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Ideaselling
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Download or read book IdeaSelling written by Sam Harrison and published by Simon and Schuster. This book was released on 2010-04-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't let your creative ideas get picked apart and put down! If you're like most creative people, chances are high that you've had your share of ideas rejected by clients or decision makers. While we sometimes make the mistake of believing ideas should sell themselves, the fact is that the better and bolder the idea, the more it needs selling. This book contains powerful techniques to help you sell your ideas to those with approval power. You'll find tips from designers, writers, marketers and other creative professionals, along with meaty advice from selling and branding gurus. In no time, you'll be able to convince those who hold the purse strings that your ideas are worth pursuing and investing in. "Designers have a little known secret: Designing something is the easy part, getting others, specifically clients, to embrace that design is the real hard part. Harrison has put together dozens of tips that, if applied correctly, independently or in unison, will help you get those great design ideas approved." —Armin Vit and Bryony Gomez-Palacio, authors of Graphic Design, Referenced
Download or read book Idea Work 3 written by Brian Glassman and published by Lulu.com. This book was released on 2010-04-30 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Directors of Product Development, VPs of R&D, and Innovation Consultants should have this book on their shelves! Dr. Brian Glassman, a Ph.D. in Innovation Management from Purdue University, provides a detailed an authoritative review of the front-end of innovation, idea generation, and idea management. Plus, his seminal process model, explained in detail, provides innovation practitioners a framework with which to generate ideas in a controlled manner, and then capture, screen, store, a diffuse those ideas throughout their enterprises. This powerful model can employ the best idea generation methods, such as Blue Ocean Strategies, IDEO, TRIZ, and more; resulting in a steady stream of disruptive to incremental ideas for new products and services. This seminal work is highly authoritative and separates itself from the rest of the innovation literature by providing insights cited by highly creditable sources, and by providing structured arguments based on data driven research.
Book Synopsis The Hottest Ideas in Word of Mouth Advertising by : Godfrey Harris
Download or read book The Hottest Ideas in Word of Mouth Advertising written by Godfrey Harris and published by The Americas Group. This book was released on 2004 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis What's the Big Idea? by : Thomas H. Davenport
Download or read book What's the Big Idea? written by Thomas H. Davenport and published by Harvard Business Press. This book was released on 2003 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores where new ideas come from, how to evaluate which ideas are worth pursuing, and how to customize ideas to suit and organization's unique needs.
Book Synopsis 50 Fashion Ideas You Really Need to Know by : Jessica Bumpus
Download or read book 50 Fashion Ideas You Really Need to Know written by Jessica Bumpus and published by Greenfinch. This book was released on 2024-09-12 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the fashion ideas that shape the world of style today. In a series of 50 accessible essays, Jessica Bumpus introduces and explains the central ideas, trends and inventions of fashion, from the genesis of style itself to the present day. From fast fashion and the invention of the high heel to streetwear and the impact of the 'influencer', 50 Fashion Ideas You Really Need to Know is complete introduction to the most important fashion concepts in history.
Book Synopsis Good Idea. Now What? by : Charles T. Lee
Download or read book Good Idea. Now What? written by Charles T. Lee and published by John Wiley & Sons. This book was released on 2012-01-05 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven pathways for taking ideas to implementation We all have ideas—things we want to do or create—but only some of us will do what it takes to see those ideas come to pass. In Good Idea. Now What? readers will discover some of the essential values and principles that guide successful idea-makers, including the leveraging of mixed environments for creativity, working through resistance and setbacks, developing a practical plan for implementation that works, navigating collaborative opportunities, and communicating your idea to make it truly remarkable. Whether you're just a creative type, or the leader of an organization, you must figure out a creative process and develop an infrastructure for implementing your ideas. Good Idea. Now What? offers systematic advice for moving your ideas to execution. It will show you: The fundamental elements of a good idea Tangible pathways to follow after initial inspiration The importance of branding and its impact on ideas Practical advice for developing a loyal tribe of supporters who will take your idea to a whole new level It's not enough to be inspired. Learn how to follow through on your ideas and discover how great an impact you can have!
Download or read book IdeaSpotting written by Sam Harrison and published by HOW Books. This book was released on 2006-04-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The next big idea is out there—You just have to know how to spot it Creativity is crucial to business and design success. How do you unleash bursts of creativity, increase occurrences of spontaneity and ultimately find great ideas? Through anecdotes, interviews, quotes, tips, creative exercises and success stories from the biggest corporations in the country, author Sam Harrison shows you how to think outside the box—then throw away the box for good. You'll be encouraged to: Listen and observe Step outside your daily routine Explore through travel Find ideas in nature Break out of ruts Learn from mistakes Get past the surface Connect existing ideas Busy professionals CAN learn how to peek under the mundane to find the magical, to find insights rather than information, and to learn what makes their clients laugh, cry, scream—and ultimately buy.
Book Synopsis Encyclopedia of Creativity by : Mark A. Runco
Download or read book Encyclopedia of Creativity written by Mark A. Runco and published by Academic Press. This book was released on 2020-04-12 with total page 1514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity influences each of our lives and is essential for the advancement of society. The first edition of the successful Encyclopedia of Creativity helped establish the study of creativity as a field of research in itself. The second edition, published in 2011, was named a 2012 Outstanding Academic Title by the American Library Association's Choice publication. Featuring 232 chapters, across 2 volumes, the third edition of this important work provides updated information on the full range of creativity research. There has been an enormous increase in research on the topic throughout the world in many different disciplines. Some areas covered in this edition include the arts and humanities, business, education, mental and physical health, neuroscience, psychology, the creative process and technology. Fundamental subjects are discussed such as the definition of creativity, the development and expression of creativity across the lifespan, the environmental conditions that encourage or discourage creativity, the relationship of creativity to mental health, intelligence and learning styles, and the process of being creative. Creativity is discussed within specific disciplines including acting, architecture, art, dance, film, government, interior design, magic, mathematics, medicine, photography, science, sports, tourism and writing. A wide range of topics are covered. Here is a partial overview by topic: Business and organizational creativity: Advertising, Creative Economies, Creativity Consulting and Coaching, Corporate Creativity, Creativity Exercises, Entrepreneurship, Group Dynamics, Innovation, Leadership, Management of Creative People, Patents, Teams, and Training. The Cognitive Aspects of Creativity: Altered and Transitional States, Analogies, Attention, Breadth of Attention, Cognitive Style, Divergent Thinking, Flow and Optimal Experience, Knowledge, Logic and Reasoning, Metacognition, Mental Models, Memory, Metaphors, Mind Wandering, Mindfulness, Problem-Finding, Problem-Solving, and Remote Associates. The Creative Process: Attribution, Constraints, Discovery, Insight, Inspiration, Intentionality, Motivation, Risk-Taking, and Tolerance for Ambiguity. Education: Children’s Creativity, , Education, Intelligence, Knowledge, Metacognition, Play, Prodigies, Programs And Courses, Talent And Teaching Creativity. Neuroscience Research: Cellular Matter, Grey Matter, Cellular Density; EEG, Functional Magnetic Resonance Imaging (Fmri), Music and The Brain, Pupillometry, Systems, The Cerebellum and Transcranial Electrical Stimulation. Psychology: The Big 5 Personality Characteristics, Bipolar Mood Disorders, Childhood Trauma, Depression, Deviance, Dreams, Emotions, Expressive Arts, Grit, Introversion, Jungian Theory, Mad Genius Controversy, Openness, Schizotypy, Suicide, Therapy and Counseling Trauma and Transcendence and Transforming Illness and Visual Art. Social Aspects of Creativity: Awards, Birth Order, Criticism, Consensual Assessment, Diversity, Eminence, Families, Friendships and Social Networks, Geeks, Mentors, Millennials, Networking, Rewards, And Sociology. Society and Creativity: Awards, Climate For Creativity, Cross-Cultural Creativity, Destruction Of Creativity, Law And Society, Social Psychology, Social Transformation, Voting, War, and Zeitgeist. Technology: Chats, Computational Creativity, Computerized Text Analysis, Gaming, Memes, Networks and Maps, and Virtual Reality.
Book Synopsis Engineering and Technology Management Tools and Applications by : B. S. Dhillon
Download or read book Engineering and Technology Management Tools and Applications written by B. S. Dhillon and published by Artech House. This book was released on 2002 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Career success for engineers who wish to move up the management ladder, requires more than an understanding of engineering and technological principles OCo it demands a profound understanding of todayOCOs business management issues and principles. In this unique book, the author provides you with a valuable understanding of contemporary management concepts and their applications in a technical organization. You get in-depth coverage of product selection and management, engineering design and product costing, concurrent engineering, value management, configuration management, risk management, reengineering strategies and benefits, managing creativity and innovation, information technology management, and software management. The large number of solved examples highlighted throughout the text underscore the value of this book as an indispensable OC How ToOCO manual, and library reference piece."
Book Synopsis The Handbook of Market Design by : Nir Vulkan
Download or read book The Handbook of Market Design written by Nir Vulkan and published by Oxford University Press, USA. This book was released on 2013-08-29 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook brings together the latest research on applied market design. It surveys matching markets: environments where there is a need to match large two-sided populations to one another, such as law clerks and judges or patients and kidney donors.
Download or read book Coal Age written by and published by . This book was released on 1922 with total page 1092 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. for 1955-62 include: Mining guidebook and buying directory.
Book Synopsis Navigating in Organizations by : Gary T. Moore
Download or read book Navigating in Organizations written by Gary T. Moore and published by Trent Press. This book was released on 2016-01-08 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many young people enter social, business, non-profit, or other organizations without the skills they need to be effective…or help move the organization (and themselves) forward. Often they don’t even know what the skills are. With Navigating in Organizations, you’ll learn tactics to navigate and help your organization meet its objectives while accomplishing your own goals. The book offers specifics on how to build personal and professional relationships; sell your ideas; effectively run meetings; impact meetings others are running; and six more critical how-to tactics. It includes 11 Don’ts—actions counterproductive to your and the organization’s effectiveness, such as “Don’t take things personally…but assume everyone else does.” The book also outlines 9 critical skills, such as public speaking and conflict management, and most chapters end with specific “Get Started” actions to implement the topic’s principles, along with a list of helpful resources. Throughout the book the principles discussed are illustrated with Real-World Experiences—short vignettes from author Gary Moore’s 50-plus-year career of “getting things done” in organizations!
Book Synopsis Managing School System Change by : Serbrenia J. Sims
Download or read book Managing School System Change written by Serbrenia J. Sims and published by IAP. This book was released on 2006-06-01 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work looks at managing school system change. It covers such topics as: challenges to leading and managing school and school system change; key roles and competencies for administrators; stakeholder theory analysis; understanding school culture change; and more.
Book Synopsis The International Encyclopedia of Organizational Communication, 4 Volume Set by : Craig Scott
Download or read book The International Encyclopedia of Organizational Communication, 4 Volume Set written by Craig Scott and published by John Wiley & Sons. This book was released on 2017-03-06 with total page 2714 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Encyclopedia of Organizational Communication offers a comprehensive collection of entries contributed by international experts on the origin, evolution, and current state of knowledge of all facets of contemporary organizational communication. Represents the definitive international reference resource on a topic of increasing relevance, in a new series of sub-disciplinary international encyclopedias Examines organization communication across a range of contexts, including NGOs, global corporations, community cooperatives, profit and non-profit organizations, formal and informal collectives, virtual work, and more Features topics ranging from leader-follower communication, negotiation and bargaining and organizational culture to the appropriation of communication technologies, emergence of inter-organizational networks, and hidden forms of work and organization Offers an unprecedented level of authority and diverse perspectives, with contributions from leading international experts in their associated fields Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at Wiley Online Library Awarded 2017 Best Edited Book award by the Organizational Communication Division, National Communication Association
Book Synopsis Handbook of Research on Creativity and Innovation by : Zhou, Jing
Download or read book Handbook of Research on Creativity and Innovation written by Zhou, Jing and published by Edward Elgar Publishing. This book was released on 2021-10-22 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge Handbook takes stock of a diverse set of theoretical and methodological perspectives that address creativity, innovation, and the ways in which they intersect. Considering the development of the field, the Handbook examines current trends to chart a path forward for promising future research.
Book Synopsis The Art of Woo by : G. Richard Shell
Download or read book The Art of Woo written by G. Richard Shell and published by Penguin. This book was released on 2007-10-18 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ," they show how relationship-based persuasion works to open hearts and minds. "Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals." -U.S. News & World Report
Download or read book Star Brands written by Carolina Rogoll and published by Simon and Schuster. This book was released on 2015-04-14 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy brand manager Carolina Rogoll, the star brand model is a perfect intersection of solid marketing and management theory with an approachable, visually oriented design. The author teaches step-by-step how to assess a brand’s unique challenge, how to define the brand’s equity and target, how to craft a solid brand growth strategy, and how to measure success once the brand is in the marketplace. The book includes case studies from famous star brands as well as interviews with top business school professors, advertising agency leaders, and former CEOs. Topics covered include the star brand model; leaders behind star brands; brand assessment and goal setting; defining brand equity; selecting a brand target; insights, benefits, ideas; theory from the best marketing and managing resources; marketing strategy; how to build a marketing plan; and much more, including exercise worksheets to practice on! The author combines her experience building brands at the front lines of a big multinational company with top-notch marketing and management theory. What results is an ideal primer for anyone seeking structured guidance on building a brand for a client, managing a brand, or even starting a brand for oneself. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
