Chief Marketing Officers at Work

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Author :
Publisher : Apress
ISBN 13 : 1484219317
Total Pages : 330 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Chief Marketing Officers at Work by : Josh Steimle

Download or read book Chief Marketing Officers at Work written by Josh Steimle and published by Apress. This book was released on 2016-08-04 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.

Winning Job Interviews(EasyRead Large Bold Edition)

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Author :
Publisher : ReadHowYouWant.com
ISBN 13 : 1427097089
Total Pages : 298 pages
Book Rating : 4.4/5 (27 download)

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Book Synopsis Winning Job Interviews(EasyRead Large Bold Edition) by : Paul Powers

Download or read book Winning Job Interviews(EasyRead Large Bold Edition) written by Paul Powers and published by ReadHowYouWant.com. This book was released on 2010 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is one book every job hunter needs. Fast paced, with no fluff, Winning Job Interviews is packed with strategies and techniques that are practical, market-proven, and easy to use. Combining 30 years of career expertise with equal doses of motivation and humor, Dr. Paul Powers shows you how to: -Overcome the ""deadly dozen" roadblocks that trip up the even the most-seasoned job hunter. Always have a great, fail-safe answer for even the most difficult interview questions. Discover the secrets of the world's most successful salespeople and how they can make you a superior job interviewer. Have your references singing your praises. Get more and better job offers... and the simple phrase to help you negotiate the best deal possible. The job-hunting pros and cons of today's technologies. Four disastrous social networking mistakes that will hurt your job hunt and career. How to recession-proof your job and keep your parachute packed and ready to go. An expanded toolkit, with worksheets, flowcharts, outlines and insider tips for the motivated job hunter, is also included in this extensively revised new edition.

Cracking the PM Interview

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Publisher :
ISBN 13 : 9780984782819
Total Pages : 0 pages
Book Rating : 4.7/5 (828 download)

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Book Synopsis Cracking the PM Interview by : Gayle Laakmann McDowell

Download or read book Cracking the PM Interview written by Gayle Laakmann McDowell and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How many pizzas are delivered in Manhattan? How do you design an alarm clock for the blind? What is your favorite piece of software and why? How would you launch a video rental service in India? This book will teach you how to answer these questions and more. Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Learn how the ambiguously-named "PM" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover letter look like, and finally, how to master the interview: estimation questions, behavioral questions, case questions, product questions, technical questions, and the super important "pitch."

Interviewing Users

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Publisher : Rosenfeld Media
ISBN 13 : 1959029827
Total Pages : 212 pages
Book Rating : 4.9/5 (59 download)

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Book Synopsis Interviewing Users by : Steve Portigal

Download or read book Interviewing Users written by Steve Portigal and published by Rosenfeld Media. This book was released on 2023-10-17 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interviewing is easy, right? Anyone can do it… but few do it well enough to unlock the benefits and insights that interviewing users and customers can yield. In this new and updated edition of the acclaimed classic Interviewing Users, Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the reader on a detailed journey into the specifics of interviewing techniques, best practices, fieldwork, documentation, and how to make sense of uncovered data. Then Steve takes the process even further―showing the methods and details behind asking questions―from the words themselves to the interviewer’s actions and how they influence an interview. There is even a chapter on making sure that information gleaned from the research study is used by the business in such a way to make it impactful and worthwhile. Oh, and for good measure he throws in information about Research Operations. But, hey, that’s just the nuts and bolts of the book. The truly fun part is Steve’s voice and how he portrays this information through amusing anecdotes about his career, fascinating examples from other practitioners, and tips and tricks that only the most experienced UX researchers, like Steve, could come up with. As a nod to the pandemic, he offers ideas for the best way to interview someone remotely, and he also discusses personal bias―how to identify and deal with it so that it doesn’t affect interviews. Everyone will get something from this book. But beyond the requisite information, it’s simply a good read. And if you want another good read with stories galore, pick up Steve’s other book Doorbells, Danger, and Dead Batteries. "Quite simply the best book on when, why, and how you should conduct user interview studies." —Elizabeth F. Churchill, PhD, Senior Director, Google Who Should Read This Book? Anyone and everyone who is interested in finding out what makes their business tick, i.e., who their users are. Anyone and everyone who wants to learn how to interview and listen to people. Anyone and everyone, including CEOs, user researchers, designers, engineers, marketers, product managers, strategists, interviewers, and you. Takeaways User research is key for companies to include in their design and development process. The best way to do user research is through interviewing users and determining their needs. Interviewing can identify what could be designed or what is actually a problem. Teams who meet their users face-to-face will build better products. Field research takes a lot of preparation to be successful―and a solid plan in advance. There are critical techniques and frameworks for mapping human behavior. A good interviewer always puts their participants at ease. If you ask the right questions, you’ll get the right answers. A smart interviewer checks their worldview at the door. To establish a rapport with your interviewee, listen and don’t be judgmental. Research data is a combination of analysis and synthesis. The importance of research analysis must be continually highlighted and emphasized to the powers that be.

How to Interview and be Interviewed

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Author :
Publisher : Sheldon Press
ISBN 13 : 9780859694988
Total Pages : 146 pages
Book Rating : 4.6/5 (949 download)

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Book Synopsis How to Interview and be Interviewed by : Michèle Brown

Download or read book How to Interview and be Interviewed written by Michèle Brown and published by Sheldon Press. This book was released on 1986 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a guide to the various techniques that should help to make your job interview a success. The book describes how to cope with situations, from a one-to-one interview or an interview panel, to an informal interview or trial by sherry. It also looks at the subject from the other side of the desk and show how the interviewer can get the best out of the candidate, while conducting an effective interview that shows up weaknesses. Other types of interview covered are media appearances (from both sides of the microphone), doctors, and bank managers, consultations and college entrance boards.

Powerful Phrases for Successful Interviews

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Publisher : AMACOM
ISBN 13 : 0814433553
Total Pages : 258 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Powerful Phrases for Successful Interviews by : Tony Beshara

Download or read book Powerful Phrases for Successful Interviews written by Tony Beshara and published by AMACOM. This book was released on 2014-02-13 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The job market is full of qualified applicants--which means the next position you apply for will be filled by the candidate who gives the right answers. How confident are you that your responses are distinguishing you from the competition? When it's time to choose between a candidate who is perfect on paper and one who is persuasive in person, there’s no contest. After all, almost every applicant who makes it to the interview process looks fabulous on a résumé. So employers have to make gut-level evaluations based on the candidates’ answers to the interview questions. Hiring expert Tony Beshara knows the words that trigger “yes” in the minds of employers--and in this book, he arms candidates with hundreds of ready-to-use responses to even the toughest interview questions. Covering entry-level to executive positions and encompassing all industries, Powerful Phrases for Successful Interviews propels job seekers through every stage of the process. Beshara will show you the power phrases to: Get your foot in the door Clearly communicate your skills, strengths, and experience Make a great impression at the crucial opening and close Score high on the likability factor Dispel lingering concerns about work history Give follow-up emails real impact Negotiate a strong job offer Powerful Phrases for Successful Interviews provides candidates with hundreds of ready-to-use responses to even the toughest interview questions, giving professionals the right words to make the difference every time.

Strategic Interviewing

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Publisher : John Wiley & Sons
ISBN 13 : 9780787959890
Total Pages : 200 pages
Book Rating : 4.9/5 (598 download)

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Book Synopsis Strategic Interviewing by : Richaurd Camp

Download or read book Strategic Interviewing written by Richaurd Camp and published by John Wiley & Sons. This book was released on 2002-02-28 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interviewing is one of the most effective ways to identify and attract employees who will be successful enough to stay. But few managers are adept at the skill. This book helps eliminate expensive errors of judgment by presenting readers with a set of behaviorally based interviewing strategies. Written by the faculty of the prestigious University of Michigan Executive Education Center--and based on one of their most popular courses--its seven-step "Strategic Interviewing Approach" helps interviewers define the competencies candidates need to possess and make hiring decisions based on accurate predictions of the candidates' performance.

Ask a Manager

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Publisher : Ballantine Books
ISBN 13 : 0399181822
Total Pages : 306 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis Ask a Manager by : Alison Green

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

Knock 'em Dead Job Interview

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Author :
Publisher : Adams Media
ISBN 13 : 9781440536793
Total Pages : 256 pages
Book Rating : 4.5/5 (367 download)

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Book Synopsis Knock 'em Dead Job Interview by : Martin Yate

Download or read book Knock 'em Dead Job Interview written by Martin Yate and published by Adams Media. This book was released on 2012-12-18 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Land the job you want! The interview is one of the most crucial moments of the job search experience and your chance to show your potential employer that you have what it takes to succeed in the position. In order to do that in today's highly competitive job search environment, though, you'll have to find a way to stand out from the crowd. Using his twenty-five years of experience, New York Times bestselling author Martin Yate has established a set of rules for job interviews that is sure to get you noticed. Instead of memorizing canned answers, Yate provides you with an explanation of the thought behind more than 300 questions and answers, so that you'll always know what the interviewer is really asking and how you should respond. Packed with information on handling stress questions and weird interview venues, this book also teaches you how to keep your cool--and confidence--from the moment you step inside the building. With Knock 'em Dead Job Interview, you will finally be able to differentiate yourself from the competition and score the job!

How to Interview and be Interviewed

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Author :
Publisher : Sheldon Press
ISBN 13 : 9780859694971
Total Pages : 146 pages
Book Rating : 4.6/5 (949 download)

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Book Synopsis How to Interview and be Interviewed by : Michèle Brown

Download or read book How to Interview and be Interviewed written by Michèle Brown and published by Sheldon Press. This book was released on 1986 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:

100 Essays I Don't Have Time to Write

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Publisher : Macmillan + ORM
ISBN 13 : 0374711976
Total Pages : 179 pages
Book Rating : 4.3/5 (747 download)

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Book Synopsis 100 Essays I Don't Have Time to Write by : Sarah Ruhl

Download or read book 100 Essays I Don't Have Time to Write written by Sarah Ruhl and published by Macmillan + ORM. This book was released on 2014-09-02 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: 100 Essays I Don't Have Time to Write is an incisive, idiosyncratic collection on life and theater from major American playwright Sarah Ruhl. This is a book in which chimpanzees, Chekhov, and child care are equally at home. A vibrant, provocative examination of the possibilities of the theater, it is also a map to a very particular artistic sensibility, and an unexpected guide for anyone who has chosen an artist's life. Sarah Ruhl is a mother of three and one of America's best-known playwrights. She has written a stunningly original book of essays whose concerns range from the most minimal and personal subjects to the most encompassing matters of art and culture. The titles themselves speak to the volume's uniqueness: "On lice," "On sleeping in the theater," "On motherhood and stools (the furniture kind)," "Greek masks and Bell's palsy."

Smart and Gets Things Done

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Publisher : Apress
ISBN 13 : 1430202548
Total Pages : 194 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis Smart and Gets Things Done by : Avram Joel Spolsky

Download or read book Smart and Gets Things Done written by Avram Joel Spolsky and published by Apress. This book was released on 2007-10-17 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: A "good" programmer can outproduce five, ten, and sometimes more run-of-the-mill programmers. The secret to success for any software company then is to hire the good programmers. But how to do that? In Joel on Hiring, Joel Spolsky draws from his experience both at Microsoft and running his own successful software company based in New York City. He writes humorously, but seriously about his methods for sorting resumes, for finding great candidates, and for interviewing, in person and by phone. Joel’s methods are not complex, but they do get to the heart of the matter: how to recognize a great developer when you see one.

The Professor Is In

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Author :
Publisher : Crown
ISBN 13 : 0553419420
Total Pages : 450 pages
Book Rating : 4.5/5 (534 download)

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Book Synopsis The Professor Is In by : Karen Kelsky

Download or read book The Professor Is In written by Karen Kelsky and published by Crown. This book was released on 2015-08-04 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive career guide for grad students, adjuncts, post-docs and anyone else eager to get tenure or turn their Ph.D. into their ideal job Each year tens of thousands of students will, after years of hard work and enormous amounts of money, earn their Ph.D. And each year only a small percentage of them will land a job that justifies and rewards their investment. For every comfortably tenured professor or well-paid former academic, there are countless underpaid and overworked adjuncts, and many more who simply give up in frustration. Those who do make it share an important asset that separates them from the pack: they have a plan. They understand exactly what they need to do to set themselves up for success. They know what really moves the needle in academic job searches, how to avoid the all-too-common mistakes that sink so many of their peers, and how to decide when to point their Ph.D. toward other, non-academic options. Karen Kelsky has made it her mission to help readers join the select few who get the most out of their Ph.D. As a former tenured professor and department head who oversaw numerous academic job searches, she knows from experience exactly what gets an academic applicant a job. And as the creator of the popular and widely respected advice site The Professor is In, she has helped countless Ph.D.’s turn themselves into stronger applicants and land their dream careers. Now, for the first time ever, Karen has poured all her best advice into a single handy guide that addresses the most important issues facing any Ph.D., including: -When, where, and what to publish -Writing a foolproof grant application -Cultivating references and crafting the perfect CV -Acing the job talk and campus interview -Avoiding the adjunct trap -Making the leap to nonacademic work, when the time is right The Professor Is In addresses all of these issues, and many more.

60 Seconds and You're Hired!: Revised Edition

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Author :
Publisher : Penguin
ISBN 13 : 0143128507
Total Pages : 226 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis 60 Seconds and You're Hired!: Revised Edition by : Robin Ryan

Download or read book 60 Seconds and You're Hired!: Revised Edition written by Robin Ryan and published by Penguin. This book was released on 2016-01-05 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised and updated—the must-have guide to acing the interview and landing the dream job, from “America’s top career expert” (The Los Angeles Times) 60 Seconds & You're Hired! has already helped thousands of job seekers get their dream jobs by excelling in crucial interviews. America's top job search expert Robin Ryan draws on her 20 years as a career counselor, 30 years of direct hiring, and extensive contact with hundreds of recruiters, decisions makers, and HR professionals to teach you proven strategies to help you take charge of the interview process and get the job you want. Brief, compact, and packed with insightful direction to give you the cutting edge to slip past the competition, 60 Seconds & You're Hired! is here to help you succeed! This newly revised edition features: • Unique techniques like "The 60 Second Sell" and "The 5-Point Agenda" • Over 125 answers to tough, tricky interview questions employers often ask • How to handle structured or behavioral interview questions • Questions you should always ask, and questions you should never ask • How to deal effectively with any salary questions to preserve your negotiating power • 20 interview pitfalls to avoid • Proven negotiation techniques that secure higher salaries - and much more! “Robin Ryan has the inside track on how to get hired.” —ABC News

Job Interview Book

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Author :
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.5/5 (441 download)

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Book Synopsis Job Interview Book by : Son Hicks

Download or read book Job Interview Book written by Son Hicks and published by . This book was released on 2021-07-26 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Google is the best company to work for right now. However, it hires less than 0.25% of job applicants. This book will guide you on how to land a job at Google. This book is written by an insider who has helped many candidates land jobs at Google. This guide goes behind the scene to reveal how exactly recruiting works inside Google and how hiring decisions are made. Combined with our coaching experiences of helping many applicants to land offers at Google, we'll provide you a comprehensive framework to navigate the entire interview process at Google.

Behavioral Interview Guide

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Author :
Publisher : Trafford Publishing
ISBN 13 : 1412042852
Total Pages : 134 pages
Book Rating : 4.4/5 (12 download)

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Book Synopsis Behavioral Interview Guide by : Tom S. Turner

Download or read book Behavioral Interview Guide written by Tom S. Turner and published by Trafford Publishing. This book was released on 2004 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your organization using the most effective type of interviewing in your hiring and promotional processes? Selection research results indicate that the most valid type of interview to use is a structured, behavioral interview that is focused on the success related knowledge, skills and personal qualities. Behavioral Interviewing Guide provides you with a practical step-by-step approach for planning, conducting and evaluating a structured, behavioral interview. Some of the many supporting documents, guides and techniques included in the book are: Selection criteria definitions, Twenty five pages of categorized behavioral questions, Generic interview guides for both management and non-management positions, Self assessment quiz, and; Generic behavioural background/reference check guide. By using the practices and techniques presented in the Behavioral Interview Guide you will hire or promote good performers more often. Is it worth it? You bet! Selection research studies indicate good workers can do twice as much work as poor workers. In addition, each year a good worker is with an organization, they contribute a monetary value equivalent in the range of 70% to 140% of their annual salary. Bad decisions, equipment/material damage, accidents, and replacement hiring fees are just some of the substantial costs associated with hiring or promoting poor workers. The behavioral interview is based on the practical assumption that a person's past behavior will predict their future behavior. If a person has demonstrated strong initiative, work standards, ability to learn, judgment, flexibility, honesty, attendance etc. in past positions, they will, in all probability, continue to show the same behavior in future positions. The Behavioral Interview Guide provides you with hundreds of good behavioral questions to choose from and explains the necessary structure and steps to ensure interview success.

Self-Publish & Succeed

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Author :
Publisher :
ISBN 13 : 9781736031506
Total Pages : 242 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Self-Publish & Succeed by : Julie Broad

Download or read book Self-Publish & Succeed written by Julie Broad and published by . This book was released on 2021-02-23 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can write a book-anyone can. But if you want to write a book that people will want or even need to read, it's not as simple as sitting down to write. In fact, that's one of the biggest mistakes unsuccessful authors make. Writing a book can be one of the smartest moves for your business success. But you need more than writing skills to create an impressive book that readers will love. You also need a plan to market, sell, and leverage your book into a new level of leadership within your industry to reach your professional goals. In Self-Publish & Succeed, trusted best-selling author and entrepreneur Julie Broad shows you that writing a successful nonfiction book starts long before you write your first chapter. To write a book that boosts your brand, generates a profit, and makes you an influencer in your industry, you need the #noboringbooks way. You're about to discover: -The reason why you're not finishing your book-and how to overcome it. -Why most books are boring, and how to keep yours from being one of them. -Which editors you need to perfect your story and where to find them. -The one simple page that could generate thousands of sales. -Seven places to sell your book (and only one starts with "A!"). Nonfiction doesn't mean no fun. Write a money-making book that delivers meaningful impact. Self-Publish & Succeed is your step-by-step guide to writing, publishing, and marketing a book that will get attention, explode your career, and change people's lives-including yours.