How Come Your Marketing Plans Aren't Working?

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 9780749437268
Total Pages : 218 pages
Book Rating : 4.4/5 (372 download)

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Book Synopsis How Come Your Marketing Plans Aren't Working? by : Malcolm McDonald

Download or read book How Come Your Marketing Plans Aren't Working? written by Malcolm McDonald and published by Kogan Page Publishers. This book was released on 2002 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: With more than a quarter million copies sold world-wide of his acclaimed book Marketing Plans, Malcolm McDonald is in a unique position to write this -- his first -- quick-fix guide for busy practitioners who need results now. He has pared down the detailed advice originally found in his 500-page tome to give readers a concise guide to the essentials of what makes a plan work. He sets a challenge for readers to test their own understanding with a series of exercises and looks at the problems of marketing planning, the common obstacles and advises on how to overcome them. This is a little book with big ambition -- to help managers help themselves to deliver marketing plans that deliver results.Contents include: understanding marketing planning; how marketing planning fits with corporate planning; the marketing planning process and its output -- the plan; defining markets and segments prior to planning and lots more. Copyright © Libri GmbH. All rights reserved.

How Come You Don't Have an E-business Strategy?

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Publisher : Kogan Page Publishers
ISBN 13 : 9780749437275
Total Pages : 168 pages
Book Rating : 4.4/5 (372 download)

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Book Synopsis How Come You Don't Have an E-business Strategy? by : Matt Haig

Download or read book How Come You Don't Have an E-business Strategy? written by Matt Haig and published by Kogan Page Publishers. This book was released on 2002 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to using the Internet for a company's competitive growth and advantage. How Come You Don't Have an E-strategy? explores: the technology required; e-security; your e-brand; the market; pricing and making money; customers online; promotion/marketing techniques; measuring return on investment (ROI); and more.

Social Media Is Bullshit

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Publisher : St. Martin's Press
ISBN 13 : 1250017505
Total Pages : 239 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis Social Media Is Bullshit by : B. J. Mendelson

Download or read book Social Media Is Bullshit written by B. J. Mendelson and published by St. Martin's Press. This book was released on 2012-09-04 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.

How to Market a University

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Author :
Publisher : Johns Hopkins University Press
ISBN 13 : 1421440342
Total Pages : 257 pages
Book Rating : 4.4/5 (214 download)

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Book Synopsis How to Market a University by : Teresa Flannery

Download or read book How to Market a University written by Teresa Flannery and published by Johns Hopkins University Press. This book was released on 2021-01-12 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine their marketing strategy.

Creativity

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Publisher : Crown
ISBN 13 : 0385348282
Total Pages : 76 pages
Book Rating : 4.3/5 (853 download)

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Book Synopsis Creativity by : John Cleese

Download or read book Creativity written by John Cleese and published by Crown. This book was released on 2020-09-08 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: The legendary comedian, actor, and writer of Monty Python, Fawlty Towers, and A Fish Called Wanda fame shares his key ideas about creativity: that it’s a learnable, improvable skill. “Many people have written about creativity, but although they were very, very clever, they weren't actually creative. I like to think I'm writing about it from the inside.”—John Cleese You might think that creativity is some mysterious, rare gift—one that only a few possess. But you’d be wrong. As John Cleese shows in this short, practical, and often amusing guide, creativity is a skill that anyone can acquire. Drawing on his lifelong experience as a writer, Cleese shares his insights into the nature of creativity and offers advice on how to get your own inventive juices flowing. What do you need to do to get yourself in the right frame of mind? When do you know that you’ve come up with an idea that might be worth pursuing? What should you do if you think you’ve hit a brick wall? We can all be more creative. John Cleese shows us how.

How to Start a Home-based Public Relations Business

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 0762789204
Total Pages : 209 pages
Book Rating : 4.7/5 (627 download)

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Book Synopsis How to Start a Home-based Public Relations Business by : Randi Minetor

Download or read book How to Start a Home-based Public Relations Business written by Randi Minetor and published by Rowman & Littlefield. This book was released on 2012-06-05 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you need to know to run a profitable and satisfying public relations business from your home Learn all about generalization versus specialization, how to make and manage money, running an ethical business, and building client relationships in this comprehensive guide that takes you through every aspect of setting up and running a thriving home-based public relations business. From your business identity and marketing techniques to guarding against your own errors and cashing out, each chapter can help you build your own successful home-based public relations business, whether you are just starting out or a seasoned PR professional. Look for useful charts and worksheets throughout the book, including: Home Office Location Screening Checklist Three-Tiered Prospect Pitch List Estimate Questions and Form Budget and Cash Flow Projections Interviews from the Field

Brilliant Marketing

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Publisher : Pearson UK
ISBN 13 : 1292139064
Total Pages : 248 pages
Book Rating : 4.2/5 (921 download)

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Book Synopsis Brilliant Marketing by : Richard Hall

Download or read book Brilliant Marketing written by Richard Hall and published by Pearson UK. This book was released on 2016-11-17 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. Brilliant Marketing shows anyone how they can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lowdown on what works and how you can succeed with your campaigns. Brilliant outcomes: Understand the ideas, actions, campaigns that make a real difference. Get a complete marketing skill-set to seduce and inspire. Be a master of strategy – from thinking to planning to execution.

Trump University Marketing 101

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Publisher : John Wiley & Sons
ISBN 13 : 0470055839
Total Pages : 338 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Trump University Marketing 101 by : Don Sexton

Download or read book Trump University Marketing 101 written by Don Sexton and published by John Wiley & Sons. This book was released on 2006-06-27 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trump University Marketing 101 combines the biggest name in business with the 40-year teaching experience of one of the most well-known marketing thinkers in academia. Without an MBA in marketing, how can today’s entrepreneurs and business owners stay on top of what’s happening in marketing? How can they find the best new ideas and avoid those tactics that don’t work or just lead to trouble? Trump University Marketing 101 presents all the basics of a marketing MBA. Each chapter focuses on one key marketing idea and explores it in a straightforward, non-academic manner with exercises and examples that show the idea in action. But more than basic instruction, Sexton also includes his own methodologies for making vital marketing decisions–the same methodologies major corporations pay top-dollar to have him teach their employees. Don Sexton is Professor of Business at Columbia University and principle of The Arrow Group, Ltd.®, a marketing consulting and training firm whose clients have included GE, Citigroup, IBM, and Pfizer, among many others. He has taught at Columbia for more than 35 years, is a recipient of the Business School’s Distinguished Teaching Award, and has written numerous articles on marketing and branding issues. He is often quoted in prominent media such as The New York Times, Business Week, and Beijing’s China Economic Daily.

Brilliant Marketing, revised 2nd edn

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Author :
Publisher : Pearson UK
ISBN 13 : 1292084588
Total Pages : 209 pages
Book Rating : 4.2/5 (92 download)

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Book Synopsis Brilliant Marketing, revised 2nd edn by : Richard Hall

Download or read book Brilliant Marketing, revised 2nd edn written by Richard Hall and published by Pearson UK. This book was released on 2014-12-18 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brilliant Marketing gives you the skills, examples, attitudes and techniques that you will need to plan and carry out the most outstanding and alluring campaigns. It also contains specific advice for new start-ups and small businesses where brilliant marketing can catapult you to success.

23:59:59

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Author :
Publisher : BlueRose Publishers
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4./5 ( download)

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Book Synopsis 23:59:59 by : Sadashiv Sharadchandra Pradhan

Download or read book 23:59:59 written by Sadashiv Sharadchandra Pradhan and published by BlueRose Publishers. This book was released on 2020-01-23 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Good Small Business Guide 2013

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Publisher : A&C Black
ISBN 13 : 1408159597
Total Pages : 600 pages
Book Rating : 4.4/5 (81 download)

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Book Synopsis Good Small Business Guide 2013 by : Bloomsbury Publishing Plc

Download or read book Good Small Business Guide 2013 written by Bloomsbury Publishing Plc and published by A&C Black. This book was released on 2013-01-01 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated the Good Small Business Guide 2013 is packed with essential advice for small business owners or budding entrepreneurs. Containing 140 easy to read articles, and an extensive information directory, this comprehensive guide offers help on all aspects of starting and growing a small business.

Good Small Business Guide 2013, 7th Edition

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Author :
Publisher : A&C Black
ISBN 13 : 1408178850
Total Pages : 600 pages
Book Rating : 4.4/5 (81 download)

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Book Synopsis Good Small Business Guide 2013, 7th Edition by : Bloomsbury Publishing

Download or read book Good Small Business Guide 2013, 7th Edition written by Bloomsbury Publishing and published by A&C Black. This book was released on 2013-06-30 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated for this 7th annual edition, the Good Small Business Guide 2013 is packed with essential advice for small business owners or budding entrepreneurs. Offering help on all aspects of starting, running and growing a small business, including: planning, setting up or acquiring a business, getting to grips with figures, marketing, selling online, and managing yourself and others. Containing over 140 easy-to-read articles and an extensive information directory this fully updated guide offers help on all aspects of starting and growing a small business. Features a foreword from the National Chairman of the Federation of Small Businesses.

Excellence in Coaching

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Publisher : Kogan Page Publishers
ISBN 13 : 9780749446376
Total Pages : 244 pages
Book Rating : 4.4/5 (463 download)

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Book Synopsis Excellence in Coaching by : Jonathan Passmore

Download or read book Excellence in Coaching written by Jonathan Passmore and published by Kogan Page Publishers. This book was released on 2006 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gives an overview of several coaching approaches and models, and examines issues including ethics, stress management and cross-cultural perspectives.

Automobile Marketing Practices

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Publisher :
ISBN 13 :
Total Pages : 1570 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Automobile Marketing Practices by : United States. Congress. Senate. Committee on Interstate and Foreign Commerce. Subcommittee on Automobile Marketing Practices

Download or read book Automobile Marketing Practices written by United States. Congress. Senate. Committee on Interstate and Foreign Commerce. Subcommittee on Automobile Marketing Practices and published by . This book was released on 1956 with total page 1570 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Generosity Practice

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Publisher :
ISBN 13 : 9780578958026
Total Pages : 140 pages
Book Rating : 4.9/5 (58 download)

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Book Synopsis The Generosity Practice by : Christina Frei

Download or read book The Generosity Practice written by Christina Frei and published by . This book was released on 2021-07-25 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hey creative leader and changemaker! Let's grab a cup of tea and dig into why you get scattered and exhausted sometimes. What to do about it? Let me share something fun, effective and different. The Generosity Practice: 40-Days to Unstoppable connects you with a hidden and restorative capacity: joyfully serving others. This program is your playground for sustainable leadership. No need to be an exhausted martyr. No need for a gigantic bank account. In ten minutes a day, you build courage, strengthen your will, and generate ideas that will have you changing lives without running yourself down. The Generosity Practice reveals who you are, what matters to you, and how you love to help people - daily. This is fuel. Along the way, you come alive in this truth: that nothing is better than thoughtfully serving others and contributing to their well-being. This makes you unstoppable. Based on Christina Frei's two field studies held in five countries, her online Generosity Practice mastery program, 20 years of mindfulness training, and her work with hundreds of marketing clients.

The Secrets of Successful Coaches

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Publisher : Troubador Publishing Ltd
ISBN 13 : 1848766378
Total Pages : 167 pages
Book Rating : 4.8/5 (487 download)

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Book Synopsis The Secrets of Successful Coaches by : Karen Williams

Download or read book The Secrets of Successful Coaches written by Karen Williams and published by Troubador Publishing Ltd. This book was released on 2011-03-10 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year, thousands of people train to be a life, business or executive coach but struggle to make a living. Although attracted to the profession, they are forced to give up as they cannot find enough clients to pay the bills. Even great coaches can not create the business they crave without the skills to run it successfully. The Secrets of Successful Coaches is essential reading if you are struggling with setting up and marketing your business, attracting and converting fee-paying clients, raising the profile of your business and communicating the benefits of your service, getting motivated and increasing your self-belief and making enough money to run a successful business.You will find 10 easy-to-follow steps to develop a successful business, learning from 11 top performance coaches who share some of the mistakes they have made and learnt from. You’ll also benefit from the proven techniques they have developed to make their business a success and get outstanding results. Find out how to save time and money, learn the skills to run a successful business, develop a winning business mindset and turn your passion into profit.The Secrets of Successful Coaches is for new coaches who are in the first 12 months of running their business, and those who want to improve their business success. Karen is inspired by a large number of authors including Dawn Breslin, Hannah McNamara, Michael Neill and Gladeana McMahon, who were interviewed for this book. She also takes inspiration from Anthony Robbins, Brian Tracy and Stephen Covey.

Digital Marketing Excellence

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Publisher : Taylor & Francis
ISBN 13 : 1000610918
Total Pages : 677 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Digital Marketing Excellence by : Dave Chaffey

Download or read book Digital Marketing Excellence written by Dave Chaffey and published by Taylor & Francis. This book was released on 2022-07-22 with total page 677 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.