How to Buy a Car: Dealership Secrets Revealed

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Author :
Publisher : CreateSpace
ISBN 13 : 9781508912842
Total Pages : 210 pages
Book Rating : 4.9/5 (128 download)

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Book Synopsis How to Buy a Car: Dealership Secrets Revealed by : Jackson Jones

Download or read book How to Buy a Car: Dealership Secrets Revealed written by Jackson Jones and published by CreateSpace. This book was released on 2015-03-16 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to buy a car: Dealership "Secrets" Revealed is the most up to date and relevant guide to how to buy any vehicle thousands below invoice! How to buy a car: Written by 25 year General Manager Jackson Jones, you will learn the strategies to save thousands on a new car, how to get ridiculous $$$ for your trade! How to ask for and get hidden dealer money, Hidden Finance secrets revealed, how dealership employees are paid, a step by step guide to the inner secrets of dealerships. How they make profits you don't know about. How to buy a car: This is the best guide available to teach you industry secrets. Learn how the salespeople and managers are trained to separate you from your money. Understand all the dealer pressure tactics used every day to make profits and talk you into to buying a car. All the dealer and factory advertising tricks are revealed. How to buy a car: This book is guaranteed to save you thousands. Buying a car is the second largest purchase you will ever make, educate yourself and save thousands! Jackson Jones has been training dealers on how to maximize profits for over 25 years. He has trained hundreds of managers and salespeople on secret selling systems that generated millions in profit. Learn these selling systems and generate a strategy to save thousands. This is the book the dealers never wanted to come out. All the industry secrets are revealed. Previously only dealership employees knew the secrets in this book. How to buy a car: Now, you can educate yourself with a proven strategy to save thousands on your next purchase. Understand the internet buying websites. Learn what to look for when purchasing a used car. How to sell your used car on the internet. What to expect selling your used car to the public. Every aspect of buying or selling any vehicle is covered in this book. Learn how to use your credit knowledge against the dealer. Trade-in tactics to save you money. Showroom scams revealed. You will learn how to ask for and get hidden factory money given to dealers. This is the best selling book to be offered in today's complicated car buying market.

Dealership Secrets Revealed

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Author :
Publisher : CreateSpace
ISBN 13 : 9781508748359
Total Pages : 216 pages
Book Rating : 4.7/5 (483 download)

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Book Synopsis Dealership Secrets Revealed by : Jackson Jones

Download or read book Dealership Secrets Revealed written by Jackson Jones and published by CreateSpace. This book was released on 2015-03-08 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to buy a car: Dealership "Secrets" Revealed is the most up to date and relevant guide to how to buy any vehicle thousands below invoice! How to buy a car: Written by 25 year General Manager Jackson Jones, you will learn the strategies to save thousands on a new car, how to get ridiculous $$$ for your trade! How to ask for and get hidden dealer money, Hidden Finance secrets revealed, how dealership employees are paid, a step by step guide to the inner secrets of dealerships. How they make profits you don't know about. How to buy a car: This is the best guide available to teach you industry secrets. Learn how the salespeople and managers are trained to separate you from your money. Understand all the dealer pressure tactics used every day to make profits and talk you into to buying a car. All the dealer and factory advertising tricks are revealed. How to buy a car: This book is guaranteed to save you thousands. Buying a car is the second largest purchase you will ever make, educate yourself and save thousands!Jackson Jones has been training dealers on how to maximize profits for over 25 years. He has trained hundreds of managers and salespeople on secret selling systems that generated millions in profit. Learn these selling systems and generate a strategy to save thousands. This is the book the dealers never wanted to come out. All the industry secrets are revealed. Previously only dealership employees knew the secrets in this book. How to buy a car: Now, you can educate yourself with a proven strategy to save thousands on your next purchase. Understand the internet buying websites. Learn what to look for when purchasing a used car. How to sell your used car on the internet. What to expect selling your used car to the public. Every aspect of buying or selling any vehicle is covered in this book. Learn how to use your credit knowledge against the dealer. Trade-in tactics to save you money. Showroom scams revealed. You will learn how to ask for and get hidden factory money given to dealers. This is the best selling book to be offered in today's complicated car buying market.

Car Secrets Revealed

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Author :
Publisher :
ISBN 13 : 9780969808329
Total Pages : 212 pages
Book Rating : 4.8/5 (83 download)

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Book Synopsis Car Secrets Revealed by : Corey Rudl

Download or read book Car Secrets Revealed written by Corey Rudl and published by . This book was released on 1996 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Inside the Minds of Car Dealers

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Author :
Publisher :
ISBN 13 : 9781589851566
Total Pages : 0 pages
Book Rating : 4.8/5 (515 download)

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Book Synopsis Inside the Minds of Car Dealers by : Ray Lopez

Download or read book Inside the Minds of Car Dealers written by Ray Lopez and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before buying another car, let Ray Lopez, a former swift talking, blood-sucking salesperson and author of Inside the Minds of Car Dealers give you a look under the hood of dealerships to show you every trick that will be used against you! Learn every single psychological ploy and manipulative scheme typical auto dealers employ to squeeze every last dime out of your pocket--all while you''re being sold a car you may not even want! Discover in detail the 12 crucial dos and don''ts to car buying from a seasoned insider. This comprehensive, tell-all car buying guide holds nothing back! reviews Hanford Sentinel Commentary: You and the Law: Shopping for a new car? "Now a retired car salesman, Lopez has written "Inside the Minds of Car Dealers," a book which You and the Law absolutely recommends that anyone in the market for a new car reads before stepping onto a dealer''s lot." "We were impressed by his honesty, desire to educate and protect the public, along with a terrific sense of humor, making this not only a practical, money-saving book, but also an entertaining read. "''Just how practical is the book? Beyond interesting, will it save me money?'' you might be thinking. "One of his tips was responsible for a You and the Law staff member saving close to $4,000 on a new car, while another answered the question, ''Do I trade-in or sell privately?''..." June 14, 2014 6:30 am By Dennis Beaver Hanford Sentinel Commentary: You and the Law: Shopping for a new car? May 2014: Ray Lopez was recently interviewed by ABC''s "20/20" -you can watch it the May 9 segment here. Congrats to Five Star Publications author Ray Lopez - who gave guidance to car shoppers on ABC World News with Diane Sawyer in the broadcast that aired on 11/16/2011. Video: Used Car Tactics: Former Salesman Speaks Out How do you get a car that''s safe, yet something for a great deal? USA Today quotes Ray Lopez, Five Star Publications'' author of Inside the Minds of Car Dealers as saying "buyers of the priciest luxury cars want to have all that''s available. But for more mainstream cars, expensive safety features are a very hard sell." Read the article & Ray''s book to shop smarter for your next car. USA Today Next time I step onto a dealer''s lot, I''m going armed with insider information. Inside the Minds of Car Dealers is a new book written by Ray Lopez, a former car salesman with thirty years of experience in numerous dealerships. Inside the Minds of Car Dealers is, as the title suggests, a 118-page insight into the mind of a car salesman, and contains engagingly-written explanations of what goes on behind the curtain at a car dealer, so to speak. Inside the Minds of Car Dealers offers tips on how to find a good dealer before you even leave the house, explains the head games salesmen play and how they can spot a so-called "auto expert" a mile away-and take him or her for even more money than they will the average consumer. Reading Inside the Minds of Car Dealers, I saw exactly what was going on when I bought my Miata...and my Saab...and my Escort. This book explained what the dealer was doing in each case-and how I was getting taken for every last cent each time! Lopez'' writing style is a bit heavy-handed at times, but the information contained in this volume is vital, valuable stuff that''ll make your next car buying experience a great deal less stressful. It''s $15.95 well spent. Christopher Jackson Elepent Automotive Reviews What makes someone sell you a clunker? "Inside the minds of Car Dealers: How to Buy Your Next Car without Fear" is a guide for readers who seek a psychological edge in dealing with the shifty con artists who go by the more politically correct title of car dealers. Written by a man who has played the devil, he offers much in the way of trying to decipher the thoughts on both sides of the deal and does well in arming his readers in how to get the best deal they can and avoid the toxic ones. "Inside the Minds of Car Dealers" is a must for anyone considering purchasing a new vehicle in the near future. Midwest Book Review Library Bookwatch December 2009 5 out of 5 stars A PROFESSIONAL, INFORMATIVE AND USEFUL GUIDE! In 2003, I walked into a Chevrolet showroom to purchase a new car for my daughter. As I look back now, I remember being there from opening to closing. After signing the contract and going through with the deal, I realized that I wasn''t prepared, and I could have saved a lot of money. Since that sale, I''ve read many books and did some research on how to buy a new car, or used car, and what we should know about trading in your car. In comparison to THE CAR BUYER''S BIBLE, HOW TO BUY A CAR, and BUYING A CAR FOR DUMMIES, I found "INSIDE THE MINDS OF CAR DEALERS" to be the most informative guide on this subject. If you want expert advice on buying a car, then it would be logical to obtain information from someone who spent thirty years as a car salesman, who served an estimated 2,800 customers per year. Ray Lopez worked for many top-notch leading dealerships such as Chrysler, Cadillac, and Nissan. Through the experience of his thirty year career, knowledge, and expertise, the author can educate the public on how to be a wise car buyer. I highly recommend this book to anyone who is contemplating on buying a car, or trading in your used car. The author provides excellent information that is extremely helpful in purchasing a car, or trading one in. This book is easy to read and understand, many tips are provided on how to obtain the best deal, and many crucial factors are included as to what to do, and what not to do. Did you ever go to a showroom, and buy a car that you didn''t want? Were you ever told by a salesman that you can afford to buy their car? Were you ever disrespected, or mistreated by a car salesman? Were you ever lured into a factory discount? Ever gone for a test drive, but told you can''t drive it off the lot due to insurance liability? Ray Lopez can answer these questions and many more, while showing you every trick of the trade that can be used against you, through manipulative schemes. The author reveals the biggest secrets in the car buying industry in this unique, professionally written, informative guide. "INSIDE THE MINDS OF CAR DEALERS" is something you may want to read again-and-again, before walking into that showroom as a potential buyer. You will indeed be prepared, and informed on how to become a composed car buyer. Ray Lopez encourages you to do research, includes resources of what to be aware of, and how to detect signs of being taken advantage of. By Geraldine Ahearn "Author Geri Ahearn" October 5, 2009 (Phoenix, AZ) 5.0 out of 5 stars Very Impressive Amazon Verified Purchase. I bought the book because I wanted to find out the right way to buy a car. I''m going to be ready for a new one in a few months. So I might as well start now on learning all I can about car salesmen. I can''t trust them. My goal was to buy one, read it, then buy another, and so on, as long as they had high recommendations and were reasonably priced. I figured I''d spend about $75 on 5 books. By then I could probably learn everything about how they always end up screwing you. And if it cost me $75 but saved me $1000 or more, it would be a worthwhile investment. I saw this book and I liked the title so I thought, why not? I''ll take a chance. I''m really glad I did. Inside The Minds Of Car Dealers has everything you''ll ever need to know on how to get a really good deal. There was stuff in it that I never even dreamed of that goes at the dealership. And it''s not just with the salesman. It''s with the sales manager, the way the showroom is laid out and even the dealership''s ads for salesmen! Who would''ve ever thought to start researching there first? But it does make sense. This book explains why you never want to go on the lot with an attitude like you know how to deal. I just found out why my friend ended up paying more for his Focus than I did a couple years ago. We bought ours a few days apart. He told them he knew the exact price they paid for the car and he wouldn''t pay anything over that. He ended up paying $1378 more than me. And the reason is in this book. Too bad for him the book wasn''t available back then. There''s so much great information in it and it''s so easy to read too. None of the sales lingo. Just plain English. And it uncovers even more than you''d ever expect. I''m going to read it a few more times before I get my new car. And I recommend to everyone to buy Inside The Minds Of Car Dealers. It will save you money and a lot of time. And like the title says, you can Buy Your Next Car Without Fear. By Radio Guy November 14, 2009 (Los Angeles)

Car Buying Revealed

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Author :
Publisher : Morgan James Publishing
ISBN 13 : 1614481962
Total Pages : 220 pages
Book Rating : 4.6/5 (144 download)

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Book Synopsis Car Buying Revealed by : Brian Munroe

Download or read book Car Buying Revealed written by Brian Munroe and published by Morgan James Publishing. This book was released on 2008-04-01 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to save thousands of dollars the next time you buy a car, then you need to read this book right now and do everything it tells you to do. Car Buying Revealed contains all the information that car dealers do not want you to know and have kept secret for many, many years. The code of silence is now broken. This information is now available to you, the everyday consumer. Brian Munroe has revealed so much inside information about the car business that he can not reveal his true identity out of fear for his safety. If you want to be the one in control when you buy a car, then this book is exactly what you need. Car Buying Revealed brings you through the entire car buying process. By the time you are done with this book, you will be able to buy your car over the phone and be in and out of the dealership within an hour. Eliminate all the hassles and games of buying a car. Read Car Buying Revealed.

Exposed!

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Author :
Publisher : AuthorHouse
ISBN 13 : 1546216863
Total Pages : 165 pages
Book Rating : 4.5/5 (462 download)

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Book Synopsis Exposed! by : Vehicle Information Resource LLC

Download or read book Exposed! written by Vehicle Information Resource LLC and published by AuthorHouse. This book was released on 2017-12-21 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you in search of a new vehicle and hate the idea of not knowing if you got a good deal? Well, to relieve you from the hassles and negotiations the car dealerships implement, you need to be on a level-playing field. On January 18, 2013, Vehicle Information Resource LLC was formed to assist people in the purchase of their next vehicle. The owner of this company has over thirty years automotive experience and is now able to share the secrets the car dealerships use to negotiate their best deals. This book is not designed to bash car dealerships! It is designed to disclose the secrets the dealers will use in maximizing their profits. People hate to shop for a car because they dislike the negotiation process, the inflicted pressure to buy today, and not being familiar with the terms of leasing or purchasing a vehicle. In order for you to get the best deal, you need to know these secrets. To prepare you in getting your best deal, this book includes the negotiation skills and terminology, compares leasing versus buying, contract disclosures, advertising examples, and statements the dealers will use in selling you your next vehicle. Our intention is to get you the best deal and for you to avoid the aggravations which comes with a vehicle purchase.

How to Sell Anything to Anybody

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Author :
Publisher : Simon and Schuster
ISBN 13 : 0743273966
Total Pages : 196 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis How to Sell Anything to Anybody by : Joe Girard

Download or read book How to Sell Anything to Anybody written by Joe Girard and published by Simon and Schuster. This book was released on 2006-02-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.

The Blue Book of Car-Buying Secrets

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Author :
Publisher :
ISBN 13 : 9781882535002
Total Pages : 156 pages
Book Rating : 4.5/5 (35 download)

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Book Synopsis The Blue Book of Car-Buying Secrets by : Sky Stargel

Download or read book The Blue Book of Car-Buying Secrets written by Sky Stargel and published by . This book was released on 1993-02 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shares the high-pressure techniques employed to make the sale and how customers can turn them to their advantage. Learn why car dealers won't give buyers bottom-line prices. Discover a tried and proved 3-step to gain the best price. Understand how leasing makes a car seller more money than an outright sale.

Car Buyer Secrets

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781983515286
Total Pages : 40 pages
Book Rating : 4.5/5 (152 download)

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Book Synopsis Car Buyer Secrets by : Lewis Oliver

Download or read book Car Buyer Secrets written by Lewis Oliver and published by Createspace Independent Publishing Platform. This book was released on 2018-03-08 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Car Buyer Secrets road map will walk you through a vehicle selection course to identify your best vehicle value.* This knowledge will instill confidence and confidence instills the courage to never be taken advantage of.* A 40-year auto industry insider unmasks the mysteries to finally solve and win the vehicle purchase puzzle.* Learn how to maximize trade-in value to increase down payment reducing your monthly payment. * Learn which five numbers are critical to understand to make the very best-informed decision.* This process saves time, frustration, and lots of money on your next vehicle purchase.

Buying a Car For Dummies

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Author :
Publisher : For Dummies
ISBN 13 : 9780764550911
Total Pages : 0 pages
Book Rating : 4.5/5 (59 download)

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Book Synopsis Buying a Car For Dummies by : Deanna Sclar

Download or read book Buying a Car For Dummies written by Deanna Sclar and published by For Dummies. This book was released on 1998-08-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buying a car is never easy. Besides spending a sizeable amount ofmoney on this investment, your liveliness probably relies on thisvehicle. You need to know that your car will get you from point Ato point B in a timely and safe manner--so buying a lemon isnot something you can afford to do. Buying A Car For Dummies is for you if you need to findout how to buy, sell, insure, drive, protect, or rent a vehicle. Itdoesn't matter how old you are (as long as you can legallydrive and have a license), this book can make your experience withcars a smooth ride. Buying A Car For Dummies can help you save a truckload ofmoney over the life of your vehicle as you find out all you need toknow about new and used car ownership in this entertaining andinformative reference guide. This dependable book covers allavenues of buying and owning a car, from negotiating a fair priceto finding reliable insurance to saving money on routine servicing.You'll stay in the driver& ’s seat as you discoverhow to: * Calculate how much you current car really costs you * Weigh the pros and cons of buying new or used * Get the best trade-in, resale, or donation value for yourvehicle * Pick out a cherry and avoid lemons--expert advice forbuying a reliable used car * Determine what features and options you really need in a newcar * Get the straight scoop on financing or leasing your car * Find an insurance policy and company you can trust * Protect your automotive assets--from steering wheel locksto full-blown security systems With Buying A Car For Dummies as your guide, you can parkyou fears, frustrations, and anxieties as you discover how todecide between buying or leasing new wheels, how to negotiate withcar dealers, how to foil car thieves and carjackers, how to protectyourself in a breakdown or accident, and how to protect yourautomotive assets with insurance, warranties, and servicecontracts. Plus, the book features a list of ten great automotiveWeb sites for pricing information, ratings, industry news,diagnostic troubleshooting, and more.

Car Buying Secrets

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781546956532
Total Pages : 90 pages
Book Rating : 4.9/5 (565 download)

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Book Synopsis Car Buying Secrets by : Steven Anders

Download or read book Car Buying Secrets written by Steven Anders and published by Createspace Independent Publishing Platform. This book was released on 2017-05-25 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside this book you will discover how to break the cycle of frustrating, painful dealership experiences, beat the dealers by refusing to play their game at all, and put the fun back into buying a new car. And, most importantly, you will do all of this while getting the lowest possible price on your new car purchase. Let me tell you about the first time I tried to buy a new car on my own. It was awful. I walked on that car lot confident that I knew what I wanted, that I knew what I would pay, and that I could deal with any trick or manipulation the dealer threw at me. I had two degrees in Psychology and a load of car research in my arsenal. I truly believed that I wasn't going to let any salesperson manipulate me. I was wrong. I thought I was prepared for the dealer's games, but no one can be prepared for everything they toss your way. Dealers work on perfecting their game 8 hours a day, 5-7 days a week. They think all day, everyday, about how to trick you out of your money, and no customer can stand up to that amount of time committed toward a single goal - Taking your money. They also share their techniques with each other, and hand them down from one generation of salesperson to the next. No one can prepare adequately for the collective knowledge of every salesperson that has ever existed. After years of horrible experiences at car dealerships I finally decided to find a better way to buy a new car. I spent a lot of time researching the subject, applying Psychological theories, and testing new techniques until I discovered a formula that worked.

Customers for Life

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Author :
Publisher : Crown Currency
ISBN 13 : 0307567311
Total Pages : 241 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis Customers for Life by : Carl Sewell

Download or read book Customers for Life written by Carl Sewell and published by Crown Currency. This book was released on 2009-07-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world. Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His “Ten Commandants” provide the essential guidelines, including: • Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge. • No complaints? Something’s wrong: If you never ask your customers what else they want, how are you going to give it to them? • Measure everything: Telling your employees to do their best won’t work if you don’t know how they can improve.

What Car Dealers Won't Tell You

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Author :
Publisher : Plume Books
ISBN 13 : 9780452276888
Total Pages : 0 pages
Book Rating : 4.2/5 (768 download)

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Book Synopsis What Car Dealers Won't Tell You by : Bob Elliston

Download or read book What Car Dealers Won't Tell You written by Bob Elliston and published by Plume Books. This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What car dealers won't tell you, auto industry insider Bob Elliston will. Whether you're leasing or buying, whether you're purchasing a new or used car, this comprehensive, user-friendly handbook will help buyers get the best deal in town. With checklists, tables and worksheets not found anywhere else, this book takes the uncertainty out of buying a car.

A Car Dealer's Secrets Revealed

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Author :
Publisher :
ISBN 13 :
Total Pages : 170 pages
Book Rating : 4.:/5 (34 download)

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Book Synopsis A Car Dealer's Secrets Revealed by : S. M. Quarles

Download or read book A Car Dealer's Secrets Revealed written by S. M. Quarles and published by . This book was released on 1993 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Art and Science of Running a Car Dealership

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Author :
Publisher :
ISBN 13 : 9781691591329
Total Pages : 128 pages
Book Rating : 4.5/5 (913 download)

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Book Synopsis The Art and Science of Running a Car Dealership by : Max Zanan

Download or read book The Art and Science of Running a Car Dealership written by Max Zanan and published by . This book was released on 2019-10-09 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the pocket guide I wish I had when I first became a general manager of a Mitsubishi dealership in New York. Honestly, I am not the brightest star in the sky and made every mistake anyone could've possibly made. Unfortunately, I see dealer principals/general managers/general sales managers making the same mistakes today. The only difference is the time and consequences of these mistakes. I got my first GM gig in 2004. That was in the beginning days of the Internet, before millennials joined the workforce, and way before any viable disrupters entered the market space. It was a lot easier to get away with mistakes then. I don't think you could get away with making the same mistakes now. The stakes are too high. Automotive retail profit margins are tiny. According to the National Automobile Dealers Association (NADA), automotive net profit margin as of March 31, 2019 was merely 1.38 percent. As a result, every misstep makes it harder to stay in business.The car business desperately needs better leadership skills, understanding of social media, inventory management, fixed operations, and so much more. There is no educational barrier to the entry into car business, and there are only a handful of universities offering a major in car dealership general management, such as Liberty and Keiser. On top of that, only a tiny percentage of dealer principals and general managers attend the National Automobile Dealer Association University. That means that a vast majority of general managers receive training on the job, even if we took business-related classes in college. The auto business is a different animal. General information will only carry you so far. That is exactly why general managers make the same mistakes year after year. My goal is to break this vicious cycle and provide as much information as possible to ensure that automotive retail survives the disruptions we are witnessing today. We need to be ready for the next generation of car buyers, people who are more computer savvy and not afraid to search for better deals. According to surveys, 80 percent of millennials plan to buy a vehicle in the next five years. In fact, millennials worldwide will buy about 40 percent of all vehicles in the next decade. At the same time, they spend an average of 17 hours on line before going to a dealership.Are you ready for them?

How To Buy a Car

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Author :
Publisher : HowExpert
ISBN 13 : 1647589789
Total Pages : 34 pages
Book Rating : 4.6/5 (475 download)

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Book Synopsis How To Buy a Car by : HowExpert

Download or read book How To Buy a Car written by HowExpert and published by HowExpert. This book was released on 2010-12-11 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to discover how to buy a car without getting ripped off, then get "How To Buy a Car" guide. This step-by-step guide will show you the secrets to buy a car from a car salesman insider point of view. - How to buy any car for lower price than the average car buyer. - How to get the huge discounts using the secrets to get the car that you really want. - Get insider secrets from a former auto dealer general manager. - Save money, time, and effort to get the car you want for the best price. - And much more... HowExpert publishes quick 'how to' guides on all topics from A to Z by everyday experts.

Revealing Insider Dealership Secrets From A Car Salesman

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Author :
Publisher :
ISBN 13 :
Total Pages : 30 pages
Book Rating : 4.4/5 (51 download)

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Book Synopsis Revealing Insider Dealership Secrets From A Car Salesman by : Louisa Hardney

Download or read book Revealing Insider Dealership Secrets From A Car Salesman written by Louisa Hardney and published by . This book was released on 2021-08-04 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is valuable advice from a trained car salesman. In addition to giving you a strong overview of everything you need to know about purchasing from a dealer, the author will teach you the insider secrets the dealerships don't want you to know. You will learn the sales tactics used by salesman and buyers alike, and the pitfalls to avoid throughout the entire process. Provided with surefire negotiation strategies you will never be taken advantage of by a salesman again. After reading this straightforward step-by-step guide for navigating the car buying process, you should be well informed in making a purchasing decision without breaking the bank or being cheated. Being nearly as knowledgeable as a trained car salesman will give you a major advantage over the average consumer and will save you thousands of dollars on future vehicle purchases for years to come.