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How To Build Your Wine Brand
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Book Synopsis How to build your wine brand? by : Adrienn Toth
Download or read book How to build your wine brand? written by Adrienn Toth and published by Wineglass Communication. This book was released on 2023-09-17 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: To build a successful wine brand, you need to have a strategy because the key is not to use one social media platform over another or putting a cartoon-like label on your bottle over a traditional one with a picture of a chateau. The key is to identify the goal you want to achieve and build a strategy to get there. Only when you can clearly see both your goal and your strategy will you be able to choose the most valuable assets. How to Build Your Wine Brand gives you all the help you need to build the foundation of your brand. It is essential if you are about to start a new wine business, but it is never too late if you are already running one but have doubts about your marketing efforts. We will also guide you through many new trends in business communication that are particularly useful in the wine trade. Let us accompany you along the way!
Book Synopsis Luxury Wine Marketing by : Peter Yeung
Download or read book Luxury Wine Marketing written by Peter Yeung and published by . This book was released on 2019-09-23 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: A textbook and practitioner's guide, written by a leading Professor of Wine Business and a seasoned luxury wine marketing practitioner. It describes the history and best practices of marketing luxury wine, and includes case studies of wineries from around the world, as well as new, primary research into the market size of luxury wine.
Book Synopsis This Little Pinot Went to Market by : Larry Lockshin
Download or read book This Little Pinot Went to Market written by Larry Lockshin and published by . This book was released on 2015-09-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Internationally-respected wine marketing expert Larry Lockshin* has teamed up with WBM - Australia's Wine Business Magazine, to publish a dynamic new book called This Little Pinot Went to Market: A Guide to Wine Marketing.The 228-page book - published by Adelaide media company Newstyle Media - is now available in both digital and printed formats from $49.95.A collection of magazine columns Lockshin has written over the past 17 years, the book covers a range of topics including branding, consumer behaviour, communication, distribution, tourism and merchandising.If you are serious about the wine business you should have a copy of this book.
Book Synopsis The Barefoot Spirit by : Michael Houlihan
Download or read book The Barefoot Spirit written by Michael Houlihan and published by Footnotes Press. This book was released on 2018-11-19 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This New York Times bestselling business paperback chronicles the unlikely opportunities that transformed this unknown novelty label into an American icon. This is the story about how Barefoot Wines helped transform an entire industry from stuffy and intimidating to fun and socially aware.
Book Synopsis Wine Marketing Online by : Bruce McGechan
Download or read book Wine Marketing Online written by Bruce McGechan and published by Board and Bench Publishing. This book was released on 2013-10-01 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: If it seems like small wine businesses are getting crowded out of a vibrant US wine market by retail chains, entrenched distributors, and established brands, there's good news for little guys. There's a reason why these massive companies spend a fortune acting "small." In the new, wired realm of marketing and customer relations, the qualities that make small businesses distinctive, like personalized service, deep product knowledge and authentic interest, matter more than ever. Wine marketing consultant Bruce McGechan answers the question of how to put those built-in attributes in front of all those online customers with his new book Wine Marketing Online: Discover the secrets that successful wine businesses use to market their wines online; Learn how to increase your credibility and be seen as an expert by your local customers; Generate Traffic to your website using Google; Convert that traffic into sales through fine-tuned content and a positive user shopping experience; Utilize social media to effectively engage with new and existing customers on your blog, Facebook, and Twitter; Ride the coming wave of mobile websites, apps, advertising and location based services like Foursquare and Yelp; Analyze your wine eCommerce software options; 'Finally' turn one-off orders into repeat loyal customers; and last but not least share your enthusiasm for wine and really enjoy your business. Wine Marketing Online includes a winery internet marketing and brand plan, wine store internet marketing plan, wine store financial model and wine competitor and customer research.
Download or read book Cork Dork written by Bianca Bosker and published by Penguin. This book was released on 2017-03-28 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: INSTANT NEW YORK TIMES BESTSELLER AND A NEW YORK TIMES CRITICS' PICK “Thrilling . . . [told] with gonzo élan . . . When the sommelier and blogger Madeline Puckette writes that this book is the Kitchen Confidential of the wine world, she’s not wrong, though Bill Buford’s Heat is probably a shade closer.” —Jennifer Senior, The New York Times Professional journalist and amateur drinker Bianca Bosker didn’t know much about wine—until she discovered an alternate universe where taste reigns supreme, a world of elite sommeliers who dedicate their lives to the pursuit of flavor. Astounded by their fervor and seemingly superhuman sensory powers, she set out to uncover what drove their obsession, and whether she, too, could become a “cork dork.” With boundless curiosity, humor, and a healthy dose of skepticism, Bosker takes the reader inside underground tasting groups, exclusive New York City restaurants, California mass-market wine factories, and even a neuroscientist’s fMRI machine as she attempts to answer the most nagging question of all: what’s the big deal about wine? What she learns will change the way you drink wine—and, perhaps, the way you live—forever. “Think: Eat, Pray, Love meets Somm.” —theSkimm “As informative as it is, well, intoxicating.” —Fortune
Download or read book Wine Wars II written by Mike Veseth and published by Rowman & Littlefield. This book was released on 2022-07-01 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here’s the inside scoop on the wine world. Globalization has pushed back the borders of the wine world, creating a complex, interconnected market where Old World and New World wines and producers compete head to head. Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market forces that are redrawing the world wine map and the terroirists who resist them. This is the battle for the future of wine—and for its soul. The fight isn't just over bottles bought and sold, however; power and taste are also at stake. Who will call the shots in the wine market of the future? Who will set the price? Whose palate will prevail? Veseth masterfully brings all of these questions together in the only book on the wine business written for all lovers of wine. Wine Wars II begins by exploring wine globalization, where readers follow “Missionaries, Migrants, and Market Reforms” to faraway New Zealand and learn how to unlock the secrets of their local retail “Wine Wall” by mastering the “DaVino Code.” Globalization brings a world of wine to our doorsteps. Commodification helps us make sense of the resulting embarrassment of riches, but at a cost. Readers must decide if they are Martians or Wagnerians, consider why “They Always Buy the Ten Cent Wine,” and then probe the puzzle of “Outlaws, Prisoners, and the Great Escape.” Who stands in the way of the global wine market's assault on wine's very soul? The“Revenge of the Terroirists!” Resistance is not futile, because 'We Are All Terroirists Now,” but that doesn't mean the future of wine is secure. A final section explores “Wine's Triple Crisis,” environmental crisis plus economic crisis, plus identity crisis. Taken together these crises pose the most serious threat to wine as we know and love it. Each section of Wine Wars II ends with a suggested wine tasting that invites readers to experience the book's ideas and arguments with all their senses by sampling a few carefully chosen wines. Can the soul of wine survive – and thrive – in this unfriendly environment? You'll have to read Wine Wars II to find out!
Download or read book Wine Markets written by Michael T. Hannan and published by Columbia University Press. This book was released on 2022-02-01 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of wine encompasses endless variety. Consumers want to understand what makes one bottle of wine different from another; vintners need to know how to communicate what makes their product distinctive. Drawing on a decade of fieldwork in Italy and France as well as interviews with critics and analysis of market data, Giacomo Negro, Michael T. Hannan, and Susan Olzak provide an unprecedented sociological account of the dynamics of wine markets. They demonstrate how the concepts of genre and collective identity illuminate producers’ choices, whether they are selling traditional or nonconventional wines. Winemakers face a fundamental choice: produce an existing style and develop an identity as a proponent of tradition or embrace foreign, new, or emerging categories and be seen as an innovator. To explain this dilemma, Negro, Hannan, and Olzak develop the notion of wine genres, or shared understandings among producers and the public. Genres emerge through the social structure of production, including factors such as group solidarity, social cohesion, and collective action, and become key reference points for critics and consumers. Wine Markets features case studies of the creation of a modern wine genre and a countermovement against modernism in Piedmont, the failure of producers of Brunello di Montalcino in Tuscany to define a clear collective identity, and the emergence of the biodynamic wine movement in Alsace. This book not only offers keen sociological insight into the wine world but also sheds new light on the logic of markets and organizations more broadly.
Download or read book Wine Brands written by E. Resnick and published by Springer. This book was released on 2008-05-21 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.
Book Synopsis Wine Marketing & Sales, Second edition by : Janeen Olsen
Download or read book Wine Marketing & Sales, Second edition written by Janeen Olsen and published by Board and Bench Publishing. This book was released on 2016-02-01 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.
Book Synopsis A Complete Guide to Quality in Small-Scale Wine Making by : John Anthony Considine
Download or read book A Complete Guide to Quality in Small-Scale Wine Making written by John Anthony Considine and published by Academic Press. This book was released on 2013-11-21 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the wine industry has experienced a period of rapid global expansion, there is a renewed emphasis on quality and consistency even within the small winery industry. Written for the small production program, A Complete Guide to Quality in Small-Scale Wine Making is for the novice to intermediate level winemaker seeking foundational information in chemistry and sensory science as they relate to wine quality at a technical level. Drawing from personal experience as well as scientific literature, this book introduces the core concepts of winemaking before delving into methods and analysis to provide practical insights into creating and maintaining quality in the wine product. - Understand the chemistry and sensory science at the foundation of quality wines - Explore real-world examples of key analysis and application of concepts - Practice methods and exercises for hands-on experience
Book Synopsis How to Import Wine by : Deborah Gray
Download or read book How to Import Wine written by Deborah Gray and published by . This book was released on 2021-08 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Groundbreaking book that provides a roadmap to new wine importers in setting up and establishing their businesses. Contains detailed instructions on budget, sourcing, licensing, regulations, marketing, sales and distribution of alcoholic beverages in the United States. It contains real world stories and lessons from the author, a veteran wine importer who now consults to the industry.
Book Synopsis Search Engine Optimization All-in-One For Dummies by : Bruce Clay
Download or read book Search Engine Optimization All-in-One For Dummies written by Bruce Clay and published by John Wiley & Sons. This book was released on 2009-04-08 with total page 659 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start! Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content. Book I explores how search engines work and which ones offer the best exposure Learn to develop a keyword strategy and be competitive with Books II and III Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience Tips in Book VI show how to line up relevant links for a better search showing Book VII shows how to get more from your server and content management system Discover how to measure your site’s success in Book VIII Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America Use SEO and Book X tips to build your brand With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.
Download or read book Tasting Victory written by Gerard Basset and published by Unbound Publishing. This book was released on 2020-03-19 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This the memoir of Gerard Basset, OBE, the greatest wine professional of his generation. A school dropout, Gerard had to come to England to discover his passion. He threw himself into learning everything he could about wine, immersing himself in the world of Michelin star restaurants and beginning the steep climb to the top of the career ladder. Tasting Victory charts his business successes: co-founding and selling the innovative Hotel du Vin chain and founding, with his wife Nina, the much-loved Hotel TerraVina. It recounts in detail just how he managed to earn his unprecedented sequence of qualifications; Gerard is the first and only individual to hold the famously difficult Master of Wine qualification simultaneously with that of Master Sommelier and MBA in Wine Business. But it is his pursuit of the most important award of all that forms the core of this book – how, at his seventh attempt, and after a training regime that would shame most Olympic athletes, the fifty-three-year-old Gerard Basset was finally crowned the Best Sommelier of the World, and acknowledged as the greatest sommelier of his generation. Gerard's memoir is not only the story of how a champion is made, but also a record of how fine dining and hospitality changed in England, going from stale and unexciting to the world-leading sector it is today. Above all, it’s a book about succeeding against great odds: in typical fashion it was when he was diagnosed with cancer of the oesophagus that Gerard responded by deciding to write Tasting Victory, which he completed shortly before his death in January 2019.
Book Synopsis Build Your Customer Strategy by : James G. Barnes
Download or read book Build Your Customer Strategy written by James G. Barnes and published by John Wiley & Sons. This book was released on 2007-01-06 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The customer relationships that a company is able to cultivate represent the most important asset that will never appear on its balance sheet." -From Chapter 1 of Build Your Customer Strategy Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships spells out how to create profitable and lasting customer relationships. It demystifies creating the great customer experience-something that everyone seems to be talking about these days-by showing you how to approach "experience" in ways your competitors haven't even thought of. Praise for Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships "Jim Barnes has written a down-to-earth, highly readable book that takes you through real examples with concrete ideas you can use today. Fact is, customers are the only source of revenue, and Jim will help your company build the strategy to grow the value of each customer to your firm, by making sure your firm becomes more valuable to each customer." -Don Peppers and Martha Rogers, PhD coauthors, The One to One Future and Return on Customer "Jim Barnes is in a class by himself as a guru who truly understands customer relationships from the customer's point of view. Read Build Your Customer Strategy when you're ready to move past slogans and technology-based CRM projects to create real customer equity and long-term profitability." -Bob Thompson, CEO CustomerThink Corp., and founder, CRMGuru.com "Build Your Customer Strategy is the book for leaders committed to creating genuine connections with clients. Jim goes beyond conventional thinking to help businesses understand, create, and implement a strategy that will result in the type of long-term loyal customers everyone wants-the ones who bring their family and friends." -Anne Lockie, Executive Vice President, Sales Canadian Personal and Business Clients, RBC Royal Bank "Excellent reading. Jim Barnes brings a refreshing perspective to customer service, loyalty and the importance of long-term, sustainable client relationships. Insightful and very educational." -Stephen Foster, Senior Vice President, Operations Starwood Hotels & Resorts Worldwide, Inc.
Download or read book Extreme Wine written by Mike Veseth and published by Rowman & Littlefield Publishers. This book was released on 2013-07-17 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Extreme Wine, wine economist and best-selling author Mike Veseth circles the globe searching for the best, worst, cheapest, most expensive, and most over-priced wines. Mike seeks out the most outrageous wine people and places and probes the biggest wine booms and busts. Along the way he applauds celebrity wines, tries to find wine at the movies, and discovers wines that are so scarce that they are almost invisible. Why go to such extremes? Because, Mike argues, the world of wine is growing and changing, and if you want to find out what’s really happening you can’t be afraid to step over the edge. Written with verve and appreciation for all things wine, Extreme Wine will surprise and delight readers.
Book Synopsis IMPACT: How To Build Your Personal Brand for the Connection Economy by : Jane Anderson
Download or read book IMPACT: How To Build Your Personal Brand for the Connection Economy written by Jane Anderson and published by Lulu.com. This book was released on 2015-03-19 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how to create "corporation you" without being a tall poppy. We're no longer in the industrial or information age. We're now in the connection economy. The economy where you're ability to stand out, connect with others and position yourself in your career and business mean security. Companies and governments don't want people who want jobs for life any more. They want innovation, ideas and networks to thrive in volatile economic times. We are bombarded with information and choices every day. Hard work alone doesn't cut it anymore. Whether you're a job seeker frustrated with your job search, trying to climb the corporate ladder or a service provider, a lack of clarity and communicating your personal brand will see others get the opportunities you want. By the end of this book you'll be feeling more confident about what your greatest gift is and not afraid to stand out from the crowd.
