Imprese E Sistemi Turistici

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Imprese e sistemi turistici - II edizione

Author : Valentina Della Corte
Publisher : EGEA spa
ISBN 13 : 882387579X
Total Pages : 310 pages
Book Rating : 4.8/5 (238 download)

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Book Synopsis Imprese e sistemi turistici - II edizione by : Valentina Della Corte

Download or read book Imprese e sistemi turistici - II edizione written by Valentina Della Corte and published by EGEA spa. This book was released on 2013-11-07T00:00:00+01:00 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: La nuova edizione del volume rappresenta una evoluzione della precedente, con l’obiettivo di analizzare le dinamiche strategiche e di marketing delle imprese e dei sistemi turistici, alla luce delle più recenti innovazioni del settore. Partendo dallo studio delle principali imprese che operano nella filiera turistica, si cerca di comprendere il contributo dei singoli attori alla creazione del prodotto turistico complesso. Sotto il profilo teorico, l’analisi strategica e di marketing richiama i più recenti approcci sviluppati a livello internazionale, in strategic marketing e management, proponendo anche ulteriori sviluppi derivanti dall’applicazione di tali modelli sul settore specifico. In una prospettiva overlapping tra domanda e offerta, il libro dedica ampio spazio all’analisi dei singoli anelli che compongono la filiera turistica con alcuni focus sugli aspetti più innovativi nell’àmbito del management e del marketing. Nell’ultima parte, lo studio si focalizza sulle logiche di interazione e networking, nella prospettiva della co-opetiton. La sistematizzazione di tali contenuti conduce all’analisi del destination management come approccio integrato per la gestione del territorio in chiave turistica. In un contesto globale caratterizzato da una grande varietà di realtà imprenditoriali, per dimensione e focus strategico, un approccio di tipo collaborativo anche tra competitor può realmente consentire il raggiungimento di performance di successo, con vantaggi sia per i singoli attori, sia per il sistema nel suo complesso. L’opera è integrata da casi aziendali, interviste a imprenditori e appendici di analisi quantitativa in formato digitale.

Imprese e sistemi turistici

Author : Valentina Della Corte
Publisher :
ISBN 13 : 9788823821064
Total Pages : 365 pages
Book Rating : 4.8/5 (21 download)

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Book Synopsis Imprese e sistemi turistici by : Valentina Della Corte

Download or read book Imprese e sistemi turistici written by Valentina Della Corte and published by . This book was released on 2009 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Imprese e sistemi turistici

Author : Valentina Della Corte
Publisher :
ISBN 13 : 9788823823037
Total Pages : 450 pages
Book Rating : 4.8/5 (23 download)

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Book Synopsis Imprese e sistemi turistici by : Valentina Della Corte

Download or read book Imprese e sistemi turistici written by Valentina Della Corte and published by . This book was released on 2020 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt:

La gestione innovativa dei sistemi turistici

Author : Claudio Petti
Publisher : FrancoAngeli
ISBN 13 : 8856821109
Total Pages : 178 pages
Book Rating : 4.8/5 (568 download)

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Book Synopsis La gestione innovativa dei sistemi turistici by : Claudio Petti

Download or read book La gestione innovativa dei sistemi turistici written by Claudio Petti and published by FrancoAngeli. This book was released on 2009-11-30T00:00:00+01:00 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1365.2.10

I sistemi turistici locali. Normativa, progetti e opportunità

Author : Giancarlo Dall'Ara
Publisher : HALLEY Editrice
ISBN 13 : 8875892199
Total Pages : 241 pages
Book Rating : 4.8/5 (758 download)

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Book Synopsis I sistemi turistici locali. Normativa, progetti e opportunità by : Giancarlo Dall'Ara

Download or read book I sistemi turistici locali. Normativa, progetti e opportunità written by Giancarlo Dall'Ara and published by HALLEY Editrice. This book was released on 2006 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

Author : Saurabh Kumar Dixit
Publisher : Taylor & Francis
ISBN 13 : 1317334701
Total Pages : 484 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism by : Saurabh Kumar Dixit

Download or read book The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism written by Saurabh Kumar Dixit and published by Taylor & Francis. This book was released on 2017-04-07 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ‘traveller behaviour’, ‘tourist behaviour’ or ‘guest behaviour’. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an understanding of why people tend to choose certain products or services and what sort of factors influence them in making their decision. The decision process of buying tourism products or services takes time, because they are mostly intangible in nature due to which there are many risks involved in their buying process. The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism aims to explore and critically examine current debates, critical reflections of contemporary ideas, controversies and pertinent queries relating to the rapidly expanding discipline of consumer behaviour in hospitality and tourism. The Handbook offers a platform for dialogue across disciplinary and national boundaries and areas of study through its diverse coverage. It is divided into six parts: Part I offers an overview of consumer behaviour; Part II focuses on the service quality perspectives of consumer behaviour; Part III deliberates on customer satisfaction and consumer behaviour linkages; Part IV explores the re-patronage behaviour of consumers; Part V addresses the vital issues concerning online consumer behaviour; and Part VI elaborates upon other emerging paradigms of consumer behaviour. Although there is no dearth of empirical studies on different viewpoints of consumer behaviour, there is a scarcity of literature providing conceptual information. The present Handbook is organised to offer a comprehensive theoretical body of knowledge narrating consumer behaviour, especially for hospitality and tourism businesses and operations. It attempts to fill this research gap by offering a 'globalised' volume comprising chapters organised using both practical and academic approaches. This Handbook is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, International Business and Consumer Behaviour.

European Journal of Tourism Research

Author :
Publisher : Varna University of Management
ISBN 13 :
Total Pages : 276 pages
Book Rating : 4./5 ( download)

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Book Synopsis European Journal of Tourism Research by :

Download or read book European Journal of Tourism Research written by and published by Varna University of Management. This book was released on 2017-10-01 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The European Journal of Tourism Research is an academic journal in the field of tourism, published by Varna University of Management, Bulgaria. Its aim is to provide a platform for discussion of theoretical and empirical problems in tourism. Publications from all fields, connected with tourism such as tourism management, tourism marketing, sociology, psychology, tourism geography, political sciences, mathematics, tourism statistics, tourism anthropology, culture, information technologies in tourism and others are invited. The journal is open to all researchers. Young researchers and authors from Central and Eastern Europe are encouraged to submit their contributions. Regular Articles in the European Journal of Tourism Research should normally be between 4 000 and 20 000 words. Major research articles of between 10 000 and 20 000 are highly welcome. Longer or shorter papers will also be considered. The journal publishes also Research Notes of 1 500 – 2 000 words. Submitted papers must combine theoretical concepts with practical applications or empirical testing. The European Journal of Tourism Research includes also the following sections: Book Reviews, announcements for Conferences and Seminars, abstracts of successfully defended Doctoral Dissertations in Tourism, case studies of Tourism Best Practices. The European Journal of Tourism Research is published in three Volumes per year. The full text of the European Journal of Tourism Research is available in the following databases: EBSCO Hospitality and Tourism CompleteCABI Leisure, Recreation and TourismProQuest Research Library Individual articles can be rented via journal's page at DeepDyve. The journal is indexed in Scopus and Thomson Reuters' Emerging Sources Citation Index. The editorial team welcomes your submissions to the European Journal of Tourism Research.

Handbook of Research on Global Hospitality and Tourism Management

Author : Camillo, Angelo A.
Publisher : IGI Global
ISBN 13 : 1466686073
Total Pages : 654 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Global Hospitality and Tourism Management by : Camillo, Angelo A.

Download or read book Handbook of Research on Global Hospitality and Tourism Management written by Camillo, Angelo A. and published by IGI Global. This book was released on 2015-08-17 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourism industry is a multi-billion dollar enterprise, with more people from all cultures and nationalities choosing to spend their leisure time traveling and visiting new locations. To exploit this burgeoning market, tourism agencies must carefully consider the desires and goals of travelers from around the world. The Handbook of Research on Global Hospitality and Tourism Management contributes to the body of knowledge on travel and tourism by presenting a global view of the hospitality industry, including theoretical research into industry trends as well as case studies from around the world. This handbook provides travel agents, owner-operators, and students and researchers in the hospitality industry with the latest research, findings, and developments in the field. Within this handbook of cutting-edge research, readers will find chapters and cases on topics such as travel and tourism in a global economy; local, glocal, and international hospitality; challenges in environmental management; cultural cuisine; and destination management, among others.

The Experience Logic as a New Perspective for Marketing Management

Author : Tonino Pencarelli
Publisher : Springer
ISBN 13 : 3319775502
Total Pages : 221 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis The Experience Logic as a New Perspective for Marketing Management by : Tonino Pencarelli

Download or read book The Experience Logic as a New Perspective for Marketing Management written by Tonino Pencarelli and published by Springer. This book was released on 2018-04-13 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature and offers conceptual observations on the experiential perspective. Suggestions are made on how experience logic can act as a new driver for the management of marketing processes in firms within the context of the experience economy. In the second part of the book, attention turns to the applications of experience logic in different sectors, including tourism, commerce, culture, and trade shows. Company-specific examples of benefits of the experiential approach are also explored in case studies on gift box providers, marketing of traditional local products, and the cosmetics industry. The book will be of particular interest for marketing specialists, but will additionally be of value for managers in private companies and public bodies who wish to enhance their marketing methods.

Smart Tourism as a Driver for Culture and Sustainability

Author : Vicky Katsoni
Publisher : Springer
ISBN 13 : 3030039102
Total Pages : 657 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Smart Tourism as a Driver for Culture and Sustainability by : Vicky Katsoni

Download or read book Smart Tourism as a Driver for Culture and Sustainability written by Vicky Katsoni and published by Springer. This book was released on 2019-01-31 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the latest developments in the field of smart tourism, focusing in particular on the important cultural and sustainability synergies that have emerged during the digital era. The aim is to elucidate how ICTs can promote innovation and creativity in the tourism and leisure sector in ways that take into account cultural and social responsibilities, foster sustainable tourism management, and enhance cultural tourism, cultural heritage, and sustainable development. The book is based on the proceedings of the Fifth International Conference of the International Association of Cultural and Digital Tourism (IACuDiT), attended by academics and industry practitioners from cultural, heritage, communication, and innovational tourism backgrounds, and is edited in collaboration with IACuDiT. It will have broad appeal to professionals from academia, industry, government, and other organizations who wish to learn about novel perspectives in the fields of tourism, travel, hospitality, culture and heritage, leisure, and sports within the context of a knowledge society and smart economy in which sustainability is becoming ever more important.

The Routledge Handbook of Hospitality Management

Author : Ioannis S Pantelidis
Publisher : Routledge
ISBN 13 : 1317804236
Total Pages : 461 pages
Book Rating : 4.3/5 (178 download)

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Book Synopsis The Routledge Handbook of Hospitality Management by : Ioannis S Pantelidis

Download or read book The Routledge Handbook of Hospitality Management written by Ioannis S Pantelidis and published by Routledge. This book was released on 2014-03-26 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hospitality is an industry characterised by its complex nature and numerous sectors including hotels, hostels, B&Bs, restaurants, pubs, nightclubs and contract catering. However, despite its segmentation, there are key issues that are pertinent to all subsectors. The Routledge Handbook of Hospitality Management adopts a strategic approach and explores and critically evaluates current debates, issues and controversies to enable the reader to learn from the industry’s past mistakes as well as future opportunities. Especially relevant at a time when many sectors of the industry have to re - evaluate and reinvent themselves in response to the economic downturn the Handbook brings together specialists from both industry and academia and from a range of geographical regions to provide state-of-the-art theoretical reflection and empirical research. Each of the five inter related sections explores and evaluates issues that are of extreme importance to hospitality organisations, many of which have not been adequately explored before: external and internal customers, debates surrounding finance, uncertainty risk and conflict, sustainability, and e-Hospitality and Technology. This book is an invaluable resource for all those with an interest in hospitality, encouraging dialogue across disciplinary boundaries and areas of study. It is essential reading for students, researchers & academics and managers of Hospitality as well as those of Tourism, Events, Marketing, and Business Management.

The Branding of Tourist Destinations

Author : Mark Anthony Camilleri
Publisher : Emerald Group Publishing
ISBN 13 : 1787693732
Total Pages : 262 pages
Book Rating : 4.7/5 (876 download)

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Book Synopsis The Branding of Tourist Destinations by : Mark Anthony Camilleri

Download or read book The Branding of Tourist Destinations written by Mark Anthony Camilleri and published by Emerald Group Publishing. This book was released on 2018-12-04 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.

Tourist Clusters, Destinations and Competitiveness

Author : Francesco Capone
Publisher : Routledge
ISBN 13 : 1317486234
Total Pages : 203 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Tourist Clusters, Destinations and Competitiveness by : Francesco Capone

Download or read book Tourist Clusters, Destinations and Competitiveness written by Francesco Capone and published by Routledge. This book was released on 2015-12-14 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism has become one of the largest and fastest growing sectors in the world economy. Increasingly, research on tourism destinations has been at the centre of debates concerning destination competitiveness, governance, policies and destination management and marketing. This book investigates tourist destinations from two different perspectives. First, it approaches destinations using the concept of tourist clusters and investigates their role in competitiveness and firm performances. The second perspective studies the development of models of competitiveness and governance. It also develops an international benchmarking system of 15-EU countries, with an additional focus on Italy, UK and United States. The book will appeal to academics, scholars and practitioners in tourism studies, management, urban and regional studies and economic geography, etc.

Destinazioni e imprese turistiche

Author : Clara Benevolo
Publisher : FrancoAngeli
ISBN 13 : 8835122236
Total Pages : 527 pages
Book Rating : 4.8/5 (351 download)

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Book Synopsis Destinazioni e imprese turistiche by : Clara Benevolo

Download or read book Destinazioni e imprese turistiche written by Clara Benevolo and published by FrancoAngeli. This book was released on 2021-03-23T00:00:00+01:00 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1059.40.2

The Routledge Handbook of Tourism Experience Management and Marketing

Author : Saurabh Kumar Dixit
Publisher : Routledge
ISBN 13 : 0429512317
Total Pages : 653 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis The Routledge Handbook of Tourism Experience Management and Marketing by : Saurabh Kumar Dixit

Download or read book The Routledge Handbook of Tourism Experience Management and Marketing written by Saurabh Kumar Dixit and published by Routledge. This book was released on 2020-05-18 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist’s behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries.

Humanistic Management and Sustainable Tourism

Author : Maria Della Lucia
Publisher : Routledge
ISBN 13 : 100034875X
Total Pages : 233 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Humanistic Management and Sustainable Tourism by : Maria Della Lucia

Download or read book Humanistic Management and Sustainable Tourism written by Maria Della Lucia and published by Routledge. This book was released on 2021-02-25 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is a fast-growing and changing industry, which has become a driver of economic development in both developed and underdeveloped countries. While the tourism industry’s potential for shared value creation and sustainable development is acknowledged, the concerns around the environmental and social pressures remain a challenge for businesses, organizations, and destinations. This is because sustainable tourism arguably conflicts with the predominant neoliberal structure of the economy and with the hierarchical, profit- and consumption-driven societies. The emphasis on competition, growth, and profitability may undermine economic viability itself by consuming unreproducible resources and by undermining the six essential elements—dignity, people, prosperity, social justice, planet, and partnership—that are conceptually linked to sustainable development. The crises recurrently challenging the global travel and tourism environment, including climate change, bushfires, extreme weather disasters, pandemics, and the financial crisis, show the weaknesses of neoliberal approaches and the collective economic dependency of countries on tourism that is vulnerable, if not completely unsustainable. This vulnerability asks for understanding that the collective future depends on developing entirely new approaches and interpretation of tourism to effectively respond to the human, societal, social, and climate challenges. This book offers a novel and original perspective entailing the application of a humanistic management approach to sustainable tourism, which is centered on the value of human life, the protection of human dignity and the promotion of well-being. Multiple theoretical approaches, methods, and practical cases, on an international scale, shed light on shared value creation and human dignity as a necessary condition for its achievement in different contexts. Implicitly and explicitly, they respond to the current urgency to implement strategies to recover from the worldwide impact of the pandemic crisis and to provide a vision of what tourism could and should be when it recovers. It will be of interest to researchers, academics, professionals, and postgraduates in the fields of management, sustainability, and tourism development.

The Routledge Handbook of Hotel Chain Management

Author : Maya Ivanova
Publisher : Routledge
ISBN 13 : 1317618432
Total Pages : 721 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis The Routledge Handbook of Hotel Chain Management by : Maya Ivanova

Download or read book The Routledge Handbook of Hotel Chain Management written by Maya Ivanova and published by Routledge. This book was released on 2016-05-05 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, approximately 80 percent of hotels currently being constructed around the world are chain affiliated and, in 2014, the five largest brands held over a one million rooms. The high economic importance of the hotel chains and their global presence justifies the academic research in the field however, despite this, there is no uniform coverage in the current body of literature. This Handbook aids in filling the gap by exploring and critically evaluates the debates, issues and controversies of all aspects of hotel chains from their nature, fundamentals of existence and operation, expansion, strategic and operational aspects of their activities and geographical presence. It brings together leading specialists from range of disciplinary backgrounds and regions to provide state-of-the-art theoretical reflection and empirical research on current issues and future debates. Each of the five inter-related section explores and evaluates issues that are of extreme importance to hotel chain management, focusing on theoretical issues, the expansion of hotel chains, strategic and operational issues, the view point of the individual affiliated hotel and finally the current and future debates in the theory and practice of hotel chain management arising from globalisation, demographic trends, sustainability, and new technology development. It provides an invaluable resource for all those with an interest in hotel management, hospitality, tourism and business encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, Business and Events Management.