How to Make Your Advertising Make Money

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Publisher : WWW.Snowballpublishing.com
ISBN 13 : 9781607964612
Total Pages : 386 pages
Book Rating : 4.9/5 (646 download)

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Book Synopsis How to Make Your Advertising Make Money by : John Caples

Download or read book How to Make Your Advertising Make Money written by John Caples and published by WWW.Snowballpublishing.com. This book was released on 2012-06 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Make Your Advertising Make Money by John Caples In this remarkable reference, John Caples, a man who has won countless awards and made millions of dollars for some of the largest companies in the United States, draws upon more than 50 years of experience to show you how to write advertising copy that sells anything and everything... write headlines that command instant attention...save thousands of dollars in expenses each year...and much more. Containing hundreds of true stories, checklists, and guidelines, this sourcebook is for every copywriter, creative director, and business executive who wants to learn how to write copy that sells-from the master who most say did it better than anyone. You'll get: 1. Secrets of Successful Advertising 2. Twelve Ways to Find Advertising Ideas 3. Three Famous Case Histories 4. How to Get Ideas from Brainstorming 5. 303 Words and Phrases that Sell 6. How to Write Sentences that Sell 7. Sales Appeals that Last Forever 8. How to Write Headlines that Make Money 9. How to Use Stories to Sell Products 10. Tips on Copywriting 11. How Editorial Style Ads Can Bring Increased Sales 12. How to Write Sales Letters that Make Money 13. How Direct Response Can Help Advertisers Make Money 14. Ways to Improve Your Copy 15. How to Write Radio Commercials that Get Action 16. How to Apply Mail Order Know-How in Writing TV Commercials 17. Summing Up My Success Secrets I Have Learned in 50 Years Meet the Author John Caples was Vice President of BBDO, Inc. when he retired after 40 years of service with the nation's third largest advertising agency. The creator of such classic ads as "They Laughed When I Sat Down at the Piano" and "They Grinned When the Waiter Spoke to Me in French," and a member of the Copywriters's Halls of Fame, Mr. Caples built a nationwide reputation for his research and scientific methods of testing advertising effectiveness.

Making Ads Pay

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Publisher : WWW.Snowballpublishing.com
ISBN 13 : 9781607965664
Total Pages : 258 pages
Book Rating : 4.9/5 (656 download)

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Book Synopsis Making Ads Pay by : John Caples

Download or read book Making Ads Pay written by John Caples and published by WWW.Snowballpublishing.com. This book was released on 2013-02 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.

Indies Unlimited: Authors' Snarkopaedia

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Publisher : Createspace Independent Pub
ISBN 13 : 9781480213425
Total Pages : 136 pages
Book Rating : 4.2/5 (134 download)

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Book Synopsis Indies Unlimited: Authors' Snarkopaedia by : K. S. Brooks

Download or read book Indies Unlimited: Authors' Snarkopaedia written by K. S. Brooks and published by Createspace Independent Pub. This book was released on 2013-01-17 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Volume One of the Authors' Snarkopaedia, sentences have been painstakingly crafted together using nouns, verbs and other words, bringing you paragraphs of text. These paragraphs flow into pages of expert tips, advice and insight for authors at all levels of the publication food chain. Any book can claim to offer this type of information, but they can't give you what sets the Indies Unlimited Authors' Snarkopaedia above the rest: the "je ne sais squat" of the high decorated staff of the Snarkology Department at the Indies Unlimited Online Academy. Their groundbreaking and empirical research over the years sheds new and snarkified light on subjects ranging from book publishing and marketing to the nuts and bolts of writing and technology. If you like information to grab you by the throat and smack you in the face, the Indies Unlimited Authors' Snarkopaedia is the reference book for you.

Attention! This Book Will Make You Money

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Publisher : John Wiley & Sons
ISBN 13 : 0470880686
Total Pages : 306 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Attention! This Book Will Make You Money by : Jim F. Kukral

Download or read book Attention! This Book Will Make You Money written by Jim F. Kukral and published by John Wiley & Sons. This book was released on 2010-07-16 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.

Self-Publishing Made Simple

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Publisher :
ISBN 13 : 9781737557012
Total Pages : pages
Book Rating : 4.5/5 (57 download)

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Book Synopsis Self-Publishing Made Simple by : April Cox

Download or read book Self-Publishing Made Simple written by April Cox and published by . This book was released on 2021-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Making Money with Classified Ads

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Publisher :
ISBN 13 : 9780879804350
Total Pages : 244 pages
Book Rating : 4.8/5 (43 download)

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Book Synopsis Making Money with Classified Ads by : Melvin Powers

Download or read book Making Money with Classified Ads written by Melvin Powers and published by . This book was released on 1995 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Adorno, Foucault and the Critique of the West

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Publisher : Verso Books
ISBN 13 : 178873081X
Total Pages : 193 pages
Book Rating : 4.7/5 (887 download)

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Book Synopsis Adorno, Foucault and the Critique of the West by : Deborah Cook

Download or read book Adorno, Foucault and the Critique of the West written by Deborah Cook and published by Verso Books. This book was released on 2018-11-27 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The alliance of critical theory between Frankfurt and Paris Adorno, Foucault and the Critique of the West argues that critical theory continues to offer valuable resources for critique and contestation during this turbulent period. To assess these resources, it examines the work of two of the twentieth century's more prominent social theorists: Theodor W. Adorno and Michel Foucault. Although Adorno was situated squarely in the Marxist tradition that Foucault would occasionally challenge, Deborah Cook demonstrates that their critiques of our current predicament are complementary in important respects. Among other things, these critiques converge in their focus on the historical conditions-economic in Adorno and political in Foucault-that gave rise to the racist and authoritarian tendencies that continue to blight the West. Cook also shows that, when Adorno and Foucault plumb the economic and political forces that have shaped our identities, they offer remarkably similar answers to the perennial question: What is to be done?

Rich Dad's Before You Quit Your Job

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Publisher : Business Plus
ISBN 13 : 0759514534
Total Pages : 232 pages
Book Rating : 4.7/5 (595 download)

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Book Synopsis Rich Dad's Before You Quit Your Job by : Robert T. Kiyosaki

Download or read book Rich Dad's Before You Quit Your Job written by Robert T. Kiyosaki and published by Business Plus. This book was released on 2005-09-01 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tenth book in the series provides firsthand accounts of the author's startup companies, what he learned from his successes and failures, and other topics a reader needs to know in order to start a company and quickly develop it.

Make Your Own Money

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Publisher : Storey Publishing, LLC
ISBN 13 : 1635863716
Total Pages : 129 pages
Book Rating : 4.6/5 (358 download)

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Book Synopsis Make Your Own Money by : Ty Allan Jackson

Download or read book Make Your Own Money written by Ty Allan Jackson and published by Storey Publishing, LLC. This book was released on 2021-10-26 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Saving money for something? Then this is the book for you! Danny Dollar, the “King of Cha-Ching,” will teach you to make money, save money, and spend money wisely—and to dream big! Maybe you get an allowance (clean the bathroom anyone?) or have been gifted money (birthday present?) but did you know that you can actually start a business and make your own money? Even as a kid! It’s called being an entrepreneur. Danny shares tips for starting your own business, like how to write a business plan and raise start-up money (the money you need to get your business going). Plus, you’ll learn how to open a bank account, create a budget, invest, and donate money. Danny will even introduce you to real life kids who are making their own money—and lots of it. Free yourself from having to ask your parents for money, and start making your own today!

BookBub Ads Expert

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Publisher : David Gaughran
ISBN 13 : 918710928X
Total Pages : 134 pages
Book Rating : 4.1/5 (871 download)

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Book Synopsis BookBub Ads Expert by : David Gaughran

Download or read book BookBub Ads Expert written by David Gaughran and published by David Gaughran. This book was released on with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of Let's Get Digital and Strangers to Superfans comes a guide to advertising on the world's hottest book marketing platform: BookBub Ads. *Create attractive ad images to turn browsers into buyers. *Optimize your targeting to attract the right readers. *Manage your bids effectively to drive more sales for less money. *Learn when to run your BookBub campaigns for maximum impact. *Boost discovery of your books and improve visibility. *Train the retailers to recommend your books to the right customers. *Turbocharge series sales to dominate the charts with multiple books simultaneously. BookBub Ads Expert will teach you everything you need to know, from what makes a killer ad to discovering your comparable authors so you can improve your targeting. It gives you a step-by-step guide to creating your first ads and shows you how to optimize your campaigns until you are achieving excellent results. Not only that, this guide will also show you how to level up and truly master the platform, with tons of strategic advice on how to use BookBub Ads to support launches, promote backlist, create an international audience, push an entire series, or build up your readership at any retailer. You will also learn a series of ninja tricks and killer moves to help take your sales to the next level. EXTRA RESOURCES INCLUDED: All purchasers of this book get access to a special set of free resources to help you master BookBub Ads including a gallery of winning images, detailed optimization advice, case studies, and a place to ask questions too!

Getting the Most from Your Yellow Pages Advertising

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Author :
Publisher : Barry Maher
ISBN 13 : 0978732111
Total Pages : 299 pages
Book Rating : 4.9/5 (787 download)

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Book Synopsis Getting the Most from Your Yellow Pages Advertising by : Barry Maher

Download or read book Getting the Most from Your Yellow Pages Advertising written by Barry Maher and published by Barry Maher. This book was released on 2006-07-25 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: The completely revised and updated third edtion of the classic "bible on how to advertise in the Yellow Pages." The best and latest answers to all the questions telephone directory advertisers advertisers ask; and to those they never ask but should. As TIME said, "Barry Maher has helped thousands of small businesses get the most effective and cost-effective yellow pages advertising possible."How much should you be spending? In which directories? What kind of ads should you have and how big should those ads be? In what headings? How can you save money without hurting response? How important are Internet Yellow Pages and local search engines? Plus Maher provides a step by step program for designing ads that get the call. Even when surrounded by pages of other ads all selling the same thing.

These Are the Moments

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Publisher :
ISBN 13 : 9780996301107
Total Pages : 348 pages
Book Rating : 4.3/5 (11 download)

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Book Synopsis These Are the Moments by : Jenny Bravo

Download or read book These Are the Moments written by Jenny Bravo and published by . This book was released on 2015-04-30 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can't go back. You can't go back. You can't go back. Ten years ago, Wendy Lake fell in love with Simon Guidry, who grew up and went away. Now, not much has changed. She's back at home, back from college, almost back to normal. Until Wendy's best friend gets engaged, sending Simon ricocheting back into her life, and leaving Wendy with the questions she's been struggling to ignore. Do people ever really change? Do two people, who can never make it work, actually make it right? And most importantly, does she even want to?

Write to Market

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Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781548220396
Total Pages : 0 pages
Book Rating : 4.2/5 (23 download)

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Book Synopsis Write to Market by : Chris Fox

Download or read book Write to Market written by Chris Fox and published by Createspace Independent Publishing Platform. This book was released on 2016-02-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many authors write, then market. Successful authors write TO market Have you written a book that just isn't selling? Would you like to write a book that readers eagerly devour? Many authors write, then market. Successful authors write TO market. They start by figuring out how to give readers what they want, and that process begins before writing word one of your novel. This book will teach you to analyze your favorite genre to discover what readers are buying, to mine reviews for reader expectations, and to nail the tropes your readers subconsciously crave. Don't leave the success of your novel up to chance. Deliver the kind of book that will have your fans hounding you for the next one.

Tested Advertising Methods

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Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (33 download)

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Book Synopsis Tested Advertising Methods by : John Caples

Download or read book Tested Advertising Methods written by John Caples and published by . This book was released on 2024-08-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.

Shadow Demons

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Publisher :
ISBN 13 : 9781624210150
Total Pages : 242 pages
Book Rating : 4.2/5 (11 download)

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Book Synopsis Shadow Demons by : Sarra Cannon

Download or read book Shadow Demons written by Sarra Cannon and published by . This book was released on 2011-07-03 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Peachville, there's a fine line between good and evil. That line is about to be crossed.

How to Make the Stock Market Make Money for You

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Publisher :
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis How to Make the Stock Market Make Money for You by : Ted Warren

Download or read book How to Make the Stock Market Make Money for You written by Ted Warren and published by . This book was released on 1966 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Edupreneur: How To Monetise Your Expertise and Profitably Educate Your Market

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Author :
Publisher : Maintraining Pty Limited
ISBN 13 : 9780648079002
Total Pages : 0 pages
Book Rating : 4.0/5 (79 download)

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Book Synopsis Edupreneur: How To Monetise Your Expertise and Profitably Educate Your Market by : Sarah Cordiner

Download or read book Edupreneur: How To Monetise Your Expertise and Profitably Educate Your Market written by Sarah Cordiner and published by Maintraining Pty Limited. This book was released on 2017-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Education is the new currency.Regardless of what business or industry you are in; if you wish to sell what you have to others, your commercial survival depends on you becoming the EDUPRENEUR.Consumers are tired of sales pitches and promises, and instead are seeking information and knowledge. By giving it to them you get to demonstrate your capability and expertise as much as they get to experience it - making you choice number 1 for their needs.Edupreneurs strategically share their expertise in a way that provides unprecedented global reach, immeasurable impact on the lives of others, and unlimited income potential.Every single person on Earth has an abundant and unique set of skills, experiences, and knowledge that could be turned into commercially profitable products and services.In this book, Sarah Cordiner will take you through the fundamentals of monetising your expertise and profitably sharing what you know with the world.Whether you are an absolute beginner in creating and selling information and education-based products and services, or are up-levelling to a serious education-based business operation; this book will help you get there.Inside this book:How to commercialise your skills, knowledge, and expertise and start profiting from what is already in your head.How to create your own unique `funnel of service',so that you no longer need to `sell', and instead have your customers coming eagerly to you for your advice and expertise.A deep dive into the 10 stages of designing and building a highly successful information or education-based business so that you maximise your impact and income.How to price your informational and educational products and services; including courses, consulting, workshops and more.Where and how to sell your educational products for maximum exposure and sales - particularly online courses.The critical elements of an online education based business. What online tools, apps and products you need and how they all fit together for maximum profitability, scalability, and automation. How to use your expertise to become a well-known leader in your industry.