by Penguin. This book was released on 2018-04-10 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling authors of The Go-Giver, Go-Givers Sell More, and The Go-Giver Leader comes another compelling parable about the paradox of getting ahead by placing other people's interests first. The Go-Giver Influencer is a story about two young, ambitious businesspeople: Gillian Waters, the chief buyer for Smith & Banks, a midsized company that operates a national chain of pet accessory stores; and Jackson Hill, the founder of Angels Clothed in Fur, a small but growing manufacturer of all-natural pet foods. Each has something the other wants. To Jackson, Smith & Banks represents the possibility of reaching more animals with his products--if he can negotiate terms and conditions that will protect his company's integrity. To Gillian, Angels Clothed in Fur could give her company a distinctive, uniquely high-quality line that will help them stand out from their competitors--if Angels Clothed in Fur can be persuaded to give them an exclusive. At first, the negotiations are adversarial and frustrating. Then, coincidentally, Gillian and Jackson each encounter a mysterious yet kindly mentor. Over the next week, while neither one realizes the other is doing the same, both Gillian and Jackson learn the heart of both mentors' philosophies: The Five Secrets of Genuine Influence. The story ends in a way that surprises everyone--and with lessons we can all apply in our efforts to resolve conflicts and influence others.
Book Synopsis Adaptando-se às Mudanças no Algoritmo do YouTube: Um Guia Essencial para Criadores de Conteúdo by : MAX EDITORIAL
Download or read book Adaptando-se às Mudanças no Algoritmo do YouTube: Um Guia Essencial para Criadores de Conteúdo written by MAX EDITORIAL and published by Youtu Books. This book was released on 2024-03-02 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: O YouTube, com mais de 2 bilhões de usuários ativos mensais, é a plataforma de vídeo online mais popular do mundo. Criadores de conteúdo de todos os cantos do planeta o utilizam para compartilhar suas ideias, paixões e talentos com o público global. No entanto, o sucesso no YouTube não se resume apenas à criação de vídeos de alta qualidade. Para alcançar o público certo e maximizar o alcance do seu canal, é crucial entender as nuances do algoritmo do YouTube e como ele funciona. O Algoritmo em Constante Evolução O algoritmo do YouTube é um sistema complexo que utiliza diversos fatores para determinar quais vídeos serão exibidos aos usuários. Esses fatores incluem: •Relevância: O título, a descrição e as tags do seu vídeo são relevantes para a consulta de pesquisa do usuário? •Engajamento: O vídeo recebe uma quantidade significativa de curtidas, comentários e compartilhamentos? •Tempo de exibição: Os usuários assistem ao vídeo por um longo período de tempo? •Cliques: A taxa de cliques (CTR) do seu vídeo é alta? •Histórico de visualização: O usuário já assistiu a outros vídeos do seu canal? Atualizações Frequentes O algoritmo do YouTube está em constante atualização, com a plataforma buscando melhorar a experiência do usuário e oferecer conteúdo cada vez mais relevante. Essas atualizações podem ter um impacto significativo no desempenho do seu canal, por isso é importante estar sempre atento às mudanças e adaptar sua estratégia de acordo. Aprenda Muito Mais...
Book Synopsis Watching YouTube by : Michael Strangelove
Download or read book Watching YouTube written by Michael Strangelove and published by University of Toronto Press. This book was released on 2010-01-01 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michael Strangelove provides a broad overview of the world of amateur online videos and the people who make them. He describes how online digital video is both similar to and different from traditional home-movie-making and argues that we are moving into a post-television era characterized by mass participation. --from publisher description.
Book Synopsis Estratégias de Conteúdo: Cativando sua Audiência no YouTube by : MAX EDITORIAL
Download or read book Estratégias de Conteúdo: Cativando sua Audiência no YouTube written by MAX EDITORIAL and published by Youtu Books. This book was released on 2024-03-02 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: O YouTube se tornou a maior plataforma de vídeo do mundo, com mais de 2 bilhões de usuários ativos mensais. Essa plataforma oferece um enorme potencial para criadores de conteúdo que desejam conectar-se com seu público e construir uma comunidade engajada. Este ebook irá explorar diferentes tipos de conteúdo que podem ser usados para cativar sua audiência no YouTube, como tutoriais, vlogs e desafios. Também forneceremos dicas para criar vídeos envolventes que mantenham seus espectadores específicos interessados e voltando para mais. Aprenda Muito Mais...
Book Synopsis The Influencer Code by : Amanda Russell
Download or read book The Influencer Code written by Amanda Russell and published by Hatherleigh Press. This book was released on 2020-09-02 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business. From Fortune 500s to local fitness studios, whether you offer financial services or sell donuts, reaching today's consumers is more complicated than ever. More and more, marketers are reaching out to people who style themselves "influencers": those people who have a big—and, more importantly—loyal audience ready to hear what they have to say about anything. Yet despite "influencer marketing" fast becoming one of the biggest buzz terms of the decade, it couldn't be more misunderstood. Written by an accomplished entrepreneur, professor, and award-winning YouTube star, The Influencer Code breaks down the biggest myths that brands are getting wrong and shows you how to get it right by defining and showcasing what true influencer marketing is and how to leverage it to achieve your business goals in a simple yet powerful 3-step code. The Influencer Code simplifies the complex world of influencer marketing, covering how to research, evaluate, and employ the right influencers for their markets, as well as how to legally and strategically integrate them into marketing campaigns to achieve specific goals. The future of marketing depends on forming authentic partnerships between brands and influencers. The go-to resource for all things influencer marketing, The Influencer Code is your shortcut to making that future a reality.
Book Synopsis SEO para YouTubers: Aumentando a Visibilidade nos Motores de Busca by : MAX EDITORIAL
Download or read book SEO para YouTubers: Aumentando a Visibilidade nos Motores de Busca written by MAX EDITORIAL and published by Youtu Books. This book was released on 2024-03-02 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: O YouTube é a segunda maior plataforma de busca do mundo, atrás apenas do Google. Com mais de 2 bilhões de usuários ativos mensais, o YouTube oferece um enorme potencial para criadores de conteúdo que desejam alcançar um público amplo e engajado. Simplesmente criar conteúdo de alta qualidade não é suficiente para garantir o sucesso no YouTube. Para que seus vídeos sejam encontrados por mais pessoas, você precisa otimizá-los para os mecanismos de busca. É aí que entra o SEO (Search Engine Optimization). Aprenda Muito Mais...
Download or read book YouTube written by Jean Burgess and published by John Wiley & Sons. This book was released on 2013-04-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: YouTube is one of the most well-known and widely discussed sites of participatory media in the contemporary online environment, and it is the first genuinely mass-popular platform for user-created video. In this timely and comprehensive introduction to how YouTube is being used and why it matters, Burgess and Green discuss the ways that it relates to wider transformations in culture, society and the economy. The book critically examines the public debates surrounding the site, demonstrating how it is central to struggles for authority and control in the new media environment. Drawing on a range of theoretical sources and empirical research, the authors discuss how YouTube is being used by the media industries, by audiences and amateur producers, and by particular communities of interest, and the ways in which these uses challenge existing ideas about cultural ‘production’ and ‘consumption’. Rich with both concrete examples and featuring specially commissioned chapters by Henry Jenkins and John Hartley, the book is essential reading for anyone interested in the contemporary and future implications of online media. It will be particularly valuable for students and scholars in media, communication and cultural studies.
Book Synopsis Cultural Intermediaries by : Jonathon Hutchinson
Download or read book Cultural Intermediaries written by Jonathon Hutchinson and published by Springer. This book was released on 2017-09-08 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book interrogates the existing theories of convergence culture and audience engagement within the media and communication disciplines by providing grounded examples of social media use as a social mobilization tool within the media industries. As digital influencers garner large audiences across platforms such as YouTube and Instagram, they sway opinions and tastes towards often-commercial interests. However, this everyday social media practice also presents an opportunity for socially and morally motivated intermediaries to impact on public issues. Cultural Intermediaries: Audience Participation in Media Organisations is intended to provide an explicit overview of how one notable media organization, the Australian Broadcasting Corporation (ABC), incorporates participation into its production methodology, while maintaining its role as a public service media organisation. The book provides several cases studies of successful audience participation across socially motivated projects. Finally, the book provides an updated framework to understand how cultural intermediation can facilitate authentic audience participation in media organisations.
Book Synopsis Urban Science Education for the Hip-hop Generation by : Christopher Emdin
Download or read book Urban Science Education for the Hip-hop Generation written by Christopher Emdin and published by Brill / Sense. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Christopher Emdin is an assistant professor of science education and director of secondary school initiatives at the Urban Science Education Center at Teachers College, Columbia University. He holds a Ph.D. in urban education with a concentration in mathematics, science and technology; a master's degree in natural sciences; and a bachelor's degree in physical anthropology, biology, and chemistry. His book, Urban Science Education for the Hip-Hop Generation is rooted in his experiences as student, teacher, administrator, and researcher in urban schools and the deep relationship between hip-hop culture and science that he discovered at every stage of his academic and professional journey. The book utilizes autobiography, outcomes of research studies, theoretical explorations, and accounts of students' experiences in schools to shed light on the causes for the lack of educational achievement of urban youth from the hip-hop generation.
Book Synopsis Social Media Influencers in Strategic Communication by : Nils S. Borchers
Download or read book Social Media Influencers in Strategic Communication written by Nils S. Borchers and published by Routledge. This book was released on 2021-12-21 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. The contributors tackle strategic influencer communication from multidisciplinary perspectives, from varying actor foci, and from different methodological frameworks and methods. Influencers cross traditional boundaries in many ways and oscillate between intimacy and publicity, authenticity and commercialization, ingratiation and critical distance. From a strategic communication perspective, this variability makes influencers hard to capture: organizations can cooperate with influencers to achieve both marketing and PR objectives. Influencers can act as cooperation partners, integrating commercial content into organic narratives, or as independent critics. Influencers also combine different roles that have traditionally been occupied by separate actors such as intermediary, content distributor, creative content producer, community manager, testimonial, strategic counsellor, and event host. The combination of these roles in just one actor opens new opportunities for strategic communication and can produce appreciated synergy effects. It is therefore hardly surprising that influencer collaborations have become a firmly established instrument in the toolbox of strategic communicators. The chapters in this book were originally published in the International Journal of Advertising and the International Journal of Strategic Communication.
