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Independent Study Marketing Factors Affecting On Consumer Buying Decision Of Department Store In Bangkok
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Book Synopsis Independent Study Marketing Factors Affecting on Consumer Buying Decision of Department Store in Bangkok by : Wanwalee Meesuwan
Download or read book Independent Study Marketing Factors Affecting on Consumer Buying Decision of Department Store in Bangkok written by Wanwalee Meesuwan and published by . This book was released on 2010 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Independent Study Marketing Factors Affecting Buying Decision of Condominium in Bangkok : a Case Study of The Address Chidlom by : Narin Mahatraipop
Download or read book Independent Study Marketing Factors Affecting Buying Decision of Condominium in Bangkok : a Case Study of The Address Chidlom written by Narin Mahatraipop and published by . This book was released on 2010 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Impact of Consumer- and Retailer-related Factors on Marketing Outcomes by : Chawanuan (Fai) Kananukul
Download or read book The Impact of Consumer- and Retailer-related Factors on Marketing Outcomes written by Chawanuan (Fai) Kananukul and published by . This book was released on 2014 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This dissertation proposes a model of consumer department store patronage behavior that integrates multiple theoretical approaches within the context of the Thai retail sector. The objectives of the study are to: (1) examine the extent to which consumer-related factors (i.e., shopping motivations) influence perceptions of retailer-related factors (i.e., store attributes) within the context of both local and national Thai department stores, (2) investigate the relative efficacies of retailer-related factors (i.e., store attributes) in predicting shopping mall patronage behaviors (e.g., satisfaction, loyalty) within the context of local and national Thai department stores, and (3) examine the differences, if any, between the impact of consumer- and retailer-related factors on local and national Thai department store patronage behaviors./DISS_para Data were collected from Thai consumers residing in two metropolitan cities in Thailand: Bangsaen and Chonburi. A mall intercept approach was employed at various locations in both cities, including outside of a national department store (Central) and a local department store (Laemtong). The final sample was comprised of 807 usable questionnaires. Of these, 483 were females and 324 were males whose ages ranged from 18 to 65 years. Structural equation modeling was employed through LISREL 8.8 to test all hypothesized relationships. Results revealed a χ2/df of 3523.67 (df = 1355, p .01), a χ2/df = 2.60, a NFI = 0.95, a TLI = 0.97, a CFI = 0.97, a PNFI = 0.90, and RMSEA = 0.07 for the local department store sample. For the national department store sample, results revealed a χ2/df of 4394.05 (df = 1355; p
Book Synopsis Factors Affecting Online Shopping Behaviour by : Siriporn Thananuraksakul
Download or read book Factors Affecting Online Shopping Behaviour written by Siriporn Thananuraksakul and published by . This book was released on 2007 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: In conclusion, the five factors affecting online shopping for this study as mentioned above contribute to the findings on Thai online buying behaviour. Sellers need to take these factors into consideration and put them into their business plans in order to boost online sales, and to remain competitive in the online market.
Book Synopsis Independent Study Consumer Behavior and Marketing Factors Affecting the Buying of Hutch Mobile Phones in Bangkok by : Suphannika Chailom
Download or read book Independent Study Consumer Behavior and Marketing Factors Affecting the Buying of Hutch Mobile Phones in Bangkok written by Suphannika Chailom and published by . This book was released on 2004 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Independent Study Marketing Factors Affecting Consumer Decision and Satisfaction : a Case Study of Thailand Post Co.,ltd. Service by :
Download or read book Independent Study Marketing Factors Affecting Consumer Decision and Satisfaction : a Case Study of Thailand Post Co.,ltd. Service written by and published by . This book was released on 2014 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Factors Affecting Consumer Buying Behavior of Shoes in Bangkok by :
Download or read book Factors Affecting Consumer Buying Behavior of Shoes in Bangkok written by and published by . This book was released on 2012 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Independent Study Factors Affecting Consumers' Buying Decision of an Automobile in Bangkok by : Korbchai Sorayothin
Download or read book Independent Study Factors Affecting Consumers' Buying Decision of an Automobile in Bangkok written by Korbchai Sorayothin and published by . This book was released on 2010 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :179989021X Total Pages :1865 pages Book Rating :4.7/5 (998 download)
Book Synopsis Research Anthology on Strategies for Using Social Media as a Service and Tool in Business by : Management Association, Information Resources
Download or read book Research Anthology on Strategies for Using Social Media as a Service and Tool in Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-05-28 with total page 1865 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.
Book Synopsis Consumer Behaviour: an Asia Pacific Approach + Public Relations Writing by : Doug Newsom
Download or read book Consumer Behaviour: an Asia Pacific Approach + Public Relations Writing written by Doug Newsom and published by . This book was released on 2006-11-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Behavior by : Delbert I. Hawkins
Download or read book Consumer Behavior written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 2003-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Book Synopsis Agricultural Marketing and Consumer Behavior in a Changing World by : Berend Wierenga
Download or read book Agricultural Marketing and Consumer Behavior in a Changing World written by Berend Wierenga and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their business becomes more specialized and capital-intensive than that of their predecessors. Finally, the larger political climate is not so favorable to agriculture, which now has to compete in the global market without significant government support. This title describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector. This book is published to honor the distinguished career of Professor Mathew T.G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September 1996. As a scientist, teacher, and advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture.
Book Synopsis American Doctoral Dissertations by :
Download or read book American Doctoral Dissertations written by and published by . This book was released on 1965 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Behavior in Action by : Geoffrey Paul Lantos
Download or read book Consumer Behavior in Action written by Geoffrey Paul Lantos and published by Routledge. This book was released on 2015-01-28 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.
Book Synopsis Dissertation Abstracts International by :
Download or read book Dissertation Abstracts International written by and published by . This book was released on 1970 with total page 1294 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Behavior in Fashion by : Michael R. Solomon
Download or read book Consumer Behavior in Fashion written by Michael R. Solomon and published by Prentice Hall. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of the social psychology of consumer behaviour in relation to clothing, this title is based on up-to-date literature and research in the field, using everyday examples to illustrate concepts such as consumer dynamics, demographic subcultures and consumer perceptions.
Download or read book Rural Development Abstracts written by and published by . This book was released on 2012 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:
