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Author : William Charles Redding
Publisher :
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4.3/5 (9 download)
Download or read book How to Conduct a Readership Survey written by William Charles Redding and published by . This book was released on 1982 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 9 pages
Book Rating : 4.:/5 (482 download)
Download or read book How to Conduct a Readership Survey written by and published by . This book was released on 19?? with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : American Newspaper Publishers Association. News Research Center
Publisher :
ISBN 13 :
Total Pages : 11 pages
Book Rating : 4.:/5 (373 download)
Download or read book How to Conduct ... written by American Newspaper Publishers Association. News Research Center and published by . This book was released on 1970 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : International Association of Bank Communicators
Publisher :
ISBN 13 :
Total Pages : 198 pages
Book Rating : 4.:/5 (244 download)
Download or read book Readership Survey Models written by International Association of Bank Communicators and published by . This book was released on 1993 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 250 pages
Book Rating : 4.3/5 (129 download)
Download or read book Military Media Review written by and published by . This book was released on 1981 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Don A. Dillman
Publisher : John Wiley & Sons
ISBN 13 : 1118044630
Total Pages : 492 pages
Book Rating : 4.1/5 (18 download)
Download or read book Mail and Internet Surveys written by Don A. Dillman and published by John Wiley & Sons. This book was released on 2011-01-31 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: A crucial resource for increasing response rates and obtaining high-quality feedback from mail, electronic, and other surveys Don Dillman's Mail and Internet Surveys, Second Edition has been the definitive guide for creating and conducting successful surveys using both traditional and new media channels. Now, this special 2007 Update of the classic text features major additions covering the latest developments in online survey design and administration. Like its predecessor, this resource lays out a complete, start-to-finish guide for determining the needs of a given survey, designing it, and effectively administering it. Drawing on social science, statistics, and proven best practices, Dillman's text discusses surveys for a variety of purposes, audiences, and situations. New and updated material covers both the principles behind and directions for how to: Conduct Web surveys Visually design questionnaires Use paper mailed surveys As insightful and practical as its classic original, Mail and Internet Surveys, Second Edition, 2007 Update is a crucial resource for any researcher seeking to increase response rates and obtain high-quality feedback from mail, electronic, and other self-administered surveys.
Author : Roger Gomm
Publisher : Bloomsbury Publishing
ISBN 13 : 1137068760
Total Pages : 256 pages
Book Rating : 4.1/5 (37 download)
Download or read book Key Concepts in Social Research Methods written by Roger Gomm and published by Bloomsbury Publishing. This book was released on 2009-04-30 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: An in-depth glossary, this accessible book successfully introduces students to the key concepts and terms used in social research. Terms are organised alphabetically and fully cross-referenced for use of ease. Suggestions for further reading help to consolidate knowledge and aids understanding.
Author :
Publisher :
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4.:/5 (3 download)
Download or read book Surface Warfare written by and published by . This book was released on 1985 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : SHARMA, SANGEETA
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 8195161103
Total Pages : 456 pages
Book Rating : 4.1/5 (951 download)
Download or read book ADVERTISING written by SHARMA, SANGEETA and published by PHI Learning Pvt. Ltd.. This book was released on 2021-08-01 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has today become an indispensable marketing tool of the corporate world. The advent of the Internet, e-commerce, data analytics, and computer-aided designing has revolutionized the advertising world. This book provides an in-depth coverage of the concepts related to advertising, media planning, and nuances of advertising in each media source. Divided into five parts, the text covers advertising basics, advertising research and strategy, creativity and advertising, advertising media, and integrated marketing communications. The book describes how to develop and execute an effective advertising campaign by understanding consumers' mindset and conducting advertising research. It also enables the reader to assess, review and modify an advertising campaign through case studies of several brands. The third edition of the book appropriately incorporates a chapter on 'Digital Marketing', and 'Rural Marketing' along with revamping and reorganising contents of book to enhance the learning process. KEY FEATURES • A large number of ads, current as well as from the past, are used to elucidate the concepts. • The text helps the reader analyze an ad copy and find its relevance to the product. • Case studies on popular brands are provided throughout the text to assist the reader in understanding the key elements of successful brand building. • The book is primarily intended to serve as a text for postgraduate students of management and the students pursuing various courses in advertising. TARGET AUDIENCE • MBA • PG Diploma in Advertising & PR • PG Certificate Programme—Sales & Marketing Communication
Author : John Buglear
Publisher : Routledge
ISBN 13 : 1136370153
Total Pages : 704 pages
Book Rating : 4.1/5 (363 download)
Download or read book Quantitative Methods for Business written by John Buglear and published by Routledge. This book was released on 2007-03-30 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quantitative Methods for Business: The A-Z of QM will enable readers to: *Appreciate the significance of quantitative methods for businesses and the study of business *Understand and apply a wide range of quantitative techniques *Select appropriate quantitative techniques for data analysis, problem solving and decision making *Interpret and communicate the results of quantitative analysis
Author : Steven Tötösy de Zepetnek
Publisher : Rodopi
ISBN 13 : 9789042005341
Total Pages : 304 pages
Book Rating : 4.0/5 (53 download)
Download or read book Comparative Literature written by Steven Tötösy de Zepetnek and published by Rodopi. This book was released on 1998 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book serves several purposes, all very much needed in today's embattled situation of the humanities and the study of literature. First, in Chapter One, the author proposes that the discipline of Comparative Literature is a most advantageous approach for the study of literature and culture as it is a priori a discipline of cross-disciplinarity and of international dimensions. After a "Manifesto" for a New Comparative Literature, he proceeds to offer several related theoretical frameworks as a composite method for the study of literature and culture he designates and explicates as the "systemic and empirical approach." Following the introduction of the proposed New Comparative Literature, the author applies his method to a wide variety of literary and cultural areas of inquiry such as "Literature and Cultural Participation" where he discusses several aspects of reading and readership (Chapter Two), "Comparative Literature as/and Interdisciplinarity" (Chapter Three) where he deals with theory and application for film and literature and medicine and literature, "Cultures, Peripheralities, and Comparative Literature" (Chapter Four) where he proposes a theoretical designation he terms "inbetween peripherality" for the study of East Central European literatures and cultures as well as ethnic minority writing, "Women's Literature and Men Writing about Women"(Chapter Five) where he analyses texts written by women and texts about women written by men in the theoretical context of Ethical Constructivism, "The Study of Translation and Comparative Literature" (Chapter Six) where after a theoretical introduction he presents a new version of Anton Popovic's dictionary for literary translation as a taxonomy for the study of translation, and "The Study of Literature and the Electronic Age" (Chapter Seven), where he discusses the impact of new technologies on the study of literature and culture. The analyses in their various applications of the proposed New Comparative Literature involve modern and contemporary authors and their works such as Dorothy Richardson, Margit Kaffka, Mircea Cartarescu, Robert Musil, Alfred Döblin, Hermann Hesse, Péter Esterházy, Dezsö Kosztolányi, Michael Ondaatje, Endre Kukorelly, Else Seel, and others.
Author : Rob Kitchin
Publisher : Routledge
ISBN 13 : 1317885929
Total Pages : 345 pages
Book Rating : 4.3/5 (178 download)
Download or read book Conducting Research in Human Geography written by Rob Kitchin and published by Routledge. This book was released on 2013-12-02 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reading this book is your first step to becoming a competent human geography researcher. Whether you are a novice needing practical help for your first piece of research or a professional in search of an accessible guide to best practice, Conducting Research in Human Geography is a unique and indispensable book to have at hand. The book provides a broad overview of theoretical underpinnings in contemporary human geography and links these with the main research methodologies currently being used. It is designed to guide the user through the complete research process, whether it be a one day field study or a large project, from the nurturing of ideas and development of a proposal, to the design of an enquiry, the generation and analysis of data, to the drawing of conclusions and the presentation of findings.
Author : Clive Seale
Publisher : Psychology Press
ISBN 13 : 9780415300834
Total Pages : 562 pages
Book Rating : 4.3/5 (8 download)
Download or read book Social Research Methods written by Clive Seale and published by Psychology Press. This book was released on 2004 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together many of the core classic and contemporary works in social and cultural research methods, this book gives students direct access to methodological debates and examples of practical research across the qualitative/quantitative divide. The book is designed to be used both as a collection of readings and as an introductory research methods book in its own right. Topics covered include: research methodology research design, data collection and preparation analyzing data mixing qualitative and quantitative methods validity and reliability methodological critique: postmodernism, post-structuralism and critical ethnography political and ethical aspects of research philosophy of social science reporting research. Each section is preceded by a short introduction placing the readings in context. This reader-text also includes features such as discussion questions and practical exercises.
Author :
Publisher :
ISBN 13 :
Total Pages : 558 pages
Book Rating : 4.3/5 (129 download)
Download or read book Air Force Journal of Logistics written by and published by . This book was released on 1983 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. Senate. Committee on Foreign Relations
Publisher :
ISBN 13 :
Total Pages : 306 pages
Book Rating : 4.F/5 ( download)
Download or read book USIA Appropriations Authorization, Fiscal Year 1974 written by United States. Congress. Senate. Committee on Foreign Relations and published by . This book was released on 1973 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. House. Committee on Appropriations. Subcommittee on Departments of Labor, and Health, Education, and Welfare, and Related Agencies
Publisher :
ISBN 13 :
Total Pages : 2322 pages
Book Rating : 4.:/5 (319 download)
Download or read book Departments of Labor and Health, Education, and Welfare Appropriations for 1975 written by United States. Congress. House. Committee on Appropriations. Subcommittee on Departments of Labor, and Health, Education, and Welfare, and Related Agencies and published by . This book was released on 1974 with total page 2322 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Priscilla Salant
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.3/5 (91 download)
Download or read book How to Conduct Your Own Survey written by Priscilla Salant and published by John Wiley & Sons. This book was released on 1994-11-10 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: "How to Conduct Your Own Survey" gives readers everything needed to do it themselves. Without any prior training, they can learn expert techniques for conducting accurate, low-cost surveys. In step-by-step language, Priscilla Salant and Don. A. Dillman provide the tools readers need.
