How to Understand and Navigate Amazon 's Algorithm for Publishing Success

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Author :
Publisher : Max Editorial
ISBN 13 : 1779741146
Total Pages : 87 pages
Book Rating : 4.7/5 (797 download)

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Book Synopsis How to Understand and Navigate Amazon 's Algorithm for Publishing Success by : MAX EDITORIAL

Download or read book How to Understand and Navigate Amazon 's Algorithm for Publishing Success written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-09-18 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the vast and competitive world of self-publishing , first impressions are often the only opportunities an author has to capture a potential reader's attention. A book's title and cover are the first things someone will see when browsing Amazon 's online store , and they need to be irresistible. It's no exaggeration to say that in the digital world, product packaging is just as important as the content. In this chapter, we'll explore how the KDP algorithm evaluates and prioritizes titles and covers, and how you can use this information to create a first impression that not only attracts readers but also works in favor of the algorithm. The Importance of the Title A book title is more than just a catchy phrase; it plays a crucial role in the KDP algorithm. Your title needs to be relevant, informative, and keyword-optimized. Amazon 's algorithm is programmed to identify titles that contain popular search terms and associate them with users' purchasing behavior. This means that a well-chosen title can significantly improve your book's visibility. For example, if you're writing a guide on digital marketing, a title like "The Complete Guide to Digital Marketing for Beginners" not only informs the reader about the content of the book, but also includes keywords that readers might be searching for. Balancing a compelling title with the inclusion of relevant keywords is essential to ensuring that your book is found and clicked on by the right readers. Cover Art The book cover is another critical aspect that the KDP algorithm considers. In addition to being visually appealing, the cover should accurately reflect the content of the book and align with the literary genre. The algorithm evaluates how readers interact with the cover — for example, click-through rate (CTR) is a key indicator that can affect your book's visibility on the platform. A cover that stands out and catches the eye can significantly increase the chances that a potential buyer will click on your book over your competitors. This is especially important in a digital environment where readers are constantly exposed to a multitude of options. Your cover should be professional, clear, and resonate emotionally with your target audience. If you're writing a romance novel, a cover that evokes the emotions and themes of the book will be more effective than one that simply looks pretty. Strategies for Creating an Effective Title and Cover... Learn Much More...

How to Understand and Navigate Amazon 's Algorithm for Publishing Success

Download How to Understand and Navigate Amazon 's Algorithm for Publishing Success PDF Online Free

Author :
Publisher : Max Editorial
ISBN 13 : 1779741146
Total Pages : 87 pages
Book Rating : 4.7/5 (797 download)

DOWNLOAD NOW!


Book Synopsis How to Understand and Navigate Amazon 's Algorithm for Publishing Success by : MAX EDITORIAL

Download or read book How to Understand and Navigate Amazon 's Algorithm for Publishing Success written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-09-18 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the vast and competitive world of self-publishing , first impressions are often the only opportunities an author has to capture a potential reader's attention. A book's title and cover are the first things someone will see when browsing Amazon 's online store , and they need to be irresistible. It's no exaggeration to say that in the digital world, product packaging is just as important as the content. In this chapter, we'll explore how the KDP algorithm evaluates and prioritizes titles and covers, and how you can use this information to create a first impression that not only attracts readers but also works in favor of the algorithm. The Importance of the Title A book title is more than just a catchy phrase; it plays a crucial role in the KDP algorithm. Your title needs to be relevant, informative, and keyword-optimized. Amazon 's algorithm is programmed to identify titles that contain popular search terms and associate them with users' purchasing behavior. This means that a well-chosen title can significantly improve your book's visibility. For example, if you're writing a guide on digital marketing, a title like "The Complete Guide to Digital Marketing for Beginners" not only informs the reader about the content of the book, but also includes keywords that readers might be searching for. Balancing a compelling title with the inclusion of relevant keywords is essential to ensuring that your book is found and clicked on by the right readers. Cover Art The book cover is another critical aspect that the KDP algorithm considers. In addition to being visually appealing, the cover should accurately reflect the content of the book and align with the literary genre. The algorithm evaluates how readers interact with the cover — for example, click-through rate (CTR) is a key indicator that can affect your book's visibility on the platform. A cover that stands out and catches the eye can significantly increase the chances that a potential buyer will click on your book over your competitors. This is especially important in a digital environment where readers are constantly exposed to a multitude of options. Your cover should be professional, clear, and resonate emotionally with your target audience. If you're writing a romance novel, a cover that evokes the emotions and themes of the book will be more effective than one that simply looks pretty. Strategies for Creating an Effective Title and Cover... Learn Much More...

The 101 of Book Marketing

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Author :
Publisher : eBookIt.com
ISBN 13 : 1456642448
Total Pages : 97 pages
Book Rating : 4.4/5 (566 download)

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Book Synopsis The 101 of Book Marketing by : Bo Bennett, PhD

Download or read book The 101 of Book Marketing written by Bo Bennett, PhD and published by eBookIt.com. This book was released on with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Navigate the Trail of Self-Publishing with Ease: A Comprehensive Guide to Book MarketingSelf-publishing your book is just the start of your journey. The real challenge lies in promoting your masterpiece, making it visible to the right audience, and generating sales. "The 101 of Book Marketing: A Self-Published Author's Guide" has all the answers you've been seeking.This comprehensive guide deciphers the cluttered landscape of self-publishing, offering clear insights into its definition, benefits, and challenges. The book makes a compelling case for why book marketing is crucial, highlighting realistic expectations for organic growth that won't cough up your fortune.Did you know that you, as an author, are a brand yourself? This book helps you develop and consistently maintain your author brand. It also provides tactics to build a robust online presence, showcasing the importance of having a personal website, social media engagement, and leveraging networking platforms like Facebook, Twitter, LinkedIn, Instagram, and more.While emphasizing the digital world, the book doesn't disregard the magic of offline marketing strategies. It guides you on organizing book readings and signings, networking events, and speaking engagements. You also get a roadmap for accumulating beneficial book reviews and methods of implementing promotional techniques for boosting visibility.Advertising your book doesn't have to be a daunting task. This guide demystifies where to advertise, weighing in on paid advertising versus free advertising options. Discover how Artificial Intelligence is transforming book marketing and how Amazon's algorithm can be harnessed for self-publishing success.Gauge your success and maintain the marketing momentum with the help of valuable tips on setting and measuring goals and formulating long-term marketing plans. Learn from the case studies of successful self-published authors, concluding with an appendix of useful resources for your reference. Get your copy today and embark on a successful self-publishing journey!

An Introduction to Search Engines and Web Navigation

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118060342
Total Pages : 384 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis An Introduction to Search Engines and Web Navigation by : Mark Levene

Download or read book An Introduction to Search Engines and Web Navigation written by Mark Levene and published by John Wiley & Sons. This book was released on 2011-01-14 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a second edition, updated and expanded to explain the technologies that help us find information on the web. Search engines and web navigation tools have become ubiquitous in our day to day use of the web as an information source, a tool for commercial transactions and a social computing tool. Moreover, through the mobile web we have access to the web's services when we are on the move. This book demystifies the tools that we use when interacting with the web, and gives the reader a detailed overview of where we are and where we are going in terms of search engine and web navigation technologies.

SEO for Authors: How to Optimize Your Book for Amazon 's Algorithm & Maximize Your Book's Visibility

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Author :
Publisher : Max Editorial
ISBN 13 : 1779741332
Total Pages : 57 pages
Book Rating : 4.7/5 (797 download)

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Book Synopsis SEO for Authors: How to Optimize Your Book for Amazon 's Algorithm & Maximize Your Book's Visibility by : MAX EDITORIAL

Download or read book SEO for Authors: How to Optimize Your Book for Amazon 's Algorithm & Maximize Your Book's Visibility written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-09-25 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: Self-publishing has transformed the publishing market, democratizing authors' access to the reading public. However, with this opening also came a new challenge: how to stand out among millions of available titles? The answer lies in literary SEO — a combination of search engine optimization strategies adapted to the specific environment of bookselling platforms like Amazon . SEO (Search Engine Optimization ) is widely used on websites and blogs to improve their positioning in search engines, such as Google. Similarly, literary SEO involves applying these practices in the context of a book, with the aim of improving its visibility on Amazon . Amazon , being the largest online marketplace for books, works similarly to a search engine. Readers enter specific terms in the search bar, and the platform's algorithm filters and displays the most relevant results. Optimizing for Amazon is vital because the platform not only organizes and displays books based on keywords and categories, but also takes into account other factors such as reviews, sales, and content quality. Ignoring these practices means you risk your book getting lost in a vast slew of competing titles. Practical Example: Consider an author who has written a beginner's guide to mindfulness . Without any optimization , his book might get lost in the crowd of similar titles. However, by inserting keywords like " mindfulness guide ," "meditation for beginners," and "how to reduce stress," he can target his book to the right audience, ensuring that it appears in relevant searches, thus increasing its chances of selling. Understanding the Amazon Algorithm Amazon 's algorithm , commonly known as A9, is the engine that drives sales on the platform. It decides which books will be displayed to readers, in what order, and in what contexts. For an author, understanding how this algorithm works is like cracking the code to self-publishing success . A9 takes several factors into account when ranking and recommending books, the most important of which are: Learn Much More...

Serverless Machine Learning with Amazon Redshift ML

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Author :
Publisher : Packt Publishing Ltd
ISBN 13 : 1804619698
Total Pages : 290 pages
Book Rating : 4.8/5 (46 download)

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Book Synopsis Serverless Machine Learning with Amazon Redshift ML by : Debu Panda

Download or read book Serverless Machine Learning with Amazon Redshift ML written by Debu Panda and published by Packt Publishing Ltd. This book was released on 2023-08-30 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supercharge and deploy Amazon Redshift Serverless, train and deploy machine learning models using Amazon Redshift ML, and run inference queries at scale Key Features Leverage supervised learning to build binary classification, multi-class classification, and regression models Learn to use unsupervised learning using the K-means clustering method Master the art of time series forecasting using Redshift ML Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionAmazon Redshift Serverless enables organizations to run petabyte-scale cloud data warehouses quickly and in a cost-effective way, enabling data science professionals to efficiently deploy cloud data warehouses and leverage easy-to-use tools to train models and run predictions. This practical guide will help developers and data professionals working with Amazon Redshift data warehouses to put their SQL knowledge to work for training and deploying machine learning models. The book begins by helping you to explore the inner workings of Redshift Serverless as well as the foundations of data analytics and types of data machine learning. With the help of step-by-step explanations of essential concepts and practical examples, you’ll then learn to build your own classification and regression models. As you advance, you’ll find out how to deploy various types of machine learning projects using familiar SQL code, before delving into Redshift ML. In the concluding chapters, you’ll discover best practices for implementing serverless architecture with Redshift. By the end of this book, you’ll be able to configure and deploy Amazon Redshift Serverless, train and deploy machine learning models using Amazon Redshift ML, and run inference queries at scale.What you will learn Utilize Redshift Serverless for data ingestion, data analysis, and machine learning Create supervised and unsupervised models and learn how to supply your own custom parameters Discover how to use time series forecasting in your data warehouse Create a SageMaker endpoint and use that to build a Redshift ML model for remote inference Find out how to operationalize machine learning in your data warehouse Use model explainability and calculate probabilities with Amazon Redshift ML Who this book is forData scientists and machine learning developers working with Amazon Redshift who want to explore its machine-learning capabilities will find this definitive guide helpful. A basic understanding of machine learning techniques and working knowledge of Amazon Redshift is needed to make the most of this book.

Artificial Intelligence and Machine Learning in the Travel Industry

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Author :
Publisher : Springer Nature
ISBN 13 : 3031254562
Total Pages : 182 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Artificial Intelligence and Machine Learning in the Travel Industry by : Ben Vinod

Download or read book Artificial Intelligence and Machine Learning in the Travel Industry written by Ben Vinod and published by Springer Nature. This book was released on 2023-05-26 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past decade, Artificial Intelligence has proved invaluable in a range of industry verticals such as automotive and assembly, life sciences, retail, oil and gas, and travel. The leading sectors adopting AI rapidly are Financial Services, Automotive and Assembly, High Tech and Telecommunications. Travel has been slow in adoption, but the opportunity for generating incremental value by leveraging AI to augment traditional analytics driven solutions is extremely high. The contributions in this book, originally published as a special issue for the Journal of Revenue and Pricing Management, showcase the breadth and scope of the technological advances that have the potential to transform the travel experience, as well as the individuals who are already putting them into practice.

Popular Science

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Publisher :
ISBN 13 :
Total Pages : 128 pages
Book Rating : 4./5 ( download)

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Book Synopsis Popular Science by :

Download or read book Popular Science written by and published by . This book was released on 2007-05 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.

Introduction to Electronic Commerce and Social Commerce

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Publisher : Springer
ISBN 13 : 3319500910
Total Pages : 446 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Introduction to Electronic Commerce and Social Commerce by : Efraim Turban

Download or read book Introduction to Electronic Commerce and Social Commerce written by Efraim Turban and published by Springer. This book was released on 2017-04-23 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace. the following="" tutorials="" are="" not="" related="" to="" any="" specific="" chapter.="" they="" cover="" the="" essentials="" ec="" technologies="" and="" provide="" a="" guide="" relevant="" resources.="" p

Proceedings of Ninth International Congress on Information and Communication Technology

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Publisher : Springer Nature
ISBN 13 : 9819735599
Total Pages : 663 pages
Book Rating : 4.8/5 (197 download)

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Book Synopsis Proceedings of Ninth International Congress on Information and Communication Technology by : Xin-She Yang

Download or read book Proceedings of Ninth International Congress on Information and Communication Technology written by Xin-She Yang and published by Springer Nature. This book was released on with total page 663 pages. Available in PDF, EPUB and Kindle. Book excerpt:

AWS Cloud Projects

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Publisher : Packt Publishing Ltd
ISBN 13 : 1835889298
Total Pages : 266 pages
Book Rating : 4.8/5 (358 download)

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Book Synopsis AWS Cloud Projects by : Ivo Pinto

Download or read book AWS Cloud Projects written by Ivo Pinto and published by Packt Publishing Ltd. This book was released on 2024-10-25 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain a deeper understanding of AWS services by building eight real-world projects Key Features Gain practical skills in architecting, deploying, and managing applications on AWS from seasoned experts Get hands-on experience by building different architectures in an easy-to-follow manner Understand the purpose of different aspects in AWS, and how to make the most of them Purchase of the print or Kindle book includes a free PDF eBook Book Description Tired of resumes that get lost in the pile? This book is your roadmap to creating an in-demand AWS portfolio that grabs attention and gets you hired.This comprehensive guide unlocks the vast potential of AWS for developers of all levels. Inside, you'll find invaluable guidance for crafting stunning websites with S3, CloudFront, and Route53. You'll build robust and scalable applications, such as recipe-sharing platforms, using DynamoDB and Elastic Load Balancing. For streamlined efficiency, the book will teach you how to develop serverless architectures with AWS Lambda and Cognito. Gradually, you'll infuse your projects with artificial intelligence by creating a photo analyzer powered by Amazon Rekognition. You'll also automate complex workflows for seamless content translation using Translate, CodePipeline, and CodeBuild. Later, you'll construct intelligent virtual assistants with Amazon Lex and Bedrock to answer web development queries. The book will also show you how to visualize your data with insightful dashboards built using Athena, Glue, and QuickSight.By the end of this book, you'll be ready to take your projects to the next level and succeed in the dynamic world of cloud computing. What you will learn Develop a professional CV website and gain familiarity with the core aspects of AWS Build a recipe-sharing application using AWS's serverless toolkit Leverage AWS AI services to create a photo friendliness analyzer for professional profiles Implement a CI/CD pipeline to automate content translation across languages Develop a web development Q&A chatbot powered by cutting-edge LLMs Build a business intelligence application to analyze website clickstream data and understand user behavior with AWS Who this book is for If you're a student who wants to start your career in cloud computing or a professional with experience in other technical areas like software development who wants to embrace a new professional path or complement your technical skills in cloud computing, this book is for you. A background in computer science or engineering and basic programming skills is recommended. All the projects in the book have theoretical explanations of the services used and do not assume any previous AWS knowledge.

Transformation for Sustainable Business and Management Practices

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Publisher : Emerald Group Publishing
ISBN 13 : 1802622772
Total Pages : 361 pages
Book Rating : 4.8/5 (26 download)

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Book Synopsis Transformation for Sustainable Business and Management Practices by : Aarti Saini

Download or read book Transformation for Sustainable Business and Management Practices written by Aarti Saini and published by Emerald Group Publishing. This book was released on 2023-02-17 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the introduction of Industry 5.0, there has been a greater emphasis on the human-centric view in human-machine collaboration. As society has benefitted from technological advancements in all aspects of industrial sectors, there has been a rethinking of the role human beings should play in future evolutions.

Backpacker

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Publisher :
ISBN 13 :
Total Pages : 140 pages
Book Rating : 4./5 ( download)

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Book Synopsis Backpacker by :

Download or read book Backpacker written by and published by . This book was released on 2007-09 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Backpacker brings the outdoors straight to the reader's doorstep, inspiring and enabling them to go more places and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine, and the only magazine whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker's Editors' Choice Awards, an industry honor recognizing design, feature and product innovation, has become the gold standard against which all other outdoor-industry awards are measured.

Market Grooming

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Publisher : Emerald Group Publishing
ISBN 13 : 1835490018
Total Pages : 329 pages
Book Rating : 4.8/5 (354 download)

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Book Synopsis Market Grooming by : Sumesh Dadwal

Download or read book Market Grooming written by Sumesh Dadwal and published by Emerald Group Publishing. This book was released on 2024-11-11 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Establishing a paradigm shift in the field of marketing, this thought-provoking scholarly work examines how customers, markets, and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies.

Integral Investing

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Publisher : Springer Nature
ISBN 13 : 3030540162
Total Pages : 300 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Integral Investing by : Mariana Bozesan

Download or read book Integral Investing written by Mariana Bozesan and published by Springer Nature. This book was released on 2020-10-09 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, early-stage investors and entrepreneurs find themselves in a dilemma in which they must choose between profit and impact; between traditional, for-profit-only models on the one hand, and multiple-bottom-line structures with a positive social or environmental impact on the other. At a time in which climate change, exponentially growing technologies, social polarization, and looming pandemics are calling into question humanity’s priorities, this Report to the Club of Rome and the World Academy of Art and Science dissolves this dilemma by proposing a new investment paradigm, namely Integral Investing. Integral Investing incorporates and transcends the best practices of both traditional venture capital and impact investing. It provides a seamless integration and shows how technological progress need not be our rival, but can instead be our ally in ensuring the prosperous society we all want. Drawing on her own investments and stellar track record since 1995, the author reveals the mechanism of Integral Investing. At the heart of it is a powerful, 360-degree de-risking tool called the Theta Model, which reveals how to make smart investment decisions based on the comprehensive integration of traditional due-diligence criteria, sustainability metrics, and assessments of the founders’ and team culture. But it doesn’t stop there. In turn, this handbook demonstrates how to use human-centered AI to scale and digitalize the investment process. The goal here is to accelerate the use of exponential tech, capital, and consciousness leadership to transition to a sustainable global society: a process the author refers to as the Investment Turnaround. The 21 principles of Integral Investing, which she defines using Ken Wilber’s Integral Theory, lead to her manifesto on how to implement the UN Sustainable Development Goals within Planetary Boundaries by 2050 through early-stage investing and entrepreneurship. Similar to the 15th century, when the Medicis inspired the Renaissance, today humanity is once again at a crucial turning point where pioneering public and private financiers, investors, entrepreneurs, and other committed individuals have the opportunity to leave behind the legacy of a prosperous society. This handbook provides a source of inspiration, and shows how self-actualization, a positive mindset, and a consciousness that is backed by a world-centric desire can become the driving force for solving the global grand challenges.

Computational Collective Intelligence

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Publisher : Springer
ISBN 13 : 3319452460
Total Pages : 595 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Computational Collective Intelligence by : Ngoc Thanh Nguyen

Download or read book Computational Collective Intelligence written by Ngoc Thanh Nguyen and published by Springer. This book was released on 2016-09-19 with total page 595 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set (LNAI 9875 and LNAI 9876) constitutes the refereed proceedings of the 8th International Conference on Collective Intelligence, ICCCI 2016, held in Halkidiki, Greece, in September 2016. The 108 full papers presented were carefully reviewed and selected from 277 submissions. The aim of this conference is to provide an internationally respected forum for scientific research in the computer-based methods of collective intelligence and their applications in (but not limited to) such fields as group decision making, consensus computing, knowledge integration, semantic web, social networks and multi-agent systems.

Egan's Fundamentals of Respiratory Care E-Book

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Author :
Publisher : Elsevier Health Sciences
ISBN 13 : 032359798X
Total Pages : 1403 pages
Book Rating : 4.3/5 (235 download)

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Book Synopsis Egan's Fundamentals of Respiratory Care E-Book by : Robert M. Kacmarek

Download or read book Egan's Fundamentals of Respiratory Care E-Book written by Robert M. Kacmarek and published by Elsevier Health Sciences. This book was released on 2019-12-18 with total page 1403 pages. Available in PDF, EPUB and Kindle. Book excerpt: **Textbook and Academic Authors Association (TAA) McGuffey Longevity Award Winner, 2024** Learn the principles and skills you'll need as a respiratory therapist! Egan's Fundamentals of Respiratory Care, 12th Edition provides a solid foundation in respiratory care and covers the latest advances in this ever-changing field. Known as "the bible for respiratory care," this text makes it easy to understand the role of the respiratory therapist, the scientific basis for treatment, and clinical applications. Comprehensive chapters correlate to the 2020 NBRC Exam matrices, preparing you for clinical and exam success. Written by noted educators Robert Kacmarek, James Stoller, and Albert Heuer, this edition includes new chapters on heart failure as well as ethics and end-of-life care, plus the latest AARC practice guidelines. - Updated content reflects the newest advances in respiratory care, preparing you to succeed in today's health care environment. - UNIQUE! Mini-Clinis provide case scenarios challenging you to use critical thinking in solving problems encountered during actual patient care. - Decision trees developed by hospitals highlight the use of therapist-driven protocols to assess a patient, initiate care, and evaluate outcomes. - Rules of Thumb highlight rules, formulas, and key points that are important to clinical practice. - Learning objectives align with the summary checklists, highlighting key content at the beginning and at the end of each chapter, and parallel the three areas tested on the 2020 NBRC Exam matrices. - Learning resources on the Evolve companion website include an NBRC correlation guide, image collection, lecture notes, Body Spectrum electronic anatomy coloring book, and an English/Spanish glossary. - Student workbook provides a practical study guide reflecting this edition of the text, offering numerous case studies, experiments, and hands-on activities. Available separately. - Full-color design calls attention to the text's special features and promotes learning. - Glossary includes key terms and definitions needed for learning concepts. - NEW Heart Failure chapter covers the disease that is the most frequent cause of unscheduled hospital admissions. - NEW Ethics and End-of-Life Care chapter explains related issues and how to help patients and their families. - NEW! Improved readability makes the text easier to read and concepts easier to understand. - NEW! Updated practice guidelines from the AARC (American Association for Respiratory Care) are included within the relevant chapters. - NEW! Updated chapters include topics such as arterial lines, stroke, ACLS, PALS, hemodynamics, polysomnography, waveform interpretation, and laryngectomy. - NEW! Streamlined format eliminates redundancy and complex verbiage.