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Author : I-B Publishing
Publisher : Identity Branding Inc
ISBN 13 : 0967866138
Total Pages : 208 pages
Book Rating : 4.9/5 (678 download)
Download or read book Identity Branding Revisited written by I-B Publishing and published by Identity Branding Inc. This book was released on 2006 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert Krumroy
Publisher : Turtleback
ISBN 13 : 9780613923538
Total Pages : 194 pages
Book Rating : 4.9/5 (235 download)
Download or read book Identity Branding written by Robert Krumroy and published by Turtleback. This book was released on 2000-03-01 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: NULL
Author : Simon Barrow
Publisher : John Wiley & Sons
ISBN 13 : 111999554X
Total Pages : 245 pages
Book Rating : 4.1/5 (199 download)
Download or read book The Employer Brand written by Simon Barrow and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.
Author : Richard V. Francaviglia
Publisher : University of Iowa Press
ISBN 13 : 1587290715
Total Pages : 252 pages
Book Rating : 4.5/5 (872 download)
Download or read book Main Street Revisited written by Richard V. Francaviglia and published by University of Iowa Press. This book was released on 1996-06-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: As an archetype for an entire class of places, Main Street has become one of America's most popular and idealized images. In Main Street Revisited, the first book to place the design of small downtowns in spatial and chronological context, Richard Francaviglia finds the sources of romanticized images of this archetype, including Walt Disney's Main Street USA, in towns as diverse as Marceline, Missouri, and Fort Collins, Colorado. Francaviglia interprets Main Street both as a real place and as an expression of collective assumptions, designs, and myths; his Main Streets are treasure troves of historic patterns. Using many historical and contemporary photographs and maps for his extensive fieldwork and research, he reveals a rich regional pattern of small-town development that serves as the basis for American community design. He underscores the significance of time in the development of Main Street's distinctive personality, focuses on the importance of space in the creation of place, and concentrates on popular images that have enshrined Main Street in the collective American consciousness.
Author : Michael J. Kruger
Publisher : Crossway
ISBN 13 : 1433530813
Total Pages : 370 pages
Book Rating : 4.4/5 (335 download)
Download or read book Canon Revisited written by Michael J. Kruger and published by Crossway. This book was released on 2012-04-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the popular-level conversations on phenomena like the Gospel of Thomas and Bart Ehrman’s Misquoting Jesus, as well as the current gap in evangelical scholarship on the origins of the New Testament, Michael Kruger’s Canon Revisited meets a significant need for an up-to-date work on canon by addressing recent developments in the field. He presents an academically rigorous yet accessible study of the New Testament canon that looks deeper than the traditional surveys of councils and creeds, mining the text itself for direction in understanding what the original authors and audiences believed the canon to be. Canon Revisited provides an evangelical introduction to the New Testament canon that can be used in seminary and college classrooms, and read by pastors and educated lay leaders alike. In contrast to the prior volumes on canon, this volume distinguishes itself by placing a substantial focus on the theology of canon as the context within which the historical evidence is evaluated and assessed. Rather than simply discussing the history of canon—rehashing the Patristic data yet again—Kruger develops a strong theological framework for affirming and authenticating the canon as authoritative. In effect, this work successfully unites both the theology and the historical development of the canon, ultimately serving as a practical defense for the authority of the New Testament books.
Author : Americus Reed II
Publisher : Edward Elgar Publishing
ISBN 13 : 1788117735
Total Pages : 496 pages
Book Rating : 4.7/5 (881 download)
Download or read book Handbook of Research on Identity Theory in Marketing written by Americus Reed II and published by Edward Elgar Publishing. This book was released on 2019-12-27 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic identity principles that span nearly every consumer marketing subdomain. This Handbook is a comprehensive and state of the art treatment of identity and marketing: An authoritative and practical guide for academics, brand managers, marketers, public policy advocates and even intellectually curious consumers.
Author :
Publisher : BRILL
ISBN 13 : 1848880197
Total Pages : 343 pages
Book Rating : 4.8/5 (488 download)
Download or read book Diasporas: Revisiting and Discovering written by and published by BRILL. This book was released on 2020-05-18 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present book brings together a collection of key studies from many disciplines all focusing around the 'diaspora' issue. The readers will engage on a journey that spans continents, populations and time frames.
Author : Geeta Rana
Publisher : CRC Press
ISBN 13 : 1000362264
Total Pages : 186 pages
Book Rating : 4.0/5 (3 download)
Download or read book Employer Branding for Competitive Advantage written by Geeta Rana and published by CRC Press. This book was released on 2021-03-22 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success. The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories. This book will provide new insights into the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students.
Author : John H Falk
Publisher : Left Coast Press
ISBN 13 : 1611320453
Total Pages : 418 pages
Book Rating : 4.6/5 (113 download)
Download or read book Museum Experience Revisited written by John H Falk and published by Left Coast Press. This book was released on 2013 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to take a "visitor's eye view" of the museum visit, updated to incorporate advances in research, theory, and practice in the museum field over the last twenty years.
Author : Tc Melewar
Publisher : Routledge
ISBN 13 : 1134136129
Total Pages : 252 pages
Book Rating : 4.1/5 (341 download)
Download or read book Facets of Corporate Identity, Communication and Reputation written by Tc Melewar and published by Routledge. This book was released on 2008-04-03 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pt. 1. Corporate identity -- pt. 2. Corporate communications -- pt. 3. Corporate reputation.
Author : Christopher S. Browning
Publisher : McGill-Queen's Press - MQUP
ISBN 13 : 022801946X
Total Pages : 270 pages
Book Rating : 4.2/5 (28 download)
Download or read book Nation Branding and International Politics written by Christopher S. Browning and published by McGill-Queen's Press - MQUP. This book was released on 2023-10-15 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nation branding is regarded as essential for competitiveness among countries, but the idea of branding nations is often derided as lacking seriousness. While nation branding has been on the radar of scholars of marketing, communication, and media studies, as well as political geography for decades, it has only made a small dent into the international relations field. In Nation Branding and International Politics Christopher Browning argues that international relations should take nation branding seriously. Nation branding not only involves the issues of culture, identity, and status – which are of principal concern to IR – but it is also a different and potentially fruitful way of reconceptualizing statehood. Mobilizing work on ontological security, anxiety, status, and distinction, and grounding the analysis in a broader historical context, Browning finds that nation branding is politically significant, though not necessarily for the reasons its advocates claim. Specifically, the book raises important questions about nation branding’s influence on the constitution of national identity, the reframing of citizenship, and the topography of contemporary geopolitics. Nation Branding and International Politics considers how status, prestige, and reputation are constructed and maintained in international society, and how, perhaps, this construction and maintenance may be changing – just as the practice of nation branding is changing.
Author : John M.T. Balmer
Publisher : Routledge
ISBN 13 : 1135100616
Total Pages : 177 pages
Book Rating : 4.1/5 (351 download)
Download or read book Contemporary Perspectives on Corporate Marketing written by John M.T. Balmer and published by Routledge. This book was released on 2013-07-24 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount of literature on each of these disciplines, there is little systematic development from the perspective of corporate marketing and corporate communication studies, although these two have the most to contribute to how companies manage their brands, image and corporate identities in the 21st Century. This book seeks to redress this balance and provide insights, via case studies or histories, on issues such as nation branding, managing multiple corporate identities during merger and acquisitions and establishing a company’s CSR and green image. Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary Perspectives on Corporate Marketing to offer the latest approaches and studies in these areas. As such, it will become a platform for developments in the field and serve as a respected reference resource for corporate marketing and corporate communication studies.
Author : Gundolf Graml
Publisher : Berghahn Books
ISBN 13 : 1789204496
Total Pages : 292 pages
Book Rating : 4.7/5 (892 download)
Download or read book Revisiting Austria written by Gundolf Graml and published by Berghahn Books. This book was released on 2020-04-09 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following the transformations and conflicts of the first half of the twentieth century, Austria’s emergence as an independent democracy heralded a new era of stability and prosperity for the nation. Among the new developments was mass tourism to the nation’s cities, spa towns, and wilderness areas, a phenomenon that would prove immensely influential on the development of a postwar identity. Revisiting Austria incorporates films, marketing materials, literature, and first-person accounts to explore the ways in which tourism has shaped both international and domestic perceptions of Austrian identity even as it has failed to confront the nation’s often violent and troubled history.
Author : Mark Wolf
Publisher : Routledge
ISBN 13 : 1317375939
Total Pages : 452 pages
Book Rating : 4.3/5 (173 download)
Download or read book Revisiting Imaginary Worlds written by Mark Wolf and published by Routledge. This book was released on 2016-12-08 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of world and the practice of world creation have been with us since antiquity, but they are now achieving unequalled prominence. In this timely anthology of subcreation studies, an international roster of contributors come together to examine the rise and structure of worlds, the practice of world-building, and the audience's reception of imaginary worlds. Including essays written by world-builders A.K. Dewdney and Alex McDowell and offering critical analyses of popular worlds such as those of Oz, The Lord of the Rings, Star Trek, Star Wars, Battlestar Galactica, and Minecraft, Revisiting Imaginary Worlds provides readers with a broad and interdisciplinary overview of the issues and concepts involved in imaginary worlds across media platforms.
Author : L. Alcoff
Publisher : Springer
ISBN 13 : 1403983399
Total Pages : 303 pages
Book Rating : 4.4/5 (39 download)
Download or read book Identity Politics Reconsidered written by L. Alcoff and published by Springer. This book was released on 2006-01-09 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the ongoing work of the agenda-setting Future of Minority Studies national research project, Identity Politics Reconsidered reconceptualizes the scholarly and political significance of social identity. It focuses on the deployment of 'identity' within ethnic, women's, disability, and gay and lesbian studies in order to stimulate discussion about issues that are simultaneously theoretical and practical, ranging from ethics and epistemology to political theory and pedagogical practice. This collection of powerful essays by both well-known and emerging scholars offers original answers to questions concerning the analytical legitimacy of 'identity' and 'experience', and the relationships among cultural autonomy, moral universalism and progressive politics.
Author : Joyce Mendelsohn
Publisher : Columbia University Press
ISBN 13 : 9780231519434
Total Pages : 332 pages
Book Rating : 4.5/5 (194 download)
Download or read book The Lower East Side Remembered and Revisited written by Joyce Mendelsohn and published by Columbia University Press. This book was released on 2009-09-24 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Lower East Side has been home to some of the city's most iconic restaurants, shopping venues, and architecture. The neighborhood has also welcomed generations of immigrants, from newly arrived Italians and Jews to today's Latino and Asian newcomers. This history has become somewhat obscured, however, as the Lower East Side can appear more hip than historic, with wealth and gentrification changing the character of the neighborhood. Chronicling these developments, along with the hidden gems that still speak of a vibrant immigrant identity, Joyce Mendelsohn provides a complete guide to the Lower East Side of then and now. After an extensive history that stretches back to Manhattan's first settlers, Mendelsohn offers 5 self-guided walking tours, including a new passage through the Bowery, that take the reader to more than 150 sites and highlight the dynamics of a community of contrasts: aged tenements nestled among luxury apartment towers abut historic churches and synagogues. With updated and revised maps, historical data, and an entirely new community to explore, Mendelsohn writes a brand-new chapter in an old New York story.
Author : Stephen Holloway
Publisher : Routledge
ISBN 13 : 1351959689
Total Pages : 423 pages
Book Rating : 4.3/5 (519 download)
Download or read book Airlines: Managing to Make Money written by Stephen Holloway and published by Routledge. This book was released on 2017-05-15 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies. Designed for a wide audience of aviation management students and professionals it acts as a linking text , using a services management approach to integrate strategy, marketing, human resources management and operations. Written in an accessible and practical style, it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry. It is an unparalleled resource for students and airline managers alike.
