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Download or read book How to Market a Book: Third Edition written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : April Cox
Publisher :
ISBN 13 : 9781737557012
Total Pages : pages
Book Rating : 4.5/5 (57 download)
Download or read book Self-Publishing Made Simple written by April Cox and published by . This book was released on 2021-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ingrid Law
Publisher : Penguin
ISBN 13 : 1440634858
Total Pages : 353 pages
Book Rating : 4.4/5 (46 download)
Download or read book Savvy written by Ingrid Law and published by Penguin. This book was released on 2008-05-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: A vibrant new voice . . . a modern classic. For generations, the Beaumont family has harbored a magical secret. They each possess a “savvy”—a special supernatural power that strikes when they turn thirteen. Grandpa Bomba moves mountains, her older brothers create hurricanes and spark electricity . . . and now it’s the eve of Mibs’s big day. As if waiting weren’t hard enough, the family gets scary news two days before Mibs’s birthday: Poppa has been in a terrible accident. Mibs develops the singular mission to get to the hospital and prove that her new power can save her dad. So she sneaks onto a salesman’s bus . . . only to find the bus heading in the opposite direction. Suddenly Mibs finds herself on an unforgettable odyssey that will force her to make sense of growing up—and of other people, who might also have a few secrets hidden just beneath the skin.
Author : Joe Casanova
Publisher : Csnv Books
ISBN 13 : 9780615868714
Total Pages : 158 pages
Book Rating : 4.8/5 (687 download)
Download or read book Growth Hacking - a How to Guide on Becoming a Growth Hacker written by Joe Casanova and published by Csnv Books. This book was released on 2013-08-14 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: So, you're interested in growth hacking. Maybe you know a little about it, maybe you've never heard about it, maybe you're the inventor of the term and you're scoping out the competition (hi, Sean!) No matter who you are, you're not looking to make a business grow - it's your looking to make a business erupt like Vesuvius. You're looking to spread like blue jeans and the Beatles - to become an uninterrupted facet of modern life, like automobiles, cable television and Facebook. In the digital age, there is such a proliferation of choice and competition that it is no longer enough for a business to "get people in the door." A consumer can easily try a product, make a snap decision on its relative value, and leave with no more effort than clicking "unsubscribe" to the first auto-drip e-mail that arrives in their inbox. Recent societal and technological developments have introduced an urgent need for online businesses to focus on retention and engagement. The more engaged users are, the more likely they are to refer friends, family, professional contacts and like minded people to their particular community, which in itself organically drives acquisition. This results in a larger user base, which increases engagement and thus retention and referral. This is a concept known as virality, which is the evolution of the concept of "word-of-mouth marketing." Virality is the way that you accomplish that benevolent positive feedback loop. As a growth hacker, virality is what you are about, because you are responsible for driving explosive, exponential growth for a company, a la Twitter, YouTube and Pinterest. Your job is to do the years of work that make something an "overnight success." After the roar of the crowd has subsided and their fickle attention spans start to scan the horizon for the next big thing, it's your job to shake it all up, re-engage them and turn your huge growth gains into a long-term, sustainable user base. This is not marketing. This is not product development. This is not entrepreneurship. This is growth hacking.
Author : Jacqui Pretty
Publisher : Morgan James Publishing
ISBN 13 : 1683502310
Total Pages : 107 pages
Book Rating : 4.6/5 (835 download)
Download or read book Book Blueprint written by Jacqui Pretty and published by Morgan James Publishing. This book was released on 2017-05-16 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A superb . . . how-to book for any entrepreneur who not only wants to get their thoughts down to share with the world, but to leverage off their expertise.” –Geoff Hetherington, JG Hetherington, The Clarity CEO With the availability of self-publishing services and the rise of the entrepreneur as a thought leader, writing a book is becoming more appealing to an increasing number of small business owners. The problem? Most businesspeople aren’t writers, have never written a book before, are time poor and don’t know where to start. While many want to write a book, they worry about investing months of their time and thousands of their dollars to write something that isn’t any good, or even whether they will finish. Book Blueprint gives a step-by-step framework that any entrepreneur can follow to write a great book quickly, even if they’re not a writer.
Author : Gini Dietrich
Publisher : Que Publishing
ISBN 13 : 0132939541
Total Pages : 265 pages
Book Rating : 4.1/5 (329 download)
Download or read book Marketing in the Round written by Gini Dietrich and published by Que Publishing. This book was released on 2012-04-24 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers
Author : Neal Schaffer
Publisher : John Wiley & Sons
ISBN 13 : 1118756681
Total Pages : 226 pages
Book Rating : 4.1/5 (187 download)
Download or read book Maximize Your Social written by Neal Schaffer and published by John Wiley & Sons. This book was released on 2013-09-06 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.
Author : Pat Flynn
Publisher : Flynndustries, LLC
ISBN 13 : 9780997082302
Total Pages : 0 pages
Book Rating : 4.0/5 (823 download)
Download or read book Will it Fly? written by Pat Flynn and published by Flynndustries, LLC. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author shares a series of tests along with insights from entrepreneurs on how to investigate the viability of a new business idea before trying to launch the business.
Author : Deborah Cook
Publisher : Verso Books
ISBN 13 : 178873081X
Total Pages : 193 pages
Book Rating : 4.7/5 (887 download)
Download or read book Adorno, Foucault and the Critique of the West written by Deborah Cook and published by Verso Books. This book was released on 2018-11-27 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The alliance of critical theory between Frankfurt and Paris Adorno, Foucault and the Critique of the West argues that critical theory continues to offer valuable resources for critique and contestation during this turbulent period. To assess these resources, it examines the work of two of the twentieth century's more prominent social theorists: Theodor W. Adorno and Michel Foucault. Although Adorno was situated squarely in the Marxist tradition that Foucault would occasionally challenge, Deborah Cook demonstrates that their critiques of our current predicament are complementary in important respects. Among other things, these critiques converge in their focus on the historical conditions-economic in Adorno and political in Foucault-that gave rise to the racist and authoritarian tendencies that continue to blight the West. Cook also shows that, when Adorno and Foucault plumb the economic and political forces that have shaped our identities, they offer remarkably similar answers to the perennial question: What is to be done?
Author : Mike Fishbein
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781519774026
Total Pages : 158 pages
Book Rating : 4.7/5 (74 download)
Download or read book Your First Bestseller written by Mike Fishbein and published by Createspace Independent Publishing Platform. This book was released on 2015-12-09 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: How To Self-Publish Amazon Kindle eBooks That Actually Sell Don't Waste Your Time Writing a Book That Nobody Buys... Are you looking to enhance your business and income through self-publishing a book? Ready to become a best selling author and improve your personal brand? You're in the right place. In 2012, I wanted to make passive income online, but I wasn't sure how to do so... Until I started self-publishing books. Self-publishing a book is an AMAZING opportunity, but it's not easy. If you're a first time author, that's okay. Not too long ago, I was a first time author, too. I struggled to come up with a book idea, I wasted months writing the book, and had no idea how to market it. Since, I've written over a dozen books, and I've discovered a repeatable process to self-publish books not only generate a decent amount of passive income, but also help my personal brand and business. And I want to teach you everything I've learned along the way... See, as self-publishing on Amazon becomes more competitive, you have to really know what you're doing. I don't care how epic or life changing the content of your book is, you need to know how to position your book effectively. Otherwise, your book won't sell. After reading "Your First Bestseller" you will know: +How to get Amazon to promote your book to thousands of shoppers (for free) +How to know if your book idea will be profitable or not +The secret to crafting a book cover that sells thousands +How to launch your book in order to get long term sales +How to optimize your book launch so your book continues to generate sales for years to come +The myths about Amazon book descriptions and how to avoid them +How to find the perfect niche that matches your background and interests and goals +How to find time write your book and make a habit out of writing Ready to Write Your Best Seller? Whether you want to earn some income online or build your professional brand, I'm confident that this book will help you to publish your best-selling book your best-selling book today. Self-publishing has allowed me to live the life of my dreams, and it would kill me to know that you made it this far and didn't give it a shot. Scroll to the top of the page and select the 'buy button' NOW and take one step closer to writing your first bestseller.
Author : Kathryn Le Veque
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781546935933
Total Pages : 420 pages
Book Rating : 4.9/5 (359 download)
Download or read book Warwolfe written by Kathryn Le Veque and published by Createspace Independent Publishing Platform. This book was released on 2017-05-24 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1066 A.D. - Discover the origins of the original de Wolfe pack, led by the man known as WARWOLFE. Before the Duke of Normandy conquered England, a legend arose. A man so fierce, so brave, and so noble, that the mere whisper of his name could strike both fear and admiration into the hearts of all men. That name is Warwolfe. Gaetan de Wolfe is this man. A legend from a family of legends, the greatest de Wolfe warrior arises as William the Conqueror sets foot in England to claim what he believes is his birthright. Gaetan brings with him nine of the fiercest knights the realm has ever seen, plowing their way into the English countryside, forging their legacies at the Battle of Hastings. But when one of Gaetan's men is kidnapped by the rogue brother of the Earl of Mercia, Gaetan refuses to let his man go. His loyalty to his men is above all. A rescue mission of epic proportions begins. Guiding the original de Wolfe Pack on this task into deadly enemy territory is a lady warrior known as Ghislaine of Mercia. The sister of the man who kidnapped Gaetan's knight, her loyalties are torn. Wary of the big Norman knight with the fierce manner, her attraction to Gaetan is nonetheless undeniable. There is a spark between them that refuses to die. Together, Gaetan and Ghislaine embark on a dangerous adventure where myths are revealed, loyalties are tested, and where a growing passion between them becomes all-consuming. Live the legend.
Author : Chris C. Ducker
Publisher : BenBella Books, Inc.
ISBN 13 : 1939529751
Total Pages : 296 pages
Book Rating : 4.9/5 (395 download)
Download or read book Virtual Freedom written by Chris C. Ducker and published by BenBella Books, Inc.. This book was released on 2014-04-01 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurs often suffer from "superhero syndrome"—the misconception that to be successful, they must do everything themselves. Not only are they the boss, but also the salesperson, HR manager, copywriter, operations manager, online marketing guru, and so much more. It's no wonder why so many people give up the dream of starting a business—it's just too much for one person to handle. But outsourcing expert and "Virtual CEO," Chris Ducker knows how you can get the help you need with resources you can afford. Small business owners, consultants, and online entrepreneurs don't have to go it alone when they discover the power of building teams of virtual employees to help run, support, and grow their businesses. Virtual Freedom: How to Work with Virtual Staff to Buy More Time, Become More Productive, and Build Your Dream Business is the step-by-step guide every entrepreneur needs to build his or her business with the asset of working with virtual employees. Focusing on business growth, Ducker explains every detail you need to grasp, from figuring out which jobs you should outsource to finding, hiring, training, motivating, and managing virtual assistants. With additional tactics and online resources, Virtual Freedom is the ultimate resource of the knowledge and tools necessary for building your dream business with the help of virtual staff.
Author : Michael Brito
Publisher : Pearson Education
ISBN 13 : 0789751615
Total Pages : 272 pages
Book Rating : 4.7/5 (897 download)
Download or read book Your Brand, the Next Media Company written by Michael Brito and published by Pearson Education. This book was released on 2014 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational techniques, and insights and practical approaches for transforming your brand into a highly successful media company - and a winning social business! Social business pioneer Michael Brito covers every step of the process, including: Understanding your social customer and their new world Planning your social business and content strategies Building infrastructure and teams, and setting the stage for transformation Identifying and overcoming the specific content challenges you face Recognizing the central role content now plays Developing your content message Transitioning from brand messaging to high content relevancy Moving from content creation to curation to aggregation Successfully integrating paid, earned, and owned media content Distributing the right content at the right time through the right channels to the right customers Mastering the critical new roles of the community manager in your media company Evaluating the content technology vendors and software platforms vying for your businessAlong the way, Brito presents multiple case studies from brand leaders worldwide, including Coca Cola, RedBull, Oreo, Skittles, Old Spice, Dos Equis, Gatorade, Tide, and the NFL - delivering specific, powerfully relevant insights you can act on and profit from immediately." --Publisher description.
Author : Joi Wade
Publisher :
ISBN 13 : 9781365159718
Total Pages : 116 pages
Book Rating : 4.1/5 (597 download)
Download or read book You Got Into Where? written by Joi Wade and published by . This book was released on 2016-06-17 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""You Got Into Where?"" is the first college admissions guide written by a student who is fresh out of the college admissions process. Learn how I was admitted to schools like the University of Southern California and New York University with full tuition scholarships. The guide features copies of my admissions essay, writing supplement, and activities resume that I used to apply to college the fall of my senior year. Get advice on all the secrets of the admissions process from start to finish. ""I can't believe that a 17 year-old has written a college admissions books that is so well-written, clear and accurate. No wonder USC jumped at the chance to have her become their student. My sense of things is that mostly parents read college admissions books; high school students just don't want to take the time. Given what she says and how she says it, I truly believe that teens will rush to read "You Got Into Where?" It is well worth their time."" -Marjorie Hansen Shaevitz Author, adMISSION POSSIBLE
Author : Nicholas Erik
Publisher :
ISBN 13 :
Total Pages : 361 pages
Book Rating : 4.6/5 (612 download)
Download or read book The Ultimate Guide to Book Marketing written by Nicholas Erik and published by . This book was released on 2020-06-30 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to book marketing, from covers and blurbs to launching. Topics covered include: -how to get an effective cover-how to write an effective blurb-how Amazon's algorithms help you sell more books-how to launch your book...and more
Author : Allan Dib
Publisher : Page Two
ISBN 13 : 1989603688
Total Pages : 0 pages
Book Rating : 4.9/5 (896 download)
Download or read book The 1-Page Marketing Plan written by Allan Dib and published by Page Two. This book was released on 2021-01-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.
Author : Stephanie Chandler
Publisher :
ISBN 13 : 9781935953548
Total Pages : 226 pages
Book Rating : 4.9/5 (535 download)
Download or read book The Nonfiction Book Marketing Plan written by Stephanie Chandler and published by . This book was released on 2013-07 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: After finally getting a book published, many authors find that the hardest part wasn't actually writing the book or getting it into print. The biggest challenge lies in marketing the book. Aside from the fact that it can be overwhelming, most authors have day jobs and not much time to figure out which book promotion strategies will work. The Nonfiction Book Marketing Plan is loaded with proven and effective tactics to make the marketing journey a bit easier and a lot more effective. You will learn how to: Develop your own unique book marketing plan Establish authority in your field for your subject matter Build an effective website and leverage the power of blogging Reach your audience with Twitter, Facebook, LinkedIn, Google+, Pinterest, and YouTube Attract media attention with DIY publicity strategies that generate big exposure Boost sales on Amazon with insider tips to help you gain more visibility for your book Participate in book awards programs, book signing events, and other offline strategies Host ebook giveaways, write for websites, participate in Internet radio shows, and other powerful online marketing tactics Break in to professional speaking-for free or for fee Leverage your book to generate revenues from consulting, information products, and much more Each chapter concludes with an interview with a successful nonfiction author, providing even more real-world insight. Written for new and established authors of business, self-help, health and wellness, memoir, how-to, and other nonfiction books, The Nonfiction Book Marketing Plan will help you identify proven tactics that you can begin implementing immediately to reach your audience and sell more books. Stephanie Chandler is the author of several books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business. She is also CEO of AuthorityPublishing.com, specializing in custom publishing for nonfiction books and social media marketing services for authors, and NonfictionAuthorsAssociation.com, a community dedicated to providing marketing education for members. A frequent speaker at business events and on the radio, Stephanie has been featured in Entrepreneur, BusinessWeek, and Wired magazine, and she is a blogger for Forbes. Visit StephanieChandler.com for more information or follow her on Twitter: @bizauthor.
