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Humanistic Marketing
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Download or read book Humanistic Marketing written by R. Varey and published by Springer. This book was released on 2013-11-19 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.
Book Synopsis Humanism in Business by : Heiko Spitzeck
Download or read book Humanism in Business written by Heiko Spitzeck and published by Cambridge University Press. This book was released on 2009-02-26 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are many books about business and society, yet very few of them question the primacy of GDP growth, profit maximization and individual utility maximization. This groundbreaking book questions these assumptions and investigates the possibility of creating a human-centered, value-oriented society based on humanistic principles.
Book Synopsis Humanism in Marketing by : Philip Kotler
Download or read book Humanism in Marketing written by Philip Kotler and published by Springer Nature. This book was released on with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis From Capitalistic to Humanistic Business by : Ulrich Steinvorth
Download or read book From Capitalistic to Humanistic Business written by Ulrich Steinvorth and published by Springer. This book was released on 2014-12-22 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transforming Capitalism addresses the challenges to shareholder capitalism. It explores: fair play in the market place;challenges on systemic, organizational and individual levels; the need to refocus our economic system around community and cooperation; the current challenges and transform capitalism.
Book Synopsis Applied Humanism by : Jennifer Hancock
Download or read book Applied Humanism written by Jennifer Hancock and published by Business Expert Press. This book was released on 2019-05-29 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a short introduction to the philosophy of humanism and discusses how and why it is being applied to business and why it is so effective when you do so. You can’t understand humanistic business management unless you understand what humanism is. This book provides a short introduction to the philosophy of humanism and discusses how and why it is being applied to business and why it is so effective when you do so. Humanism helps us prioritize human value as important. It supports positive interpersonal relationships and collaborative and respectful decision-making. Since all businesses are in the business of solving problems, good problem solving is essential to good business. Humanism has already transformed many other disciplines including psychology, medicine, nursing, and more. Additionally, humanism is foundational to the practice of human resources, without which businesses cannot operate. It is important for business managers to understand the philosophy fully so they can understand how to not only manage people more effectively, but how to operate their businesses in a way that helps the communities in which they operate. This book will provide the primer they need to create more effective and ethical businesses.
Book Synopsis Encyclopedia of Business and Professional Ethics by : Deborah C Poff
Download or read book Encyclopedia of Business and Professional Ethics written by Deborah C Poff and published by Springer Nature. This book was released on 2023-05-24 with total page 1944 pages. Available in PDF, EPUB and Kindle. Book excerpt: This encyclopedia, edited by the past editors and founder of the Journal of Business Ethics, is the only reference work dedicated entirely to business and professional ethics. Containing over 2000 entries, this multi-volume, major research reference work provides a broad-based disciplinary and interdisciplinary approach to all of the key topics in the field. The encyclopedia draws on three interdisciplinary and over-lapping fields: business ethics, professional ethics and applied ethics although the main focus is on business ethics. The breadth of scope of this work draws upon the expertise of human and social scientists, as well as that of professionals and scientists in varying fields. This work has come to fruition by making use of the expert academic input from the extraordinarily rich population of current and past editorial board members and section editors of and contributors to the Journal of Business Ethics.
Book Synopsis Humanistic Management in Practice by : Ernst von Kimakowitz
Download or read book Humanistic Management in Practice written by Ernst von Kimakowitz and published by Springer Nature. This book was released on 2021-02-15 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates how principles of a Humanistic Management paradigm are practiced in a variety of industries and regions by businesses of different ownership structures and sizes. What unites these businesses is their commitment to the three stepped approach of Humanistic Management, which is grounded in unconditional respect for the dignity of life, the integration of ethics in management decisions, and active engagement with stakeholders. These businesses are not labeled social enterprises, but operate within the mainstream of competitive markets. However, they do have a deep sense of responsibility towards the communities in which they operate and act accordingly, knowing that sustaining business success over time depends on a value proposition to society at large. The cases featured in this book serve to clarify that businesses can thrive not despite but because they are upholding principles of Humanistic Management. It will be valuable reading for academics working in the field of business ethics, sustainability and corporate social responsibility.
Book Synopsis Humanistic Management by : Michael Pirson
Download or read book Humanistic Management written by Michael Pirson and published by Cambridge University Press. This book was released on 2017-09-14 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a humanistic science-based framework for management, promoting an ethical and responsible approach to addressing current global societal problems.
Book Synopsis Reassessing the Relationship between Marketing and Public Relations by : Lisa Dühring
Download or read book Reassessing the Relationship between Marketing and Public Relations written by Lisa Dühring and published by Springer. This book was released on 2017-04-24 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by differentiating key phases of development and evaluating current research approaches. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches. This book is strongly recommended to everybody interested in the history and epistemology of marketing and public relations theory and the relationship between both fields.
Book Synopsis Virtuous Cycles in Humanistic Management by : Ricardo Aguado
Download or read book Virtuous Cycles in Humanistic Management written by Ricardo Aguado and published by Springer Nature. This book was released on 2019-11-16 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is divided into three major parts, each of which symbolizes a new virtuous circle that is added to the previous one in order to foster the dissemination of humanistic management (HM) among corporations and social institutions. After an introductory chapter explaining the concept of humanistic management and the plan behind this research project, the first part of the book is devoted to education. The authors address pedagogical strategies that can be used in higher education to introduce students to HM. In turn, the second part of the book focuses on the implementation of HM in corporations, while the third presents an approach for measuring and monetizing the social value generated by corporations through their economic activities. In the closing chapter, the editors illustrate how the three parts of the book can be combined to generate virtuous cycles in corporations.
Book Synopsis Decoding Digital Consumer Behavior by : Alfonso Pellegrino
Download or read book Decoding Digital Consumer Behavior written by Alfonso Pellegrino and published by Springer Nature. This book was released on with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Contemporary Issues in Business Ethics by : Mary W. Vilcox
Download or read book Contemporary Issues in Business Ethics written by Mary W. Vilcox and published by Nova Publishers. This book was released on 2007 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business ethics is a form of the art of applied ethics that examines ethical rules and principles within a commercial context, the various moral or ethical problems that can arise in a business setting, and any special duties or obligations that apply to persons who are engaged in commerce. Business ethics can be both a normative and a descriptive discipline. As a corporate practice and a career specialisation, the field is primarily normative. In academia descriptive approaches are also taken. The range and quantity of business ethical issues reflects the degree to which business is perceived to be at odds with non-economic social values. Historically, interest in business ethics accelerated dramatically during the 1980s and 1990s, both within major corporations and within academia. For example, today most major corporate websites lay emphasis on commitment to promoting non-economic social values under a variety of headings (e.g. ethics codes, social responsibility charters). In some cases, corporations have redefined their core values in the light of business ethical considerations. Catching business ethics in action, however, remains a seldom-spotted nugget for in reality it depends on the characters of the characters.
Book Synopsis Planetary Praxis & Pedagogy by : Shannon A. Moore
Download or read book Planetary Praxis & Pedagogy written by Shannon A. Moore and published by Springer. This book was released on 2015-11-02 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Good books make important points because their authors have something worthwhile to say. This book is more than a good book because its authors not only make important points but they do so in ways that exemplify the transdisciplinarity the authors write about. In eight interesting and insightful chapters the book connects pedagogy, marketing, development, immanence, race, resilience, technology, and the commons in ways that show the necessity and importance of transdisciplinary thinking. This is a book for those who seek deeper and more creative connections to a sustainable way of life, a way of life that opens up imaginative acts of hope.” – John Novak, Professor in the Department of Graduate and Undergraduate Studies in Education at Brock University; his research interests include: Philosophy of education, Invitational theory and practice, Educational leadership, and Social-cultural contexts of education
Book Synopsis Teaching Quality of Life in Different Domains by : Graciela H. Tonon
Download or read book Teaching Quality of Life in Different Domains written by Graciela H. Tonon and published by Springer Nature. This book was released on 2019-08-28 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first volume addressing the importance of teaching quality of life theory and methodology in different domains: social sciences, philosophy, sociology, political science, marketing, education, urbanism, statistics, economics, online learning, public health, sports, and constraint contexts in terms of their relationship with the Capability Approach. The chapters are written by important authors from Europe, North America, Asia, Latin America, Africa and Oceania, and present the syllabus and references of courses, making this volume important and necessary to university professors, students as well as teachers in general.
Download or read book The Good MBA written by Saurav Kumar and published by Blue Hill Publications. This book was released on 2021-10-20 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author of "Simplified Business Organization and Applied ethics”, “Principles of International Human Resource &Marketing Management”, “Managing innovation and change in organizations, “Red Ocean Strategy”. Saurav Kumar is a Senior Faculty in the Department of Corporate Secretaryship at K B Womens College Hazaribag, Jharkhand. He is an MPhil. in Management , a Certified Advanced Business Analyst From IIT, Bombay & also posses Certification in IFRS from ICAI. After working professionally at national and international levels for more than 10 years he decided to train and teach people from what he has learned from the real world. This book is a sheer content of his experience.
Book Synopsis Business Schools Under Fire by : W. Amann
Download or read book Business Schools Under Fire written by W. Amann and published by Palgrave Macmillan. This book was released on 2011-08-09 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a time of instability trust in managers is low. Management education is being scrutinized for its impact on society and business schools have been considered as 'silent partners in corporate crime' This book outlines how business schools can get out of the line of fire by presenting the cornerstones of a humanistic business education.
Book Synopsis Rethinking the Market Economy by : J. Lambin
Download or read book Rethinking the Market Economy written by J. Lambin and published by Springer. This book was released on 2014-03-14 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the changing socio-economic and technological landscape of the 21 century and what it means. It adopts an industrial economic approach, whilst proposing a road map leading to the adoption of a 'societal market economy' model as an appealing and politically acceptable third-way between capitalism and socialism.
