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Author : Gary Hamel
Publisher :
ISBN 13 : 9780000932044
Total Pages : 84 pages
Book Rating : 4.9/5 (32 download)
Download or read book Strategy as Stretch and Leverage written by Gary Hamel and published by . This book was released on 1993-01-01 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Davie Richard O'Hallaron
Publisher :
ISBN 13 : 9780967663593
Total Pages : 127 pages
Book Rating : 4.6/5 (635 download)
Download or read book The Mission Primer written by Davie Richard O'Hallaron and published by . This book was released on 1999 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Samuel O. Idowu
Publisher : Springer
ISBN 13 : 9783642280351
Total Pages : 0 pages
Book Rating : 4.2/5 (83 download)
Download or read book Encyclopedia of Corporate Social Responsibility written by Samuel O. Idowu and published by Springer. This book was released on 2013-01-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of Corporate Social Responsibility in the business world has developed from a fig leaf marketing front into an important aspect of corporate behavior over the past several years. Sustainable strategies are valued, desired and deployed more and more by relevant players in many industries all over the world. Both research and corporate practice therefore see CSR as a guiding principle for business success. The “Encyclopedia of Corporate Social Responsibility” has been conceived to assist researchers and practitioners to align business and societal objectives. All actors in the field will find reliable and up to date definitions and explanations of the key terms of CSR in this authoritative and comprehensive reference work. Leading experts from the global CSR community have contributed to make the “Encyclopedia of Corporate Social Responsibility” the definitive resource for this field of research and practice.
Author : C. Whan Park
Publisher : John Wiley & Sons
ISBN 13 : 1119308070
Total Pages : 292 pages
Book Rating : 4.1/5 (193 download)
Download or read book Brand Admiration written by C. Whan Park and published by John Wiley & Sons. This book was released on 2016-09-16 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.
Author : John G. Gabriel
Publisher : ASCD
ISBN 13 : 1416616454
Total Pages : 314 pages
Book Rating : 4.4/5 (166 download)
Download or read book How to Help Your School Thrive Without Breaking the Bank written by John G. Gabriel and published by ASCD. This book was released on 2009-02-20 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Help Your School Thrive Without Breaking the Bank will help you improve your school without investing in externally developed, expensive, and time-consuming reform programs or initiatives. It's packed with replicable strategies and practical tools that educators in any school can incorporate to transform the culture and improve student achievement and professional practice. You'll learn how to * Hone your own leadership and grow new leaders among your staff; * Develop a vision and a mission for your school; * Promote excellence among both staff and students; * Make the most of your time and facilitate effective meetings; and * Mine and use data with purpose. For most schools, times are tough and money is tight—but school leaders must still focus on how to steadily improve student achievement. Academic performance will improve in the long term only if your school has a healthy culture marked by integrity, a strong work ethic, collaboration, and reflective risk taking. Strengthening those foundational elements will help you sustain positive change in your school, even in difficult economic times. The good news is that you already have the resources you need to help your school thrive. This book will help you to maximize them.
Author : David S. Bright
Publisher :
ISBN 13 : 9781998109166
Total Pages : 0 pages
Book Rating : 4.1/5 (91 download)
Download or read book Principles of Management written by David S. Bright and published by . This book was released on 2023-05-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.
Author : Yan Chen
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (18 download)
Download or read book Implementation of Mission Statement written by Yan Chen and published by . This book was released on 2004 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9781949373943
Total Pages : 325 pages
Book Rating : 4.3/5 (739 download)
Download or read book Strategic Management (color) written by and published by . This book was released on 2020-08-18 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses.
Author : Jeffrey Abrahams
Publisher :
ISBN 13 : 9781580081320
Total Pages : 486 pages
Book Rating : 4.0/5 (813 download)
Download or read book The Mission Statement Book written by Jeffrey Abrahams and published by . This book was released on 1999 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this revised edition of The Mission Statement Book, author Jeffrey Abrahams, offers an updated, comprehensive selection of corporate mission statements along with everything you need to know to create a statement that's just right for your organization.
Author : Richard Rumelt
Publisher : Currency
ISBN 13 : 0307886239
Total Pages : 338 pages
Book Rating : 4.3/5 (78 download)
Download or read book Good Strategy Bad Strategy written by Richard Rumelt and published by Currency. This book was released on 2011-07-19 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.
Author : Denise Lee Yohn
Publisher : John Wiley & Sons
ISBN 13 : 111861125X
Total Pages : 278 pages
Book Rating : 4.1/5 (186 download)
Download or read book What Great Brands Do written by Denise Lee Yohn and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.
Author :
Publisher : GRIN Verlag
ISBN 13 : 3668365954
Total Pages : 19 pages
Book Rating : 4.6/5 (683 download)
Download or read book The Role of Mission Statements written by and published by GRIN Verlag. This book was released on 2016-12-19 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,5, University of Hull (Business School), course: Strategic Management, language: English, abstract: Today, most of the worldwide organisations consider the mission and mission statement of an organisation as an important principle. But are mission statements really necessary to be unique and successful in today’s business? And how such a mission statement of an organisation has to be formulated to be authentic, sharp and appropriate for the particular organisation? In the following essay, I would like to give the reader a theoretical background of mission and mission statement and discuss the role of mission statements. Therefore, in a first step the difference between mission and mission statement should be made clear. The reader should understand how such a mission statement has to be composed and what is the function behind all this. In a second step, appropriate examples of mission statements of several world-famous organisations from different industries will be shown, which gives the opportunity to discuss and scrutinize the role of mission statements in today’s world. The essay will be closed by a summary.
Author : C. Todd Lombardo
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491971673
Total Pages : 272 pages
Book Rating : 4.4/5 (919 download)
Download or read book Product Roadmaps Relaunched written by C. Todd Lombardo and published by "O'Reilly Media, Inc.". This book was released on 2017-10-25 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy. This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful. Whether you're a product manager, product owner, business analyst, program manager, project manager, scrum master, lead developer, designer, development manager, entrepreneur, or business owner, this book will show you how to: Articulate an inspiring vision and goals for your product Prioritize ruthlessly and scientifically Protect against pursuing seemingly good ideas without evaluation and prioritization Ensure alignment with stakeholders Inspire loyalty and over-delivery from your team Get your sales team working with you instead of against you Bring a user and buyer-centric approach to planning and decision-making Anticipate opportunities and stay ahead of the game Publish a comprehensive roadmap without overcommitting
Author : Emil Angelica
Publisher : Fieldstone Alliance
ISBN 13 : 094006927X
Total Pages : 90 pages
Book Rating : 4.9/5 (4 download)
Download or read book The Wilder Nonprofit Field Guide to Crafting Effective Mission and Vision Statements written by Emil Angelica and published by Fieldstone Alliance. This book was released on 2001 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bring focus and direction to your work Too often, if you ask four people in a nonprofit what their organization's mission is, you'll get four different answers. Organizations without clearly defined and agreed-to mission and vision statements frequently find themselves adrift at sea, in real financial trouble, and unable to make an ongoing, positive impact on the community. But an effective mission and vision statement can help an organization unify services and create a consistent approach to new program development. Crafting Effective Mission and Vision Statements will help your organization develop (or revise) mission and vision statements that bring focus and direction to your work. With orderly, easy-to-follow steps, this engaging guide helps you: Build ownership for the mission and vision statements among board and staff Create a common understanding of your organization's goals Understand how mission and vision statements differ and how to use both for greatest benefit Develop a mission statement that captures exactly what your organization does Create a vision statement based on stakeholders' ideas and the organization's history, capacity for growth, and fundraising potential Use this guide to create mission and vision statements that help your organization stay focused and keep it moving toward a positive future.
Author : Bryan Scott Brockett
Publisher :
ISBN 13 : 9781321540437
Total Pages : 183 pages
Book Rating : 4.5/5 (44 download)
Download or read book Why Are We Here? written by Bryan Scott Brockett and published by . This book was released on 2014 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: School vision and mission statements - collectively known as guiding statements - define organizational purpose and should serve to guide the course of the school and the outcomes that it hopes to achieve. Though guiding statements have received much attention in the business literature, school vision has been subject to limited empirical review and school mission statements have been largely ignored in the school research literature. Although many schools have guiding statements, school leaders may not be well versed in the development and application of such an organizational management principle that has been developed and studied primarily in the business world. This paper presents the findings of a case study of one new school's experience developing and implementing a set of guiding statements. The development of the school's statements of purpose, vision, and values provided the starting point for building a site-based leadership team and the guiding statements provided the backdrop to the planning work that was done prior to the school's opening and throughout its first year of operation. Teachers, staff, and the principal reflected on these experiences and the role that the school guiding statements played in the development of the leadership team and in defining the identity of the school. The findings were consistent with the findings on guiding statements in the existing literature: regular communication of the guiding statements provided reinforcement of the concepts they contained, the guiding statements provided a reference point for the work that was done at the site, and alignment of action to the guiding statements was a factor in the perception of their value. The data analysis also revealed several factors perceived as important to the guiding statement development process. The study is grounded in a strengths-based approach to research and data analysis that centers on the aspects of the mutual learning model (Schwarz, 2013) that benefited the guiding statement development and implementation process.
Author : Alan G. Lafley
Publisher : Harvard Business Press
ISBN 13 : 142218739X
Total Pages : 274 pages
Book Rating : 4.4/5 (221 download)
Download or read book Playing to Win written by Alan G. Lafley and published by Harvard Business Press. This book was released on 2013 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.
Author : Joseph V. Quigley
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.4/5 (91 download)
Download or read book Vision written by Joseph V. Quigley and published by McGraw-Hill Companies. This book was released on 1993 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Week made vision the topic of its Presidents' Forum. The Malcolm Baldrige National Quality Award builds one of its seven quality pillars around "leadership devoted to vision". Now, noted corporate planning consultant Joseph Quigley takes readers into the heart of the visioning process, explaining what vision is and how to get it.
