How To Find More Customers And Clients With Webinars Seminars And Workshops

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How to Find More Customers and Clients with Webinars, Seminars and Workshops

Author : Jim McCraigh
Publisher : CreateSpace
ISBN 13 : 9781502532800
Total Pages : 130 pages
Book Rating : 4.5/5 (328 download)

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Book Synopsis How to Find More Customers and Clients with Webinars, Seminars and Workshops by : Jim McCraigh

Download or read book How to Find More Customers and Clients with Webinars, Seminars and Workshops written by Jim McCraigh and published by CreateSpace. This book was released on 2014-09-27 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine a Flood of New Clients and Customers Who Know Who You Are and Want to Do Business with You! You know that webinars are the hot new way to get more customers and clients, but where do you start? Want a step-by-step plan that's REALISTIC? Looking for large turnouts for your live web events? Need a strategy for getting booked at conferences and trade shows? Ever wish you had meeting planners calling you?The fact is that you can achieve these things no matter what your background, experience or expertise may be. All you have to do is follow the step-by-step tactics and checklists laid out for you in this book!In this guide "How to Find More Customers and Clients with Webinars, Seminars and Workshops", you'll get a clear blueprint that actually works. You'll discover strategies that include realistic timelines, checklists and specific steps. In this book, Jim McCraigh shares practical, hands-on experience gained from successfully organizing, promoting or presenting over 500 webinars, seminars and workshops to attract new business for himself and his clients. STOP Waiting for Customers and Clients to Come to You!Webinars along with seminars and workshops are THE best way to find new clients and customers. The problem? It's not as easy as claimed by some. The secret is to present the kind of high quality presentations to large audiences that build long-term fans and BUYERS. This book shows you exactly how to do that!Hate Making Undignified Outbound Sales Calls?Want to have people calling you instead? Want to get solid leads who WANT to hear from you? How? By having a resource like this that shows you what works and what doesn't. By building the kind of trust and authority that makes people want to do business with you though presentations. That's how you win more customers and clients! "How to Find More Customers and Clients with Webinars, Seminars and Workshops" details a paint-by-numbers system for presenting your first programs in just a few short weeks. The best part? It will open a floodgate of new clients and customer for you! You'll learn how to: How to Turn Attendees into LeadsThe Magic Words to Say to Get More Clients and CustomersHow to Get PaidThe Secret to Making Money with SeminarsTechnical Trick and Tips You Need to KnowHow to Market Webinars, Seminars and WorkshopsHow to Get Started Right Away You can be successful presenting webinars, seminars and workshops! Just follow the steps and checklists in this book and you'll learn a proven system for filling the seats. Get this book and start TODAY! Scroll to the top of the page and select the 'buy button'.

New Product Blueprinting

Author : Dan Adams
Publisher : Aim Press
ISBN 13 : 9780980112344
Total Pages : 0 pages
Book Rating : 4.1/5 (123 download)

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Book Synopsis New Product Blueprinting by : Dan Adams

Download or read book New Product Blueprinting written by Dan Adams and published by Aim Press. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Managing The Professional Service Firm

Author : David H. Maister
Publisher : Simon and Schuster
ISBN 13 : 1471109658
Total Pages : 479 pages
Book Rating : 4.4/5 (711 download)

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Book Synopsis Managing The Professional Service Firm by : David H. Maister

Download or read book Managing The Professional Service Firm written by David H. Maister and published by Simon and Schuster. This book was released on 2012-12-11 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalised, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals. Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex, Maister simplifies them by recognising that 'every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people and financial success for its owners.'

Webinar Mastery Training Guide

Author : Raymond Wayne
Publisher : Estalontech
ISBN 13 : 8835399807
Total Pages : 111 pages
Book Rating : 4.8/5 (353 download)

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Book Synopsis Webinar Mastery Training Guide by : Raymond Wayne

Download or read book Webinar Mastery Training Guide written by Raymond Wayne and published by Estalontech. This book was released on 2020-04-02 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Webinar Mastery Training Guide Any online marketer and educators knows that webinars have become the number 1 tool for educating online audience both for product development and even for work assignment . Webinars are a great way to help nurture your audience through the online coaching , presentation or your online teaching or learning journey. Many will find they aren’t using webinar marketing to sell their products; instead you’re using it as a vehicle to educate their audience. Webinars are taking the digital marketing world by storm. Any online marketer and educators knows that webinars have become the number 1 tool to market products development and for passing on information to participants or invited audience Well, here is an excellent opportunity to harness all the persuasive power of Webinar marketing to develop engaged and expand your subscriber base to improve on conversion rates So, here we are with our Awesome Webinar Mastery course which will show you • How to get started with Webinar Marketing? • What are the best tips to deliver great webinar presentations? • Planning and executing a webinar • What are great content ideas for webinars and creating them? • How to Promote Your Webinars? • What are the Post-Webinar Activities for maximum sales? • Measuring Webinar Success using Google Analytics Why do webinars? Because they work and this is not going to change in the near future. It’s time for a change of plans and a breakthrough in your online journey . It is time to change the way you build your online business or how educators conduct e-learning and new ways in online teaching concepts It’s clear that webinar can really work, Not only can webinars be fun, they can be the most fruitful lead generation, customer acquisition and revenue building tool in your arsenal. We have put together all the resources you need to help you succeed with your webinar marketing Strategy, the concepts is similar and yet applicable for educators for online teaching purpose In this high-impact Training Guide, we’ll walk you through the exact process of hosting your webinars step by step. And we’ll give you everything you need to pick up those engaged loyal subscribers. Proven and Tested Webinar Strategies to Expand Your Market and Build Authority in Your Online Business or teaching journey Inside this Comprehensive guide we’ll show you the tips which are already being used by some of the major users on the web. Making them a part of your webinar marketing strategy will surely help you attract more relevant and engaged subscribers. And now, with our incredible training guide right here, you have zero excuses not to get going and crush your engaged subscribers’ target. Every day that goes by – that you’re NOT following these best practices — you are literally losing time and opportunity to harness on the power offered by webinars We have taken care of all you need to do with conducting your profitable webinar….Now all you need to do is simply use these tools and tips to grow your business before your competitors do that. So decide whether you want to leverage the opportunity or be left eating the dust of your competition?

The Complete Guide to Running Successful Workshops & Seminars

Author : Kristie Lorette
Publisher : Atlantic Publishing Company
ISBN 13 : 1601388713
Total Pages : 171 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Complete Guide to Running Successful Workshops & Seminars by : Kristie Lorette

Download or read book The Complete Guide to Running Successful Workshops & Seminars written by Kristie Lorette and published by Atlantic Publishing Company. This book was released on 2014-11-15 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: A typical workshop doesn’t always sound intriguing — in fact, it’s something most people try to avoid attending. Still, seminars are held each year in many fields and industries, and usually none are alike. While thousands of executives, employees, and other professionals dread hours of lectures and preaching that the average conference involve, the one you’re planning doesn’t have to be the norm. The Complete Guide to Running Successful Workshops & Seminarsis your complete guide to putting together an effective conference that is sure to be a hitfrom start to finish, regardless of your field and audience. In this new book, you will learn the ins and outs of planning a workshop,from general decisions about how long the event will last to the minutedetails such as where each person will check in and sit. This completeguide will teach you how to effectively target and communicate withyour audience so you can give your attendees the information they weremissing. You will learn about the basics of leading a training program,such as what characteristics you should portray to show your authorityand credibility, as well as the general structural elements of a workshop,seminar, and conference. This comprehensive book will help you define thereason why you are holding a workshop, and will teach you to succinctlycreate an objective for your participants so that you are destined forsuccess. You will even learn how to evaluate and measure your successduring and after the event to prove your true effectiveness and determineyour program’s strengths and weaknesses. Filled with information abouthow to build a budget, planning, scheduling and get funding for yourworkshop, this book addresses the financial aspect of holding an hour, day,or weekend workshop so that you can adequately allocate your money.This comprehensive guide has it all — and will teach you everything youneed to know to plan, promote, and present a conference.

Business Made Simple

Author : Donald Miller
Publisher : HarperCollins Leadership
ISBN 13 : 1400203821
Total Pages : 240 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Business Made Simple by : Donald Miller

Download or read book Business Made Simple written by Donald Miller and published by HarperCollins Leadership. This book was released on 2021-01-19 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level. New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals. Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable. These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel: Character: What kind of person succeeds in business? Leadership: How do you unite a team around a mission? Personal Productivity: How can you get more done in less time? Messaging: Why aren’t customers paying more attention? Marketing: How do I build a sales funnel? Business Strategy: How does a business really work? Execution: How can we get things done? Sales: How do I close more sales? Management: What does a good manager do? Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages. Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book.

Webinars For Dummies

Author : Sharat Sharan
Publisher : John Wiley & Sons
ISBN 13 : 1118885511
Total Pages : 288 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Webinars For Dummies by : Sharat Sharan

Download or read book Webinars For Dummies written by Sharat Sharan and published by John Wiley & Sons. This book was released on 2014-06-23 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gather an audience from around the globe with webinars Webinars For Dummies takes the guesswork and uncertainty out of webinar creation. Written by John Carucci under the guidance of webinar technology company ON24, the book provides a roadmap for creating a webinar that effectively communicates to the audience without boring them to sleep. Webinars For Dummies gives you the insider's perspective on techniques that have been proven effective time and again. Webinars are becoming increasingly common as a way for businesses to connect with customers and partners without distance being a factor. Whether they take the form of a live presentation, a PowerPoint slideshow, or a combination of both, the beauty of the webinar is that it can be archived and viewed again after the initial set presentation. But this feature also adds a burden to the webinar creator, as the presentation must be understood outside of the live context. Creating what is essentially an archival presentation means considering a host of factors surrounding both content and organization. Webinars For Dummies includes all the information your business needs to start creating custom webcasts, including: A webinar overview, and how to determine your need, budget, and available tools Topic selection, script creation, graphic production, and marketing Creation advice, including live troubleshooting and how to handle viewer questions Archiving tips, and how to integrate webinars into a marketing plan You'll also find special tips for effective production and marketing, tips for readying yourself for the webinar, and case studies that illustrate successful webinar techniques. Modern business is rarely localized, and webinars are an effective way to communicate live, on a global scale. Webinars For Dummies helps you ensure your business doesn't get left behind.

Sales Force Management

Author : Joseph F. Hair, Jr.
Publisher : John Wiley & Sons
ISBN 13 : 1119702836
Total Pages : 544 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Sales Force Management by : Joseph F. Hair, Jr.

Download or read book Sales Force Management written by Joseph F. Hair, Jr. and published by John Wiley & Sons. This book was released on 2020-09-16 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Sales Force Management prepares students for professional success in the field. Focused on the areas of customer loyalty, customer relationship management, and sales technology, this practical resource integrates selling and sales management while highlighting the importance of teamwork in any sales and marketing organization. The text presents core concepts using a comprehensive pedagogical framework—featuring real-world case studies, illustrative examples, and innovative exercises designed to facilitate a deeper understanding of sales management challenges and to develop stronger sales management skills. Supported with a variety of essential ancillary resources for instructors and students, Sales Force Management, 2nd Edition includes digital multimedia PowerPoints for each chapter equipped with voice-over recordings ideal for both distance and in-person learning. Additional assets include the instructor's manual, computerized and printable test banks, and a student companion site filled with glossaries, flash cards, crossword puzzles for reviewing key terms, and more. Integrating theoretical, analytical, and pragmatic approaches to sales management, the text offers balanced coverage of a diverse range of sales concepts, issues, and activities. This fully-updated edition addresses the responsibilities central to managing sales people across multiple channels and through a variety of methods. Organized into four parts, the text provides an overview of personal selling and sales management, discusses planning, organizing, and developing the sales force, examines managing and directing sales force activities, and explains effective methods for controlling and evaluating sales force performance.

The Customer Education Playbook

Author : Daniel Quick
Publisher : John Wiley & Sons
ISBN 13 : 1119822513
Total Pages : 242 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis The Customer Education Playbook by : Daniel Quick

Download or read book The Customer Education Playbook written by Daniel Quick and published by John Wiley & Sons. This book was released on 2022-04-12 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deliver maximum value to customers and clients with this blueprint to customer success In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them from prospects to loyal advocates of your brand. In this book, you’ll examine how to define success for your customer, create a customer education development plan, and pursue customer success and revenue metrics. You’ll also: Learn why you should prioritize customer learning and invest in customer training and education Discover how to create a detailed customer success and retention plan that emphasizes delivered value Determine how to implement a learning strategy that maximizes and scales lifetime customer value Perfect for founders, executives, managers, and practitioners at companies of all kinds, The Customer Education Playbook is especially practical for SaaS company executives seeking to extract and provide maximum value from their customers over the long haul.

The Brain Audit

Author : Sean D'Souza
Publisher :
ISBN 13 : 9780473175047
Total Pages : 180 pages
Book Rating : 4.1/5 (75 download)

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Book Synopsis The Brain Audit by : Sean D'Souza

Download or read book The Brain Audit written by Sean D'Souza and published by . This book was released on 2009-08 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking? Don't leave the thought process to chance and let that customer walk away. Your customers don't want to walk away. They want to buy from you. So how does the brain make decisions? And what causes it to get confused? The Brain Audit shows you how the customer takes decisions. And what you need to put in place, so that the customer feels happy to buy products or services from you. The Brain Audit isn't about persuasion or any mind tricks. Instead it shows you the information that your customers need in order to make a decision. It shows you how to present that information, and thereby enable the customer to intelligently go through a purchase sequence. The Brain Audit is designed to do the following: brain_audit_benefits 1) Enable you to spot every one of the 'seven bags' that are required to make a decision 2) Present those bags to the customer in the right sequence. 3) Enable you to get the customer to buy without needing to use pressure tactics.

Stellar Customer Service

Author : Mou Chakraborty
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 142 pages
Book Rating : 4.2/5 (161 download)

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Book Synopsis Stellar Customer Service by : Mou Chakraborty

Download or read book Stellar Customer Service written by Mou Chakraborty and published by Bloomsbury Publishing USA. This book was released on 2016-08-29 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: From librarians to volunteer workers, staff to student workers, all library personnel need to deliver great customer service. This book presents innovative instructional methods that will inspire you to take a fresh approach to customer service training. Customer service is one of the most critical staff development training areas in the library world. Every member of a library's staff who interacts with the public needs the specialized skills and tools to work with a diverse clientele. This book addresses the need for staff training for various kinds of libraries, covering public and academic libraries of various sizes, medical libraries, law libraries, and state organization and joint-use libraries. Each chapter of Stellar Customer Service: Training Library Staff to Exceed provides practical advice and creative solutions for showing staff how to handle customer service issues. The book identifies the essential skills and tools staff at all levels—from librarians and staff to student workers and volunteers—must have to contribute to your library's success. Readers will learn innovative training methods, see how a wide range of libraries have approached this perennial staff issue, and get excited about approaching their own customer service training in fresh new ways.

Digital Customer Success

Author : Nick Mehta
Publisher : John Wiley & Sons
ISBN 13 : 1394205872
Total Pages : 247 pages
Book Rating : 4.3/5 (942 download)

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Book Synopsis Digital Customer Success by : Nick Mehta

Download or read book Digital Customer Success written by Nick Mehta and published by John Wiley & Sons. This book was released on 2024-05-07 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Automate your Customer Success efforts to reduce churn and increase profits In Digital Customer Success: The Next Frontier, a team of trailblazing Customer Success professionals and digital entrepreneurs delivers an insightful discussion of the next stage in Customer Success management. In the book, you'll discover how to design and deploy touchless and automated digital interventions that help your software users learn and grow as they use your product and unlock the value trapped within it — without ever needing to reach out to a live Customer Success Manager. The authors provide a detailed “How-To” guide to Digital Customer Success that explains how you can meet the needs of your customers, investors, and team members. You'll explore the basics of the authors' original Digital Customer Success Maturity Model and the core tenets of how to get started. After that, you'll find: Explanations of the ideal organizational structures to enable Digital Customer Success management Case studies and examples from real companies blazing new trails in Customer Success Critical success measurements and metrics you can use to determine if your company is on the right track or if it needs to reorient Perfect for managers, executives, directors, founders, entrepreneurs, and other business leaders involved in the sale of digital and software products, Digital Customer Success is also a can't-miss resource for Customer Success professionals, sales leaders, marketers, product development professionals, and anyone else with a stake in reducing customer churn and increasing revenues.

10 Proven Ways to Earn Money Online from Anywhere in the World

Author : UGAN MODEY
Publisher : BookRix
ISBN 13 : 3755449323
Total Pages : 126 pages
Book Rating : 4.7/5 (554 download)

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Book Synopsis 10 Proven Ways to Earn Money Online from Anywhere in the World by : UGAN MODEY

Download or read book 10 Proven Ways to Earn Money Online from Anywhere in the World written by UGAN MODEY and published by BookRix. This book was released on 2023-08-10 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever dreamed of working from home and making money online? If so, you're not alone. Millions of people around the world are earning a living online, and you can too. Do you want to: Work from home and set your own hours? Travel the world while you work? Make more money than you ever thought possible? If so, then you need to read "10 Proven Ways to Earn Money Online from Anywhere in the World." This book will teach you everything you need to know to start earning a living online, no matter where you are in the world. Imagine what it would be like to be able to work from home, set your own hours, and travel the world while you make money. It's not a dream anymore. It's a reality for millions of people around the world, and it can be a reality for you too. In this book, you'll discover 10 proven ways to earn money online from anywhere in the world. These methods are all legitimate and sustainable, and they don't require any special skills or experience. Once you learn about these 10 methods, you'll be amazed at how many opportunities there are to make money online. You could start a blog, create an online course, or even become a virtual assistant. The possibilities are endless! With the information in this book, you'll have everything you need to start earning money online from anywhere in the world. So what are you waiting for? Order your copy today and start your journey to financial freedom! Don't wait any longer! Order your copy of "10 Proven Ways to Earn Money Online from Anywhere in the World" today and start earning money online tomorrow!

How to Find New Customers and Increase Sales

Author : American Business Information, Inc
Publisher :
ISBN 13 : 9781561058082
Total Pages : 50 pages
Book Rating : 4.0/5 (58 download)

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Book Synopsis How to Find New Customers and Increase Sales by : American Business Information, Inc

Download or read book How to Find New Customers and Increase Sales written by American Business Information, Inc and published by . This book was released on 1997-02 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer - The Boss (Essentials on Consumer Behaviour and marketing Strategies)

Author : Dr A Madeswaran
Publisher : Archers & Elevators Publishing House
ISBN 13 : 8194706572
Total Pages : pages
Book Rating : 4.1/5 (947 download)

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Book Synopsis Consumer - The Boss (Essentials on Consumer Behaviour and marketing Strategies) by : Dr A Madeswaran

Download or read book Consumer - The Boss (Essentials on Consumer Behaviour and marketing Strategies) written by Dr A Madeswaran and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Customer Education

Author : Adam Avramescu
Publisher : Independently Published
ISBN 13 : 9781791729882
Total Pages : 306 pages
Book Rating : 4.7/5 (298 download)

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Book Synopsis Customer Education by : Adam Avramescu

Download or read book Customer Education written by Adam Avramescu and published by Independently Published. This book was released on 2019-01-10 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's software companies can't afford to be passive with their customers. As software moves to the web and becomes more consumerized, software companies can only grow if their current customers renew and grow over time. Otherwise those customers will leave, creating a "leaky bucket" of revenue.So, what are smart, innovative companies doing before they end up with severe churn problems? Forward-thinking companies invest in Customer Education early as a way to drive customer growth and maximize lifetime value in a scalable way. Over time, this function has the potential to differentiate a company in the market.Consider this book a survival guide to investing in a Customer Education function, including: -How to drive a Customer Education strategy across your customer lifecycle-Tips for creating killer content that will actually lead to customer performance-What tools to implement as part of your technology stack-Measurement strategies for improving your content and showing ROI-And more...

Competitive Intelligence For Dummies

Author : James D. Underwood
Publisher : John Wiley & Sons
ISBN 13 : 1118450981
Total Pages : 399 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Competitive Intelligence For Dummies by : James D. Underwood

Download or read book Competitive Intelligence For Dummies written by James D. Underwood and published by John Wiley & Sons. This book was released on 2013-07-09 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make competitive intelligence part of your business practice—and be on the cutting edge Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas, or data needed to support executives and managers in making strategic decisions for an organization. Competitive Intelligence For Dummies introduces you to this fascinating subject and gives you the tools you need to incorporate it into your business decision-making process. Conducted within an organization, competitive intelligence serves as a catalyst in planning and strategic growth. It is part of the value chain that converts gathered data to actionable information that results in strategic decisions. Competitive Intelligence For Dummies helps readers gather valuable information on the competition, the operational environment, and the target customer. It also explains how to carefully analyze and use this information in decision making processes to gain market share and stay on the cutting edge of an industry. Whether you are just starting a business, venturing into new areas with your existing company, or looking to gain ground on a key competitor, Competitive Intelligence For Dummies gives you insight on how to gather valuable information on not only your competitors, but on your market and key customer base. Gets you up to speed on how to locate, collect, and process competitive intelligence Shows you how to carefully analyze competitive intelligence and disseminate it throughout your organization Illustrates how competitive intelligence can help you gain market share If you're a business owner, analyst, manager, or researcher, Competitive Intelligence For Dummies gives you and your business an edge.