Industry Insights

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China Livestreaming E-commerce Industry Insights

Author : Ruo Si
Publisher : Springer Nature
ISBN 13 : 9811653445
Total Pages : 121 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis China Livestreaming E-commerce Industry Insights by : Ruo Si

Download or read book China Livestreaming E-commerce Industry Insights written by Ruo Si and published by Springer Nature. This book was released on 2021-09-22 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes multiple aspects of the Chinese livestreaming e-commerce industry, including its development and evolution, macro environment, market landscape, platforms, streamer structure trends, influencers, production, and explosive marketing methods, MCN operations, risk assessment and policy management. It not only describes the highly developed state of the industry in China and how it has advanced further as a result of COVID lockdowns, but also focuses on the problems of livestreaming e-commerce and proposes solutions and development strategies. Investigating the development trends, the book also discusses how far livestreaming e-commerce can go during the wind-up period. In particular, based on the underlying logic of people, goods and fields, it assesses the streamer structure of universal participation, product selection, goods supply and price setting, exploring the scene marketing methods of pop-up conversion and the strategic layout of the operating platform. It objectively describes the current state of the Chinese livestreaming e-commerce market, and taking into account Chinese social, cultural, and economic characteristics, proposes solutions to problems in the livestreaming e-commerce industry. This unique book reflects on the Chinese livestreaming e-commerce, and offers insights to help readers understand the industry and the process of industrialization. It is intended for a wide range of readers, ranging from non-experts interested in livestreaming e-commerce, to professionals wanting an overview of the industry’s development.

PR Technology, Data and Insights

Author : Mark Weiner
Publisher : Kogan Page Publishers
ISBN 13 : 1398600415
Total Pages : 233 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis PR Technology, Data and Insights by : Mark Weiner

Download or read book PR Technology, Data and Insights written by Mark Weiner and published by Kogan Page Publishers. This book was released on 2021-04-03 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data, technology and insights have forever changed the public relations and corporate communications function. Failure to adapt is more a matter of willingness than inability. Now, technology, data and insights inform more meaningful objectives and elevate performance evaluation. The result is a positive return on PR investment, reduced reputational risk and optimal efficiency. By ignoring these essential assets, PR professionals risk losing executive attention and organizational investment. While "building buzz" or "breaking through the media clutter" may have been adequate measures of success in the past, the top executives who fund and evaluate corporate communications expect much more, including a quantifiable and positive return on PR investment. Leaders assume that corporate communications and PR professionals already understand the fundamentals of business, and they expect an ability to contextualize PR objectives, outputs and outcomes in the language of business. PR Technology, Data and Insights helps communications professionals understand the purpose-built technologies, data assets and actionable insights available to them while sharing best practices to apply these assets for improved PR performance over time, versus objectives and against competitors. Using case studies from industries as varied as financial services, technology, travel, automotive and more, along with best practice examples from Adobe, Mastercard, Southwest, Ford and other world class organizations, PR Technology, Data and Insights shows professional communicators how to optimize technology, lead with data, quantify PR's ability to convert public relations outputs to business outcomes, and deliver insights that empower executive decision-making.

Hedge Funds

Author : François-Serge Lhabitant
Publisher : John Wiley & Sons
ISBN 13 : 0470687770
Total Pages : 573 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Hedge Funds by : François-Serge Lhabitant

Download or read book Hedge Funds written by François-Serge Lhabitant and published by John Wiley & Sons. This book was released on 2009-08-20 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An excellent and comprehensive source of information on hedge funds! From a quantitative view Lhabitant has done it once again by meticulously looking at the important topics in the hedge fund industry. This book has a tremendous wealth of information and is a valuable addition to the hedge fund literature. In addition, it will benefit institutional investors, high net worth individuals, academics and anyone interested in learning more about this fascinating and often mysterious world of privately managed money. Written by one of the most respected practitioners and academics in the area of hedge funds." —Greg N. Gregoriou, Professor of finance and research coordinator in the School of Business and Economics at Plattsburgh State University of New York "This is a landmark book on quantitative approaches to hedge funds. All those with a stake in building hedge fund portfolios will highly profit from this exhaustive guide. A must read for all those involved in hedge fund investing." —Pascal Botteron, Ph.D., Head of Hedge Fund Product Development, Pictet Asset Management "François-Serge Lhabitant's second book will prove to be a bestseller too - just like Hedge Funds: Myths and Limits. He actually manages to make quantitative analysis 'approachable'- even for those less gifted with numbers. This book, like its predecessor, includes an unprecedented mix of common sense and sophisticated technique. A fantastic guide to the 'nuts and bolts' of hedge fund analysis and a 'must' for every serious investor." —Barbara Rupf Bee, Head of Alternative Fund Investment Group, HSBC Private Bank, Switzerland "An excellent book, providing deep insights into the complex quantitative analysis of hedge funds in the most lucid and intuitive manner. A must-have supplement to Lhabitant's first book dealing with the mystical and fascinating world of hedge funds. Highly recommended!" —Vikas Agarwal, Assistant Professor of Finance, J. Mack Robinson College of Business, Georgia State University "Lhabitant has done it again! Whereas most books on hedge funds are nothing more than glorified marketing brochures, Lhabitant's new book tells it how it is in reality. Accessible and understandable but at the same time thorough and critical." —Harry M. Kat, Ph.D., Professor of Risk Management and Director Alternative Investment Research Centre, Cass Business School, City University "Lhabitant's latest work on hedge funds yet again delivers on some ambitious promises. Successfully bridging theory and practice in a highly accessible manner, those searching for a thorough yet unintimidating introduction to the quantitative methods of hedge fund analysis will not be disappointed." —Christopher L. Culp, Ph.D., Adjunct Professor of Finance, Graduate School of Business, The University of Chicago and Principal, Chicago Partners LLC

Consumer Behaviour

Author : Ramanuj Majumdar
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 9788120339637
Total Pages : 364 pages
Book Rating : 4.3/5 (396 download)

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Book Synopsis Consumer Behaviour by : Ramanuj Majumdar

Download or read book Consumer Behaviour written by Ramanuj Majumdar and published by PHI Learning Pvt. Ltd.. This book was released on 2010 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: For instance, why do consumers repeatedly purchase a particular brand or, in some cases, why do they switch from one product to another? In this compact, concise and profusely illustrated text, Professor Majumdar, with his rich and varied experience in Marketing, tries to provide interesting insights into some of these and other interesting questions about consumer behaviour. He gives a masterly analysis of the theory and practice of consumer behaviour and decision making and the factors that influence it. Divided into six parts, Part I of the text shows the importance of understanding consumer behaviour; Part II highlights different aspects of consumer psychology and covers such topics as consumer motivation, consumer perception, and consumer personality. Part III demonstrates how consumers behave in their social and cultural settings, the effect of personal factors, and the influence of reference groups on consumer behaviour. Part IV dealing with consumer decision making describes the various stages involved in brand choice, the post-purchase behaviour and, importantly, the six well-established models proposed by scholars on consumer behaviour. Part V analyzes the diversity of the Indian market and about the emerging patterns of consumer behaviour.

Progress in Performance Management

Author : Marc Helmold
Publisher : Springer
ISBN 13 : 3030205347
Total Pages : 198 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Progress in Performance Management by : Marc Helmold

Download or read book Progress in Performance Management written by Marc Helmold and published by Springer. This book was released on 2019-07-13 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a holistic and pragmatic approach to performance management throughout the business value chain, and demonstrates the optimal design and use of performance management in order to achieve competitive advantage. A wealth of best practices, case studies and real-world examples are used to reveal the diversity of performance measurement methods, methodologies and principles in practice. Readers will gain comprehensive insights into the status quo of performance management, including primary functions such as supply, operations and sales, and secondary functions like finance, human resources, and information systems. Focusing on ‘best-in-class’ performance excellence, the book offers the ideal guide for any organization pursuing competitive advantages across all corporate functions and focusing on value-adding activities.

Ten Years to Midnight

Author : Blair H. Sheppard
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523088761
Total Pages : 156 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Ten Years to Midnight by : Blair H. Sheppard

Download or read book Ten Years to Midnight written by Blair H. Sheppard and published by Berrett-Koehler Publishers. This book was released on 2020-08-04 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Shows how humans have brought us to the brink and how humanity can find solutions. I urge people to read with humility and the daring to act.” —Harpal Singh, former Chair, Save the Children, India, and former Vice Chair, Save the Children International In conversations with people all over the world, from government officials and business leaders to taxi drivers and schoolteachers, Blair Sheppard, global leader for strategy and leadership at PwC, discovered they all had surprisingly similar concerns. In this prescient and pragmatic book, he and his team sum up these concerns in what they call the ADAPT framework: Asymmetry of wealth; Disruption wrought by the unexpected and often problematic consequences of technology; Age disparities--stresses caused by very young or very old populations in developed and emerging countries; Polarization as a symptom of the breakdown in global and national consensus; and loss of Trust in the institutions that underpin and stabilize society. These concerns are in turn precipitating four crises: a crisis of prosperity, a crisis of technology, a crisis of institutional legitimacy, and a crisis of leadership. Sheppard and his team analyze the complex roots of these crises--but they also offer solutions, albeit often seemingly counterintuitive ones. For example, in an era of globalization, we need to place a much greater emphasis on developing self-sustaining local economies. And as technology permeates our lives, we need computer scientists and engineers conversant with sociology and psychology and poets who can code. The authors argue persuasively that we have only a decade to make headway on these problems. But if we tackle them now, thoughtfully, imaginatively, creatively, and energetically, in ten years we could be looking at a dawn instead of darkness.

Outside Insight

Author : Jorn Lyseggen
Publisher : Penguin UK
ISBN 13 : 0241281644
Total Pages : 336 pages
Book Rating : 4.2/5 (412 download)

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Book Synopsis Outside Insight by : Jorn Lyseggen

Download or read book Outside Insight written by Jorn Lyseggen and published by Penguin UK. This book was released on 2017-10-12 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your business looking out? The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend, patent applications and more. As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind. Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes.

Digital Talent Management

Author : Sorin Dan
Publisher : Springer Nature
ISBN 13 : 3030767507
Total Pages : 88 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Digital Talent Management by : Sorin Dan

Download or read book Digital Talent Management written by Sorin Dan and published by Springer Nature. This book was released on 2021-07-23 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the importance of talent management practices in recruiting, developing and retaining talented professionals in the digital and IT&C industry. It unpacks the distinctive characteristics of ‘digital talent’ represented by a wide spectrum of professionals and managers with digital abilities, competencies and skills who add considerable value to organizations and industries worldwide. It shows that despite digital talent’s increased variety and significant contribution to digital transformation processes, much of the existing human resource and talent management research and practice fail to account for their distinctiveness. This book calls for the need for a new kind of talent management, referred to as ‘digital talent management’ (DTM) that is applicable to digital talent and decidedly integrates digital talent’s distinctive characteristics into talent management strategies and practices in a human-centered manner. Drawing upon existing, yet disconnected, streams of literature and empirical evidence derived from the information technology and communication (IT&C) industry, this book defines digital talent and delineates strategies to attract, develop and retain them for an uncertain and renewed future.

Total Revenue Management (TRM)

Author : Marc Helmold
Publisher : Springer Nature
ISBN 13 : 3030469859
Total Pages : 201 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Total Revenue Management (TRM) by : Marc Helmold

Download or read book Total Revenue Management (TRM) written by Marc Helmold and published by Springer Nature. This book was released on 2020-06-03 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations.

Achieving Success Through Innovation

Author : Glenn Withiam
Publisher : Business Expert Press
ISBN 13 : 1631570447
Total Pages : 249 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis Achieving Success Through Innovation by : Glenn Withiam

Download or read book Achieving Success Through Innovation written by Glenn Withiam and published by Business Expert Press. This book was released on 2016-09-11 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the genesis and success of innovation in the hospitality industry as detailed in over four dozen case studies. In many of the cases studies, the innovators themselves provide the insights into their innovative inspiration and the lessons learned from the way they brought their innovative ideas to life. The cases include innovations for improved customer service, stronger human resources, and new food service and lodging concepts. While updated technology forms the basis for many of the innovations, some of the cases focus specifically on technology improvements, with a particular focus on the use of technology as a mediator in the service value chain. With the passage of several years, the book shares the outcome of the innovative concepts—most of which continue to operate. The lessons presented will provide you a valuable perspective on success through innovation, whether you are operating in the hospitality industry or another business.

Hotel Insights 101 A Beginner's Manual for Industry Know-How

Author : Gurpreet Singh
Publisher : Pencil
ISBN 13 : 9362637464
Total Pages : 38 pages
Book Rating : 4.3/5 (626 download)

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Book Synopsis Hotel Insights 101 A Beginner's Manual for Industry Know-How by : Gurpreet Singh

Download or read book Hotel Insights 101 A Beginner's Manual for Industry Know-How written by Gurpreet Singh and published by Pencil. This book was released on 2024-04-14 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hospitality, deeply ingrained in human history, is a multifaceted concept that has evolved over time. At its core, hospitality refers to the friendly reception and treatment of guests or strangers. In the modern context, hospitality extends beyond personal interactions to encompass various industries, with one of the most prominent being the hotel industry. Historical Perspective: The roots of hospitality can be traced back to ancient civilizations where travelers sought shelter and sustenance in local inns or households. Societies around the world have placed cultural significance on welcoming guests, and this practice has continued to evolve throughout the ages.

Ethics and the Market

Author : Betsy Jane Clary
Publisher : Routledge
ISBN 13 : 1134159498
Total Pages : 401 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Ethics and the Market by : Betsy Jane Clary

Download or read book Ethics and the Market written by Betsy Jane Clary and published by Routledge. This book was released on 2006-09-27 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprising cutting-edge work on the state of social economics today, this theoretically diverse book includes strong emphasis on the role of ethics, morality, identity, and society in economic theorizing. Much existing economic theory overlooks ethics. Rather than situating the market and values at separate extremes of a continuum, Ethics and the Market contends that the two are necessarily and intimately related. This volume brings together some of the best work in the social economics tradition, with strong contributions and pedagogy, and a cross-national blend of economics, philosophy, and policy. The contributors embed the economic within the social, rather than viewing 'the economy' and 'society' as separable spheres of life activity, and in so doing, three key themes are illuminated, corresponding to the volume's tripartite structure: Morality and Markets Redefining the Boundaries of Economics Social Economics in Transition. Ethics and the Market illuminates the diverse and dynamic theoretical approaches that are employed in social economics, reflecting on their continuously evolving relationship with neoclassical economics. Taking an innovative approach, this integrative book challenges traditional ways of thinking, and will prove vital reading for students and academics in the fields of Economics, Sociology, Gender Studies, and Public Policy.

Financing Sport

Author : Dennis R. Howard
Publisher :
ISBN 13 : 9781940067230
Total Pages : 640 pages
Book Rating : 4.0/5 (672 download)

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Book Synopsis Financing Sport by : Dennis R. Howard

Download or read book Financing Sport written by Dennis R. Howard and published by . This book was released on 2018-07 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most authoritative and comprehensive textbook on sport finance has been updated and revised to include in its examination the distinct changes in the economic climate of the sport industry in recent decades, as well as the impacts and challenges the contemporary economic climate presents for the sport industry. Divided into five sections finance trends and challenges, economic rationale for public investment, primary sources of funding, revenue from enterprise sources, and fundraising Financing Sport, 4th Edition also contains a thorough updated examination of venue and sport property revenues, including ticket and merchandise sales, the rise of luxurious and extravagant fan experiences, as well as commercial media rights that stretch across traditional broadcast, satellite, and innovative new web-based outlets for consuming sport content. Also newly updated and expanded are fundraising areas that discuss traditional and emerging trends in sport sponsorship and donation. Thorough in both its depth and scope, Financing Sport, 4th Edition is an engaging, edifying textbook for sport-related graduate and undergraduate students, teachers, and industry professionals.

Beyond Digital

Author : Paul Leinwand
Publisher : Harvard Business Press
ISBN 13 : 1647822335
Total Pages : 142 pages
Book Rating : 4.6/5 (478 download)

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Book Synopsis Beyond Digital by : Paul Leinwand

Download or read book Beyond Digital written by Paul Leinwand and published by Harvard Business Press. This book was released on 2022-01-04 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.

Strategy That Works

Author : Paul Leinwand
Publisher : Harvard Business Review Press
ISBN 13 : 1625275218
Total Pages : 277 pages
Book Rating : 4.6/5 (252 download)

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Book Synopsis Strategy That Works by : Paul Leinwand

Download or read book Strategy That Works written by Paul Leinwand and published by Harvard Business Review Press. This book was released on 2016-01-12 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to close the gap between strategy and execution Two-thirds of executives say their organizations don’t have the capabilities to support their strategy. In Strategy That Works, Paul Leinwand and Cesare Mainardi explain why. They identify conventional business practices that unintentionally create a gap between strategy and execution. And they show how some of the best companies in the world consistently leap ahead of their competitors. Based on new research, the authors reveal five practices for connecting strategy and execution used by highly successful enterprises such as IKEA, Natura, Danaher, Haier, and Lego. These companies: • Commit to what they do best instead of chasing multiple opportunities • Build their own unique winning capabilities instead of copying others • Put their culture to work instead of struggling to change it • Invest where it matters instead of going lean across the board • Shape the future instead of reacting to it Packed with tools you can use for building these five practices into your organization and supported by in-depth profiles of companies that are known for making their strategy work, this is your guide for reconnecting strategy to execution.

Knight Watch

Author : Tim Akers
Publisher : Baen Books
ISBN 13 : 1625797931
Total Pages : 351 pages
Book Rating : 4.6/5 (257 download)

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Book Synopsis Knight Watch by : Tim Akers

Download or read book Knight Watch written by Tim Akers and published by Baen Books. This book was released on 2020-09-01 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: MEN IN BLACK AT THE REN FAIRE! John Rast went to the Ren Faire looking for a fight. Well, a simulated fight, with blunt swords and safety equipment. But when his final opponent turns into a living, fire-breathing dragon, John finds himself in the fight of his life. It’s John or nothing stopping a disaster in its tracks—and the only real weapon at hand is his mom’s Volvo. So John decides to let it roll . . . And that's when destiny comes to call. John is spirited away to the well-hidden base of Knight Watch, the organization that stands between humanity and the real nasties the rest of the world doesn’t know about. Knight Watch would be John’s dream job—except for the storm goddess that destroys his parents’ house, the abandoned mall replete with too much dead, and the Fetch that aims to make John’s domain a final resting place. All this has John’s putative allies in the Knight Watch worried that John is the one bringing bad things into multiple worlds. John and his reluctant teammates have to figure out who, or what, is pulling the strings before all of Knight Watch falls prey to a well-concealed puppetmaster and far worse things enter this world. About Knight's Watch: “Buckle up and get ready for a fun ride. Tim Akers delivers an epic story about weekend ren fair warriors versus actual monsters. Best fictional use of a Volvo station wagon ever.”—Larry Correia About Tim Akers: “A must for all epic fantasy fans.”—Starburst “Full of strong world building, cinematic and frequent battle scenes, high adventure, great characters, suspense, and dramatic plot shifts, this is an engaging, fast-paced entry in a popular subgenre."—Booklist (starred review) “Take a bit of fantasy, mix in the horror of the demonic, and put in some top-notch writing and you’ll have Akers’ latest novel.”—Hellnotes “Fast-paced . . . an epic fantasy story with action, intrigue and a good story.” —RPG “Delivers enough twists and surprises to keep readers fascinated...contains action, grittiness, magic, intrigue and well created characters.”—Rising Shadow “An extremely well-developed secondary world.”—SF Signal

Operations and Supply Management 4.0

Author : Marc Helmold
Publisher : Springer Nature
ISBN 13 : 3030686965
Total Pages : 182 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Operations and Supply Management 4.0 by : Marc Helmold

Download or read book Operations and Supply Management 4.0 written by Marc Helmold and published by Springer Nature. This book was released on 2021-04-12 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fierce competition, globalisation and the permanent liberalisation of markets have changed the face of supply chains and operations drastically. Companies, which want to survive in a hostile environment, must establish the optimum combination of supply and operations. This book provides a holistic and practical approach to operations management 4.0 and supply management 4.0. It combines operations and supply best practices across the value chain. It explains comprehensively, how these new paradigms enable companies to concentrate on value-adding activities and processes to achieve a long-term sustainable and competitive advantage. The book contains a variety of best practices, industry examples and case studies. Focusing on best-in-class examples, the book offers the ideal guide for any enterprise in operations and supply in order to achieve a competitive advantage across all business functions focusing on value-adding activities.