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Author : Merlin Stone
Publisher : Springer
ISBN 13 : 1349074985
Total Pages : 317 pages
Book Rating : 4.3/5 (49 download)
Download or read book How to Market Computers and Office Systems written by Merlin Stone and published by Springer. This book was released on 1984-06-18 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Merlin Stone
Publisher :
ISBN 13 : 9780333374405
Total Pages : 310 pages
Book Rating : 4.3/5 (744 download)
Download or read book How to Market Computers and Office Systems written by Merlin Stone and published by . This book was released on 1984 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hamish E. Macarthur
Publisher : Springer
ISBN 13 : 1349134023
Total Pages : 340 pages
Book Rating : 4.3/5 (491 download)
Download or read book How to Market Computers and Information Technology written by Hamish E. Macarthur and published by Springer. This book was released on 2016-07-27 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation. Covering all aspects of the marketing mix, this book provides practical guidance on all the steps required for planning, implementing and executing sales and marketing programmes. This is an invaluable reference source for all managers and professionals in the information technology industry. Videos Hamish Macarthur in conversation with the late Brian Redhead Differentiation in today's markets depends on clear marketing strategies implemented with a strong emphasis on service. This series of 4 videos covers the following key aspects of implementing sales and marketing strategy: * Selling and Account Management * Customer Service * Distribution Channels * Products and Product Mix The videos offer an authoritative insight into helping sales, marketing and planning professionals to address the key issues. For further information please write to: Just Results Multimedia, PO Box11, Woodstock, Oxford OX20 1SG
Download or read book Computerworld written by and published by . This book was released on 1985-03-04 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Author : Arch G. Woodside
Publisher : Routledge
ISBN 13 : 1136380787
Total Pages : 308 pages
Book Rating : 4.1/5 (363 download)
Download or read book Market-Driven Thinking written by Arch G. Woodside and published by Routledge. This book was released on 2012-06-25 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and customer think is recognized, a solution is usually implemented automatically, with no thought given to the relative worth of alternative methods to learn fill the need. Thus, the "dominant logics" (most often implemented methods) to learn about thinking are written surveys and focus group interviews--two research methods that that almost always fail to provide valid and useful answers on how and why executives and customers think the way they do. Through descriptive research, MDT examines the actual thinking and actions by executives and customers related to making marketplace decisions. The book aims to achieve three objectives: * Increase the reader's knowledge of the unconscious and conscious thinking processes of participants marketplace contexts * Provide research tools useful for revealing the unconscious and conscious thinking processes of executives and customers * Provide in-depth examples of these research tools in both business-to-business and business-to-consumer contexts This book asks how we actually go about thinking, examining this process and its influences within the context of B2B and B2C marketplaces in developed nations.
Download or read book Computerworld written by and published by . This book was released on 1983-12-05 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Download or read book Computerworld written by and published by . This book was released on 1985-12-16 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Author : Len Tiu Wright
Publisher : Taylor & Francis
ISBN 13 : 1134826796
Total Pages : 633 pages
Book Rating : 4.1/5 (348 download)
Download or read book The Routledge Companion to Marketing Research written by Len Tiu Wright and published by Taylor & Francis. This book was released on 2021-06-27 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as: Methods for the analysis of user- and customer-generated data, including opinion mining and sentiment analysis Big data Neuroscientific techniques and physiological measures Voice prints Human–computer interaction Emerging approaches such as shadowing, netnographies and ethnographies Transcending the old divisions between qualitative and quantitative research methods, this book is an essential tool for market researchers in academia and practice.
Author : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly
Publisher :
ISBN 13 :
Total Pages : 1090 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Industrial Reorganization Act: The computer industry written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly and published by . This book was released on 1973 with total page 1090 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Computerworld written by and published by . This book was released on 1974-09-11 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Download or read book Computerworld written by and published by . This book was released on 1985-12-09 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Author : Arthur Tatnall
Publisher : Springer
ISBN 13 : 3642338992
Total Pages : 406 pages
Book Rating : 4.6/5 (423 download)
Download or read book Reflections on the History of Computing written by Arthur Tatnall and published by Springer. This book was released on 2012-11-28 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a collection of refereed invited papers on the history of computing from the 1940s to the 1990s with one paper going back to look at Italian calculating/computing machines from the first century to the 20th century. The 22 papers cover a wide range of computing related topics such as specific early computer systems, their construction, their use and their users; software programming and operating systems; people involved in the theory, design and use of these computers; computer education; and conservation of computing technology. Many of the authors were actually involved in the events they describe and share their specific reflections on the history of computing.
Download or read book Computerworld written by and published by . This book was released on 1985-06-24 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Author : Jane D. Martin
Publisher : John Wiley & Sons
ISBN 13 : 9780471118718
Total Pages : 272 pages
Book Rating : 4.1/5 (187 download)
Download or read book Marketing Basics for Designers written by Jane D. Martin and published by John Wiley & Sons. This book was released on 1995-10-11 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business essentials and marketing strategies to help your firmsurvive and thrive . . . As a design professional running your own small firm, you expect towear many hats--designer, office manager, project manager--all in aday's work. But strategic marketer? No one prepared you for that!Marketing Basics for Designers is a long overdue resource fordesigners who need to become expert marketers fast. It providessolid practical advice on how to market your services, build yourclient base, and keep your customers coming back for more. You'll learn how to establish your design niche and develop yourown marketing plan to reach potential clients. You'll findtechniques for networking and using your contacts with otherprofessionals. And you'll find inside tips from 30 leadingdesigners who have had to develop their own marketing methods tosurvive. Positively packed with all the details you need, MarketingBasics for Designers helps you ensure your firm's future successand shows you how to: * Increase your firm's visibility within your community * Use past successes to generate future business * Perform beyond your clients' expectations * Utilize a show home to market your talents * Establish competitive and appropriate prices * Work successfully with other professionals * And much more If you are recently out on your own, planning to start your ownpractice, or already managing your own small firm, this is one ofthe most important books you will ever add to your professionallibrary. Marketing Basics for Designers What makes running a small design practice so much more challengingthan working for one of the big firms? You have to attract your ownclients and keep them, you're working with limited resources andpersonnel, and once you finally pull yourself away from yourdrawing board to concentrate on marketing your services, where doyou begin? You can't just sit there wondering why you didn't learnmore about marketing in design school. Here's a book to help you out. With a clear, no-nonsense approach,Jane D. Martin and Nancy Knoohuizen address the full range ofmarketing problems and solutions from the unique perspective of thesmall design firm. They understand that you often find yourselfshort of the time, money, and know-how it takes to advertise yourservices effectively. Drawing on their own experience as well asinterviews with more than 30 successful designers, Martin andKnoohuizen show you how to overcome these limitations and developan effective marketing campaign. This incomparable guide will help you put together your marketingcampaign, map out your strategy, and attract the attention ofpotential clients. Not everyone is a born salesperson, but Martinand Knoohuizen let you in on trade secrets that really work andoffer suggestions that will help you feel more comfortablemarketing yourself. You'll learn to build relationships byeffective use of referrals and word of mouth. You'll master thesubtleties of clinching the deal and discover how to keep yournewfound clients coming back for more. You'll also receive sound advice from those who have been therebefore you. Charles Gandy, B. J. Peterson, Mark Hampton, and CherylP. Duvall are among the illustrious designers who share theirwisdom, tips, and recommendations. You'll find out how these majordesigners have coped with many of the same problems you face now,and you'll learn from their mistakes as well as theirtriumphs. Whether you're just starting out in the design business, yearningto break free and become your own boss, or trying to create growthin an established firm, Marketing Basics for Designers helps youdevelop a successful marketing strategy based on your own needs,capabilities, and expectations.
Author : United States. Department of Transportation. Secretary's Task Force on Competition in the U.S. Domestic Airline Industry
Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.3/5 (91 download)
Download or read book Airline Marketing Practices written by United States. Department of Transportation. Secretary's Task Force on Competition in the U.S. Domestic Airline Industry and published by . This book was released on 1990 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : DIANE Publishing Company
Publisher : DIANE Publishing
ISBN 13 : 0788124730
Total Pages : 118 pages
Book Rating : 4.7/5 (881 download)
Download or read book Global Competitiveness of the U. S. Computer Software and Service Industries written by DIANE Publishing Company and published by DIANE Publishing. This book was released on 1995-10 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assesses the global competitiveness of the U.S. computer software and service industries through an examination of distinct market segments. Examines external factors, such as government policies (intellectual property protection, telecommunications regulations, and export controls), and education trends. Internal factors are also examined such as host management strategies and product development strategies, that impact these industries. The analysis focuses primarily on the U.S., Europe, and Japan. Charts, tables and graphs.
Author : A. Gandy
Publisher : Springer
ISBN 13 : 0230389112
Total Pages : 247 pages
Book Rating : 4.2/5 (33 download)
Download or read book The Early Computer Industry written by A. Gandy and published by Springer. This book was released on 2012-11-30 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uses case studies to explore why large scale electronics failed to win a leadership position in the early computer industry and why IBM, a firm with a heritage in the business machines industry, succeeded. The cases cover both the US and the UK industry focusing on electronics giants GE, RCA, English Electric, EMI and Ferranti.
