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Influence Of Branded Chicken An Emerging Sector In India
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Book Synopsis Influence of Branded Chicken - An Emerging Sector in India by : R. Swapna Kumari
Download or read book Influence of Branded Chicken - An Emerging Sector in India written by R. Swapna Kumari and published by LAP Lambert Academic Publishing. This book was released on 2014-03 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: India, a market with Investment Friendly ambience. Indian Poultry Industry is booming which is emerging as the world's 2nd Largest market. Growing at the phenomenal rate of 12 to 15% every year.The growth of the industry with steady production of 1.800 million tones of poultry meat, 40 billion eggs per year and employment generation of about three million people indicates the future prospects for the industry. Changing food habits, rising income of the middle class Indian, the presence of private players, rising market demand for Indian poultry produce in the export market are among the factors contributing to the growth of the industry.Now a days the search for the branded products have been increased which changed the purchasing behavior of the customers . The factors influence branded chicken in Indian Poultry Industry are identified and are analyzed. This book reaches all the readers interested in livestock and branding related issues.
Book Synopsis India: Effect of Tariff and Nontariff Measures on U.S. Agricultural Exports, Inv. 332-504 by :
Download or read book India: Effect of Tariff and Nontariff Measures on U.S. Agricultural Exports, Inv. 332-504 written by and published by DIANE Publishing. This book was released on with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Perspectives in Translational Research in Life Sciences and Biomedicine by : Ena Ray Banerjee
Download or read book Perspectives in Translational Research in Life Sciences and Biomedicine written by Ena Ray Banerjee and published by Springer. This book was released on 2016-05-27 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present book addresses the multi-disciplinary nature of Translational Outcomes Research, which is a watershed for nearly all the disciplines of Life and Health Sciences, along with the Materials Sciences including but not limited to Zoology, Botany, Microbiology, Biochemistry, Physiology, Nanotechnology, the Medical Sciences, Bioengineering, Biophysics, Medicinal Chemistry, Structural Biology, Biostatistics and Bioinformatics. This book, for the first time, addresses the basic premises of fundamental research in facilitating drug discovery. One chapter is dedicated to a novel generation of platforms with novel camelid antibodies and their technological extensions, while another focuses on functional food and nutraceuticals. The book begins with a thorough overview of what translational outcomes research connotes and what the current status of research in the area is, and goes on to elucidate various pertinent preclinical disease models and their uses in basic and application based research in the Life Sciences. How basic approaches to screening and characterization vis-à-vis their role in amelioration of the two cardinal problems of inflammation and degeneration involved in most diseases is elucidated. The book ends with a discussion of the relevance and importance of using Bio Green technology in Translational Outcomes, addressing the need to fill the gap between academia and industry and clinics that can arise through direct or indirect collaboration between the stakeholders and emphasizing the need for an eco-friendly approach so as not to jeopardize the fine balance that holds life on earth in harmony.
Book Synopsis Case Studies in Marketing by : Kanwal Nayan Kapil
Download or read book Case Studies in Marketing written by Kanwal Nayan Kapil and published by Pearson Education India. This book was released on 2011 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Financing Agriculture Value Chains in India by : Gyanendra Mani
Download or read book Financing Agriculture Value Chains in India written by Gyanendra Mani and published by Springer. This book was released on 2018-01-09 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the successful private, public and civil society models of agriculture value chains in India and addresses relevant challenges and opportunities to improve their efficiency and inclusiveness. It promotes the value-chain approach as a tool to improve access to finance for small holder farmers and discusses the possible structure of and regulatory framework for the ‘National Common Agricultural Market’— a term that featured in the Indian Finance Minister’s 2014–15 budget speech, and which is aimed towards standardizing and improving transparency in agricultural trade practices across states under a single licensing system. The book deliberates on the potential of developing innovative financial instruments into the value chain framework by supporting tripartite agreements between producers, lead firms and financial institutions. Its fourteen chapters are divided into three parts—Agriculture Value Chain Financing: Theoretical Framework, Agriculture Value Chain Financing in Cases of Select Commodities; and Institutional Framework for Agriculture Value Chain Financing. Since the concept of value chain financing is being considered as a future policy agenda, the book is of great interest to corporations dealing with agricultural inputs and outputs; commercial, regional, rural and cooperative banks; policy makers; academicians and NGOs.
Book Synopsis (Re)inventing the Brand by : Jean-Noël Kapferer
Download or read book (Re)inventing the Brand written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2001 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are the 'classical' rules of brand management obsolete? These rules were created over 50 years ago in the United States under very different market conditions and realities. Since then, textbooks and current thinking have been replete with the same simplistic models of branding, which are looking incresingly out of date.
Download or read book Indian Economy written by Disha Experts and published by Disha Publications. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis One World Or Many? by : Richard Tiplady
Download or read book One World Or Many? written by Richard Tiplady and published by William Carey Library. This book was released on 2003 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book considers in detail the key drivers of globalization, its contemporary shape, and its implications for world mission. It also looks at the impact of globalization on different contemporary issues affecting mission such as ethnicity, the environment, and global health as well as globalization's effect on more traditional "missionary" questions of the world religions, contextualization, theology, and the church. One World or Many? is written by a variety of authors from all over the world. This book was published in partnership with the World Evangelical Alliance.
Book Synopsis Cultural Turns/Geographical Turns by : Simon Naylor
Download or read book Cultural Turns/Geographical Turns written by Simon Naylor and published by Routledge. This book was released on 2018-10-08 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces undergraduates to the key debates regarding space and culture and the key theoretical arguments which guide cultural geographical work. This book addresses the impact, significance, and characteristics of the 'cultural turn' in contemporary geography. It focuses on the development of the cultural geography subdiscipline and on what has made it a peculiar and unique realm of study. It demonstrates the importance of culture in the development of debates in other subdisciplines within geography and beyond. In line with these previous themes, the significance of space in the production of cultural values and expressions is also developed. Along with its timely examination of the health of the cultural geographical subdiscipline, this book is to be valued for its analysis of the impact of cultural theory on studies elsewhere in geography and of ideas of space and spatiality elsewhere in the social sciences.
Download or read book Brand New Justice written by Simon Anholt and published by Routledge. This book was released on 2006-08-11 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
Book Synopsis Contemporary Hospitality and Tourism Management Issues in China and India by : Stephen Ball
Download or read book Contemporary Hospitality and Tourism Management Issues in China and India written by Stephen Ball and published by Routledge. This book was released on 2009-11-04 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents a comprehensive, authoritative and up-to-date analysis of key sectors in the hospitality and tourism industries in China and India, and will address the market's growing need for information on Tourism in China and India. The text will be written in an accessible style drawing on the authors’ wealth of theoretical, educational and industry experience. The text will contain inputs from academic colleagues and commercial contacts from the identified region. Case studies will give real life experiences of hospitality and tourism companies and organisations operating in this region and will include interactive exercises and discussion points.
Book Synopsis The New Middle Classes by : Hellmuth Lange
Download or read book The New Middle Classes written by Hellmuth Lange and published by Springer Science & Business Media. This book was released on 2009-06-10 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: With respect to the developing and threshold economies, it is no longer the poor who are the only focus of media attention. Today, the new middle classes are about to take centre stage, too. With their lifestyles and attitudes, the new middle classes are considered to be both the products as well as the promoters of globalization. They are a highly heterogeneousgroup in socio-economicterms as well as in habits 1 and preferences, including their societal role as consumers and citizens. The ?rst wave of scholarly and political attention can be traced back to the mid-nineties. The focal point was surprise and unease about indubitable symptoms of consumerism which, until then had been seen as a characteristic of the richest western societies. However, since the nineties, consumerism has run rampant in - velopingcountriestoo.Thishasparticularlybeennotedwithrespecttotheemerging middle classes in South East Asia. The “will to consume seemed inexhaustible, and appetites insatiable. This rage to consume [...] was both celebrated and feared by political leadersand other social/moralgatekeepers,who beganto condemnthe p- cess as ‘Westernization’ and even ‘westoxi?cation”’ (Chua 2000: xii). Ever since, the debate about the lifestyles of the new middle classes and their role in society has gained momentum.
Book Synopsis The Indian Hospitality Industry by : Sandeep Munjal
Download or read book The Indian Hospitality Industry written by Sandeep Munjal and published by CRC Press. This book was released on 2017-08-30 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: India has been in transition for the last two decades, moving from a mixed economy toward a market economy model, and the Indian hospitality industry is metamorphosing into a mature industry. It is time that the story of the Indian hospitality industry is told. The Indian Hospitality Industry: Dynamics and Future Trends tells that story, one defined by the industry’s push for growth in revenues and the struggle to match the revenue growth with profitability. The volume includes a selection of insightful chapters that offer research into the multiple dimensions of the Indian hospitality industry. The book covers many segments of the hospitality sector, including hotels, events and catering businesses, and restaurants and coffee shops, both domestic and small mom-and-pop businesses as well as international chains. The opening chapters set the tone for providing an overarching perspective on the status of the industry in terms of the macroeconomic variables and how they may have impacted the health of hospitality businesses in India. The book then goes on to explore a wide variety of issues. The editors and chapter authors are either practitioners themselves or researchers, looking at both domestic and international hospitality business in India and a wide variety of economic factors. The information divulged here will be important for stakeholders, which includes domestic and international hospitality professionals, business leaders, investors, and those in governmental positions, especially in the tourism ministry. The volume informs on the issues and challenges that that the hospitality industry in India is up against. The book looks at the dilemma of a industry that responded to the demand growth promise by ramping up supply, only to find that the investments made were received by an actual growth that was way shy of forecasts and left investors with unexpected losses on their profit & loss statements and bloodied balance sheets.
Book Synopsis Better, Stronger, Faster by : Daniel Gross
Download or read book Better, Stronger, Faster written by Daniel Gross and published by Simon and Schuster. This book was released on 2012-05-08 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: An optimistic assessment of America's economic prospects examines positive trends that indicate imminent improvements, explaining how America is tapping the same strengths that enabled recovery after the Great Depression.
Book Synopsis New Dimensions of Management by : S. Soundaian
Download or read book New Dimensions of Management written by S. Soundaian and published by MJP Publisher. This book was released on 2019-06-10 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: The organizations of today are longing for sustainable growth, and this book discusses the suitable strategies to attain it. This book will help the readers to better understand the environment, to plan suitable programmes to enhance creativity in the members of the organization, to go for total quality and finally to attain sustainable growth. The book discusses these concepts in three parts, creativity management, quality management, and strategic management with relevant case studies and exhibits.
Book Synopsis Market-Led Strategic Change by : Nigel F. Piercy
Download or read book Market-Led Strategic Change written by Nigel F. Piercy and published by Routledge. This book was released on 2016-11-03 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding customers and radical new ways of going to market. This textbook develops a value-based strategy examining the roles of market sensing, customer value, organizational change and digital marketing in the implementation of strategy. This much-anticipated new edition has been carefully updated, now with Nigel Piercy’s unique and clear-sighted views on the latest developments in marketing strategy, retaining Piercy’s insightful, witty and provocative style. The text is supported throughout with brand new case studies from globally recognised companies such as Uber and Volkswagen, and covering topical issues such as the legalisation of marijuana and reinventing the healthcare business. Lecturers are assisted with a newly expanded collection of support materials including PowerPoint slides for each chapter, suggested frameworks for using the case studies in teaching, and case studies from previous editions. If you're an ambitious marketing student or practitioner, whether you are new to strategic change through marketing or just want a different view, this is the book for you. Lecturers will find this engaging, funny, thought-provoking but always practical textbook is a sure way to get your students thinking and enthused.
Download or read book Business India written by and published by . This book was released on 2000 with total page 1158 pages. Available in PDF, EPUB and Kindle. Book excerpt:
