Impulse Buying

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Online Impulse Buying and Cognitive Dissonance

Author : Giovanni Mattia
Publisher : Springer Nature
ISBN 13 : 3030659232
Total Pages : 99 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Online Impulse Buying and Cognitive Dissonance by : Giovanni Mattia

Download or read book Online Impulse Buying and Cognitive Dissonance written by Giovanni Mattia and published by Springer Nature. This book was released on 2021-02-12 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.

Impulse Buying: Concepts, Frameworks and Consumer Insights

Author : Dr. C. Nagadeepa
Publisher : Shanlax Publications
ISBN 13 : 9391373577
Total Pages : 74 pages
Book Rating : 4.3/5 (913 download)

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Book Synopsis Impulse Buying: Concepts, Frameworks and Consumer Insights by : Dr. C. Nagadeepa

Download or read book Impulse Buying: Concepts, Frameworks and Consumer Insights written by Dr. C. Nagadeepa and published by Shanlax Publications. This book was released on with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book emphasizes on Impulse buying, its concepts and consumer insights. Consumer behaviour is always a remarkably interesting topic and complex subject for all marketers and retailers. Retailers have long recognised the value of impulse purchases, which have contributed significantly to their bottom lines. Getting customers to buy on impulse is a tried-and-true approach to increase average purchase value in any retail store. Marketers and retailers tend to exploit these impulses which are tied to the basic want for instant gratification. The entry of foreign products into the Indian market, growth in the organised retail industry, increasing disposable income, favourable demographic segmentation, and changing culture and lifestyle, Indian consumers' shopping behaviour has radically changed, and impulse buying is emerging as a highly noticeable behaviour. In this background, we are privileged and honoured by the interest of the academicians, research scholars and students that this Book on “Impulse Buying Behaviour” will contribute to the changing scenarios in the Field of Marketing. [email protected], for further suggestions and improvement.

Correct Thoughts (1775 +) to Stop Overspending, Impulse Buying and Compulsive Shopping

Author : Nicholas Mag
Publisher : Nicholas Mag
ISBN 13 :
Total Pages : 784 pages
Book Rating : 4./5 ( download)

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Book Synopsis Correct Thoughts (1775 +) to Stop Overspending, Impulse Buying and Compulsive Shopping by : Nicholas Mag

Download or read book Correct Thoughts (1775 +) to Stop Overspending, Impulse Buying and Compulsive Shopping written by Nicholas Mag and published by Nicholas Mag. This book was released on with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Miracle! In this book Nicholas presents you a practical, unique, subliminal, very simple, detailed method of how to Stop Overspending, Impulse Buying and Compulsive Shopping. You will feel the effects immediately and the results will appear very quickly! So it was in my case. You will not achieve fulfillment and happiness until YOU become the architect of your own reality. Imagine that with a few moments each day, you could begin the powerful transformation toward complete control of your own life and well being through this unique, subliminal method combined with positive affirmations. The order of words is extremely important for every book written by Nicholas. These are arranged to be traversed in a certain way so as to eliminate certain blockages in the human being, blockages that are bringing disease or failure on various plans. You don't need a big chunk of your time or expensive programs. Everything is extremely simple! Health, money, prosperity, abundance, safety, stability, sociability, charisma, sexual vitality, erotic attraction, will, optimism, perseverance, self-confidence, tenacity, courage, love, loving relationships, self-control, self-esteem, enthusiasm , refinement, intuition, detachment, intelligence, mental calm, power of concentration, exceptional memory, aspiration, transcendence, wisdom, compassion. You have the ability to unlock your full inner-potential and achieve your ultimate goals. This is the age-old secret of the financial elite, world class scholars, and Olympic champions. For example, when you watch the Olympics, you'll find one consistency in all of the champions. Each one closes their eyes for a moment and clearly affirms & visualizes themselves completing the event flawlessly just before starting. Then they win gold medals and become champions. That's merely one example of how the real power of mind can elevate you above any of life's challenges. By reading this book, you will feel totally that life deserves to be lived and enjoyed every moment and that everything that you propose for yourself becomes easy for you to fulfill. Nicholas will guide you to touch your longed-for dream and will make you see life from a new perspective, full of freshness and success. This book helps you step by step, in a natural way, in just 3 minutes a day, to change your misguided way of thinking and to Stop Overspending, Impulse Buying and Compulsive Shopping. (NOTE: For good, Nicholas keep the price of the book as lower as he can, even if is a hard work behind this project. A significant portion of the earnings from the sale of the book are used for these purposes: for charity, volunteer projects, nature restoration, and other inspired ideas to do good where it is needed. If you can not afford to buy the book please contact Nicholas and he will give you a free copy.) You, also have a bonus in the pages of the book that makes you live your success by doing a seemingly trivial thing. You will feel the difference. Yes. The Miracle is possible! Get Your Copy Now!

MEASUREMENT OF EFFECTS OF VISUAL MERCHANDISING ON CONSUMER IMPULSE BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO APPARELS IN PUNJAB

Author : Dr. Komaldeep Kaur Randhawa
Publisher : Shashwat Publication
ISBN 13 : 9393557705
Total Pages : 169 pages
Book Rating : 4.3/5 (935 download)

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Book Synopsis MEASUREMENT OF EFFECTS OF VISUAL MERCHANDISING ON CONSUMER IMPULSE BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO APPARELS IN PUNJAB by : Dr. Komaldeep Kaur Randhawa

Download or read book MEASUREMENT OF EFFECTS OF VISUAL MERCHANDISING ON CONSUMER IMPULSE BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO APPARELS IN PUNJAB written by Dr. Komaldeep Kaur Randhawa and published by Shashwat Publication. This book was released on 2023-01-30 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual merchandizing is a vital tool to draw the customers, towards the displayed merchandise and also enhances the shopping experience for customers by conveying the exact message about the merchandize and also presenting it in an exceptional manner with efficient creative quotient. Therefore ardor for design and creativity are crucial to be a good visual merchandiser.This book is an effort to shed light on the effects of visual merchandising on consumer impulse buying behaviour with specific reference to apparel’s in Punjab.

Impulse purchases in retailing

Author : Pirmin Sessler
Publisher : GRIN Verlag
ISBN 13 : 3656475970
Total Pages : 144 pages
Book Rating : 4.6/5 (564 download)

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Book Synopsis Impulse purchases in retailing by : Pirmin Sessler

Download or read book Impulse purchases in retailing written by Pirmin Sessler and published by GRIN Verlag. This book was released on 2013-08-07 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 6,0, University of St. Gallen (Institute of Retail Management), language: English, abstract: The purpose of this thesis is to examine impulse buying from the consumer’s perspective, pinpoint criteria that help to identify impulse shoppers, and help retail managers increase the level of impulse buying in their stores. Two studies were conducted: An online study (N=72), and a field study in a drugstore that comprised 111 participants. The extant literature on impulse buying was comprehensively reviewed to give the reader profound background knowledge. The online study yielded rich descriptions of consumers’ definitions of impulse purchases and self-reported impulse purchase episodes. Both studies corroborated the important role of emotions in impulse buying and identified the most prevalent emotions. The pervasiveness of a variety of impulse buying motives was determined, as well as the importance of different retailer-related buying determinants. The field study also served to detect seven variables, out of fifteen, that help to distinguish impulse shoppers. The author addresses the studies’ limitations, indicates promising future research avenues, and derives managerial implications from the studies’ results. The thesis provides insights into shoppers’ view of impulse buying and serves as a starting point for retail managers seeking to increase the level of impulse purchasing in their stores.

The Oxford Handbook of Impulse Control Disorders

Author : Jon E. Grant
Publisher : Oxford University Press
ISBN 13 : 0195389719
Total Pages : 592 pages
Book Rating : 4.1/5 (953 download)

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Book Synopsis The Oxford Handbook of Impulse Control Disorders by : Jon E. Grant

Download or read book The Oxford Handbook of Impulse Control Disorders written by Jon E. Grant and published by Oxford University Press. This book was released on 2012 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research in the area of impulse control disorders has expanded exponentially. The Oxford Handbook of Impulse Control Disorders provides researchers and clinicians with a clear understanding of the developmental, biological, and phenomenological features of a range of impulse control disorders, as well as detailed approaches to their treatment.

I Shop, Therefore I Am

Author : April Lane Benson
Publisher : Jason Aronson
ISBN 13 : 9780765702425
Total Pages : 576 pages
Book Rating : 4.7/5 (24 download)

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Book Synopsis I Shop, Therefore I Am by : April Lane Benson

Download or read book I Shop, Therefore I Am written by April Lane Benson and published by Jason Aronson. This book was released on 2000 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines a rapidly emerging public health problem, compulsive buying disorder, characterized by an obsession with shopping and buying behavior that causes adverse consequences. The editor defines the syndrome of compulsive consumption, examines the range and variations within it, discusses assessment and associated disorders, and delineates successful treatment modalities. It offers insights from a broad spectrum of therapies: psychopharmacology, psychodynamic therapy, cognitive-behavioral treatment, couples and group therapy, self-help, and financial counseling.

Enhancing Customer Experience in the Service Industry

Author : Levent Altinay
Publisher : Cambridge Scholars Publishing
ISBN 13 : 144388619X
Total Pages : 281 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Enhancing Customer Experience in the Service Industry by : Levent Altinay

Download or read book Enhancing Customer Experience in the Service Industry written by Levent Altinay and published by Cambridge Scholars Publishing. This book was released on 2015-11-25 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a new and definitive overview of customer experience and how it can be managed and enhanced in one of the most dynamic industries in the world—the service industry. Its highly qualified international team of contributors ensures that it adopts a global perspective, and clearly outlines the key theoretical perspectives of customer experience, covering customer experience both from demand and supplier perspectives. Fully informed by the latest research, it explores different country contexts and how they impact upon the customer experience; investigates the social, cultural and economic dimensions of customer experience; provides case studies from a wide range of service industry sectors; and includes industry perspectives and examples.

Paradigm Shift in Business

Author : Rajagopal
Publisher : Springer Nature
ISBN 13 : 3031404394
Total Pages : 531 pages
Book Rating : 4.0/5 (314 download)

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Book Synopsis Paradigm Shift in Business by : Rajagopal

Download or read book Paradigm Shift in Business written by Rajagopal and published by Springer Nature. This book was released on 2023-11-11 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the socialization of business as a corporate philosophy to understand customers and stakeholders in order to motivate co-creating value-based business performance. Reviewing a wide range of literature, it analyzes emerging theories of agility in business, corporate social responsibility, social learning, and value co-creation. Divided into 5 sections, this volume deliberates upon critical success factors of firms, which include diversity and cross-functionality by managing the triple and quadruple bottom-line. It argues that timely deployment of streamlined crowd-based marketing strategies in chaotic markets enhance the effects of social innovation and reduce growing complexities in global and regional markets. Presenting new insights on developing agile business models using both aggressive (crowd-driven) and defensive (competitive) marketing strategies in the agile business models, this edited work discusses how contemporary businesses adapt to agile strategies and integrate people, profit, and corporate citizenship behavior.

Impulse Control Disorders

Author : Jon E Grant
Publisher : W. W. Norton & Company
ISBN 13 : 9780393705218
Total Pages : 234 pages
Book Rating : 4.7/5 (52 download)

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Book Synopsis Impulse Control Disorders by : Jon E Grant

Download or read book Impulse Control Disorders written by Jon E Grant and published by W. W. Norton & Company. This book was released on 2008-01-29 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first comprehensive and clinically oriented guide to "the new addictions." Impulse control disorders such as gambling and risky sexual behavior are increasingly recognized as treatable forms of addictions. This is the first comprehensive book on the topic for clinicians, providing clear clinical guidance on assessment, diagnosis, treatment, and follow-up.

Fanatic

Author : Joe Ungemah
Publisher : Oxford University Press
ISBN 13 : 0197783864
Total Pages : 240 pages
Book Rating : 4.1/5 (977 download)

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Book Synopsis Fanatic by : Joe Ungemah

Download or read book Fanatic written by Joe Ungemah and published by Oxford University Press. This book was released on 2024 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fanatic explores the concept of fanaticism, the psychological drivers of fanatics, and the commonalities across their experiences. Capturing the stories of those who consider fanaticism as core to their self-concept and interviewing experts in clinical and sport psychology, Joe Ungemah identifies core motivations across the social, physical, cognitive, and emotive domains. Exploring these, Ungemah demystifies the concept of fanaticism and recognizes its benefits. He argues that we all have the potential to become fanatics, and that fanaticism should be embraced for the sense of purpose and identity that it can foster and the opportunity for connection it can provide.

Neuromanagement and Neuromarketing

Author : Vincenzo Russo
Publisher : Frontiers Media SA
ISBN 13 : 2889748065
Total Pages : 172 pages
Book Rating : 4.8/5 (897 download)

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Book Synopsis Neuromanagement and Neuromarketing by : Vincenzo Russo

Download or read book Neuromanagement and Neuromarketing written by Vincenzo Russo and published by Frontiers Media SA. This book was released on 2022-10-18 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2023)

Author : Ika Zutiasari
Publisher : Springer Nature
ISBN 13 : 9464633026
Total Pages : 305 pages
Book Rating : 4.4/5 (646 download)

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Book Synopsis Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2023) by : Ika Zutiasari

Download or read book Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2023) written by Ika Zutiasari and published by Springer Nature. This book was released on 2023-11-30 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. Department of Management Faculty of Economics Universitas Negeri Malang seeks high quality research paper for the 3rd Business Innovation Sustainability and Technology International Conference (BISTIC) 2023 that was held on July 25th, 2023. We invite all professors, researchers, students, practitioners, and other enthusiasts to participate in The Business Innovation Sustainability and Technology International Conference (BISTIC) 2023 to present, share, and discuss the phenomenon depicted by academic research result as a strategic way to enlarge and enhance the research development together. This year, BISTIC is held as a virtual conference where there will be online presentation.

The Impulse Economy

Author : Gary Schwartz
Publisher : Simon and Schuster
ISBN 13 : 1451671865
Total Pages : 242 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis The Impulse Economy by : Gary Schwartz

Download or read book The Impulse Economy written by Gary Schwartz and published by Simon and Schuster. This book was released on 2011-11 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: "From a pioneer in mobile technology and marketing, a guide to navigating and harnessing the mobile economy to drive and increase impulse shopping habits among buyers everywhere"--

Advances in Chinese Brand Management

Author : John M. T. Balmer
Publisher : Springer
ISBN 13 : 1352000113
Total Pages : 355 pages
Book Rating : 4.3/5 (52 download)

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Book Synopsis Advances in Chinese Brand Management by : John M. T. Balmer

Download or read book Advances in Chinese Brand Management written by John M. T. Balmer and published by Springer. This book was released on 2016-11-14 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.

Cross-national Consumer Psychographics

Author : Lynn R. Kahle
Publisher : Psychology Press
ISBN 13 : 9780789009623
Total Pages : 164 pages
Book Rating : 4.0/5 (96 download)

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Book Synopsis Cross-national Consumer Psychographics by : Lynn R. Kahle

Download or read book Cross-national Consumer Psychographics written by Lynn R. Kahle and published by Psychology Press. This book was released on 2000 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Co-published as Journal of Euromarketing, v.8, nos.1-2, 1999. Annotation copyrighted by Book News Inc., Portland, OR

Impulse Control Disorders

Author : Elias Aboujaoude
Publisher : Cambridge University Press
ISBN 13 : 1139487655
Total Pages : 333 pages
Book Rating : 4.1/5 (394 download)

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Book Synopsis Impulse Control Disorders by : Elias Aboujaoude

Download or read book Impulse Control Disorders written by Elias Aboujaoude and published by Cambridge University Press. This book was released on 2010-02-08 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last decade, much needed attention and research has been focused on the group of psychiatric conditions termed 'impulse control disorders' or ICDs. Pathological gambling, compulsive shopping, kleptomania, hypersexuality, Internet 'addiction', among other disorders, are characterized by a recurrent urge to perform a repetitive behavior that is gratifying in the moment but causes significant long-term distress and disability. Despite the high rate of co-morbidity with obsessive compulsive disorder, ICDs are now clearly distinguished from these disorders with a unique clinical approach for diagnosis and treatment. A wide array of psychopharmacologic and psychotherapeutic options is now available for treating these disorders. Drs Elias Aboujaoude and Lorrin M. Koran have collated the world's foremost experts in ICD research and treatment to create a comprehensive book on the frequency, evolution, treatment, and related public policy, public health, forensic, and medical issues of these disorders. This is the first book to bring together medical and social knowledge bases related to impulse control disorders.