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Author : Alfred Richard Oxenfeldt
Publisher :
ISBN 13 :
Total Pages : 692 pages
Book Rating : 4.:/5 (122 download)
Download or read book Industrial Pricing and Market Practices written by Alfred Richard Oxenfeldt and published by . This book was released on 1961 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alfred R. Oxenfeldt
Publisher :
ISBN 13 :
Total Pages : 602 pages
Book Rating : 4.:/5 (939 download)
Download or read book Industrial pricing and market practices written by Alfred R. Oxenfeldt and published by . This book was released on 1951 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Almarin Phillips
Publisher : University of Pennsylvania Press
ISBN 13 : 1512805874
Total Pages : 264 pages
Book Rating : 4.5/5 (128 download)
Download or read book Prices written by Almarin Phillips and published by University of Pennsylvania Press. This book was released on 2016-11-11 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sixteen essays in this collection are organized around five themes. The first group is concerned with the pricing implications of recent developments in the theory of the firm. The subject of the second group is wage-price guidelines, in theory and practice. The third set deals with pricing in regulated industries, with special attention to marginal cost pricing. Marketing models and empirical studies of pricing behavior are considered in the fourth set of essays. And the final group, closely related to this, deals with the rationality properties of business pricing decisions and the implications of pricing practices for antitrust enforcement. If a common view on pricing emerges from these provocative and timely papers; it is that an eclectic approach to pricing theories, policies, and practices appears at this stage to be appropriate, since neither neoclassical theory nor recent amendments, extensions, or alternatives to it appear individually rich enough to embrace the full range of variety that pricing behavior affords.
Author : Bridger M. Mitchell
Publisher : Cambridge University Press
ISBN 13 : 9780521426787
Total Pages : 332 pages
Book Rating : 4.4/5 (267 download)
Download or read book Telecommunications Pricing written by Bridger M. Mitchell and published by Cambridge University Press. This book was released on 1991-11-29 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Systematically reviews recent innovations in the economic theory of pricing and extends results to the conditions which characterize telecommunications markets
Author : Ruud T. Frambach
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (841 download)
Download or read book Industrial Pricing Practices and Determinants written by Ruud T. Frambach and published by . This book was released on 1997 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Claudio R. Frischtak
Publisher : Taylor & Francis
ISBN 13 : 9780415085489
Total Pages : 398 pages
Book Rating : 4.0/5 (854 download)
Download or read book Market Structure and Industrial Performance written by Claudio R. Frischtak and published by Taylor & Francis. This book was released on 1994 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Donald D. Lee
Publisher : Van Nostrand Reinhold Company
ISBN 13 :
Total Pages : 246 pages
Book Rating : 4.:/5 (51 download)
Download or read book Industrial Marketing Research written by Donald D. Lee and published by Van Nostrand Reinhold Company. This book was released on 1984 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. Senate. Committee on Interior and Insular Affairs
Publisher :
ISBN 13 :
Total Pages : 354 pages
Book Rating : 4.0/5 (13 download)
Download or read book Market Performance and Competition in the Petroleum Industry written by United States. Congress. Senate. Committee on Interior and Insular Affairs and published by . This book was released on 1974 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alden C. Manchester
Publisher :
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4.:/5 (31 download)
Download or read book Market Structure, Institutions, and Performance in the Fluid Milk Industry written by Alden C. Manchester and published by . This book was released on 1974 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Claudio A. Saavedra
Publisher : Springer
ISBN 13 : 9783319808499
Total Pages : 423 pages
Book Rating : 4.8/5 (84 download)
Download or read book The Marketing Challenge for Industrial Companies written by Claudio A. Saavedra and published by Springer. This book was released on 2018-05-27 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.
Author : Joe Staten Bain
Publisher : Univ of California Press
ISBN 13 :
Total Pages : 238 pages
Book Rating : 4./5 ( download)
Download or read book The Economics of the Pacific Coast Petroleum Industry: Market structure written by Joe Staten Bain and published by Univ of California Press. This book was released on 1944 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. House. Committee on Agriculture. Subcommittee on Livestock, Dairy, and Poultry (2007- )
Publisher :
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.:/5 (319 download)
Download or read book Review of the Market Structure of the Livestock Industry written by United States. Congress. House. Committee on Agriculture. Subcommittee on Livestock, Dairy, and Poultry (2007- ) and published by . This book was released on 2008 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ohio State University. Center for Business and Economic Research
Publisher :
ISBN 13 :
Total Pages : 524 pages
Book Rating : 4.U/5 (183 download)
Download or read book Bulletin of Business Research written by Ohio State University. Center for Business and Economic Research and published by . This book was released on 1926 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hermann Simon
Publisher : Springer
ISBN 13 : 3319994565
Total Pages : 569 pages
Book Rating : 4.3/5 (199 download)
Download or read book Price Management written by Hermann Simon and published by Springer. This book was released on 2018-12-11 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a “bible” for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management “This book is truly state of the art and the most comprehensive work in price management.” - Prof. Philip Kotler, Kellogg School of Management, Northwestern University “This very important book builds an outstanding bridge between science and practice.“ - Kasper Rorsted, CEO, Adidas “This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.” - Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)
Author : Walter George Heid
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.X/5 (3 download)
Download or read book Changes in the Market Structure of the Breakfast Foods Industry written by Walter George Heid and published by . This book was released on 1963 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Women's Bureau
Publisher :
ISBN 13 :
Total Pages : 42 pages
Book Rating : 4.:/5 (31 download)
Download or read book Labor Standards and Competitive Market Conditions in the Canned Goods Industry written by United States. Women's Bureau and published by . This book was released on 1941 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Plunkett Research Ltd
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593920814
Total Pages : 555 pages
Book Rating : 4.5/5 (939 download)
Download or read book Plunkett's Advertising & Branding Industry Almanac 2007: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies written by Plunkett Research Ltd and published by Plunkett Research, Ltd.. This book was released on 2007-04 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: A market research guide to the advertising and branding industry and a tool for strategic planning, competitive intelligence, employment searches or financial research. It contains trends, statistical tables, and an industry glossary. It includes profiles of advertising and branding industry firms, which provides addresses and phone numbers.
