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Identity Branding Revisited
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Book Synopsis The Employer Brand by : Simon Barrow
Download or read book The Employer Brand written by Simon Barrow and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.
Book Synopsis Identity Politics Reconsidered by : L. Alcoff
Download or read book Identity Politics Reconsidered written by L. Alcoff and published by Springer. This book was released on 2006-01-09 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the ongoing work of the agenda-setting Future of Minority Studies national research project, Identity Politics Reconsidered reconceptualizes the scholarly and political significance of social identity. It focuses on the deployment of 'identity' within ethnic, women's, disability, and gay and lesbian studies in order to stimulate discussion about issues that are simultaneously theoretical and practical, ranging from ethics and epistemology to political theory and pedagogical practice. This collection of powerful essays by both well-known and emerging scholars offers original answers to questions concerning the analytical legitimacy of 'identity' and 'experience', and the relationships among cultural autonomy, moral universalism and progressive politics.
Book Synopsis Sell The Problem by : Robert Krumroy
Download or read book Sell The Problem written by Robert Krumroy and published by Identity Branding Inc. This book was released on 2009 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Identity Branding Revisited by : I-B Publishing
Download or read book Identity Branding Revisited written by I-B Publishing and published by Identity Branding Inc. This book was released on 2006 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Revisiting Austria by : Gundolf Graml
Download or read book Revisiting Austria written by Gundolf Graml and published by Berghahn Books. This book was released on 2020-04-09 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following the transformations and conflicts of the first half of the twentieth century, Austria’s emergence as an independent democracy heralded a new era of stability and prosperity for the nation. Among the new developments was mass tourism to the nation’s cities, spa towns, and wilderness areas, a phenomenon that would prove immensely influential on the development of a postwar identity. Revisiting Austria incorporates films, marketing materials, literature, and first-person accounts to explore the ways in which tourism has shaped both international and domestic perceptions of Austrian identity even as it has failed to confront the nation’s often violent and troubled history.
Book Synopsis Mistaken Identity by : Leslie Brothers
Download or read book Mistaken Identity written by Leslie Brothers and published by SUNY Press. This book was released on 2001-11-01 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: This “unauthorized biography” of cognitive neuroscience unveils hidden errors in current mind-body accounts and sheds new light on basic scientific issues.
Book Synopsis Referrals Made Easy by : Robert Krumroy
Download or read book Referrals Made Easy written by Robert Krumroy and published by Identity Branding Inc. This book was released on 2011-02 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Prospecting Made Easy by : Robert Krumroy
Download or read book Prospecting Made Easy written by Robert Krumroy and published by Identity Branding Inc. This book was released on 2011-10 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook of Research on Identity Theory in Marketing by : Americus Reed II
Download or read book Handbook of Research on Identity Theory in Marketing written by Americus Reed II and published by Edward Elgar Publishing. This book was released on 2019-12-27 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic identity principles that span nearly every consumer marketing subdomain. This Handbook is a comprehensive and state of the art treatment of identity and marketing: An authoritative and practical guide for academics, brand managers, marketers, public policy advocates and even intellectually curious consumers.
Book Synopsis The Lower East Side Remembered and Revisited by : Joyce Mendelsohn
Download or read book The Lower East Side Remembered and Revisited written by Joyce Mendelsohn and published by Columbia University Press. This book was released on 2009-09-24 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Lower East Side has been home to some of the city's most iconic restaurants, shopping venues, and architecture. The neighborhood has also welcomed generations of immigrants, from newly arrived Italians and Jews to today's Latino and Asian newcomers. This history has become somewhat obscured, however, as the Lower East Side can appear more hip than historic, with wealth and gentrification changing the character of the neighborhood. Chronicling these developments, along with the hidden gems that still speak of a vibrant immigrant identity, Joyce Mendelsohn provides a complete guide to the Lower East Side of then and now. After an extensive history that stretches back to Manhattan's first settlers, Mendelsohn offers 5 self-guided walking tours, including a new passage through the Bowery, that take the reader to more than 150 sites and highlight the dynamics of a community of contrasts: aged tenements nestled among luxury apartment towers abut historic churches and synagogues. With updated and revised maps, historical data, and an entirely new community to explore, Mendelsohn writes a brand-new chapter in an old New York story.
Book Synopsis Main Street Revisited by : Richard V. Francaviglia
Download or read book Main Street Revisited written by Richard V. Francaviglia and published by University of Iowa Press. This book was released on 1996-06-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: As an archetype for an entire class of places, Main Street has become one of America's most popular and idealized images. In Main Street Revisited, the first book to place the design of small downtowns in spatial and chronological context, Richard Francaviglia finds the sources of romanticized images of this archetype, including Walt Disney's Main Street USA, in towns as diverse as Marceline, Missouri, and Fort Collins, Colorado. Francaviglia interprets Main Street both as a real place and as an expression of collective assumptions, designs, and myths; his Main Streets are treasure troves of historic patterns. Using many historical and contemporary photographs and maps for his extensive fieldwork and research, he reveals a rich regional pattern of small-town development that serves as the basis for American community design. He underscores the significance of time in the development of Main Street's distinctive personality, focuses on the importance of space in the creation of place, and concentrates on popular images that have enshrined Main Street in the collective American consciousness.
Book Synopsis (Re)inventing the Brand by : Jean-Noël Kapferer
Download or read book (Re)inventing the Brand written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2001 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are the 'classical' rules of brand management obsolete? These rules were created over 50 years ago in the United States under very different market conditions and realities. Since then, textbooks and current thinking have been replete with the same simplistic models of branding, which are looking incresingly out of date.
Book Synopsis Museum Experience Revisited by : John H Falk
Download or read book Museum Experience Revisited written by John H Falk and published by Left Coast Press. This book was released on 2013 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to take a "visitor's eye view" of the museum visit, updated to incorporate advances in research, theory, and practice in the museum field over the last twenty years.
Book Synopsis The Prospect Relationship Ladder by : Robert Krumroy
Download or read book The Prospect Relationship Ladder written by Robert Krumroy and published by Identity Branding Inc. This book was released on 2008 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Canon Revisited by : Michael J. Kruger
Download or read book Canon Revisited written by Michael J. Kruger and published by Crossway. This book was released on 2012-04-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the popular-level conversations on phenomena like the Gospel of Thomas and Bart Ehrman's Misquoting Jesus, as well as the current gap in evangelical scholarship on the origins of the New Testament, Michael Kruger's Canon Revisited meets a significant need for an up-to-date work on canon by addressing recent developments in the field. He presents an academically rigorous yet accessible study of the New Testament canon that looks deeper than the traditional surveys of councils and creeds, mining the text itself for direction in understanding what the original authors and audiences believed the canon to be. Canon Revisited provides an evangelical introduction to the New Testament canon that can be used in seminary and college classrooms, and read by pastors and educated lay leaders alike. In contrast to the prior volumes on canon, this volume distinguishes itself by placing a substantial focus on the theology of canon as the context within which the historical evidence is evaluated and assessed. Rather than simply discussing the history of canon—rehashing the Patristic data yet again—Kruger develops a strong theological framework for affirming and authenticating the canon as authoritative. In effect, this work successfully unites both the theology and the historical development of the canon, ultimately serving as a practical defense for the authority of the New Testament books.
Book Synopsis Place and Placelessness Revisited by : Robert Freestone
Download or read book Place and Placelessness Revisited written by Robert Freestone and published by Routledge. This book was released on 2016-07-15 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its publication in 1976, Ted Relph’s Place and Placelessness has been an influential text in thinking about cities and city life across disciplines, including human geography, sociology, architecture, planning, and urban design. For four decades, ideas put forward by this seminal work have continued to spark debates, from the concept of placelessness itself through how it plays out in our societies to how city designers might respond to its challenge in practice. Drawing on evidence from Australian, British, Japanese, and North and South American urban settings, Place and Placelessness Revisited is a collection of cutting edge empirical research and theoretical discussions of contemporary applications and interpretations of place and placelessness. It takes a multi-disciplinary approach, including contributions from across the breadth of disciplines in the built environment – architecture, environmental psychology, geography, landscape architecture, planning, sociology, and urban design – in critically re-visiting placelessness in theory and its relevance for twenty-first century contexts.
Book Synopsis Humboldt Revisited by : Gry Cathrin Brandser
Download or read book Humboldt Revisited written by Gry Cathrin Brandser and published by Berghahn Books. This book was released on 2022-09-13 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humboldt Revisited offers a fresh perspective on the contemporary discourse surrounding reform of European universities. Arguing that contemporary reform derives its basis from pre-constructed truths about the so-called ‘Humboldt-university,’ this monograph traces the historical descent of these truths to the American reception of Humboldt's ideas from the mid-19th century up until the 1960s. Drawing from a rich selection of historical sources, this volume offers an alternative to conventional explanations of the forces behind the ongoing reform of European universities. It also challenges the conventional historical narrative on the Humboldt University, providing new insight into the American reception of the German ideas.
