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Implicit Measures Of Attitudes
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Book Synopsis Implicit Measures of Attitudes by : Bernd Wittenbrink
Download or read book Implicit Measures of Attitudes written by Bernd Wittenbrink and published by Guilford Press. This book was released on 2007-01-05 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly used in social and behavioral science research, implicit measures aim to assess attitudes that respondents may not be willing to report directly, or of which they may not even be aware. This timely book brings together leading investigators to review currently available procedures and offer practical recommendations for their implementation and interpretation. The theoretical bases of the various approaches are explored and their respective strengths and limitations are critically examined. The volume also discusses current controversies facing the field and highlights promising avenues for future research.
Download or read book Attitudes written by Richard E. Petty and published by Psychology Press. This book was released on 2008-10-09 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people‘s attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior, the past decade has shown several new approaches to attitude measurement. Des
Book Synopsis Implicit Attitude Measures by : Melanie C. Steffens
Download or read book Implicit Attitude Measures written by Melanie C. Steffens and published by Hogrefe & Huber Publishing. This book was released on 2010 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development and application of implicit attitude measures has been one of the most thriving research areas in psychology over the last few decades. This field is united by a shared excitement about the discoveries enabled by these measures, be they related to social attitudes and behavior, clinical disorders, consumer decisions, or self-representations, among others. These approaches bridge subdisciplines of psychology traditionally characterized by little cross-talk. The variety of implicit meadures used is already broad and still growing, given variants and implementations of these implicit measures in different samples and research approaches. This compilation brings together contributions that focus either on the comparison of different implicit measures or on the mechanisms underlying individual ones, to provide an overview of virtues and weaknesses of different approaches.
Book Synopsis Handbook of Implicit Social Cognition by : Bertram Gawronski
Download or read book Handbook of Implicit Social Cognition written by Bertram Gawronski and published by Guilford Press. This book was released on 2011-07-06 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtually every question in social psychology is currently being shaped by the concepts and methods of implicit social cognition. This tightly edited volume provides the first comprehensive overview of the field. Foremost authorities synthesize the latest findings on how automatic, implicit, and unconscious cognitive processes influence social judgments and behavior. Cutting-edge theories and data are presented in such crucial areas as attitudes, prejudice and stereotyping, self-esteem, self-concepts, close relationships, and morality. Describing state-of-the-art measurement procedures and research designs, the book discusses promising applications in clinical, forensic, and other real-world contexts. Each chapter both sums up what is known and identifies key directions for future research.
Book Synopsis Implicit Measures for Social and Personality Psychology by : Laurie A Rudman
Download or read book Implicit Measures for Social and Personality Psychology written by Laurie A Rudman and published by SAGE. This book was released on 2011-02-15 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly used by behavioural and social scientists, implicit measures afford investigating core psychological constructs in ways that bypass people′s willingness and ability to report their feelings and beliefs. Focused on two primary assessment tools, evaluative priming and the Implicit Association Test, the Implicit Measures volume is designed for serious practitioners and beginning researchers alike. It provides an overview of each measure, describing its theoretical underpinnings and construct validity. Each chapter then lays out "best practices" for successfully designing each method and analyzing results, revealing how to avoid common pitfalls. The Implicit Measures volume will enable students of implicit measures to decide when and how to use them in their own research, and educate consumers of research about the accomplishments and challenges of using these state-of-the art assessment techniques. The SAGE Library in Social and Personality Psychology Methods provides students and researchers with an understanding of the methods and techniques essential to conducting cutting-edge research. Each volume within the Library explains a specific topic and has been written by an active scholar (or scholars) with expertise in that particular methodological domain. Assuming no prior knowledge of the topic, the volumes are clear and accessible for all readers. In each volume, a topic is introduced, applications are discussed, and readers are led step by step through worked examples. In addition, advice about how to interpret and prepare results for publication are presented.
Book Synopsis Ethics and Neuromarketing by : Andrew R. Thomas
Download or read book Ethics and Neuromarketing written by Andrew R. Thomas and published by Springer. This book was released on 2016-10-19 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. The rationale behind neuromarketing is that human decision-making is not primarily a conscious process. Instead, there is increasing evidence that the willingness to buy products and services is an emotional process where the brain uses short cuts to accelerate the decision-making process. At the intersection of economics, neuroscience, consumer behavior, and cognitive psychology, neuromarketing focuses on which emotions are relevant in human decision-making, and uses this knowledge to make marketing more effective. The knowledge is applied in product design; enhancing promotions and advertising, pricing, professional services, and store design; and improving the consumer experience as a whole. The foundation for all of this activity is data gathering and analysis. Like many new processes and innovations, much of neuromarketing is operating far ahead of current governmental compliance and regulation and thus current practices are raising ethical issues. For example, facial recognition software, used to monitor and detect a wide range of micro-expressions, has been tested at several airports—under the guise of security and counterterrorism. To what extent is it acceptable to screen the entire population using these powerful and intrusive techniques without getting passengers’ consent? Citing numerous examples from the public and private sectors, the editors and contributing authors argue that while the United States has catalyzed technological advancements, European companies and governments are more progressive when it comes to defining ethical parameters and developing policies. This book details many of those efforts, and offers rational, constructive approaches to laying an ethical foundation for neuromarketing efforts.
Book Synopsis Handbook of Implicit Cognition and Addiction by : Reinout W. Wiers
Download or read book Handbook of Implicit Cognition and Addiction written by Reinout W. Wiers and published by SAGE. This book was released on 2006 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Handbook of Implicit Cognition and Addiction' brings together developments in basic research on implicit cognition with recent developments in addiction research, thus providing an opportunity to move the field forward by integrating research from previously independent fields.
Book Synopsis Measurement in Social Psychology by : Hart Blanton
Download or read book Measurement in Social Psychology written by Hart Blanton and published by Routledge. This book was released on 2018-10-25 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although best known for experimental methods, social psychology also has a strong tradition of measurement. This volume seeks to highlight this tradition by introducing readers to measurement strategies that help drive social psychological research and theory development. The books opens with an analysis of the measurement technique that dominates most of the social sciences, self-report. Chapter 1 presents a conceptual framework for interpreting the data generated from self-report, which it uses to provide practical advice on writing strong and structured self-report items. From there, attention is drawn to the many other innovative measurement and data-collection techniques that have helped expand the range of theories social psychologists test. Chapters 2 through 6 introduce techniques designed to measure the internal psychological states of individual respondents, with strategies that can stand alone or complement anything obtained via self-report. Included are chapters on implicit, elicitation, and diary approaches to collecting response data from participants, as well as neurological and psychobiological approaches to inferring underlying mechanisms. The remaining chapters introduce creative data-collection techniques, focusing particular attention on the rich forms of data humans often leave behind. Included are chapters on textual analysis, archival analysis, geocoding, and social media harvesting. The many methods covered in this book complement one another, such that the full volume provides researchers with a powerful toolset to help them better explore what is "social" about human behavior.
Book Synopsis Implicit and Explicit Attitudes Define Human Behavior by : Patrick Kimuyu
Download or read book Implicit and Explicit Attitudes Define Human Behavior written by Patrick Kimuyu and published by GRIN Verlag. This book was released on 2018-04-24 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: Polemic Paper from the year 2018 in the subject Medicine - Neurology, Psychiatry, Addiction, grade: 1, Egerton University, language: English, abstract: In the recent years, extensive research has been going on to investigate attitudes and social cognition. From a psychological perspective, these two aspects are of paramount significance to humans because they explain how individuals view the world and life events. It is apparent that individuals possess diverse opinions over different issues, and they express their attitudes on day-to-day life. Ideally, attitudes exhibit behavioral, cognitive and affective elements; thus attitudes determine the way people make choices, as well as determining the way people live. However, the ways attitudes are formed vary significantly so their expressions are relatively divergent. In theory, attitudes exist in two distinct forms: explicit attitudes and implicit attitudes. Therefore, it is logical to understand how these two levels of attitudes are formed. It is apparent that these attitudes have been investigated to design appropriate measures, although implicit attitudes seem to have attracted immense focus in the recent years. Explicit attitudes occur at the conscious level; thus they exert intense effects on decisions and behavior. This is why they can be described as deliberately formed attitudes, and they are characterized by the ease in self-reporting. On the other hand, implicit attitudes occur at an unconscious level. These attitudes are formed involuntarily because they lack conscious access; thus their formation cannot be controlled. However, it is worth noting that implicit attitudes have a significant influence on behavior and decisions. Despite the extensive research on attitudes, processes that guide the formation and operation of both explicit and implicit attitudes have not yet been unraveled. Therefore, this essay will provide an overview of explicit and implicit attitudes. It will compare and contrast explicit and implicit attitudes, and explain reasons for their weak correlation.
Book Synopsis Handbook of Blind Source Separation by : Pierre Comon
Download or read book Handbook of Blind Source Separation written by Pierre Comon and published by Academic Press. This book was released on 2010-02-17 with total page 856 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edited by the people who were forerunners in creating the field, together with contributions from 34 leading international experts, this handbook provides the definitive reference on Blind Source Separation, giving a broad and comprehensive description of all the core principles and methods, numerical algorithms and major applications in the fields of telecommunications, biomedical engineering and audio, acoustic and speech processing. Going beyond a machine learning perspective, the book reflects recent results in signal processing and numerical analysis, and includes topics such as optimization criteria, mathematical tools, the design of numerical algorithms, convolutive mixtures, and time frequency approaches. This Handbook is an ideal reference for university researchers, R&D engineers and graduates wishing to learn the core principles, methods, algorithms, and applications of Blind Source Separation. Covers the principles and major techniques and methods in one book Edited by the pioneers in the field with contributions from 34 of the world’s experts Describes the main existing numerical algorithms and gives practical advice on their design Covers the latest cutting edge topics: second order methods; algebraic identification of under-determined mixtures, time-frequency methods, Bayesian approaches, blind identification under non negativity approaches, semi-blind methods for communications Shows the applications of the methods to key application areas such as telecommunications, biomedical engineering, speech, acoustic, audio and music processing, while also giving a general method for developing applications
Book Synopsis Attitudes and Attitude Change by : Gerd Bohner
Download or read book Attitudes and Attitude Change written by Gerd Bohner and published by Psychology Press. This book was released on 2014-03-18 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attitudes - cognitive representations of our evaluation of ourselves, other people, things, actions, events, ideas - and attitude change have been a central concern in social psychology since the discipline began. People can - and do - have attitudes on an infinite range of things but what are attitudes, how do we form them and how can they be modified? This book provides the student with a comprehensive and accessible introduction to the basic issues in the psychological study of attitudes. Drawing on research from Europe and the USA it presents up-to-date coverage of the key issues that will be encountered in this area, including attitude formation and change, functions of attitudes, attitude measurement, attitudes as temporary constructs, persuasion processes and prediction of behaviour from attitudes.
Book Synopsis Attitudes and Opinions by : Stuart Oskamp
Download or read book Attitudes and Opinions written by Stuart Oskamp and published by Psychology Press. This book was released on 2005-01-15 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: Notable advances resulting from new research findings, measurement approaches, widespread uses of the Internet, and increasingly sophisticated approaches to sampling and polling, have stimulated a new generation of attitude scholars. This extensively revised edition captures this excitement, while remaining grounded in scholarly research. Attitudes and Opinions, 3/e maintains one of the main goals of the original edition--breadth of coverage. The book thoroughly reviews both implicit and explicit measures of attitudes, the structure and function of attitudes, the nature of public opinion and polling, attitude formation, communication of attitudes and opinions, and the relationship between attitudes and behaviors, as well as theories and research on attitude change. Over 2,000 references support the book's scientific integrity. The authors' second goal is to demonstrate the relevance of the topic to people's lives. Subsequently, the second part of the book examines many of the topics and research findings that are salient in the world today--political and international attitudes (including terrorism), voting behavior, racism and prejudice, sexism and gender roles, and environmental attitudes. This thoroughly revised new edition features: *an entirely new chapter on implicit measures attitudes; *a new chapter on environmental attitudes; *updated opinion poll data throughout the book; *additional material on time trends in attitudes about many issues; and *expanded, updated sections on international attitudes reflecting the events of 9/11 and the subsequent invasions of Afghanistan and Iraq. Attitudes and Opinions' broad and interdisciplinary perspective makes this an ideal text in courses on attitudes, public opinion, survey research, or persuasion, taught in a variety of departments including psychology, communication, marketing, sociology, and political science.
Book Synopsis Political Science Research Methods in Action by : M. Bruter
Download or read book Political Science Research Methods in Action written by M. Bruter and published by Springer. This book was released on 2013-07-23 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through accounts from innovative research projects by world-leading political scientists, this volume offers a unique perspective on research methodology. It discusses the practical and intellectual dilemmas researchers face throughout the research process in a wide range of fields from implicit attitude testing to media analysis and interviews.
Book Synopsis Test of Implicit Associations in Relationship Attitudes (TIARA) by : Victor Karandashev
Download or read book Test of Implicit Associations in Relationship Attitudes (TIARA) written by Victor Karandashev and published by Springer. This book was released on 2017-11-29 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents a manual for a new method of studying implicit attitudes, the Test of Implicit Associations in Relationship Attitudes (TIARA). The main goal of this volume is to demonstrate how to study the implicit attitudes that people have toward others in their close relationships: friend, romantic partner, family member, etc. Since the inception of the concept and measures of implicit cognition, researchers have developed a number of indirect measures to assess implicit attitudes. These similar yet different methods aim to account for different variables for reliable and valid operational definitions of implicit attitudes. Given the progress made in the field of implicit measures, there is great potential for further development and extension of these types of assessments. Many of these methods (especially the Implicit Attitude Test) are only limited to assessing attitudes within the comparison of two bipolar concepts. Therefore, TIARA was developed to be a manual for a new method of studying implicit attitudes in relationships. As described in this volume, TIARA shows that if a person strongly believes that certain feelings can be attributed to a target relationship figure, the reaction time is shorter since they are the most confident in their answer. Beginning with a grounded explanation of the theory behind TIARA, the volume then proceeds to explain its methods and procedures, and how to code, score, and interpret the results of TIARA. Next, the volume reports on six psychometric studies, which provide substantial evidence that TIARA is a valid and reliable measure to study implicit attitudes in relationship research. The volume concludes by exploring practical applications of TIARA as well as its future directions and current limitations. The detailed description of the TIARA method provides a practical and handy tutorial for using the method in research and practice for social and personality psychologists, as well as practitioners.
Book Synopsis Blackwell Handbook of Social Psychology by : Abraham Tesser
Download or read book Blackwell Handbook of Social Psychology written by Abraham Tesser and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume on intraindividual processes is one of a set of four handbooks in the social psychology field and covers social cognition, attitudes, and attribution theory. Includes contributions by academics and other experts from around the world to ensure a truly international perspective. Provides a comprehensive overview of classic and current research and likely future trends. Fully referenced chapters and bibliographies allow easy access to further study. Now available in full text online via xreferplus, the award-winning reference library on the web from xrefer. For more information, visit www.xreferplus.com
Book Synopsis The Science of Attitudes by : Joel Cooper
Download or read book The Science of Attitudes written by Joel Cooper and published by Routledge. This book was released on 2015-09-16 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Science of Attitudes is the first book to integrate classic and modern research in the field of attitudes at a scholarly level. Designed primarily for advanced undergraduates and graduate students, the presentation of research will also be useful for current scholars in all disciplines who are interested in how attitudes are formed and changed. The treatment of attitudes is both thorough and unique, taking a historical approach while simultaneously highlighting contemporary views and controversies. The book traces attitudes research from the inception of scientific study following World War II to the issues and methods of research that are prominent features of today’s research. Researchers in the field of attitudes will be particularly interested in classic and modern research on the organization, structure, strength and function of attitudes. Researchers in the field of persuasion will be particularly interested in work on attitude change focusing on propositional and associative learning, metacognition and dynamic theories of dissonance, balance and reactance. The book is designed to present the integration of the properties of the attitude with the dynamic considerations of attitude change. The Science of Attitudes is also the first book on attitudes to devote entire chapters to work on implicit measurements, resistance to persuasion, and social neuroscience.
Book Synopsis The Nature of Remembering by : Robert G. Crowder
Download or read book The Nature of Remembering written by Robert G. Crowder and published by Amer Psychological Assn. This book was released on 2001-01-01 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation This proceedings of the conference held in June 1999 at Yale U. is also a festschrift to Crowder (d. 2000), who taught at the same institution and whose life and career are the subject of the initial chapter. Subsequent chapters consider topics that include: episodic memory, the issues raised concerning the semantic activation from reading, implicit phenomena of cognition and its reception by social psychologists, the serial position curve and the effects of mode of presentation, touch as a modality of information, the effects of irrelevant speech and sounds on memory, and the Ranschburg effect. The concluding four chapters are devoted to issues of short-term memory. All of the contributors teach psychology at universities in the US and Canada. Annotation c. Book News, Inc., Portland, OR (booknews.com).
