Industrial Advertising and Sales Promotion

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Publisher :
ISBN 13 :
Total Pages : 332 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Industrial Advertising and Sales Promotion by : Vergil Daniel Reed

Download or read book Industrial Advertising and Sales Promotion written by Vergil Daniel Reed and published by . This book was released on 1936 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Industrial Marketing

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Publisher :
ISBN 13 :
Total Pages : 1246 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Industrial Marketing by :

Download or read book Industrial Marketing written by and published by . This book was released on 1946-07 with total page 1246 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Marketing Era

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Publisher : Routledge
ISBN 13 : 1135943125
Total Pages : 300 pages
Book Rating : 4.1/5 (359 download)

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Book Synopsis The Marketing Era by : Kalman Applbaum

Download or read book The Marketing Era written by Kalman Applbaum and published by Routledge. This book was released on 2004-06-01 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has situated itself as an indispensable tool in today's business world-an unavoidable step in the process from production to consumption. This book is the first of its kind to map out the organizing principles and cultural logic of marketing, and trace the profession's ascent to global domination. Applbaum argues that marketing can be seen as a particular set of cultural practices that surfaced in reaction to the affluence of Western society, and not the answer to the call of inherent human needs and wants. In order to understand globalization, transnational corporations, and the spread of consumer culture, one must understand the logic of marketing.

Reed Smoot

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Publisher :
ISBN 13 :
Total Pages : 472 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Reed Smoot by : Milton R. Merrill

Download or read book Reed Smoot written by Milton R. Merrill and published by . This book was released on 1990 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Made to Break

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Publisher : Harvard University Press
ISBN 13 : 0674043758
Total Pages : 337 pages
Book Rating : 4.6/5 (74 download)

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Book Synopsis Made to Break by : Giles Slade

Download or read book Made to Break written by Giles Slade and published by Harvard University Press. This book was released on 2009-06-30 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Made to Break is a history of twentieth-century technology as seen through the prism of obsolescence. Giles Slade explains how disposability was a necessary condition for America's rejection of tradition and our acceptance of change and impermanence. This book gives us a detailed and harrowing picture of how, by choosing to support ever-shorter product lives, we may well be shortening the future of our way of life as well.

A History of the Rectangular Survey System

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Publisher :
ISBN 13 :
Total Pages : 794 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis A History of the Rectangular Survey System by : C. Albert White

Download or read book A History of the Rectangular Survey System written by C. Albert White and published by . This book was released on 1983 with total page 794 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Guaranteed Student Loans

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ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Guaranteed Student Loans by : United States. General Accounting Office

Download or read book Guaranteed Student Loans written by United States. General Accounting Office and published by . This book was released on 1992 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Aviation in the U.S. Army, 1919-1939

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Publisher :
ISBN 13 :
Total Pages : 706 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Aviation in the U.S. Army, 1919-1939 by : Maurer Maurer

Download or read book Aviation in the U.S. Army, 1919-1939 written by Maurer Maurer and published by . This book was released on 1987 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Field Guide to Sponsored Films

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Publisher :
ISBN 13 :
Total Pages : 156 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Field Guide to Sponsored Films by : Rick Prelinger

Download or read book The Field Guide to Sponsored Films written by Rick Prelinger and published by . This book was released on 2006 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: An effort to review and assess the thousands of industrial and institutional films sponsored by American businesses, charities, educational institutions, and advocacy groups over the last century.

The Impact of Publicity on Corporate Offenders

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Publisher : State University of New York Press
ISBN 13 : 1438402929
Total Pages : 408 pages
Book Rating : 4.4/5 (384 download)

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Book Synopsis The Impact of Publicity on Corporate Offenders by : Brent Fisse

Download or read book The Impact of Publicity on Corporate Offenders written by Brent Fisse and published by State University of New York Press. This book was released on 1984-06-30 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uncertainty surrounds the use of publicity as a means of controlling corporate crime. On the one hand, some agree with Justice Brandeis's dictum that light is "the best of disinfectants...the most efficient policeman." On the other hand, many believe that corporations' internal affairs are effectively shrouded with a thick fog that prevents the light of public scrutiny from reaching them. The Impact of Publicity on Corporate Offenders is the first study to go beyond the rhetoric, through an examination of corporate experience. Fisse and Braithwaite have carried out a qualitative inquiry concerning 17 large corporations involved in publicity crises. Based mainly on interviews, the inquiry includes company employees and former employees, union officials, officers of government regulatory agencies, competitors, independent accountants, government prosecutors, public interest activists, judicial officers, stockbrokers, and other experts.

Ebony

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Publisher :
ISBN 13 :
Total Pages : 288 pages
Book Rating : 4./5 ( download)

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Book Synopsis Ebony by :

Download or read book Ebony written by and published by . This book was released on 2005-11 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBONY is the flagship magazine of Johnson Publishing. Founded in 1945 by John H. Johnson, it still maintains the highest global circulation of any African American-focused magazine.

The Cultural Contradictions Of Capitalism

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Publisher : Basic Books
ISBN 13 : 9780465014996
Total Pages : 400 pages
Book Rating : 4.0/5 (149 download)

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Book Synopsis The Cultural Contradictions Of Capitalism by : Daniel Bell

Download or read book The Cultural Contradictions Of Capitalism written by Daniel Bell and published by Basic Books. This book was released on 1996-10-18 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a new afterword by the author, this classic analysis of Western liberal capitalist society contends that capitalism—and the culture it creates—harbors the seeds of its own downfall by creating a need among successful people for personal gratification—a need that corrodes the work ethic that led to their success in the first place. With the end of the Cold War and the emergence of a new world order, this provocative manifesto is more relevant than ever.

Luxury Arts of the Renaissance

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Publisher : Getty Publications
ISBN 13 : 0892367857
Total Pages : 292 pages
Book Rating : 4.8/5 (923 download)

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Book Synopsis Luxury Arts of the Renaissance by : Marina Belozerskaya

Download or read book Luxury Arts of the Renaissance written by Marina Belozerskaya and published by Getty Publications. This book was released on 2005-10-01 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today we associate the Renaissance with painting, sculpture, and architecture—the “major” arts. Yet contemporaries often held the “minor” arts—gem-studded goldwork, richly embellished armor, splendid tapestries and embroideries, music, and ephemeral multi-media spectacles—in much higher esteem. Isabella d’Este, Marchesa of Mantua, was typical of the Italian nobility: she bequeathed to her children precious stone vases mounted in gold, engraved gems, ivories, and antique bronzes and marbles; her favorite ladies-in-waiting, by contrast, received mere paintings. Renaissance patrons and observers extolled finely wrought luxury artifacts for their exquisite craftsmanship and the symbolic capital of their components; paintings and sculptures in modest materials, although discussed by some literati, were of lesser consequence. This book endeavors to return to the mainstream material long marginalized as a result of historical and ideological biases of the intervening centuries. The author analyzes how luxury arts went from being lofty markers of ascendancy and discernment in the Renaissance to being dismissed as “decorative” or “minor” arts—extravagant trinkets of the rich unworthy of the status of Art. Then, by re-examining the objects themselves and their uses in their day, she shows how sumptuous creations constructed the world and taste of Renaissance women and men.

Craft in America

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Publisher : Potter Style
ISBN 13 : 0307346471
Total Pages : 323 pages
Book Rating : 4.3/5 (73 download)

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Book Synopsis Craft in America by : Jo Lauria

Download or read book Craft in America written by Jo Lauria and published by Potter Style. This book was released on 2007 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Illustrated with 200 stunning photographs and encompassing objects from furniture and ceramics to jewelry and metal, this definitive work from Jo Lauria and Steve Fenton showcases some of the greatest pieces of American crafts of the last two centuries. Potter Craft

The Doolittle Family in America

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Publisher : Legare Street Press
ISBN 13 : 9781016855594
Total Pages : 0 pages
Book Rating : 4.8/5 (555 download)

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Book Synopsis The Doolittle Family in America by : William Frederick Doolittle

Download or read book The Doolittle Family in America written by William Frederick Doolittle and published by Legare Street Press. This book was released on 2022-10-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Twentieth-Century Building Materials

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Publisher : Getty Publications
ISBN 13 : 1606063251
Total Pages : 354 pages
Book Rating : 4.6/5 (6 download)

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Book Synopsis Twentieth-Century Building Materials by : Thomas C. Jester

Download or read book Twentieth-Century Building Materials written by Thomas C. Jester and published by Getty Publications. This book was released on 2014-08-01 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the concluding decades of the twentieth century, the historic preservation community increasingly turned its attention to modern buildings, including bungalows from the 1930s, gas stations and diners from the 1940s, and office buildings and architectural homes from the 1950s. Conservation efforts, however, were often hampered by a lack of technical information about the products used in these structures, and to fill this gap Twentieth-Century Building Materials was developed by the U.S. Department of the Interior’s National Park Service and first published in 1995. Now, this invaluable guide is being reissued—with a new preface by the book’s original editor. With more than 250 illustrations, including a full-color photographic essay, the volume remains an indispensable reference on the history and conservation of modern building materials. Thirty-seven essays written by leading experts offer insights into the history, manufacturing processes, and uses of a wide range of materials, including glass block, aluminum, plywood, linoleum, and gypsum board. Readers will also learn about how these materials perform over time and discover valuable conservation and repair techniques. Bibliographies and sources for further research complete the volume. The book is intended for a wide range of conservation professionals including architects, engineers, conservators, and material scientists engaged in the conservation of modern buildings, as well as scholars in related disciplines.

The Imperial Presidency

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Publisher : Houghton Mifflin Harcourt
ISBN 13 : 9780618420018
Total Pages : 630 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis The Imperial Presidency by : Arthur Meier Schlesinger

Download or read book The Imperial Presidency written by Arthur Meier Schlesinger and published by Houghton Mifflin Harcourt. This book was released on 2004 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description