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How To Write Clearly
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Book Synopsis Writing Public Prose by : Robert M. Knight
Download or read book Writing Public Prose written by Robert M. Knight and published by Marion Street Press. This book was released on 2012-03 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering aspiring authors dependable skills beyond the high school classroom, this reference covers the essentials of composing superior prose. Clear instructions on all aspects are featured, including approaching a topic, penning a solid introduction, bringing a story together, and editing for precision. Guaranteed to make every word count and maintain an appropriate energy level, this expert handbook is also filled with real-world examples of published writing—both good and bad—providing quick and humorous advice for all writers looking to showcase their work in speeches, broadcasting, or on the internet.
Book Synopsis Copywriting Made Simple by : Tom Albrighton
Download or read book Copywriting Made Simple written by Tom Albrighton and published by ABC Business Communications Ltd. This book was released on 2020-06-06 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. And with dozens of useful illustrations and diagrams, Copywriting Made Simple shows you the ideas that other books just talk about. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print. Copywriting Made Simple is the perfect introduction to copywriting today. No wonder it hit the #1 spot in Marketing & Sales at Amazon UK, Canada and Australia, and is featured on the BA Advertising course at the University for the Creative Arts. What you’ll learn… Understand the product and its benefits • Pinpoint how the product helps people. • Turn features into benefits and seek out USPs. • Identify tangible and intangible benefits. Get to know your reader • Uncover your reader’s inner fears and desires. • Use empathy to get inside the reader’s feelings. • Decide how your copy will change how they think, feel or act. • Capture your aims in the brief. Engage the reader in your message • Talk to the reader and make your copy more like a conversation. • Use the same words that the reader uses. • Bring the product to life with rich, sensory language. • Make your copy active, positive and specific. Craft compelling copy • Learn eight proven formulas for enticing headlines. • Choose a rock-solid structure. • Create powerful calls to action. Use 20 proven strategies for creative copy • Show the product in a new light. • Use humour, wordplay, metaphors and contrasts. • Turn weakness into strength. Make persuasion and psychology work for you • Learn the six proven principles of persuasion. • Overcome the reader’s objections. • Exploit cognitive biases to nudge the reader into action. What industry experts say… 'Where was this book when I started copywriting? A must for every newbie copywriter (and a few old copy dogs too).' Kate Toon, Co-host of the Hot Copy Podcast 'Impressively thorough without ever losing its rhythm. Deserves to be mentioned in the same breath as the copywriting classics.' Ryan Wallman, author of Delusions of Brandeur ‘Tom’s put a lifetime of learning into this book.’ Dave Trott, Creative legend, agency founder and author of Creative Mischief, One and One Make Three and Predatory Thinking ‘From insights gleaned from NLP and psychology to real-world examples of great, effective copy - this is educational, entertaining and energetic. Prepare to dig deep, enjoy and see your results skyrocket!’ Katherine Wildman, Host, The Writing Desk ‘Tom has written the best all-round introduction to copywriting available today.’ Leif Kendall, Director of ProCopywriters, copywriter and author of Brilliant Freelancer ‘I didn’t think you could teach copywriting. Turns out, @tomcopy can. What a terrific book.’ Doug Kessler, Creative Director & Co-founder of Velocity
Book Synopsis Clear Concise Compelling by : Simon Hertnon
Download or read book Clear Concise Compelling written by Simon Hertnon and published by . This book was released on 2007 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Make It Clear by : Patrick Henry Winston
Download or read book Make It Clear written by Patrick Henry Winston and published by MIT Press. This book was released on 2020-08-25 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essentials of communication for professionals, educators, students, and entrepreneurs, from organizing your thoughts to inspiring your audience. Do you give presentations at meetings? Do you ever have to explain a complicated subject to audiences unfamiliar with your field? Do you make pitches for ideas or products? Do you want to interest a lecture hall of restless students in subjects that you find fascinating? Then you need this book. Make It Clear explains how to communicate—how to speak and write to get your ideas across. Written by an MIT professor who taught his students these techniques for more than forty years, the book starts with the basics—finding your voice, organizing your ideas, making sure what you say is remembered, and receiving critiques (“do not ask for brutal honesty”)—and goes on to cover such specifics as preparing slides, writing and rewriting, and even choosing a type family. The book explains why you should start with an empowerment promise and conclude by noting you delivered on that promise. It describes how a well-crafted, explicitly identified slogan, symbol, salient idea, surprise, and story combine to make you and your work memorable. The book lays out the VSN-C (Vision, Steps, News–Contributions) framework as an organizing structure and then describes how to create organize your ideas with a “broken–glass” outline, how to write to be understood, how to inspire, how to defeat writer's block—and much more. Learning how to speak and write well will empower you and make you smarter. Effective communication can be life-changing—making use of just one principle in this book can get you the job, make the sale, convince your boss, inspire a student, or even start a revolution.
Book Synopsis How to Write Clearly by : Edwin Abbott Abbott
Download or read book How to Write Clearly written by Edwin Abbott Abbott and published by . This book was released on 1880 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Writing to Learn by : William Zinsser
Download or read book Writing to Learn written by William Zinsser and published by Harper Collins. This book was released on 2013-04-30 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an essential book for everyone who wants to write clearly about any subject and use writing as a means of learning.
Download or read book Writing at Work written by Neil James and published by Allen & Unwin. This book was released on 2007-09-01 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective writing is a key to professional success.
Book Synopsis How to Write Clearly by : Edwin Abbott Abbott
Download or read book How to Write Clearly written by Edwin Abbott Abbott and published by . This book was released on 1872 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Authoring a PhD by : Patrick Dunleavy
Download or read book Authoring a PhD written by Patrick Dunleavy and published by Bloomsbury Publishing. This book was released on 2017-04-28 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: This engaging and highly regarded book takes readers through the key stages of their PhD research journey, from the initial ideas through to successful completion and publication. It gives helpful guidance on forming research questions, organising ideas, pulling together a final draft, handling the viva and getting published. Each chapter contains a wealth of practical suggestions and tips for readers to try out and adapt to their own research needs and disciplinary style. This text will be essential reading for PhD students and their supervisors in humanities, arts, social sciences, business, law, health and related disciplines.
Book Synopsis HBR Guide to Better Business Writing (HBR Guide Series) by : Bryan A. Garner
Download or read book HBR Guide to Better Business Writing (HBR Guide Series) written by Bryan A. Garner and published by Harvard Business Review Press. This book was released on 2013-01-08 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: DON'T LET YOUR WRITING HOLD YOU BACK. When you’re fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it’s a skill you must cultivate to succeed: You’ll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over. The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you: • Push past writer’s block • Grab—and keep—readers’ attention • Earn credibility with tough audiences • Trim the fat from your writing • Strike the right tone • Brush up on grammar, punctuation, and usage
Book Synopsis Effective Business Writing by : Maryann V. Piotrowski
Download or read book Effective Business Writing written by Maryann V. Piotrowski and published by Harper Collins. This book was released on 2011-08-23 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: From persuasive memos to complaint letters, sales letters to executive summaries -- this exceedingly useful guide helps the business worker write clearly and in an appropriate format, style and tone. Numerous examples show how to overcome writer's block, organize messages for maximum impact, achieve an easy-to-read style, find an efficient writing system and much more.
Book Synopsis The Elements of Style by : William Strunk
Download or read book The Elements of Style written by William Strunk and published by Courier Corporation. This book was released on 2012-04-04 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the book that generations of writers have relied upon for timeless advice on grammar, diction, syntax, and other essentials. In concise terms, it identifies the principal requirements of proper style and common errors.
Book Synopsis Writing Science in Plain English by : Anne E. Greene
Download or read book Writing Science in Plain English written by Anne E. Greene and published by University of Chicago Press. This book was released on 2013-05-24 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific writing is often dry, wordy, and difficult to understand. But, as Anne E. Greene shows in Writing Science in Plain English,writers from all scientific disciplines can learn to produce clear, concise prose by mastering just a few simple principles. This short, focused guide presents a dozen such principles based on what readers need in order to understand complex information, including concrete subjects, strong verbs, consistent terms, and organized paragraphs. The author, a biologist and an experienced teacher of scientific writing, illustrates each principle with real-life examples of both good and bad writing and shows how to revise bad writing to make it clearer and more concise. She ends each chapter with practice exercises so that readers can come away with new writing skills after just one sitting. Writing Science in Plain English can help writers at all levels of their academic and professional careers—undergraduate students working on research reports, established scientists writing articles and grant proposals, or agency employees working to follow the Plain Writing Act. This essential resource is the perfect companion for all who seek to write science effectively.
Book Synopsis The Classic Guide to Better Writing by : Rudolf Flesch
Download or read book The Classic Guide to Better Writing written by Rudolf Flesch and published by Harper Collins. This book was released on 1996-05-24 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every phase of writing is addressed in this authoritative, practical guide. Specific topics include: organizing information, discovering a personal voice, enhancing readability and checking grammar and spelling. Featuring hundreds of exercises and written in a relaxed, entertaining style, this is the perfect aid for the many Americans who wish to improve their communication skills in both their business and personal lives.
Book Synopsis The Best Punctuation Book, Period by : June Casagrande
Download or read book The Best Punctuation Book, Period written by June Casagrande and published by Ten Speed Press. This book was released on 2014-04-15 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This all-in-one reference is a quick and easy way for book, magazine, online, academic, and business writers to look up sticky punctuation questions for all styles including AP (Associated Press), MLA (Modern Language Association), APA (American Psychological Association), and Chicago Manual of Style. Punctuate with Confidence—No Matter the Style Confused about punctuation? There’s a reason. Everywhere you turn, publications seem to follow different rules on everything from possessive apostrophes to hyphens to serial commas. Then there are all the gray areas of punctuation—situations the rule books gloss over or never mention at all. At last, help has arrived. This complete reference guide from grammar columnist June Casagrande covers the basic rules of punctuation plus the finer points not addressed anywhere else, offering clear answers to perplexing questions about semicolons, quotation marks, periods, apostrophes, and more. Better yet, this is the only guide that uses handy icons to show how punctuation rules differ for book, news, academic, and science styles—so you can boldly switch between essays, online newsletters, reports, fiction, and magazine and news articles. This handbook also features rulings from an expert “Punctuation Panel” so you can see how working pros approach sticky situations. And the second half of the book features an alphabetical master list of commonly punctuated terms worth its weight in gold, combining rulings from the major style guides and showing exactly where they differ. With The Best Punctuation Book, Period, you’ll be able to handle any punctuation predicament in a flash—and with aplomb.
Book Synopsis Politics and the English Language by : George Orwell
Download or read book Politics and the English Language written by George Orwell and published by Renard Press Ltd. This book was released on 2021-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: George Orwell set out ‘to make political writing into an art’, and to a wide extent this aim shaped the future of English literature – his descriptions of authoritarian regimes helped to form a new vocabulary that is fundamental to understanding totalitarianism. While 1984 and Animal Farm are amongst the most popular classic novels in the English language, this new series of Orwell’s essays seeks to bring a wider selection of his writing on politics and literature to a new readership. In Politics and the English Language, the second in the Orwell’s Essays series, Orwell takes aim at the language used in politics, which, he says, ‘is designed to make lies sound truthful and murder respectable, and to give an appearance of solidity to pure wind’. In an age where the language used in politics is constantly under the microscope, Orwell’s Politics and the English Language is just as relevant today, and gives the reader a vital understanding of the tactics at play. 'A writer who can – and must – be rediscovered with every age.' — Irish Times
Book Synopsis The Storytelling Code by : Dana Norris
Download or read book The Storytelling Code written by Dana Norris and published by Sourcebooks, Inc.. This book was released on 2020-05-05 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the tales within you—unleash the power of storytelling Everyone loves a good story—but how do you turn a fun anecdote into one for the books? Whether you're hoping to impress others during a job interview, trying out stand-up, or giving a hilarious wedding speech, The Storytelling Code provides step-by-step help on crafting your narrative, as well as simple exercises to put those public speaking skills into practice. Master the art of storytelling using 10 easy-to-follow rules to help you shape your story and share it confidently. Humorous advice will give you the courage to tell stories in your everyday life, and the unique exercises will demonstrate how to set a goal for each tale, gather the best materials, keep your audience engaged, and more. The Storytelling Code includes: Tell-tale heart—Release your inner storyteller using 10 easy-to-follow rules, including advice for identifying a narrative goal, shaping a plot, and more. Gift of gab—Find the confidence to go live through courage-building tips that make sure you're capturing and connecting with your audience. Pen to paper—Get those creative writing juices flowing with fill-in writing prompts and insightful checklists to prep you for everyday storytelling situations. Make every story mic drop-worthy with The Storytelling Code.
