How To Get Away With Murder In Marketing Forensic Marketing

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How to Get Away with Murder in Marketing

Author : D ANTHONY. MILES
Publisher :
ISBN 13 : 9781480894518
Total Pages : 546 pages
Book Rating : 4.8/5 (945 download)

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Book Synopsis How to Get Away with Murder in Marketing by : D ANTHONY. MILES

Download or read book How to Get Away with Murder in Marketing written by D ANTHONY. MILES and published by . This book was released on 2020-10-12 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a must-have book for marketing professionals, business professionals, consultants, and MBA students. This book provides a comprehensive introduction to forensic marketing. D. Anthony Miles, CEO and founder of Miles Development Industries Corporation(R), a consulting practice/venture capital acquisition firm, shares detailed forensic marketing frameworks that will help you conduct a rigorous forensic investigation. He focuses on: * Five types of marketing evidence categories; * Different types of forensic marketing investigations; * Four types of forensic investigation of marketing financial statements; * Ways to conduct an audit and minimize blind spots in an investigation. The book explains how to use numerous analytical tools, such as a market position analysis, competitive intelligence analysis, law and policy analysis, pricing analysis, branding audit, customer relationship auditing, and more. Get an arsenal of tools to conduct a forensic marketing investigation with this complete guide aimed at practitioners, theorists, and business students. Miles has made forensic marketing investigation methods accessible to business professionals and students. "How To Get Away With Murder in Marketing" contains numerous useful investigative frameworks and images to help conduct a forensic marketing investigation. "How To Get Away With Murder in Marketing" gives readers the confidence to do a forensic marketing investigation. Forensic marketing investigation requires specific tools and skills. "How To Get Away With Murder in Marketing" provides the tools to help the business profession build those skills. This book will teach you how to be a forensic marketing expert. The book provides readers with access to forensic marketing investigative frameworks and analytical models to help you solve marketing problems. For readers this book is filled with forensic marketing tools and analytical techniques to help the marketing expert solve marketing problems. The practice of an effective forensic marketing investigation is provided and shows how to implement an effective investigation into marketing problems. Throughout the following chapters, readers will learn about five categories of evidence that include information such as data, sales, marketing financials, market reports, law and policy, market size, market share, financial resources, historical performance, current market position, product and firm, customer market segments, pricing models, fixed costs, variable costs, revenue, unit contribution, breakeven, product lines, brand awareness, brand strength, brand differentiation, brand presence, brand relevance, and brand performance. In this book, readers are provided with five categories of forensic marketing tools are illustrated, complete with examples of demonstrating applications in the real-world marketing problems. This area of specialty will be considered the top niche market in the marketing profession. "How To Get Away With Murder in Marketing" should be required reading for practitioners, theorists and business students.

How to Get Away with Murder in Marketing: Forensic Marketing

Author : D. Anthony Miles
Publisher : Archway Publishing
ISBN 13 : 1480894508
Total Pages : 356 pages
Book Rating : 4.4/5 (88 download)

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Book Synopsis How to Get Away with Murder in Marketing: Forensic Marketing by : D. Anthony Miles

Download or read book How to Get Away with Murder in Marketing: Forensic Marketing written by D. Anthony Miles and published by Archway Publishing. This book was released on 2020-10-12 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a must-have book for marketing professionals, business professionals, consultants, and MBA students. This book provides a comprehensive introduction to forensic marketing. D. Anthony Miles, CEO and founder of Miles Development Industries Corporation(R), a consulting practice/venture capital acquisition firm, shares detailed forensic marketing frameworks that will help you conduct a rigorous forensic investigation. He focuses on: • Five types of marketing evidence categories; • Different types of forensic marketing investigations; • Four types of forensic investigation of marketing financial statements; • Ways to conduct an audit and minimize blind spots in an investigation. The book explains how to use numerous analytical tools, such as a market position analysis, competitive intelligence analysis, law and policy analysis, pricing analysis, branding audit, customer relationship auditing, and more. Get an arsenal of tools to conduct a forensic marketing investigation with this complete guide aimed at practitioners, theorists, and business students. Miles has made forensic marketing investigation methods accessible to business professionals and students. "How To Get Away With Murder in Marketing" contains numerous useful investigative frameworks and images to help conduct a forensic marketing investigation. "How To Get Away With Murder in Marketing" gives readers the confidence to do a forensic marketing investigation. Forensic marketing investigation requires specific tools and skills. "How To Get Away With Murder in Marketing" provides the tools to help the business profession build those skills. This book will teach you how to be a forensic marketing expert. The book provides readers with access to forensic marketing investigative frameworks and analytical models to help you solve marketing problems. For readers this book is filled with forensic marketing tools and analytical techniques to help the marketing expert solve marketing problems. The practice of an effective forensic marketing investigation is provided and shows how to implement an effective investigation into marketing problems. Throughout the following chapters, readers will learn about five categories of evidence that include information such as data, sales, marketing financials, market reports, law and policy, market size, market share, financial resources, historical performance, current market position, product and firm, customer market segments, pricing models, fixed costs, variable costs, revenue, unit contribution, breakeven, product lines, brand awareness, brand strength, brand differentiation, brand presence, brand relevance, and brand performance. In this book, readers are provided with five categories of forensic marketing tools are illustrated, complete with examples of demonstrating applications in the real-world marketing problems. This area of specialty will be considered the top niche market in the marketing profession. "How To Get Away With Murder in Marketing" should be required reading for practitioners, theorists and business students.

Handbook of Research Methods for Marketing Management

Author : Nunkoo, Robin
Publisher : Edward Elgar Publishing
ISBN 13 : 1788976959
Total Pages : 392 pages
Book Rating : 4.7/5 (889 download)

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Book Synopsis Handbook of Research Methods for Marketing Management by : Nunkoo, Robin

Download or read book Handbook of Research Methods for Marketing Management written by Nunkoo, Robin and published by Edward Elgar Publishing. This book was released on 2021-10-22 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation.

Confessions of a PhD

Author : D. Anthony Miles
Publisher : Dorrance Publishing
ISBN 13 : 1649137311
Total Pages : 252 pages
Book Rating : 4.6/5 (491 download)

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Book Synopsis Confessions of a PhD by : D. Anthony Miles

Download or read book Confessions of a PhD written by D. Anthony Miles and published by Dorrance Publishing. This book was released on 2023-07-24 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: About the Book Confessions of a PhD shares the stories of twelve authors and their struggles and successes of pursuing their doctorate degrees. Each doctoral graduate has their own struggle and personal situations to overcome. We see a domestic abuse survivor, whose husband threw out all her textbooks. She fought to reach her goal in obtaining a doctorate. A former drug dealer who turned his life around. A graduate who didn’t care to study in high school die to their football dreams, and the injury that made them pursue another path. And another who was a former stripper. Each story has its own message, its own advice to provide to anyone pursuing a doctorate degree, especially for those who seek further advancement in the field of education. Their stories will bring laughter and heartbreak, share successes and failures, all with the affirmation that through hard work, perseverance, and dedication, anyone can achieve their PhD. About the Author Managing editor and contributor for Confessions of a PhD, is a serial entrepreneur, award-winning researcher and statistician, award-winning professor, legal expert witness, business expert, and best-selling author. Dr. Miles is a nationally known startup and marketing expert, and a forensic marketing expert. He has been featured on ABC News, CBS News, Fox News, NBC News, CNN, Huffington Post, Reader’s Digest, Bloomberg Radio, and numerous others. Dr. Miles is also CEO and founder of Miles Development Industries Corporation, a consulting practice and venture capital acquisition firm. He is also the host executive producer of the Game on Business Talk Radio Show. Dr. Miles’ own journey earned him a PhD in Entrepreneurship from the University of the Incarnate Word, an MBA in International Business/Marketing from Our Lady of the University, and a BBA in Marketing from University of Texas at San Antonio.

How to Get Away with Murder

Author : Ty Aucupis
Publisher :
ISBN 13 :
Total Pages : 102 pages
Book Rating : 4.5/5 (444 download)

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Book Synopsis How to Get Away with Murder by : Ty Aucupis

Download or read book How to Get Away with Murder written by Ty Aucupis and published by . This book was released on 2021-07-26 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it possible to get away with murder? Absolutely! Approximately one-third of all murders in the United States go unsolved. There are many reasons why this number is so high, especially given the fact that forensic science has advanced to a point where a single hair can solve the case. But what about those high-profile murders where it doesn't take a forensic scientist to solve the crime? How is it that those criminals get off the hook? There is an answer to these questions which is detailed throughout this informational book.

Grapho-Persuasion: Mastering the Pyramid of Persuasion (Confessions of a Marketing Man)

Author : Victor Semo
Publisher : Jamin Press GraphoPersuasion
ISBN 13 : 2953856609
Total Pages : 186 pages
Book Rating : 4.9/5 (538 download)

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Book Synopsis Grapho-Persuasion: Mastering the Pyramid of Persuasion (Confessions of a Marketing Man) by : Victor Semo

Download or read book Grapho-Persuasion: Mastering the Pyramid of Persuasion (Confessions of a Marketing Man) written by Victor Semo and published by Jamin Press GraphoPersuasion. This book was released on 2011-03-10 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: A queen has more influence over the king than the senators because she knows his personality. Therefore, she knows what to say, how to say it, and how to act when she's persuading him. This is a pocket bible for the novice, timid and talented professionals, to help them to be more influential using Grapho-Persuasion. It is an innovative method, based on years of research, which blends together techniques from the sciences of graphology and persuasion for greater emotional impact. Know who people truly are, and you can move their heart easily, like a queen. AMONG THE TIPS REVEALED: -How to understand people's personalities and use this knowledge to persuade them -Persuasion is seduction: how companies use the same techniques as womanisers to win clients -From Martin Luther King, jr to Naomie Campbell, the secrets to make hypnotic speeches that move an audience -Various tools of persuasion, easy to "carry and deploy" in any situation In this insightful book, originally a letter to his sister, Victor Semo reveals the essential elements to master the art of persuasion. Jargon-free, packed with tried and tested advice, get more in business and your personal life. "I like to know who I am dealing with, and this book helps me to reveal what they are hiding from me. Fascinating!" -Geoff Burch, best-selling author and BBC television presenter "Savvy persuaders have a new powerful technique in their hands!" - Rintu Basu, Best-selling author of The Persuasion Skills Black Book

Dangerous Hoops

Author : D. Larry Crumbley
Publisher : LSU Press
ISBN 13 : 0807139122
Total Pages : 246 pages
Book Rating : 4.8/5 (71 download)

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Book Synopsis Dangerous Hoops by : D. Larry Crumbley

Download or read book Dangerous Hoops written by D. Larry Crumbley and published by LSU Press. This book was released on 2011-08-15 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part crime novel, part textbook, Dangerous Hoops combines the principles of marketing and forensic accounting into a lively narrative to educate and entertain. Set in the world of professional sports, Dangerous Hoops introduces FBI agent Bill Douglass as he pursues a deadly extortionist in order to save lives -- and spare the NBA from a public relations nightmare. The adventurous storyline -- complete with demands for cash and diamonds, poisoned collectors' cards, and botched drop-offs -- also explores aspects of business and marketing with examples from the world of pro basketball. Both innovative and educational, Dangerous Hoops provides real instruction in a novel form and serves as a refreshing text for business majors and MBA students.

Exploring Niche Tourism Business Models, Marketing, and Consumer Experience

Author : Rodrigues, Maria Antónia
Publisher : IGI Global
ISBN 13 : 1668472449
Total Pages : 416 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Exploring Niche Tourism Business Models, Marketing, and Consumer Experience by : Rodrigues, Maria Antónia

Download or read book Exploring Niche Tourism Business Models, Marketing, and Consumer Experience written by Rodrigues, Maria Antónia and published by IGI Global. This book was released on 2023-08-18 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: The transition from mass tourism to niche tourism has been a slow process. It is clear that mass tourism can damage local culture, authenticity, and resources, and niche tourism is considerably important for the future of tourism companies and destination managers. Thus, it is essential for tourism companies and destination managers to be proactive and adapt to market changes and challenges to hold a stronger position in the business environment in the future. Exploring Niche Tourism Business Models, Marketing, and Consumer Experience provides relevant theoretical and empirical research findings, an innovative and multifaceted perspective of the niche tourist experience, and an understanding of how companies adopt business models based on sustainable paradigms and innovative technologies as a way to create value. Covering topics such as business models, rural tourism, and visitor experience, this premier reference source is an essential resource for marketing managers, product developers, niche tourism executives, marketing and tourism students, business professionals, researchers, and academicians.

99 Ways to Make Money from Your Photos

Author : The Editors of Photopreneur
Publisher : new media entertainment ltd
ISBN 13 : 0967754607
Total Pages : 342 pages
Book Rating : 4.9/5 (677 download)

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Book Synopsis 99 Ways to Make Money from Your Photos by : The Editors of Photopreneur

Download or read book 99 Ways to Make Money from Your Photos written by The Editors of Photopreneur and published by new media entertainment ltd. This book was released on 2009-04-30 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with insider tips, practical strategies, and case studies, the editors of the successful Photopreneur blog (blogs.photopreneur.com) reveal 99 creative ways to make money from your photography. Each chapter reveals what to shoot, how to break in, and where to go to generate sales. Discover how to sell stock, approach galleries, host your own exhibition, earn with Flickr, shoot for social networking sites, create and market photo products, form joint ventures, upsell your event photography and much, much more. From beginners to enthusiasts and from hobbyists to professionals, 99 Ways To Make Money From Your Photos can help anyone earn income from their talent.

Staff Picks

Author : George Singleton
Publisher : LSU Press
ISBN 13 : 0807170836
Total Pages : 216 pages
Book Rating : 4.8/5 (71 download)

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Book Synopsis Staff Picks by : George Singleton

Download or read book Staff Picks written by George Singleton and published by LSU Press. This book was released on 2019-03-06 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s Father’s Day 1972 and a young boy’s dad takes him to visit a string of unimpressive ex-girlfriends that could have been his mother; the unconventional detective work of a koan-speaking, Kung Fu–loving uncle solves a case of arson during a pancake breakfast; and a former geology professor, recovering from addiction, finds himself sharing a taxicab with specters from a Jim Crow–era lynching. Set in and around the fictional town of Steepleburg, South Carolina, the loosely tied stories in George Singleton’s Staff Picks place sympathetic, oddball characters in absurd, borderline surreal situations that slowly reveal the angst of southern history with humor and bite. In the tradition of Donald Barthelme, T. C. Boyle, Flannery O’Connor, and Raymond Carver, Singleton creates lingering, darkly comedic tales by drawing from those places where familiarity and alienation coexist. A remarkable and distinct effort from an acclaimed chronicler of the South, Staff Picks reaffirms Singleton’s gift for crafting short story collections that both deliver individual gems and shine as a whole.

The Thursday Murder Club

Author : Richard Osman
Publisher : Penguin
ISBN 13 : 1984880985
Total Pages : 385 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis The Thursday Murder Club by : Richard Osman

Download or read book The Thursday Murder Club written by Richard Osman and published by Penguin. This book was released on 2021-08-03 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller | Soon to be a major motion picture “Witty, endearing and greatly entertaining.” —Wall Street Journal “Don’t trust anyone, including the four septuagenarian sleuths in Osman’s own laugh-out-loud whodunit.” —Parade Four septuagenarians with a few tricks up their sleeves A female cop with her first big case A brutal murder Welcome to... THE THURSDAY MURDER CLUB In a peaceful retirement village, four unlikely friends meet weekly in the Jigsaw Room to discuss unsolved crimes; together they call themselves the Thursday Murder Club. When a local developer is found dead with a mysterious photograph left next to the body, the Thursday Murder Club suddenly find themselves in the middle of their first live case. As the bodies begin to pile up, can our unorthodox but brilliant gang catch the killer, before it's too late?

Criminological Approaches to International Criminal Law

Author : Ilias Bantekas
Publisher : Cambridge University Press
ISBN 13 : 1316148076
Total Pages : 371 pages
Book Rating : 4.3/5 (161 download)

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Book Synopsis Criminological Approaches to International Criminal Law by : Ilias Bantekas

Download or read book Criminological Approaches to International Criminal Law written by Ilias Bantekas and published by Cambridge University Press. This book was released on 2014-11-06 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is one of the few books to explain in-depth the international crimes behind the scenes of substantive or procedural law. The contributors place a particular focus on what motivates participation in international crime, how perpetrators, witnesses and victims see their predicament and how international crimes should be investigated at local and international level, with an emphasis on context. The book engages these questions with a broad interdisciplinary approach that is accessible to both lawyers and non-lawyers alike. It discusses international crime through the lens of anthropology, neuroscience, psychology, state crime theory and information systems theory and draws upon relevant investigative experience from experts in international and domestic law prosecutions.

Risk Factors and Business Models

Author : D. Anthony Miles
Publisher : Universal-Publishers
ISBN 13 : 159942388X
Total Pages : 199 pages
Book Rating : 4.5/5 (994 download)

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Book Synopsis Risk Factors and Business Models by : D. Anthony Miles

Download or read book Risk Factors and Business Models written by D. Anthony Miles and published by Universal-Publishers. This book was released on 2011-04 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an in-depth investigation on SMEs and risk factors that influence and cause failure. Using key concepts derived from accounting, economics, marketing, management, finance, and entrepreneurship literature, Miles identifies five key risk factors that are critical to the success or failure of a business enterprise: (a) personal characteristics, (b) intangible operations, (c) enterprise operations, (d) market climate, and (e) business environment.

The Dollhouse Murders

Author : Thomas P. Mauriello
Publisher : Dutton
ISBN 13 : 9780131451650
Total Pages : 0 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis The Dollhouse Murders by : Thomas P. Mauriello

Download or read book The Dollhouse Murders written by Thomas P. Mauriello and published by Dutton. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: No Marketing Blurb

Decoding Madness

Author : Richard Lettieri
Publisher : Rowman & Littlefield
ISBN 13 : 163388693X
Total Pages : 312 pages
Book Rating : 4.6/5 (338 download)

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Book Synopsis Decoding Madness by : Richard Lettieri

Download or read book Decoding Madness written by Richard Lettieri and published by Rowman & Littlefield. This book was released on 2021-06-15 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dealing with some of the most heinous crimes imaginable, forensic neuropsychologist and psychoanalyst Dr. Richard Lettieri gives a behind-the-scenes look at criminal psychology through case studies from his over 30 years of experience as a court-appointed and privately retained psychologist. With cases like Michael, who stabbed his mother in the back believing she was the evil force causing the sun to descend upon the earth and gobble him up, and Tina, who seriously injured her boyfriend and stabbed his son to death, Decoding Madness is filled with gripping stories and forensic analysis. Through psychological examination, it is the author’s job to conclude whether these individuals are truly guilty and understand their actions are wrong, or if these individuals are not guilty by reason of insanity and instead require treatment. Decoding Madness offers a nuanced psychological understanding of defendants and their personal complexities beyond the usual clinical accounts. The book introduces the novel idea of the daimonic as a basic force of human nature that is the source of our constructive and destructive capacities and argues for an update to the criminal justice system’s perspective on rationality and conscious thinking. Featuring new findings and personal insights, Dr. Lettieri presents an engrossing view of the psychology of defendants accused of committing heinous crimes and the insight that they provide towards the human mind.

CSO

Author :
Publisher :
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4./5 ( download)

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Book Synopsis CSO by :

Download or read book CSO written by and published by . This book was released on 2007-06 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business to business trade publication for information and physical Security professionals.

OFF FORENSIC FILES CASEBOOK

Author : Paul Dowling
Publisher : iBooks
ISBN 13 : 9781596874695
Total Pages : 226 pages
Book Rating : 4.8/5 (746 download)

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Book Synopsis OFF FORENSIC FILES CASEBOOK by : Paul Dowling

Download or read book OFF FORENSIC FILES CASEBOOK written by Paul Dowling and published by iBooks. This book was released on 2011-05 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, as the first one did, will bring readers behind the scenes of the show, talk about cases never before shown, talk about the major forensic breakthroughs of Forensic Science, have a glossary of important terms, talk about the cutting edge research that we can only imagine right now have exclusive photos from the archives of FORENSIC FILES as well. --This text refers to an out of print or unavailable edition of this title.